Manuel Sousa Pereira

Manuel Sousa Pereira. He completed his PhD in Communication Sciences (2014) Master\'s Degree in Communication Sciences (2008) from the University of Santiago de Compostela and Master\'s in Marketing and Strategic Communication (2004) and Degree in Public Relations (1998) from Fernando Pessoa University. He is a Professor at the Polytechnic Institute of Viana do Castelo and has been an Assistant Professor at the Portucalense University Infante Dom Henrique. Published 14 articles in specialized magazines. It has 7 book chapter(s) and 5 book(s). Organized 10 event(s). Participated in 114 event(s). Supervised 2 master\'s thesis(s). Supervised 16 work(s) for the conclusion of the degree/bachelor\'s course. Works in the area(s) of Social Sciences with an emphasis on Other Social Sciences. In his professional activities he interacted with 20 collaborator(s) in co-authorship of scientific works. In its Ciência Vitae curriculum, the most frequent terms in the context of scientific, technological and artistic-cultural production are: Strategic communication; Communication efficiency; Talent management; Organizational strategy; Personal communication; Communication interactivity; Learning dynamics; IBERCOM International Congress; Communication efficiency; talent management; organizational strategy; Communication efficiency; Talent management; Organizational innovation; Personal leadership; Business efficiency; Communication management; Business efficiency; sponsorship; buy intention; Oakley; sporting events; consumer behavior; sponsorship; buy intention; sporting events; consumer behavior; .