Open access peer-reviewed Edited Volume

Consumer Behavior and Marketing

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16,390 Chapter Downloads

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Academic Editor

Matthew Reyes
Matthew Reyes

Independent Researcher and Consultant

Published04 March 2020

Doi10.5772/intechopen.77647

ISBN978-1-78923-856-3

Print ISBN978-1-78923-855-6

eBook (PDF) ISBN978-1-78985-468-8

Copyright year2020

Number of pages142

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Edited Volume and chapters are indexed in

  • Google Scholar
  • DOAB
  • Crossref
  • Dimension
  • OpenAIRE
  • AZ ebsco
  • Worldcat
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Table of Contents

Open access  chapters

1,523
1
1,136
1
3. Social Media, Consumer Behavior, and Service Marketing

By Abigail Chivandi, Michael Olorunjuwon Samuel and Mammo Muchie

4,694
9
4. Tourism 4.0: Challenges in Marketing a Paradigm Shift

By Urška Starc Peceny, Jurij Urbančič, Simon Mokorel, Vesna Kuralt and Tomi Ilijaš

3,130
13
1,392
1
1,169
1,110
1
8. Profiling Green Consumers with Data Mining

By Alireza Ziaei-Bideh and Mahsa Namakshenas-Jahromi

1,357
3
881
1

IMPACT OF THIS BOOK AND ITS CHAPTERS

16,390 Total Chapter Downloads

30 Crossref Citations

1 Web of Science Citations

50 Dimensions Citations

9 Altmetric Score

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