František Pollák

University of Economics in Bratislava

Dr. Pollak deals mainly with the issue of corporate reputation in the context of its sustainable development. He is the recipient of numerous awards, including Best Paper Awards from the Global Business Conference (GBC) in 2015 and the Academic Research Conference (AAR) New York in 2017, respectively, an Excellence Award from Megatrends and Media Conference in 2016. He is a member of the editorial boards and reviewer of renowned scientific journals, he is also a member of several international professional communities, including the European Alliance for Innovation.

František Pollák

2books edited

5chapters authored

Latest work with IntechOpen by František Pollák

Brand Management discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building brand equity, standardization versus adaptation of brand elements in international markets, and “living” the brand.

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