Remote healthcare is rapidly evolving with the integration of various technologies, including 5G and 6G connectivity, which will play a crucial role in the next generation of healthcare. This study aims to identify the challenges in the doctor-patient relationship in the digital age, focusing on whether digitalization improves clinical care and increases patient proximity. The methodology involves a literature review, summarizing key articles, and discussing the results. The findings suggest a shift in the patient’s role from passive assistance to active consumption of health information, promoting greater involvement in health maintenance and care. It is suggested that health professionals and patients should be educated to overcome communication barriers and encourage the correct use of the internet for medical assistance. The study’s methodology includes a narrative review of literature and a summary table of key articles.
Part of the book: Management in Marketing Communications [Working title]