Open access peer-reviewed Edited Volume

Advancing Insights on Brand Management

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15,547 Chapter Downloads

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Academic Editor

Paolo Popoli

Parthenope University of Naples, Italy

PublishedNovember 8th, 2017

Doi10.5772/66566

ISBN978-953-51-3598-2

Print ISBN978-953-51-3597-5

eBook (PDF) ISBN978-953-51-4613-1

Copyright year2017

Number of pages210

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Edited Volume and chapters are indexed in

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Table of Contents

Open access  chapters

1,386
2. Product Placement as an Effective Tool for the Brand Positioning

By Hanna Górska-Warsewicz and Olena Kulykovets

2,391
1
1,661
1
1,424
2
7. Analysis of Antecedents that Contribute to Try New Products in Retail Commerce

By Natalia Rubio, Nieves Villaseñor Román and María Jesús Yagüe Guillén

1,151
1,526
1
1,463

IMPACT OF THIS BOOK AND ITS CHAPTERS

15,547 Total Chapter Downloads

7 Crossref Citations

1 Web of Science Citations

9 Dimensions Citations

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