Paolo Popoli

Parthenope University of Naples Italy

Paolo Popoli is a faculty member of Parthenope University of Naples, Italy, where he has been working since 2005 as an Associate Professor of management. He teaches management, retail management and public services management, and he has also been teaching marketing and international marketing for several years. He has been Professor at other prestigious Italian universities, Visiting Fellow at Warwick Business School (UK) and, since 2018, he collaborates with the Université de Limoges (FR) teaching marketing. In recent years he has been concentrating his research activities on brand management, corporate social responsibility, social innovation, outsourcing. His most recent research activity is more focused on qualitative analysis. He is the author of books and numerous papers published in peer-reviewed international journals, mainly focused on the conceptual and theoretical aspects of the topics.

1books edited

2chapters authored

Latest work with IntechOpen by Paolo Popoli

This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the dominance of the intangible resources and the new information and communication technologies. Written by leading academics, this book is dedicated not only to marketing and management scholars but also to students wanting to investigate the knowledge concerning special fields and special brand management themes. As well to the practitioners who can find a wide reference also to the managerial implication from the strategic and operative perspectives.

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