Paolo Popoli is a faculty member of Parthenope University of Naples, Italy, where he has been working since 2005 as an Associate Professor of management. He teaches management, retail management and public services management, and he has also been teaching marketing and international marketing for several years. He has been Professor at other prestigious Italian universities, Visiting Fellow at Warwick Business School (UK) and, since 2018, he collaborates with the Université de Limoges (FR) teaching marketing. In recent years he has been concentrating his research activities on brand management, corporate social responsibility, social innovation, outsourcing. His most recent research activity is more focused on qualitative analysis. He is the author of books and numerous papers published in peer-reviewed international journals, mainly focused on the conceptual and theoretical aspects of the topics.