About the book
The concept of sustainability was considered until a few years ago a simple trend, and some authors thought that this concept would fade over time and business activity would return to normal. We now know that this is not the case. Today, organizations and companies that do not take this issue seriously face the threat of disappearing.
Recent statistics confirm that business increasingly sees sustainability as a critical and essential element in their business strategy. For example, an increasingly competitive environment can create significant problems for many organizations as they struggle to adapt to change. As a result, many organizations fail to create the necessary conditions that can lead to long-term sustainable development, which affects the capabilities of employees.
Organizations and business are increasingly required to contribute to social and environmental sustainability or, better yet, that business themselves become sustainable. The world is increasingly aware of this demand, and there is no other alternative. The discussion, therefore, should not be on whether or not they should be sustainable, but on the scope of sustainable ideas and how to integrate them into a company's strategy. In this sense, this book will represent an important contribution.
This book will intend to provide the reader with an overview of the current state of sustainability in organizations and business, presenting an easy-to-follow format. First, we will focus on the most important developments around the concept, theories, and the evaluation of sustainability, followed by models of innovation and sustainability; as well as drivers of sustainable development. Lastly, we will describe some models and present new perspectives for sustainable development. Ultimately, we want to present an image that, although not perfect, provides useful information that can help managers make future decisions.
The relevance of this book will lie in combining academic rigour with a practical approach. The book will contain examples, good practices, as well as reflections, which are useful for all of us who are dedicated and passionate about this topic, whether from an academic or management perspective.