Jakub Soviar is an associated professor in the University of Žilina (Slovakia) – Faculty of management science and informatics in the field of management. He is also a member of the Institute of competitiveness and innovations of the University of Žilina. He completed an internship at the University of Parma (Italy), University of Pardubice (Czech Republic) and Škoda Auto University in Mladá Boleslav (Czech Republic). His pedagogical and research activities are focused on cooperation management, marketing management, marketing communication, sociology, social psychology and market research. He works also as an external lector for several private companies (clustering processes, cooperation strategies, market research, communication skill, strategies and strategical planning, etc.). He cooperate with Žilina self-government region in the field of regional development. He was a head of two Slovak Republic scientific research projects. He was a member of several Slovak, European Union and international research projects (e.g. Central Europe Research to Innovation Models, Central European Research and Development Area, H2020). He is a member of Slovak marketing association and he is author and co-author of more than 70 publications (monographs, learn books, scientific papers indexed in Web of Science, Scopus, conference and seminar papers, research papers).