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Agricultural and Biological Sciences » "Olive Oil - Constituents, Quality, Health Properties and Bioconversions", book edited by Boskou Dimitrios, ISBN 978-953-307-921-9, Published: February 1, 2012 under CC BY 3.0 license. © The Author(s).

Chapter 12

Consumer Preferences for Olive-Oil Attributes: A Review of the Empirical Literature Using a Conjoint Approach

By José Felipe Jiménez-Guerrero, Juan Carlos Gázquez-Abad,Juan Antonio Mondéjar-Jiménez2 and Rubén Huertas-García
DOI: 10.5772/30390