Hussam Al Halbussi

By Abdeslam Hassani and Hussam Al Halbusi

While the issue of business intelligence is rapidly gaining popularity across a wide range of domains, the majority of research treats it as a single capability or technique, such as big data analytics capability. However, as a tool for Big Data Decision-making or technique for enhancing operational research technique, there is still a low amount of work that examines business intelligence as a tool to develop dynamic capabilities of the organization and to contribute to sustainable innovation, in particular in the digital age. Therefore, to address this gap, this chapter aims to discuss how organizations can use technologies, including business intelligence as a tool for creating new knowledge, which in turn helps organizations to improve their dynamic capabilities and achieve sustainable innovation. Recognizing how these firms’ dynamic capabilities are started building, achieved sustained, enlarged, utilized, evolved, and phased out in phrases of their constituent micro-foundations. So, this study suggests business intelligence as a process that helps organizations collect and transform data into information and knowledge, which contributes to building dynamic capabilities. It is important for managers to understand how these firms’ dynamic capabilities are started building, achieved sustained, enlarged, utilized, evolved, and phased out in phrases of their constituent micro-foundations.

Part of the book: International Business