I am an academician and graphic design practitioner with my practice predominantly rooted in Visual Communication, Media Studies & Advertising. As an educator, I believe in working with a combination of teaching philosophies and research to understand the contemporary and new interventions of art, creativity and design culture in our society. I own Bachelor's & Master's in Fine Art with a specialization in Applied Art (Graphic design) and later did my Ph.D. in Advertising from one of the most prestigious universities in India. I am actively involved Internally and Externally as a subject expert, jury panel, career counselor, examiner, the board of study member, research advisory committee member to many eminent institutions of India. With an aspiring contribution to the field of Research, I have marked my presence to several International conferences globally and have journal publications on my name. Currently, I am a Faculty at Srishti Institute of Art Design & Technology, India and is also a part of the administrative team as Academic Coordinator for School of Design & Business Leadership. I firmly focus on new artistic practices that combine experimentation, imagination, and development in technology and media.