Marketing

5 Open Access Books

95 Authors and Editors

0 Web of Science Citations

7 Dimensions Citations

Online First chapter releases in this category

Chapter titleDownloads
1. Unpacking the Digital Consumer Mindset

By Matthew Dingee

Part of book: Consumer Behavior and Marketing [Working Title]

73
2. Social Media, Consumer Behavior, and Service Marketing

By Abigail Chivandi, Michael Olorunjuwon Samuel and Mammo Muchie

Part of book: Consumer Behavior and Marketing [Working Title]

627
3. Profiling Green Consumers with Data Mining

By Alireza Ziaei-Bideh and Mahsa Namakshenas-Jahromi

Part of book: Consumer Behavior and Marketing [Working Title]

136
Load more

Most cited chapters in this category

Most downloaded chapters in this category in last 30 days