Open access peer-reviewed Edited Volume

Consumer Behavior and Marketing

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16,216 Chapter Downloads

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Academic Editor

Matthew Reyes
Matthew Reyes

University of Michigan

Published04 March 2020

Doi10.5772/intechopen.77647

ISBN978-1-78923-856-3

Print ISBN978-1-78923-855-6

eBook (PDF) ISBN978-1-78985-468-8

Copyright year2020

Number of pages142

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Edited Volume and chapters are indexed in

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  • DOAB
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  • Dimension
  • OpenAIRE
  • AZ ebsco
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Table of Contents

Open access  chapters

1,507
1
1,117
3. Social Media, Consumer Behavior, and Service Marketing

By Abigail Chivandi, Michael Olorunjuwon Samuel and Mammo Muchie

4,655
8
4. Tourism 4.0: Challenges in Marketing a Paradigm Shift

By Urška Starc Peceny, Jurij Urbančič, Simon Mokorel, Vesna Kuralt and Tomi Ilijaš

3,104
14
1,382
1
1,156
1,098
1
8. Profiling Green Consumers with Data Mining

By Alireza Ziaei-Bideh and Mahsa Namakshenas-Jahromi

1,343
2
875
1

IMPACT OF THIS BOOK AND ITS CHAPTERS

16,216 Total Chapter Downloads

28 Crossref Citations

1 Web of Science Citations

47 Dimensions Citations

9 Altmetric Score

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