Marketing

9 Open Access Books

129 Authors and Editors

4 Web of Science Citations

30 Dimensions Citations

Most cited chapters in this category

Chapter titleDownloads
1. Tourism 4.0: Challenges in Marketing a Paradigm Shift

By Urška Starc Peceny, Jurij Urbančič, Simon Mokorel, Vesna Kuralt and Tomi Ilijaš

Part of book: Consumer Behavior and Marketing

1372
2. Introductory Chapter: Purchasing and Supply Management

By Syed Abdul Rehman Khan and Zhang Yu

Part of book: Modern Perspectives in Business Applications

657
3. Integration of Small Farmers into Value Chains: Evidence from Eastern Europe and Central Asia

By Jon H. Hanf and Taras Gagalyuk

Part of book: Agricultural Value Chain

650

Most downloaded chapters in this category in last 30 days

Chapter title
1. Tourism 4.0: Challenges in Marketing a Paradigm Shift

By Urška Starc Peceny, Jurij Urbančič, Simon Mokorel, Vesna Kuralt and Tomi Ilijaš

Part of book: Consumer Behavior and Marketing

2. Theory of New Product Development and Its Applications

By Esen Gurbuz

Part of book: Marketing

3. Product Design Process and Methods

By Jinxia Cheng

Part of book: Product Lifecycle Management - Terminology and Applications

4. Citrus Value Chain(s): A Survey of Pakistan Citrus Industry

By Muhammad Imran Siddique and Elena Garnevska

Part of book: Agricultural Value Chain

5. Introductory Chapter: Purchasing and Supply Management

By Syed Abdul Rehman Khan and Zhang Yu

Part of book: Modern Perspectives in Business Applications

6. Analysis of Antecedents that Contribute to Try New Products in Retail Commerce

By Natalia Rubio, Nieves Villaseñor Román and María Jesús Yagüe Guillén

Part of book: Advancing Insights on Brand Management

7. E-Detailing: Keyways for Successful Implementation of Digital Technologies in the Pharmaceutical Marketing

By Stefan Balkanski and Ilko Getov

Part of book: Promotion and Marketing Communications

8. International Market Segmentation across Consumption and Communication Categories: Identity, Demographics, and Consumer Decisions and Online Habits

By Rouxelle de Villiers, Pornchanoke Tipgomut and Drew Franklin

Part of book: Promotion and Marketing Communications

9. Product Placement as an Effective Tool for the Brand Positioning

By Hanna Górska-Warsewicz and Olena Kulykovets

Part of book: Advancing Insights on Brand Management

10. Social Media, Consumer Behavior, and Service Marketing

By Abigail Chivandi, Michael Olorunjuwon Samuel and Mammo Muchie

Part of book: Consumer Behavior and Marketing