Chapters authored
Communication through Social Media: Fake or Reality
Coronavirus Disease 2019 (COVID-19), a pandemic has shaken the entire world. While the think tanks across nations are fighting hard to find a solution to Covid- 19, the spread of Infodemic is making the handling of crisis even more complicated. When the control of a deadly disease like COVID-19 depends on the actions of the population, the quality of information the individuals are being exposed too becomes a vital concern. It is alarming to see that even at a time when the truth can become a matter of life and death a multitude of false information is being spread on social media making it all the more difficult for governments to control the crisis. Plethora of research agrees to an electronic grapevine being more destructive than anything previously imaginable. However, identifying which Social Media Platform is most likely to activate and spread the grapevine is not addressed by any study. This study uses the Fuzzy TOPSIS approach and identifies Facebook followed by WhatsApp as the two platforms most likely to spread infodemic in the country. The quantification of evaluation of the Platforms in spreading misinformation will facilitate the government to take accurate measures to stop the spread of misinformation from the identified platforms.
Part of the book: Communication Management