14 Open Access Books

235 Authors and Editors

25 Web of Science Citations

192 Crossref Citations

294 Dimension Citations

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14 peer-reviewed open access books

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Latest research: 4 Online First chapter releases in this subject

Top 5 Most cited chapters in this subject

Open Access Peer-reviewed Chapters

Tourism 4.0: Challenges in Marketing a Paradigm Shift

By Urška Starc Peceny, Jurij Urbančič, Simon Mokorel, Vesna Kuralt and Tomi Ilijaš

Part of the book: Consumer Behavior and Marketing

3,126
13
Citrus Value Chain(s): A Survey of Pakistan Citrus Industry

By Muhammad Imran Siddique and Elena Garnevska

Part of the book: Agricultural Value Chain

3,005
15
6,733
17
Social Media, Consumer Behavior, and Service Marketing

By Abigail Chivandi, Michael Olorunjuwon Samuel and Mammo Muchie

Part of the book: Consumer Behavior and Marketing

4,689
9
2,663
6

Top 5 Most downloaded chapters in this subject in the last 30 days

Open Access Peer-reviewed Chapters

3,886
2
2,663
6
Children’s Consumer Behavior

By Blandína Šramová

Part of the book: Consumer Behavior

3,789
4
Social Media, Consumer Behavior, and Service Marketing

By Abigail Chivandi, Michael Olorunjuwon Samuel and Mammo Muchie

Part of the book: Consumer Behavior and Marketing

4,689
9
1,933
5