Marketing

9 Open Access Books

129 Authors and Editors

13 Web of Science Citations

77 Dimensions Citations

Most cited chapters in this category

Chapter titleDownloads
1. Tourism 4.0: Challenges in Marketing a Paradigm Shift

By Urška Starc Peceny, Jurij Urbančič, Simon Mokorel, Vesna Kuralt and Tomi Ilijaš

Part of book: Consumer Behavior and Marketing

2098
2. Recycling of Polymeric Composite Materials

By Emilia Sabău

Part of book: Product Lifecycle Management - Terminology and Applications

1290
3. Reputation Management

By František Pollák, Peter Dorčák and Peter Markovič

Part of book: Promotion and Marketing Communications

450

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