Pooja Jain, Ph.D., is an academician in graphic design and visual communication. She holds a Ph.D. in Advertising from Delhi University, India, and is an avid researcher with several publications in international peer-reviewed journals and paper presentations in national and international conferences. Currently, she is actively working on multiple startups and corporate projects as a freelance design practitioner. Dr. Jain is professionally associated with many eminent Indian institutions of art and design, serving in multiple roles including external examiner, paper setter, Ph.D. advisor, career counselor, advisory board member, and others. At present, Dr. Jain is working as an academic coordinator and faculty member in the Department of Visual Communication at Srishti Institute of Art Design & Technology, Bengaluru, India.