13 Open Access Books

216 Authors and Editors

25 Web of Science Citations

170 Crossref Citations

265 Dimension Citations

Inside the subject

13 peer-reviewed open access books

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Latest research: 10 Online First chapter releases in this subject

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Top 5 Most cited chapters in this subject

Open Access Peer-reviewed Chapters

Tourism 4.0: Challenges in Marketing a Paradigm Shift

By Urška Starc Peceny, Jurij Urbančič, Simon Mokorel, Vesna Kuralt and Tomi Ilijaš

Part of the book: Consumer Behavior and Marketing

3,013
12
6,500
16
Citrus Value Chain(s): A Survey of Pakistan Citrus Industry

By Muhammad Imran Siddique and Elena Garnevska

Part of the book: Agricultural Value Chain

2,866
12
Social Media, Consumer Behavior, and Service Marketing

By Abigail Chivandi, Michael Olorunjuwon Samuel and Mammo Muchie

Part of the book: Consumer Behavior and Marketing

4,522
8
2,520
5

Top 5 Most downloaded chapters in this subject in the last 30 days

Open Access Peer-reviewed Chapters

3,791
2
2,524
5
Children’s Consumer Behavior

By Blandína Šramová

Part of the book: Consumer Behavior

3,693
3
Social Media, Consumer Behavior, and Service Marketing

By Abigail Chivandi, Michael Olorunjuwon Samuel and Mammo Muchie

Part of the book: Consumer Behavior and Marketing

4,534
8
1,784
5