Matt Reed’s research rests upon the intersections of political sociology, cultural studies and rural geography; he has authored and co-authored 14 peer reviewed papers, 12 research reports and 2 previous books on organic farming and food. His recent book, ”Rebels for the Soil”, argues that organic farming and food is best understood as a global social movement that has moved through several phases of activity, and is currently preparing for a new one. His current research involves empirical research into social impacts of organic and non-organic farm businesses. He has held research positions at the Universities of Plymouth, Exeter, and the Open University, working for clients such as the Economic and Social Research Council, and the Welcome Trust. He holds a BSocSci (Hons), an Msc and a PhD from the University of the West of England, where he is a Senior Research Fellow at the Countryside and Community Research Institute.