Open access peer-reviewed Edited Volume

Brand Management

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Academic Editor

František Pollák
František Pollák

University of Economics in Bratislava,
Slovakia

Co-editor

Peter Markovic
Peter Markovic

University of Economics in Bratislava,
Slovakia

Published09 November 2022

Doi10.5772/intechopen.96845

ISBN978-1-80356-000-7

Print ISBN978-1-80355-999-5

eBook (PDF) ISBN978-1-80356-001-4

Copyright year2022

Number of pages100

Brand Management discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building brand equity, standardization versus adaptation of brand elements in international markets, and “living” the brand.

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Edited Volume and chapters are indexed in

  • Google Scholar
  • DOAB
  • Crossref
  • Dimension
  • OpenAIRE
  • AZ ebsco
  • Worldcat
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Table of Contents

Open access  chapters

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666 Total Chapter Downloads

1 Crossref Citations

1 Dimensions Citations

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