Daniel Catalán-Matamoros was born in Spain, but he has been living in many other countries such as Sweden, Norway and Denmark. He is a PhD, holding a Msc in Mass Communication with expertise in Public Relations. Daniel got a wide experience by working in public administrations being responsible for institutional relations and users satisfaction. His main professional activity has always been dealing with how to promote good relationships with partners and stakeholders. CRM has been always a philosophy in his work which has practiced in many public organisations such as the European Centre for Disease Prevention and Control where he was responsible for the CRM project. Daniel Catalán-Matamoros is convinced that managing good customer relationships is a key element for the success of any organization.