IntechOpen Book Series > Business, Management and Economics > Marketing

Research Topic

Marketing

PART OF IntechOpen Book Series: Business, Management and Economics

ISSN 2753-894X

Research Topic on Marketing - always open for submissions, with an Annual Volume published each calendar year with a dedicated ISSN and ISBN.

Led by Topic Editor Associate Prof. Hanna Gorska-Warsewicz and an international Editorial Board, all submissions are peer-reviewed and published immediately after acceptance.

always open for submissions

Open Access Peer-reviewed Research

Perspective Chapter: The Challenges of the Relationship between Doctors and Patients in the Digital ...

Amilcar Ismael Barreto

DOI: 10.5772/intechopen.1004253

Part Of Topic: Marketing

Part of the book: Management in Marketing Communications [Working Title]

Open Access Peer-reviewed Research

Omni-Channel Strategy in the Digital Retail Environment

Isni Andriana, Mohamad Adam, Welly Nailis, Dessy Yunita and Zakaria Wahab

DOI: 10.5772/intechopen.1005112

Part Of Topic: Marketing

Part of the book: Management in Marketing Communications [Working Title]

Open Access Peer-reviewed Research

Perspective Chapter: Organizational Resilience toward Managing Risks in Digital Marketing

Olga Bucovetchi and Adrian-Victor Vevera

DOI: 10.5772/intechopen.1004786

Part Of Topic: Marketing

Part of the book: Management in Marketing Communications [Working Title]

Open Access Peer-reviewed Research

Perspective Chapter: The Interactive Perspective in Social Media Usage Studies

Zhou Nie, Moniza Waheed, Diyana Kasimon and Wan Anita Binti Wan Abas

DOI: 10.5772/intechopen.1004647

Part Of Topic: Marketing

Part of the book: Management in Marketing Communications [Working Title]

Open Access Peer-reviewed Research

Effective Management of Marketing Communication in Social Media

František Pollák, Kristián Kalamen, Michal Ruschak and Zuzana Dzilská

DOI: 10.5772/intechopen.1004615

Part Of Topic: Marketing

Part of the book: Management in Marketing Communications [Working Title]

Open Access Peer-reviewed Research

The Informativeness of Headlines in Daily Newspapers Printed in Western Balkans

Ferid Selimi

DOI: 10.5772/intechopen.1004153

Part Of Topic: Marketing

Part of the book: Management in Marketing Communications [Working Title]

Open Access Peer-reviewed Research

Perspective Chapter: Culture in Marketing Communication

Zakaria Mohamed, Mustafa Ünsalan and Ahmed Muhumed Abdinasir

DOI: 10.5772/intechopen.1004300

Part Of Topic: Marketing

Part of the book: Management in Marketing Communications [Working Title]

Open Access Peer-reviewed Research

Humanizing CRM: Appealing to Intuition, the Senses and Emotions to Optimize Customer Relationships

Francisco J. Quevedo

DOI: 10.5772/intechopen.113964

Part Of Topic: Marketing

Part of the book: Customer Relationship Management - Contemporary Concepts and Strategies [Working Title]

Open Access Peer-reviewed Research

Affective and Cognitive Bases of Implicit and Explicit Attitudes towards Domestic and Foreign Food B...

Irina Plotka and Biruta Urbane and Nina Blumenau

DOI: 10.5772/intechopen.113115

Part Of Topic: Marketing

Part of the book: Brand Awareness - Recent Advances and Perspectives [Working Title]

Open Access Peer-reviewed Research

From Terroir to Retail Chains: Safeguarding Authenticity in Private Label Brands

Belaid Samy and Beylier René Pierre and Lacoeuilhe Jérôme

DOI: 10.5772/intechopen.113167

Part Of Topic: Marketing

Part of the book: Brand Awareness - Recent Advances and Perspectives [Working Title]

Open Access Peer-reviewed Research

Perspective Chapter: Beyond Mobile – How AI Is Expanding the Ways Businesses Can Interact with Their...

James Rowe

DOI: 10.5772/intechopen.113805

Part Of Topic: Marketing

Part of the book: Customer Relationship Management - Contemporary Concepts and Strategies [Working Title]

Open Access Peer-reviewed Research

Understanding Indirect Brand Experience

Hoyoung Hyun and Jamie Marsden

DOI: 10.5772/intechopen.113986

Part Of Topic: Marketing

Part of the book: Brand Awareness - Recent Advances and Perspectives [Working Title]

Open Access Peer-reviewed Research

The Critical 15Ps of Evaluating Internationalisation Readiness

Bamidele Ayemibo

DOI: 10.5772/intechopen.113337

Part Of Topic: Marketing

Part of the book: Marketing - Annual Volume 2024 [Working Title]

Open Access Peer-reviewed Research

Investigating the Effects of Virtual Personas on Brand Image

Sunita Kumar and Sridharan Aravamudhan

DOI: 10.5772/intechopen.112704

Part Of Topic: Marketing

Part of the book: Brand Awareness - Recent Advances and Perspectives [Working Title]

Open Access Peer-reviewed Research

Optimizing the Brand-Product Narrative for a Direct-to-Consumer Webstore

Gerard Loosschilder and Diana Garoseanu

DOI: 10.5772/intechopen.113402

Part Of Topic: Marketing

Part of the book: Customer Relationship Management - Contemporary Concepts and Strategies [Working Title]

Open Access Peer-reviewed Research

Private Label Brands Awareness: Advances and Prospects

Sbonelo Gift Ndlovu and Makhosazane Faith Vezi-Magigaba

DOI: 10.5772/intechopen.113029

Part Of Topic: Marketing

Part of the book: Brand Awareness - Recent Advances and Perspectives [Working Title]