Kyeong Kang

University of Technology Sydney

Dr. Kyeong Kang is an academic in Australia. She received a Ph.D. in Computing Sciences from the University of Technology, Sydney, and her research focuses on e-commerce, e-service, digital service platforms, and human–technology innovation in diverse cultures. As a leading researcher, she completed projects for the Australian Information Industry Association (AIIS) and the Department of Foreign Affairs and Trade (DFAT), Australia. She is currently conducting a project for the Asian Productivity Organization (APO). Her research contributions are well-known internationally. As a visiting scholar at the Georgia Institute of Technology, US (2012), Dr. Kang engaged in an ICT international development project. Additionally, she is an editor of the book "E-commerce".

2books edited

1chapters authored

Latest work with IntechOpen by Kyeong Kang

E-service is an increasingly popular business practice and a critical part of supporting the global information society. The Digital Service Platforms book reduces the ambiguity about e-service by clarifying how to take advantage of it as well as how to overcome barriers and issues. It includes ten chapters in three subject areas: e-service and social media, e-service concepts, and e-service quality and development. Chapters cover such topics as organization-community relationships, systematic e-service innovation, social media ecosystems, accessibility experience design, Industry 4.0, public e-employment services in different countries, and more.

Go to the book

Digital Service Platforms

Edited by Kyeong Kang

Books edited

E-commerce

Edited by Kyeong Kang

Chapters authored

Building Organisation-Community Relationships in Co-Creative Social Networking Platforms: An Ecological Systems Perspective

By Kyeong Kang and Fatuma Namisango

Nonprofit organisations use social networking platforms to interact, engage, and build productive relationships with target audiences for co-created outcomes. This chapter pursues two interrelated objectives: First, it identifies key stages in the growth of organisation-community relationships on co-creative social networking platforms. Second, it discusses the multi-levelled factors influencing these relationships at the respective stages. To achieve these objectives, we make a general review of scholarship on nonprofit use of social media, social networking platforms for co-creation, and organisation-public relationships on social media. We used the ecological systems perspective to identify the internal and external environmental influences on organisational relationships in social networking platforms. This chapter presents three abstract stages of organisation-community relationships: emergence, growth, and collapse, based on existing empirical observations and theoretical perspectives. We reveal four levels of ecological-based factors that influence different stages of organisation-community relationships on co-creative social networking platforms. We indicate the potentially strong and weaker influences on organisational relationships.

Part of the book: Digital Service Platforms

Kyeong Kang

Latest work with IntechOpen by Kyeong Kang

Digital Service Platforms

Books edited

E-commerce

Chapters authored

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