František Pollák

University of Economics in Bratislava

Dr. Pollák deals mainly with the issue of corporate reputation in the context of its sustainable development. His most significant academic achievements include the Best Paper Award - GBC 2015, Excellence Award - Megatrends and Media 2016, Best Paper Award - AAR17 New York Conference 2017, and a Quality Recognition Award for placing in the top 25 most downloaded articles from Research Leap in 2018. Dr. Pollák holds memberships in various organizations, including the World Association of Young Leaders.

1books edited

1chapters authored

Latest work with IntechOpen by František Pollák

Communication Management is an edited volume of chapters written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communication. Starting from the issue of communication channels and basic sensory apparatus for processing information and stimuli, the book continues with a description of the issue of social media in the time of accelerated digitization. The last chapter introduces the reader to the issue of marketing communication in a sharply non-standard environment. The topic itself creates the opportunity to seek qualitative knowledge for future in-depth research into the impact of the COVID-19 pandemic on both national and transnational economies.

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