Open access peer-reviewed Edited Volume


Edited by Sonyel Oflazoglu

Mustafa Kemal University, Turkey

This book on marketing continues to reflect our firm belief that the Wheel of Consumer Analysis is a powerful tool not only for organizing consumer behaviour knowledge but also for understanding consumers and for guiding the development of successful marketing strategies. In fact, it has been used by marketing consultants and practitioners to do so. The various chapters presented here follow several approaches, which researchers can explore in different contexts. This book intends to contribute to a better understanding of the application areas of marketing strategies and shows how these business practices in social sciences can stimulate various topics.

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MarketingEdited by Sonyel Oflazoglu

Published: July 25th 2018

DOI: 10.5772/intechopen.71388

ISBN: 978-1-78923-437-4

Print ISBN: 978-1-78923-436-7

eBook (PDF) ISBN: 978-1-83881-569-1

Copyright year: 2018

Books open for chapter submissions

11013 Total Chapter Downloads

5 Crossref Citations

3 Web of Science Citations

7 Dimensions Citations


Open access peer-reviewed

1. Innovation Inside

By Tim Westall


Open access peer-reviewed

2. Marketing Platform Strategy

By Emmanuel Chao


Open access peer-reviewed

3. Reimagining m-Commerce App Design: The Development of Seductive Marketing through UX

By Christopher Parker


Open access peer-reviewed

4. Theory of New Product Development and Its Applications

By Esen Gurbuz


Open access peer-reviewed

5. The Progress of the United Nations in Empowerment and Equality for Women

By Pilar Gimenez, Carmen De La Calle Maldonado and Sonia M. Gonzalez-Iglesias


Open access peer-reviewed

6. Antecedents of Satisfaction with Financial Services: Role of Perceived Benefits

By Enrique Marinao


Open access peer-reviewed

7. Marketing Strategies for the Social Good

By Alicia De La Pena


Open access peer-reviewed

8. Community Pharmacy Marketing in the New Era: A Global Picture of Extended Community Pharmacy Services

By Mohamed Azmi Hassali, Nazri Nordin, Azmi Sarriff and Fahad Saleem


Edited Volume and chapters are indexed in

  • Worldcat
  • OpenAIRE
  • Google Scholar
  • AZ ebsco
  • Base
  • CNKI

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