Chapters authored
The Informativeness of Headlines in Daily Newspapers Printed in Western Balkans
This chapter provides a qualitative stylistic perspective on how print journalism encapsulates informativeness as one of the standards of textuality. A sample over a 12-month period from the headlines on the front pages was selected. The dominant lexical features of the sample are initially identified through frequency observation and keying, followed by a qualitative analysis from the standpoint of the stylistic projection of news value. The analysis delineates varying levels of informativeness in the headlines. Headlines embody first-level informative and elliptical characteristics, yet their predominant content presents a specific perspective. The informativeness of these headlines occasionally exceeds the appropriate dimensions, implying an excess of information beyond what would be necessary. Informative models temper or personalize the information interwoven with devices as an attempt for accuracy and informativeness. It reflects on the implications of incorporating various levels of informativeness known in print journalism. A quantitative content analysis method was employed, examining headlines and comparing newspapers. Additionally, a framing analysis was used to scrutinize the positioning and perspective of headlines. Therefore, based on the diversity of people, cultures, and religions in the western Balkans, their distinct approach to headlines was observed, displaying a specific perspective recognized in the media as subjectivity.
Part of the book: Management in Marketing Communications [Working title]