Professor Bernard Nchindila currently lectures at the North-West University, South Africa. He holds a BA in Education in English, an Advanced Certificate in Human Resource Management from the University of Zambia, and a Certificate in English Language Teaching to Adults (CELTA) from England. He also holds a MA and Ph.D. from the University of South Africa, Pretoria. Prof. Nchindila has 29 years of academic research and management experience and has supervised several graduate students. His research interests include digital humanities, reading literacy, academic English, pragmatics, and Content and Language Integrated Learning (CLIL). He is a member of the Association of Teachers of English as a Foreign Language (IATEFL). He is also an established rated researcher by the South African National Research Foundation.