PART OF IntechOpen Book Series: Business, Management and Economics
ISSN 2753-894X
Research Topic on Marketing - always open for submissions, with an Annual Volume published each calendar year with a dedicated ISSN and ISBN.
Led by Topic Editor Associate Prof. Hanna Gorska-Warsewicz and an international Editorial Board, all submissions are peer-reviewed and published immediately after acceptance.
Warsaw University of Life Sciences,
Poland
Hanna Górska-Warsewicz, Ph.D. is Associate Professor at Warsaw University of Life Sciences and Head of Department of Food Market and Consumption Research. She specializes in the subject of brands, brand equity, and brand management in production, service, and trade enterprises. She combines this subject with marketing and marketing management in both theoretical and practical aspects. Prof. Hanna Górska-Warsewicz also analyzes brands in the context of trademarks, legal regulations and the protection of intangible. She is an author or co-author of over 200 publications in this field, including 8 books. She works with the business sector and has participated in projects for the Ministry of Agriculture and Rural Development and the Ministry of Education and Science in Poland.
Editorial Board
University of Modena and Reggio Emilia,
Italy
University of Economics in Bratislava
Parthenope University of Naples,
Italy
COMSATS University Islamabad,
Pakistan