Brand Management

2 Open Access Books

17 Authors and Editors

4 Web of Science Citations

14 Crossref Citations

19 Dimension Citations

Inside the subject

Top 5 Most cited chapters in this subject

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8
1,735
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3,832
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1,375
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Top 5 Most downloaded chapters in this subject in the last 30 days

Open Access Peer-reviewed Chapters

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Perspective Chapter: Living the Brand

By Michelle Wolfswinkel and Carla Enslin

Part of the book: Brand Management

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