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Dual Approach to the Modelling Single Product Demand Curves in the Next Best Offer CRM Problem

Written By

Džulijana Popović

Submitted: 10 April 2011 Published: 11 April 2012

DOI: 10.5772/32389

From the Edited Volume

Advances in Customer Relationship Management

Edited by Daniel Catalan-Matamoros

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Written By

Džulijana Popović

Submitted: 10 April 2011 Published: 11 April 2012