Scope
Marketing is an important aspect in the functioning of all types of organizations. The external environment is characterized by constant and dynamic changes, that pose risks to the company. It is associated with changes in macroeconomic, political, legal, and demographic, as well as new consumer trends. It is necessary to carefully plan marketing activities in order to provide the market with products that satisfy consumers' needs and desires, provide them with value, and bring satisfaction and contentment. Therefore, in this topic, we focus on overall marketing efforts, including marketing communications through traditional and social media, pricing strategies, distribution strategies, branding, innovation, and new product launches, as well as researching the current market and consumer trends. We also analyze the latest trends and tendencies in marketing, such as product placement and neuromarketing.
keywords
Consumer Trends Consumer Needs Media Pricing Distribution Branding Innovation Neuromarketing