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Customer Relationship Marketing: Customer-Centric Processes for Engendering Customer- Firm Bonds and Optimizing Long-Term Customer Value

Written By

Namita Bhatnagar

Submitted: 25 March 2011 Published: 11 April 2012

DOI: 10.5772/31105

From the Edited Volume

Advances in Customer Relationship Management

Edited by Daniel Catalan-Matamoros

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Written By

Namita Bhatnagar

Submitted: 25 March 2011 Published: 11 April 2012