Open access peer-reviewed Edited Volume


Edited by Kyeong Kang

University of Technology Sydney

E-commerce provides immense capability for connectivity through buying and selling activities all over the world. During the last two decades new concepts of business have evolved due to popularity of the Internet, providing new business opportunities for commercial organisations and they are being further influenced by user activities of newer applications of the Internet. Business transactions are made possible through a combination of secure data processing, networking technologies and interactivity functions. Business models are also subjected to continuous external forces of technological evolution, innovative solutions derived through competition, creation of legal boundaries through legislation and social change. The main purpose of this book is to provide the reader with a familiarity of the web based e- commerce environment and position them to deal confidently with a competitive global business environment. The book contains a numbers of case studies providing the reader with different perspectives in interface design, technology usage, quality measurement and performance aspects of developing web-based e-commerce.

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E-commerceEdited by Kyeong Kang

Published: February 1st 2010

DOI: 10.5772/204

ISBN: 978-953-7619-98-5

eBook (PDF) ISBN: 978-953-51-5143-2

Copyright year: 2010

Books open for chapter submissions

40192 Total Chapter Downloads

39 Crossref Citations

19 Web of Science Citations

53 Dimensions Citations


Open access peer-reviewed

1. A Conceptual Framework and an Extended SOA Model for Consumer-Oriented E-Commerce

By Garyfallos Fragidis, Dimitrios Kotzinos and Konstantinos Tarabanis


Open access peer-reviewed

2. E-Commerce Assessment in Fuzzy Situation

By Mehdi Fasanghari


Open access peer-reviewed

3. TECTAM: An Approach to Study Technology Acceptance Model (TAM) in Gaining Knowledge on the Adoption and Use of E-Commerce/E-Business Technology among Small and Medium Enterprises in Thailand

By Vasin Chooprayoon and Chun Che Fung


Open access peer-reviewed

4. Autonomous Decentralized Enterprise Model - A New Wave in Web 2.0 Type E-commerce

By Feng Liu and Makoto Hirano


Open access peer-reviewed

5. Modular Architecture Framework for Crossorganizational Electronic Interaction

By Christoph Schroth and Beat F. Schmid


Open access peer-reviewed

6. Ranking Companies Based on Multiple Social Networks Mined from the Web

By Yingzi Jin, Yutaka Matsuo and Mitsuru Ishizuka


Open access peer-reviewed

7. Considering Culture in Designing Web Based E-commerce

By Kyeong Kang


Open access peer-reviewed

8. Consumer Responses to Colors of E-Commerce Websites: an Empirical Investigation

By Jean-Eric Pelet and Panagiota Papadopoulou


Open access peer-reviewed

9. A Framework for Quality Assurance of Electronic Commerce Websites

By Zain Balfagih, Norshidah Mohamed and Murni Mahmud


Open access peer-reviewed

10. Improving Performance in Recommender System: Collaborative Filtering Algorithm and User’s Rating Pattern

By Hee Choon Lee, Seok Jun Lee and Young Jun Chung


Open access peer-reviewed

11. Attacks on Two Buyer-Seller Watermarking Protocols and an Improvement for Revocable Anonymity

By Mina Deng and Bart Preneel


Open access peer-reviewed

12. Electronic Commerce Readiness in Developing Countries: The Case of the Chinese Grocery Industry

By Sherah Kurnia and Fei Peng


Open access peer-reviewed

13. Can a Recommender System Induce Serendipitous Encounters?

By Leo Iaquinta, Marco de Gemmis, Pasquale Lops, Giovanni Semeraro and Piero Molino


Open access peer-reviewed

14. A Mobile Commerce Model for Automobile Rescue Services

By Liyi Zhang and Qihua Liu


Edited Volume and chapters are indexed in

  • Worldcat
  • OpenAIRE
  • Google Scholar
  • AZ ebsco
  • Base
  • CNKI

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