Open access peer-reviewed Edited Volume

Consumer Behavior and Marketing

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12,488 Chapter Downloads

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Academic Editor

Matthew Reyes

University of Michigan

PublishedMarch 4th, 2020

Doi10.5772/intechopen.77647

ISBN978-1-78923-856-3

Print ISBN978-1-78923-855-6

eBook (PDF) ISBN978-1-78985-468-8

Copyright year2020

Number of pages142

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Edited Volume and chapters are indexed in

  • World Of Science
  • BKCI
  • Google Scholar
  • DOAB
  • Crossref
  • Dimension
  • OpenAIRE
  • AZ ebsco
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Table of Contents

Open access peer-reviewed  chapters

811
3. Social Media, Consumer Behavior, and Service Marketing

By Abigail Chivandi, Michael Olorunjuwon Samuel and Mammo Muchie

3,467
3
4. Tourism 4.0: Challenges in Marketing a Paradigm Shift

By Urška Starc Peceny, Jurij Urbančič, Simon Mokorel, Vesna Kuralt and Tomi Ilijaš

2,501
8
1,106
1
966
755
1
8. Profiling Green Consumers with Data Mining

By Alireza Ziaei-Bideh and Mahsa Namakshenas-Jahromi

1,048
689

IMPACT OF THIS BOOK AND ITS CHAPTERS

12,488 Total Chapter Downloads

14 Crossref Citations

1 Web of Science Citations

20 Dimensions Citations

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