Open access peer-reviewed Edited Volume

Modern Perspectives in Business Applications

Co-editor:

Selay Ilgaz Sümer

Baskent University

This book is unique! Until now, purchasing and supply management books have had a primarily domestic outlook. However in this book, important issues related to sales management and supply management are handled with a modern perspective. This book has global vision tied into management principles based on an understanding of the sales management and basic job of purchasing and supply management, as all authors have held high-level positions directing the effort. Distinguished researchers from prestigious universities have written chapters and case studies from real-world events that challenge the brightest minds.

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IntechOpen
Modern Perspectives in Business ApplicationsEdited by Syed Abdul Rehman Khan

Published: May 13th 2020

DOI: 10.5772/intechopen.82778

ISBN: 978-1-78984-973-8

Print ISBN: 978-1-78984-972-1

eBook (PDF) ISBN: 978-1-78985-225-7

Copyright year: 2020

Books open for chapter submissions

1937 Total Chapter Downloads

5 Crossref Citations

5 Dimensions Citations

chaptersDownloads

Open access peer-reviewed

1. Introductory Chapter: Purchasing and Supply Management

By Syed Abdul Rehman Khan and Zhang Yu

407

Open access peer-reviewed

2. Role of Visibility in Supply Chain Management

By Zulkaif Ahmed Saqib, Khubaib Ahmed Saqib and Jin Ou

325

Open access peer-reviewed

3. Sourcing and Manufacturing in the Market Region

By David J. Newlands and Fawaz Baddar Al Hussan

160

Open access peer-reviewed

4. Supply Management of Rental Housing Facilities: Effect of Changes in the Quality of Housing Equipment in the Tokyo Housing Rental Market

By Takeshi So and Chihiro Shimizu

182

Open access peer-reviewed

5. Prologue: Marketing in the Modern Age

By Selay Ilgaz Sümer

64

Open access peer-reviewed

6. Insight-Driven Sales Management

By Hesham O. Dinana

413

Open access peer-reviewed

7. Organizational Capabilities, Value Cocreation, and Marketing Innovation: How Well Are We Prepared to Face Future Challenges?

By Leslier Valenzuela-Fernández and Natacha Peñaloza-Briones

169

Open access peer-reviewed

8. Empowerment of the Sales Forces in 2000s

By Leslier Maureen Valenzuela Fernández and Francisco Javier Villegas Pinuer

220

Edited Volume and chapters are indexed in

  • Worldcat
  • OpenAIRE
  • Google Scholar
  • AZ ebsco
  • Base
  • CNKI

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