Brand Management

1 Open Access Books

9 Authors and Editors

4 Web of Science Citations

9 Crossref Citations

14 Dimension Citations

Inside the subject

1 peer-reviewed open access book

Top 5 Most cited chapters in this subject

Open Access Peer-reviewed Chapters

1,680
6
1,423
1
1,136
1
Configuration of a Customized Product

By Izabela Kutschenreiter-Praszkiewicz

Part of the book: Product Lifecycle Management

1,399

Top 5 Most downloaded chapters in this subject in the last 30 days

Open Access Peer-reviewed Chapters

2,899
3,055
1,680
6
Configuration of a Customized Product

By Izabela Kutschenreiter-Praszkiewicz

Part of the book: Product Lifecycle Management

1,399