Open access peer-reviewed Edited Volume

Communication Management

Edited by František Pollák

University of Economics in Bratislava

Co-editors:

Jakub Soviar

University of Žilina

Roman Vavrek

Technical University of Ostrava

Communication Management is an edited volume of chapters written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communication. Starting from the issue of communication channels and basic sensory apparatus for processing information and stimuli, the book continues with a description of the issue of social media in the time of accelerated digitization. The last chapter introduces the reader to the issue of marketing communication in a sharply non-standard environment. The topic itself creates the opportunity to seek qualitative knowledge for future in-depth research into the impact of the COVID-19 pandemic on both national and transnational economies.

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IntechOpen
Communication ManagementEdited by František Pollák

Published: January 7th 2022

DOI: 10.5772/intechopen.94775

ISBN: 978-1-83969-512-4

Print ISBN: 978-1-83969-511-7

eBook (PDF) ISBN: 978-1-83969-513-1

Copyright year: 2022

Books open for chapter submissions

996 Total Chapter Downloads

chaptersDownloads

Open access peer-reviewed

1. Communication Channels

By Anca Constantinescu-Dobra and Mădălina-Alexanda Coțiu

129

Open access peer-reviewed

2. Sensory Marketing

By František Pollák, Jakub Soviar and Roman Vavrek

93

Open access peer-reviewed

3. Communication through Social Media: Fake or Reality

By Arshia Kaul and Ritika Guaba

76

Open access peer-reviewed

4. Using Social Media for the Development of Civic Engagement and Local Governance

By Sataporn Roengtam

138

Open access peer-reviewed

5. The Use of Videoconferencing in Higher Education

By Chandra K. Massner

214

Open access peer-reviewed

6. Digital Economy in the Post-COVID Period: Changes, Communication Processes and Development Prospects

By Alexander Rozanov, Anna Chebotareva, Vladimir Chebotarev, Abdel Raheem Naser and Elena Danilina

79

Open access peer-reviewed

7. Ethics and the Prospect of E-Commerce Platforms in Doing Business in Nigeria

By Ngozi Okpara

84

Open access peer-reviewed

8. Integrative Activities with Suppliers and Customers to Achieve Supply Chain Integration

By Bertha Molina-Quintana, Antonio Vaamonde-Liste and María Berta Quintana-León

127

Open access peer-reviewed

9. Marketing Communications in Health Care Institutions

By Aykut Ekiyor and Fatih Altan

66

Edited Volume and chapters are indexed in

  • Worldcat
  • OpenAIRE
  • Google Scholar
  • AZ ebsco
  • Base
  • CNKI

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