Open access

An Overview to Customer Relationship Management

Written By

Daniel Catalán-Matamoros

Submitted: 10 November 2011 Published: 11 April 2012

DOI: 10.5772/39185

From the Edited Volume

Advances in Customer Relationship Management

Edited by Daniel Catalan-Matamoros

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Written By

Daniel Catalán-Matamoros

Submitted: 10 November 2011 Published: 11 April 2012