Journalism is about much more than just seeking and processing information. Multi-skilled journalists of the twenty-first century have to fulfil the given basic tasks and invest much of their time in verifying the affairs that are presented, and uncovering half-truths or false information. That is why all truly professional editorial offices pay attention to demasking, denying, or explaining disinformation in order to monitor and properly check the publishing activities of other media subjects. The chapter is focused on so-called debunking, a method of identifying disinformation, or rather a media genre that is associated with investigative journalism. The present study therefore aims to further explain why nowadays more and more media recipients express their trust in disinformation or various conspiracy theories. The outlined theoretical frameworks are followed by a discourse analysis in which the authors reflect on the current strategies of debunking applied by selected online news media. The text’s contribution to the contemporary scholarly discussions on journalism thus lies in defining various journalistic strategies associated with debunking, i.e., publicly uncovering false information that is disseminated in order to influence or rather manipulate the whole of society or at least its major parts.
Part of the book: Fake News Is Bad News