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Customer Relationship Marketing: Customer-Centric Processes for Engendering Customer- Firm Bonds and Optimizing Long-Term Customer Value

Written By

Namita Bhatnagar

Submitted: March 25th, 2011 Published: April 11th, 2012

DOI: 10.5772/31105

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Written By

Namita Bhatnagar

Submitted: March 25th, 2011 Published: April 11th, 2012