The term “media” refers to all means for social media in your community news and non news, locale and national. In just over a decade, the influence of social media has evolved beyond being an amusing extra into a fully integrated part of almost every aspect of everyday life for many people. This chapter will discuss the changes within the mass media in the new century and cognize how the traditional media have evolved over the twenty-first century. Besides, it will identify how mass media personnel consider the audience an integral part of business concerns and recognize how mass media personnel consider the audience an integral part of business concerns. Morover, the chapter will highlight the relationship between mass media, innovation, and people. Over the past century, life span has significantly changed, and the advancement of media technology is a major reason for it. Compare a day in a contemporary onse’s life with a day in the life of someone from the old generation. Nowadays, there is smartphone, T.V, laptop, easy-to-access internet everywhere, while back in those days, it was almost impossible to find or to imagine having any of these decives.
Part of the book: Off and Online Journalism and Corruption