More than half of the publishers listed alongside IntechOpen (18 out of 30) are Social Science and Humanities publishers. IntechOpen is an exception to this as a leader in not only Open Access content but Open Access content across all scientific disciplines, including Physical Sciences, Engineering and Technology, Health Sciences, Life Science, and Social Sciences and Humanities.
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Our breakdown of titles published demonstrates this with 47% PET, 31% HS, 18% LS, and 4% SSH books published.
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“Even though ItechOpen has shown the potential of sci-tech books using an OA approach,” other publishers “have shown little interest in OA books.”
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Additionally, each book published by IntechOpen contains original content and research findings.
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We are honored to be among such prestigious publishers and we hope to continue to spearhead that growth in our quest to promote Open Access as a true pioneer in OA book publishing.
Simba Information has released its Open Access Book Publishing 2020 - 2024 report and has again identified IntechOpen as the world’s largest Open Access book publisher by title count.
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Simba Information is a leading provider for market intelligence and forecasts in the media and publishing industry. The report, published every year, provides an overview and financial outlook for the global professional e-book publishing market.
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IntechOpen, De Gruyter, and Frontiers are the largest OA book publishers by title count, with IntechOpen coming in at first place with 5,101 OA books published, a good 1,782 titles ahead of the nearest competitor.
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Since the first Open Access Book Publishing report published in 2016, IntechOpen has held the top stop each year.
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More than half of the publishers listed alongside IntechOpen (18 out of 30) are Social Science and Humanities publishers. IntechOpen is an exception to this as a leader in not only Open Access content but Open Access content across all scientific disciplines, including Physical Sciences, Engineering and Technology, Health Sciences, Life Science, and Social Sciences and Humanities.
\n\n
Our breakdown of titles published demonstrates this with 47% PET, 31% HS, 18% LS, and 4% SSH books published.
\n\n
“Even though ItechOpen has shown the potential of sci-tech books using an OA approach,” other publishers “have shown little interest in OA books.”
\n\n
Additionally, each book published by IntechOpen contains original content and research findings.
\n\n
We are honored to be among such prestigious publishers and we hope to continue to spearhead that growth in our quest to promote Open Access as a true pioneer in OA book publishing.
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\n'}],latestNews:[{slug:"intechopen-supports-asapbio-s-new-initiative-publish-your-reviews-20220729",title:"IntechOpen Supports ASAPbio’s New Initiative Publish Your Reviews"},{slug:"webinar-introduction-to-open-science-wednesday-18-may-1-pm-cest-20220518",title:"Webinar: Introduction to Open Science | Wednesday 18 May, 1 PM CEST"},{slug:"step-in-the-right-direction-intechopen-launches-a-portfolio-of-open-science-journals-20220414",title:"Step in the Right Direction: IntechOpen Launches a Portfolio of Open Science Journals"},{slug:"let-s-meet-at-london-book-fair-5-7-april-2022-olympia-london-20220321",title:"Let’s meet at London Book Fair, 5-7 April 2022, Olympia London"},{slug:"50-books-published-as-part-of-intechopen-and-knowledge-unlatched-ku-collaboration-20220316",title:"50 Books published as part of IntechOpen and Knowledge Unlatched (KU) Collaboration"},{slug:"intechopen-joins-the-united-nations-sustainable-development-goals-publishers-compact-20221702",title:"IntechOpen joins the United Nations Sustainable Development Goals Publishers Compact"},{slug:"intechopen-signs-exclusive-representation-agreement-with-lsr-libros-servicios-y-representaciones-s-a-de-c-v-20211123",title:"IntechOpen Signs Exclusive Representation Agreement with LSR Libros Servicios y Representaciones S.A. de C.V"},{slug:"intechopen-expands-partnership-with-research4life-20211110",title:"IntechOpen Expands Partnership with Research4Life"}]},book:{item:{type:"book",id:"7408",leadTitle:null,fullTitle:"Transportation Systems Analysis and Assessment",title:"Transportation Systems Analysis and Assessment",subtitle:null,reviewType:"peer-reviewed",abstract:"The transportation system is the backbone of any social and economic system, and is also a very complex system in which users, transport means, technologies, services, and infrastructures have to cooperate with each other to achieve common and unique goals.The aim of this book is to present a general overview on some of the main challenges that transportation planners and decision makers are faced with. The book addresses different topics that range from user's behavior to travel demand simulation, from supply chain to the railway infrastructure capacity, from traffic safety issues to Life Cycle Assessment, and to strategies to make the transportation system more sustainable.",isbn:"978-1-83968-562-0",printIsbn:"978-1-83968-561-3",pdfIsbn:"978-1-83968-563-7",doi:"10.5772/intechopen.75294",price:119,priceEur:129,priceUsd:155,slug:"transportation-systems-analysis-and-assessment",numberOfPages:236,isOpenForSubmission:!1,isInWos:null,isInBkci:!1,hash:"1a950b01c0e05eda01c6d2364c7af3aa",bookSignature:"Stefano De Luca, Roberta Di Pace and Boban Djordjevic",publishedDate:"January 22nd 2020",coverURL:"https://cdn.intechopen.com/books/images_new/7408.jpg",numberOfDownloads:8701,numberOfWosCitations:3,numberOfCrossrefCitations:5,numberOfCrossrefCitationsByBook:0,numberOfDimensionsCitations:13,numberOfDimensionsCitationsByBook:0,hasAltmetrics:1,numberOfTotalCitations:21,isAvailableForWebshopOrdering:!0,dateEndFirstStepPublish:"April 9th 2018",dateEndSecondStepPublish:"August 28th 2018",dateEndThirdStepPublish:"October 27th 2018",dateEndFourthStepPublish:"January 15th 2019",dateEndFifthStepPublish:"March 16th 2019",currentStepOfPublishingProcess:5,indexedIn:"1,2,3,4,5,6,7",editedByType:"Edited by",kuFlag:!1,featuredMarkup:null,editors:[{id:"271061",title:"Prof.",name:"Stefano",middleName:null,surname:"de Luca",slug:"stefano-de-luca",fullName:"Stefano de Luca",profilePictureURL:"https://mts.intechopen.com/storage/users/271061/images/system/271061.jpeg",biography:"Stefano de Luca is a Full Professor of Transportation Planning and Transportation Systems Theory, at the University of Salerno, Italy, where he is also the director of the Transportation Systems Analysis Laboratory and rector’s delegate to Transport and Mobility. His research includes transportation planning techniques, choice modelling, signal settings design, traffic assignment models and algorithms, and freight/passenger terminal simulation and optimization. He serves on the editorial advisory board for the Journal of Advanced Transportation and Sustainability. He has authored more than 100 book chapters and journal articles, and is a consultant for the Italian Ministry of Transportation, the Transport Commission of Campania Region, and the Salerno and Avellino Transportation Departments. He is a member of IEEE Intelligent Transportation Systems Society, the Italian Association of Transport Academicians, and the Italian Transport Policy Society.",institutionString:"University of Salerno",position:null,outsideEditionCount:0,totalCites:0,totalAuthoredChapters:"2",totalChapterViews:"0",totalEditedBooks:"3",institution:{name:"University of Salerno",institutionURL:null,country:{name:"Italy"}}}],equalEditorOne:null,equalEditorTwo:null,equalEditorThree:null,coeditorOne:{id:"271713",title:"Dr.",name:"Roberta",middleName:null,surname:"Di Pace",slug:"roberta-di-pace",fullName:"Roberta Di Pace",profilePictureURL:"https://mts.intechopen.com/storage/users/271713/images/system/271713.jpeg",biography:"Roberta Di Pace received an MSc and Ph.D. in Transportation Engineering from the University of Naples “Federico II,” Italy, in 2005 and 2009, respectively. She is a Professor of Transportation Engineering, Department of Civil Engineering, University of Salerno, Italy. She is also an aggregate professor of Technique and Transport Economics and Transportation Systems Design. Since 2010 she has been a member of the Transportation Planning and Modelling Laboratory. Her main research fields include the development of analytical tools for advanced traveler information systems, traffic flow modelling, network signal setting design, and advanced traffic management systems. She is a member of IEEE Intelligent Transportation Systems Society and IEEE Women in Engineering.",institutionString:"University of Salerno",position:null,outsideEditionCount:0,totalCites:0,totalAuthoredChapters:"2",totalChapterViews:"0",totalEditedBooks:"0",institution:{name:"University of Salerno",institutionURL:null,country:{name:"Italy"}}},coeditorTwo:{id:"228312",title:"Mr.",name:"Boban",middleName:null,surname:"Djordjevic",slug:"boban-djordjevic",fullName:"Boban Djordjevic",profilePictureURL:"https://mts.intechopen.com/storage/users/228312/images/system/228312.jpeg",biography:"Dr. Boban Djordjević received his bachelor and master degrees in Traffic and Transport Engineering at the University of Belgrade. He gained his PhD at the University of Ljubljana. He has worked at the Joint Stock Company for Freight Railway Transport and is currently employed at the Trinity College, Dublin. His research interests are mainly within the field of application intelligent transportation systems, railway signalling systems, sustainable transportation systems and application of multi criteria decision making methods in transportation.",institutionString:"University of Ljubljana",position:null,outsideEditionCount:0,totalCites:0,totalAuthoredChapters:"0",totalChapterViews:"0",totalEditedBooks:"0",institution:{name:"University of Ljubljana",institutionURL:null,country:{name:"Slovenia"}}},coeditorThree:null,coeditorFour:null,coeditorFive:null,topics:[{id:"831",title:"Transportation Engineering",slug:"vehicle-engineering-transportation-engineering"}],chapters:[{id:"67163",title:"A Critical Review on Population Synthesis for Activity- and Agent-Based Transportation Models",doi:"10.5772/intechopen.86307",slug:"a-critical-review-on-population-synthesis-for-activity-and-agent-based-transportation-models",totalDownloads:962,totalCrossrefCites:1,totalDimensionsCites:7,hasAltmetrics:0,abstract:"Traditional four-step transportation planning models fail to capture novel transportation modes such as car/ridesharing. Hence, agent-based models are replacing those traditional models for their scalability, robustness, and capability of simulating nontraditional transportation modes. A crucial step in developing agent-based models is the definition of agents, e.g., household and persons. While model developers wish to capture typical workday travel patterns of the entire study population of travelers, such detailed data are unavailable due to privacy concerns and technical and financial feasibility issues. Hence, modelers opt for population syntheses based on travel diary surveys, land use data, and census data. The most prominent techniques are iterative proportional fitting (IPF), iterative proportional updating (IPU), combinatorial optimization, Markov-based and fitness-based syntheses, and other emerging approaches. Yet, at present, there is no clear guideline on using any of the available techniques. To bridge this gap, this chapter presents a comprehensive synthesis of practice and documents available successful studies.",signatures:"Ossama E. Ramadan and Virginia P. Sisiopiku",downloadPdfUrl:"/chapter/pdf-download/67163",previewPdfUrl:"/chapter/pdf-preview/67163",authors:[{id:"65403",title:"Prof.",name:"Virginia",surname:"Sisiopiku",slug:"virginia-sisiopiku",fullName:"Virginia Sisiopiku"},{id:"271105",title:"Dr.",name:"Ossama",surname:"Ramadan",slug:"ossama-ramadan",fullName:"Ossama Ramadan"}],corrections:null},{id:"67777",title:"Approaches for Modelling User’s Acceptance of Innovative Transportation Technologies and Systems",doi:"10.5772/intechopen.87088",slug:"approaches-for-modelling-user-s-acceptance-of-innovative-transportation-technologies-and-systems",totalDownloads:864,totalCrossrefCites:0,totalDimensionsCites:0,hasAltmetrics:0,abstract:"The gradual penetration of new transport modes and/or new technologies (advanced information systems, automotive technologies, etc.) requires effective theoretical paradigms able to interpret and model transportation system users’ propensity to purchase and use them. Along with the traditional approaches mainly based on random utility theory, it is a common opinion that numerous nonquantitative variables (such as psychological factors, attitudes, perceptions, etc.) may affect users’ behaviors. Different traditional approaches and more advanced ones (e.g. hybrid choice model (HCM) with latent variables, theory of planned behaviour, regret theory, prospect theory, etc.) may be identified and properly applied in the literature. In particular, the chapter will focus on the hybrid choice modeling with latent variables, aiming to incorporate users’ perceptions, attitudes and concerns in order to model the user’s propensity to use and the willingness to buy a new technology. The methodology overview and the results of the application at real data are discussed.",signatures:"Stefano de Luca, Roberta Di Pace and Facundo Storani",downloadPdfUrl:"/chapter/pdf-download/67777",previewPdfUrl:"/chapter/pdf-preview/67777",authors:[{id:"271061",title:"Prof.",name:"Stefano",surname:"de Luca",slug:"stefano-de-luca",fullName:"Stefano de Luca"},{id:"271713",title:"Dr.",name:"Roberta",surname:"Di Pace",slug:"roberta-di-pace",fullName:"Roberta Di Pace"},{id:"271714",title:"Dr.",name:"Facundo",surname:"Storani",slug:"facundo-storani",fullName:"Facundo Storani"}],corrections:null},{id:"67903",title:"Third-Party Logistics",doi:"10.5772/intechopen.86922",slug:"third-party-logistics",totalDownloads:804,totalCrossrefCites:0,totalDimensionsCites:1,hasAltmetrics:0,abstract:"Third-party logistics was propelled first in US; later on, European nations put it on to successfully deal with an organization’s coordination exercises, re-appropriating the capacity and purchasing the administrations. 3PL suppliers without their very own advantages are called lead coordination suppliers that have preferred the standpoint that they have particular industry ability combined with low overhead expenses, yet they bring down arranging power. Lead coordination suppliers may likewise be less bureaucratic with shorter basic leadership cycles because of the littler size of the organization, and the most critical contrast between a second gathering coordination supplier and an outsider coordination supplier is the way that a 3PL supplier is constantly incorporated in the client’s framework. The 2PL is not coordinated as compared to the 3PL as it is just a redistributed coordination supplier with no framework mix. A 2PL regularly just gives institutionalized administrations, while 3PLs frequently give benefits that are redone and particular to the necessities of their client. Coordination is evaluated as a significant use for organizations. Thus, in the present aggressive condition, there is a squeezing need to control coordination expenses, and execution estimation has turned out to be an effective apparatus in accomplishing business targets.",signatures:"Yangyan Shi, Rafay Waseem and Hafiz Muhammad Shahid",downloadPdfUrl:"/chapter/pdf-download/67903",previewPdfUrl:"/chapter/pdf-preview/67903",authors:[{id:"270918",title:"Dr.",name:"Yangyan",surname:"Shi But",slug:"yangyan-shi-but",fullName:"Yangyan Shi But"},{id:"287887",title:"Mr.",name:"Rafay",surname:"Waseem",slug:"rafay-waseem",fullName:"Rafay Waseem"},{id:"287892",title:"MSc.",name:"Hafiz Muhammad",surname:"Shahid",slug:"hafiz-muhammad-shahid",fullName:"Hafiz Muhammad Shahid"}],corrections:null},{id:"69504",title:"Railway Infrastructure Capacity in the Open Access Condition: Case Studies on SŽDC and ŽSR Networks",doi:"10.5772/intechopen.88929",slug:"railway-infrastructure-capacity-in-the-open-access-condition-case-studies-on-s-dc-and-sr-networks",totalDownloads:877,totalCrossrefCites:3,totalDimensionsCites:4,hasAltmetrics:0,abstract:"The railway sector in the European Union is changing. The goal of EU transport policy is to liberalize the market for rail transport services, dismantle national transport monopolies, and open competitive public tenders to other train operators. For the optimal utilization of the railway infrastructure capacity, it is necessary to calculate it properly in terms of open access to the infrastructure. At present, many important corridors are at full capacity. Therefore, in order to increase the number of freight trains, it is necessary to implement certain measures to increase the track line capacity. Infrastructure capacity research is part of the complexity of the capacity management processes. A progressive approach to define it means to describe the estimating process of railway infrastructure capacity including progressive capacity allocation approaches as a key part of capacity management. The aim is to define the processes of the infrastructure capacity management on which depends the quality level of operational traffic management as well the efficiency of the traffic flow on the infrastructure. The partial objective is to investigate the impact of systematic train paths in periodic timetables on rail infrastructure capacity. The proposals fully respect the EU transport policy.",signatures:"Jozef Gašparík and Václav Cempírek",downloadPdfUrl:"/chapter/pdf-download/69504",previewPdfUrl:"/chapter/pdf-preview/69504",authors:[{id:"305390",title:"Prof.",name:"Jozef",surname:"Gašparík",slug:"jozef-gasparik",fullName:"Jozef Gašparík"},{id:"305892",title:"Prof.",name:"Václav",surname:"Cempírek",slug:"vaclav-cempirek",fullName:"Václav Cempírek"}],corrections:null},{id:"67636",title:"Integrated Life Cycle Economic and Environmental Impact Assessment for Transportation Infrastructure: A Review",doi:"10.5772/intechopen.86854",slug:"integrated-life-cycle-economic-and-environmental-impact-assessment-for-transportation-infrastructure",totalDownloads:894,totalCrossrefCites:0,totalDimensionsCites:0,hasAltmetrics:0,abstract:"In order to realize the sustainable development of transportation infrastructure, more and more attention has been paid to the multi-scheme selection method of road engineering, while the existing life cycle cost analysis (LCCA) and life cycle assessment (LCA) methods are often isolated from each other, which cannot better realize the comprehensive evaluation of road life cycle. This chapter will review and summarize the development of LCCA and LCA systematically. Pointing out the existing problems in current research, the idea of integrated evaluation method combining LCA and LCCA is proposed. It puts forward the future development direction based on the deficiency of the current research results and provides useful reference for the popularization and application of the life cycle methods in road engineering.",signatures:"Jiawen Liu, Hui Li, Yu Wang and Nailing Ge",downloadPdfUrl:"/chapter/pdf-download/67636",previewPdfUrl:"/chapter/pdf-preview/67636",authors:[{id:"266609",title:"Prof.",name:"Hui",surname:"Li",slug:"hui-li",fullName:"Hui Li"},{id:"282361",title:"Ms.",name:"Jiawen",surname:"Liu",slug:"jiawen-liu",fullName:"Jiawen Liu"},{id:"282363",title:"MSc.",name:"Yu",surname:"Wang",slug:"yu-wang",fullName:"Yu Wang"},{id:"282364",title:"Ms.",name:"Nailing",surname:"Ge",slug:"nailing-ge",fullName:"Nailing Ge"}],corrections:null},{id:"67316",title:"Energy Efficiency Management: State of the Art and Improvement Potential Analysis with Regard to Cargo Transport by Air and Rail",doi:"10.5772/intechopen.86552",slug:"energy-efficiency-management-state-of-the-art-and-improvement-potential-analysis-with-regard-to-carg",totalDownloads:862,totalCrossrefCites:0,totalDimensionsCites:0,hasAltmetrics:0,abstract:"This review article summarizes the state of the art in energy efficiency (EE) management in air and rail cargo transportation. After an introduction, explanations and definitions follow around the topic of energy efficiency. The political framework conditions of the European Union (EU) as well as the associated European Union Emissions Trading System are described. In particular, the drive technologies, CO2 emissions, and fuel-saving options are reviewed.",signatures:"Corinna Cermak, Erich Markl and Maximilian Lackner",downloadPdfUrl:"/chapter/pdf-download/67316",previewPdfUrl:"/chapter/pdf-preview/67316",authors:[{id:"255230",title:"Dr.",name:"Maximilian",surname:"Lackner",slug:"maximilian-lackner",fullName:"Maximilian Lackner"},{id:"255232",title:"Prof.",name:"Erich",surname:"Markl",slug:"erich-markl",fullName:"Erich Markl"},{id:"255233",title:"BSc.",name:"Corinna",surname:"Cermak",slug:"corinna-cermak",fullName:"Corinna Cermak"}],corrections:null},{id:"67436",title:"The Possible Role of Large-Scale Sewage Plants in Local Transport",doi:"10.5772/intechopen.86699",slug:"the-possible-role-of-large-scale-sewage-plants-in-local-transport",totalDownloads:981,totalCrossrefCites:0,totalDimensionsCites:0,hasAltmetrics:1,abstract:"Large-scale sewage plants in large cities are suitable for the production of large quantities of biogas, using economically viable biogas upgrading technologies and generally available public transport fleets of a sufficient number of local buses, as well as municipal vehicles. The conditions for the sale of locally produced CNGs do not depend on gas suppliers, they can be very well integrated with local waste management, and the local emission reductions occur in the inner city, where air pollution is the most serious problem. At the same time, the cogeneration solution currently of decisive importance for wastewater plants is more economically and environmentally advantageous in the production of biomethane. The consumption of heat and electricity by these plants is significant and must be supplied through the purchase of biomethane. However, for the local authority, when converting diesel buses, compressed biomethane (CBM) offers much greater savings, so at the municipal level, the process is economically profitable. The short-term spread of CBM (due to the small number of filling stations) is bound to local systems. If more and more cities operated a similar system (allowing refuelling within a few dozen kilometres), it would be expected that passenger cars would also be more widespread.",signatures:"Attila Bai and Zoltán Gabnai",downloadPdfUrl:"/chapter/pdf-download/67436",previewPdfUrl:"/chapter/pdf-preview/67436",authors:[{id:"271760",title:"Prof.",name:"Attila",surname:"Bai",slug:"attila-bai",fullName:"Attila Bai"},{id:"271761",title:"Dr.",name:"Zoltán",surname:"Gabnai",slug:"zoltan-gabnai",fullName:"Zoltán Gabnai"}],corrections:null},{id:"67137",title:"Analytical Assessment of Effective Maintenance Operations on At-Grade Unsignalized Intersections",doi:"10.5772/intechopen.86435",slug:"analytical-assessment-of-effective-maintenance-operations-on-at-grade-unsignalized-intersections",totalDownloads:918,totalCrossrefCites:1,totalDimensionsCites:1,hasAltmetrics:0,abstract:"This chapter describes a methodological structure to support and improve the decision-making process for redesigning the geometric configurations of substandard sites and thus reduce crash risk factors on at-grade three-leg and four-leg intersections with stop-control on minor roads and single-lane roundabouts belonging to a two-lane rural road network located in Southern Italy. Starting from an initial evaluation of the risk level at each investigated site and adopting a procedure developed by the Italian National Research Council based on an estimated crash rate level, a more precise hierarchy of intersections with “black” rankings was developed. In addition, new geometric configurations for the most hazardous sites were suggested based on a statistical comparison in terms of safety and Level of Service (LoS). The effectiveness of the strategies was validated by computing the expected LoS and safety by adopting an empirical Bayesian analysis and performance functions centered on a revised Highway Safety Manual procedure reflecting the context of the study.",signatures:"Francesca Russo, Salvatore Antonio Biancardo and Rosa Veropalumbo",downloadPdfUrl:"/chapter/pdf-download/67137",previewPdfUrl:"/chapter/pdf-preview/67137",authors:[{id:"300972",title:"Dr.",name:"Salvatore Antonio",surname:"Biancardo",slug:"salvatore-antonio-biancardo",fullName:"Salvatore Antonio Biancardo"},{id:"300974",title:"Associate Prof.",name:"Francesca",surname:"Russo",slug:"francesca-russo",fullName:"Francesca Russo"},{id:"300987",title:"Dr.",name:"Rosa",surname:"Veropalumbo",slug:"rosa-veropalumbo",fullName:"Rosa Veropalumbo"}],corrections:null},{id:"67660",title:"A Multitiered Holistic Approach to Traffic Safety: Educating Children, Novice Teen Drivers and Parents, and Crash Investigators to Reduce Roadway Crashes - An Eight-Year Introspective Project",doi:"10.5772/intechopen.86656",slug:"a-multitiered-holistic-approach-to-traffic-safety-educating-children-novice-teen-drivers-and-parents",totalDownloads:809,totalCrossrefCites:0,totalDimensionsCites:0,hasAltmetrics:0,abstract:"The Strategic Prevention Framework (SPF), developed by the Substance Abuse and Mental Health Services Administration (SAMHSA), was adopted as an effective injury reduction model for reducing driver injury crashes on community roadways. Kean University and the New Jersey Division of Highway Traffic Safety (NJDHTS) adopted crash prevention strategies involving education and enforcement outreach. First, an effective K-12 traffic safety program was established for supporting driver education training and then crash investigation training, and a statewide traffic safety specialist certification was promoted within the law enforcement community. This successful outreach initiative also involves community representation, including law enforcement personnel and parents of novice drivers. Best practices have been established in New Jersey by four traffic safety specialist (TSS)-Level 2 leaders, with over 100 more TSS officers waiting to qualify for this second tier. Future plans involve an outreach program for officers to develop traffic safety programs in their communities while qualifying for the TSS-Level 2 designation.",signatures:"Claudia M. Knezek, Susan Polirstok, Roxie James, Anthony Pittman and Gary Poedubicky",downloadPdfUrl:"/chapter/pdf-download/67660",previewPdfUrl:"/chapter/pdf-preview/67660",authors:[{id:"271635",title:"Dr.",name:"Claudia",surname:"Knezek",slug:"claudia-knezek",fullName:"Claudia Knezek"},{id:"271636",title:"Prof.",name:"Susan",surname:"Polirstok",slug:"susan-polirstok",fullName:"Susan Polirstok"},{id:"271637",title:"Prof.",name:"Roxie",surname:"James",slug:"roxie-james",fullName:"Roxie James"},{id:"271638",title:"BSc.",name:"Gary",surname:"Poedubicky",slug:"gary-poedubicky",fullName:"Gary Poedubicky"},{id:"282338",title:"Dr.",name:"Anthony",surname:"Pittman",slug:"anthony-pittman",fullName:"Anthony Pittman"}],corrections:null},{id:"69908",title:"Influence of Tribological Parameters on the Railway Wheel Derailment",doi:"10.5772/intechopen.89135",slug:"influence-of-tribological-parameters-on-the-railway-wheel-derailment",totalDownloads:732,totalCrossrefCites:0,totalDimensionsCites:0,hasAltmetrics:0,abstract:"At present, Nadal’s formula is used for prediction of derailment that contains a limited number of parameters. Besides, insufficient study of laws of variation of the noted parameters and ignorance of the influence of other parameters on the derailment complicate solution of the problem. The sliding distance and the relative sliding velocity are the most sensitive factors contributing to the destruction of the third body. Moreover, increased friction coefficient between the steering surfaces of the wheel and rail promotes climbing of a wheel on the rail and derailment. Dependences of the main parameters, influencing the destruction of the third body, the sliding distance and the relative sliding velocity on the rail track curvature, and difference of diameters of wheels of the wheelset and the non-roundness of one of the wheels of the wheelset are shown in the work. The methods for estimation of the third body destruction degree and consideration in Nadal’s formula of the additional criterion of impossibility of the wheel rolling on the contact point of the wheel and rail steering surfaces, containing a value of this contact point advancing, which in turn depends on the angle of attack, are proposed.",signatures:"George Tumanishvili, Tengiz Nadiradze and Giorgi Tumanishvili",downloadPdfUrl:"/chapter/pdf-download/69908",previewPdfUrl:"/chapter/pdf-preview/69908",authors:[{id:"305543",title:"Dr.",name:"George",surname:"Tumanishvili",slug:"george-tumanishvili",fullName:"George Tumanishvili"},{id:"310071",title:"Dr.",name:"Tengiz",surname:"Nadiradze",slug:"tengiz-nadiradze",fullName:"Tengiz Nadiradze"},{id:"310072",title:"MSc.",name:"Giorgi",surname:"Tumanishvili",slug:"giorgi-tumanishvili",fullName:"Giorgi Tumanishvili"}],corrections:null}],productType:{id:"1",title:"Edited Volume",chapterContentType:"chapter",authoredCaption:"Edited 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1. Introduction
Wildfires are increasing in number, intensity, and size. Five of the most significant wildfire seasons in the United States since 1960, as measured by total area burned, have occurred since 2000 [1]. The vegetation or fuel profile, a major factor determining fire behavior, is studied in two aspects: vertical and horizontal arrangement and amount. The vertical arrangement of fuel determines the degree of its mixture with air and, thus flame height and duration of elevated heat. The continuity of horizontal fuel arrangement determines potential fire spread across the landscape. Fuel attributes, along with topography and weather conditions (wind and fuel moisture), determine the kind of wildfire that will occur. Many management and ecological conditions have allowed fuels to accumulate. The increasing number of residences occurring in forest and rangeland ecosystems provides more ignition sources and restricts the ability to manage fire. Introduction of exotic plants like cheatgrass in the Inter-Mountain region of the United States has also changed fire behavior in many sagebrush plant communities [2]. Reducing biomass and the architecture of vegetation with chemical and mechanical methods can be effective, but are costly and complicated by rough terrain. Herbivory can result in short-term seasonal impacts on vegetation amounts and structure and long-term shifts in plant community composition and structure [3]. Grazing by domesticated ruminants is perhaps the most widely applied type of herbivory and can alter vegetation to reduce wildfire risks, which is often an inadvertent result in livestock grazing systems. Native herbivores can also have similar impacts on vegetation and wildfire [3,4], but specific behaviors can also increase wildfire risks [4]. An important distinction between grazing by wild and domestic herbivores on private and public lands is the ability to manage grazing in order to achieve specific vegetation management objectives. This review is focused on planned and managed herbivory, which is often not possible with wild herbivores and is therefore not discussed. Utilizing and manipulating livestock grazing for wildfire fuel management can be a sustainable alternative to other vegetation management methods when applied with an understanding of fire behavior, the forage environment and ecological objectives.
2. Concepts of fuel management
The intensity of wildfires is determined by thermal dynamics or the transfer of heat. Fuels must be preheated until absent of moisture and then it produces flammable gases that are easily ignited. The smaller the diameter of the material, the less heat input required for it to dry, produce gas and ignite. Larger diameter fuels, due to size or mass, require more heat before gas is produced for ignition. This is why the rate of spread of a grass fire is much faster than a brush fire. The horizontal density and or space between plants (fuel sources) will impact the transfer of heat that is required for pre heating across the landscape. The vertical space between plants will also impact the heat transfer. Continuous fuel in that plain is called ladder fuel. A continuum of fuel is one of the factors that controls flame height. Other factors that contribute to the fire behavior are the slope of the land surface and weather. A steeper slope will transfer heat between fuels more efficiently and create an explosive environment. In steep canyons, as the heat rises above to plants the angle combines horizontal and part of the vertical heat transfer. This is why most fuel reduction is conducted on flat topography areas like the tops of ridges.
Fuel treatments are generally arranged in two different approaches. Fuel breaks are linear fuel modifications often situated along a road or ridge. They can range in width from 10 to 120 meters and are designed as a tool for fire fighters to stop fires. Landscape area treatments are designed to reduce flame height and change fire behavior over a large area. Long term landscape treatment efforts are focused on changing the plant community to decrease the flame height when fire occurs. Both approaches require maintenance to remain valuable fire management tools. The objective for fuel reduction is to change fire behavior by impacting the following: fuel bed depth, fuel loading, percent cover, and ladder fuels that results in a fire flame of less than four feet. At that level all fire fighting management tools can be used while maintaining fire fighter safety.
3. Disturbance to reduce fuels
Interruption or the disturbance of the plant growth can be achieved through grazing, burning or other treatments. Mechanized disturbance treatments are used by land managers to alter or remove vegetation included mowing, mastication, and biomass harvesting. Mastication involves the use of a large mechanized device that chops shrubs and trees to break up the fuel pattern and decrease combustibility by placing fuels on the ground. It changes fire behavior by rearranging the fuel profile and by distributing some of the fuel on the ground. This action also causes a reduction of ladder fuels, which decreases potential for vertical extension of fire into tree canopies; crown fires are extremely difficult for fire fighters to control.
Mastication can be used as a pretreatment followed by prescribed fire or grazing treatments. Some of the disadvantages of mastication are the costs, ground disturbance, short life of the treatment in some areas, terrain and surface roughness limitations, and soil compaction. Mastication will result in death in some brush species, but many will re-sprout from the roots and require retreatment. Mechanized disturbance treatments also include the thinning of over-story vegetation through biomass harvesting. The harvested biomass is brought to a chipping unit and the resulting material is transported off the site for use in energy power plants. The sale of the biomass chips reduces the cost of this treatment. Thinning can provide desired conditions for both ladder fuels and crown spacing in one treatment. Soil moisture condition is the only limitation on the time of year that the treatment can be conducted. Disadvantages include transportation costs of hauling biomass and removal of nutrients from the ecosystem. In some cases, trees that are removed can be sold as commercial saw logs to offset fuel treatment costs.
Mowing is generally used in grass communities to drop the fuel on the ground, where it has less contact with air and decreases the combustibility. Mowing needs to be applied during end of the green season since it can cause fires from the blades striking rocks when dry grass is present.
Herbicides can be sprayed to kill specific plants, but this does not alter the fuel pattern immediately. Herbicide treatment of targeted species can be the cheapest methods. The disadvantages include concerns about its impact on the environment and short term increases in fuel flammability.
Prescribed fire can be used to change the fuel load and pattern. Air quality concerns and the need for the correct fire weather conditions (wind, air and plant humidity) may limit the use of prescribed fire to a narrow time period in the season that implementation can occur. A mechanical or hand removal treatment may also be required prior to the reintroduction of fire into the ecosystem to achieve desired fire behavior. The disadvantages of this treatment are reduced aesthetics, tree mortality, impaired air quality, liability concerns, pretreatment costs where applicable, required qualified people that understand prescribed fire, treatment variation (it may burn hotter or cooler than planned), and it may not be appropriate for some plant communities such as low-elevation sagebrush that can be converted to cheatgrass post fire.
Hand cutting and stacking of fuels for burning is very selective and is often the preferred method to treat larger diameter fuels on steep slopes where mechanized equipment cannot operate. The cost for this labor intensive method is comparatively high and depends on the type and amount of vegetation and terrain.
3.1. Grazing for fuel management
Grazing is best used when addressing the smaller diameter vegetation that make up the 1 and 10-hour fuels. One-hour fuels are those fuels with a moisture content that reaches equilibrium with the surrounding atmosphere within one hour and are less than 6 mm in diameter. Ten-hour fuels range from 6 to 25 mm in diameter. Grazing can impact the amount and arrangement of these fuels by ingestion or trampling as seen in Figure 1.
Figure 1.
Goats altering the fine fuels.
Grazing is a complex dynamic tool with many plant and animal variables, which requires sufficient knowledge of the critical control points to reach treatment objectives. Those control points involve the species of livestock grazed (cattle, sheep, goats or a combination), the animals’ previous grazing experience that will effect their preference for certain plants, time of year as it relates to plant physiology (as the animals consumption is directed by the seasonal nutrient content), the animal concentration or stocking density during grazing, grazing duration, plant secondary compounds, and animal physiological state. Grazing treatments can be a short term application to reduce flammable vegetation or a long term practice designed to change vegetation structure and composition through the depletion of root carbohydrates in perennials and the seed bank of annual plants. The fire prevention objectives are to change the fire behavior through modification of the fuel bed, fuel loading, percent cover, and ladder fuels.
The plant community and fire prevention objectives will determine the targeted vegetation of concern and the plants’ life cycle (annual or perennial) will determine the type of grazing that will be applied for fuel management. Control of annual plants will require annual treatments that will remove plant material prior to the fire season. Grazing before seed set can change seed bank dynamics and long-term implementation of grazing can change plant species composition. Control of perennial plants will require repeated grazing treatments that deplete root carbohydrates and cause mortality of targeted species, which also changes plant species composition. Root carbohydrate reserves are at their lowest level just after the period when plants initiate active shoot elongation. If plants are severely grazed early in the growing season, carbohydrate reserves will be depleted and plant vigor reduced [5]. Removal of bark or repeated defoliation are two other ways to destroy perennial plants. In shrub species, the concept of changing the fuel profile the first year and managing it thereafter with grazing over large areas appears to be most sustainable.
Integration of different treatments could provide the best strategy. Livestock cannot effectively control mature shrubs that either grows higher than the animals can effectively graze or have large diameter limbs. Mastication, under burning, hand cutting can be used to manipulate the large diameter 100-hour shrub fuels and grazing can be used as a follow up treatment for controlling re-sprouting species or shifting the species composition to herbaceous plant fuel material. Tsiouvaras [6] suggests that grazing followed with prescribed fire can be used safely to kill the above ground part of shrubs and further open the stand. Magadlela [7] reported that cutting and herbicide increased sheep effectiveness by reducing the shrubs below 20% in one year, but increased the costs.
4. Grazing impacts on fuels
Prescribed grazing has the potential to be an ecologically and economically sustainable management tool for reduction of fuel loads. However, much of the information on grazing for fuel reduction is anecdotal and scientific research is limited. Existing data indicate there are two ways in which grazing impacts the fuel load, removal of vegetation and hoof incorporation of fine fuels. Smith et al. [8] found that in Nevada 350 ewes grazed intensively on Artemisia tridentata (sagebrush) and Bromus\n\t\t\t\ttectorum (cheatgrass) in a 2.5-mile fuel break divided into 20 pastures reduced fine fuels from 2,937 to 857 kg/hectare. Vegetative ground cover decreased 28 to 30 %, ground litter increased 20 to 23 % and bare ground increased 4%. Planned herbivory treatments in Idaho reduced cheatgrass biomass resulting in reductions in flame length and rate of spread. When the grazing treatments were repeated on the same plots in May 2006, cheatgrass biomass and cover were reduced to the point that fires did not carry in the grazed plots [9]. Tsiouvaras [6] studied grazing on a fuel break in a California Pinus radiata (Monterey pine) and eucalyptus forest in the fall at a stocking rate of 279 Spanish goats/hectare for three days and reduced the brush understory by 46% and 82% at a 58 centimeter and 150 centimeter height respectively. Forage biomass utilization by the goats in the brush understory was 84%. Rubus\n\t\t\t\tursinus (California blackberry) showed the largest decrease in cover (73.5%) followed by Heteromeles arbutifolia (Toyon), Baccharis pitularis (coyote brush), Lonicera spp. (honeysuckle), herbaceous plants, and Arbutus menziesii (madrone). Toxicodendron diversilobum (poison oak and eucalyptus exhibited very little change. Grazing of goats not only broke up the sequence of live fuels, horizontally and vertically up to 150 centimeters, but also reduced the amount of 1 and 10-hour dead fuels 33.2% and 58.3% respectively, while the 100-hour fuels remained constant. The litter depth was also reduced as much as 27.4% (from 7.4 centimeters before to 5.1 centimeters after grazing). Animal trampling resulted in crushing of the fine fuels and mixing them into the mineral soil, thus reducing the chance of ignition. In Southern California Green et al. [10] grazed 400 goats to create fuel breaks through chaparral in July. The goats utilized 95% of the leaves and small twigs to 1.6 mm diameter from all the Cercocarpus spp. (mountain mahogany) plants. Use of Quercus berberidifolia (scrub oak) was 80%, while use of Adenostoma fasciculatum (chamise), Arctostaphylos glandulosa campbelliae (eastwood manzanita), and Eriogonum fasciculatum foliolosum (California buckwheat) was low and Ceanothus spp. was only taken under duress. Under “holding pen” conditions, use of less palatable species approached the use of palatable plants [10]. Lindler [11] reported that goats stocked at seven per acres for three weeks in the summer in a ponderosa pine forest had an estimated vegetation removal of 15 to 25% depending on the plant species present and the length of stay in the pasture. The cost of the grazing treatment was $148 to $173 per hectare. Herbicide comparison costs on adjacent sites were $148 to 309 per hectare and removed 75 to 90% of the vegetation understory in the pine forest. Intensive grazing of cattle to control shrub growth has been demonstrated as being useful that could be used for maintenance of fuel breaks [12-16].
Perevolotsky [17] found that mechanical shrub removal and cattle grazing at the peak of green season in Israel during four consecutive years proved the most effective firebreak treatment. Heavy grazing for a short duration removed more than 80% of the herbaceous biomass, but affected the regeneration rate of shrubs for only 2 years. They stated that using goats or other browsing animals may increase the amount of shrub material removed by direct grazing, but may decrease the physical damage to shrubs. Henkin [15] found that under heavy grazing (175–205 cow grazing days per hectare), the basal regrowth of the oaks was closely cropped and the vegetation was maintained as predominantly open woodland. In the paddock that was grazed more moderately (121–148 cow grazing days per hectare), the vegetation tended to return to dense thicket [15].
Each species of animal has a unique grazing utilization pattern that is a function of mouth size and design, past grazing experience, and optimization of nutritional needs [18]. The mouth size will control how closely animals are able to select and graze to a given surface. Animals also differ in their forage preferences and diet composition, thus when developing a fuel reduction grazing program it is important to select the type of livestock that will consume the desired species and alter the fire behavior. Provenza & Malechek [19] showed a 50% reduction of tannin in goat masticated samples compared to un-masticated samples. This illustrates the goats can tolerate one of the secondary compounds that are present in some shrub species allowing higher amounts intakes. When preferred forage is absent or unpalatable, grazing animals are capable of changing their food habitat.
Forage type
Animal species
Cattle
Sheep
Goats
Grass
78
53
50
Forbs
21
24
29
Browse
1
23
21
Table 1.
Percent of time (%) spent by animals feeding on diverse plant types in Texas [20].
Magadlela [7] found that goats grazing in Appalachian shrubs defoliated shrubs early and then grazed herbaceous material later in the season. Sheep preferred to graze herbaceous material first, but increased grazing pressure forced sheep to defoliate shrubs earlier in the season. They found that goats reduced shrub cover from 45% to 15% in one year. Sheep took three years to create the same results. Goats had improved shrub clearing when they followed sheep, reducing total shrubs from 41 to 8% in one year. By the end of five years of goat grazing, the shrubs were reduced to 2% cover. Luginbuhl et al. [21] found that Rosa\n\t\t\t\tmultiflora (multiflora rose) was practically eliminated from the Appalachian Mountains after four years of grazing by goats alone (100%) or goat + cattle (92%). Simultaneously, vegetative cover was increased with only goats (65 to 86%) and with goats + cattle (65 to 80%), compared with the control plot where vegetation cover decreased from 70 to 22%. Lombardi et al. [22] studied the use of horses, cattle and sheep in Northwest Italy for five years and found that grazing reduced woody species cover and stopped the expansion of shrub population. The impact varied with animal. Cattle and horses had a higher impact on the plants caused by trampling. They found that the effectiveness of control depended on palatability and tolerance of woody species to repeated disturbance. Juniper and Rhododendron species were reported not to have been grazed. Hadar et al. [16] reported that the inconsistent response of some plants to grazing could be the interaction between grazing pressure and moisture conditions. They found that heavy cattle grazing (840 - 973 cow grazing days per hectare) during 7 to 14 days at the end of the growing season decreased species richness by consuming the seeds of herbaceous plants.
Sheep and goats grazing California chaparral presented dissimilar foraging strategies over the three grazing seasons [23]. They selected fairly similar species, but in different proportions at different seasons. Narvaez [23] found the proportion of browse in sheep and goat diets was greater when shrubs in chaparral areas were more abundant than herbaceous species. Browse accounted for 86.7% of the total forage ingested by goats and 71% by sheep. Seasonal grazing differences were also observed with sheep shifting from a browse dominated diet in fall and winter months to an herbaceous dominated diet in the spring when grasses were abundant and at their most nutritious state for the year. Goats maintained a browsing preference across all seasons and had a higher dry matter and nutrient intake than sheep over the three grazing seasons. Dry matter intake for goats was sufficient to meet maintenance requirements as was not the case with sheep. Goats were more effective than sheep in reducing fuel load in California chaparral as they consumed more vegetation and did not appear to be nutritionally limited by the low quality of the landscape. Sheep may be more effective in an herbaceous dominated landscape for fuel load reduction.
The impact of grazing on specific plant species will depend on the time of year grazing is applied. Herbivores will respond to the nutritional status of plants and their parts by selecting and concentrating their consumption on the most palatable and nutritious parts. As the physiological status of a plant changes throughout the year, the nutritional value of its parts change which can increase or decrease the desirability of those parts to herbivores. Taylor [20] reported studies in Idaho using heavy grazing by sheep showed that season of use impacted the utilization. Late-fall grazing reduced Artemisia tripartita (three tip sagebrush), while grazing during the spring increased sagebrush and decreased grasses.
Grazing impact can change with the density of animals and duration of grazing. The shorter the duration the more even the plain of nutrition will be. Over long periods of time in a pasture animals will first select the most nutritious forage and then move down in their preference of plants consumed. Stock density will have a great impact on the consumption and trampling of fuels. Fences, herding, topography, slope, aspect, distance from water, placement of salt, and forage density will all impact the distribution of animals and their
Figure 2.
Electric fence netting for targeted goat grazing.
utilization of the forage. By concentrating animals into a smaller area for short periods of time, plant preference and selectivity will decrease as animals compete for the available forage. Increasing stock density will also increase hoof action and incorporation of the fine fuels into the ground. Spurlock et al. [24] stated that high stocking rates with little supplementation forces goats to graze even less palatable species and plant parts and resulting in the eradication of many shrubs in 2-3 years. Lindler [11] suggests that a stocking rate of 37 goats per hectare in a California pine forest is required to effectively treat understory brush.
Stoking rate
Forage type
Browse
Grass
Forbs
Light
16
55
28
Heavy
55
39
5
Table 2.
Sheep diet consumption in Texas varied with stocking rate [25].
Grazing intensity
Bare soil
Vegetation cover (%)
Litter
Light
+6
-22
+25
Moderate
+4
-28
+20
Heavy
+4
-30
+23
Table 3.
Results with sagebrush/grass pastures grazed at different intensities by sheep in northern Nevada [8].
Hadar [16] reported that light grazing provided greater plant diversity on treated sites. Thus, when proposing a stocking rate for treatment consumption, the environmental impact needs to be considered.
5. Nutritional and anti-nutritional factors
Low nutritional value and the presence of secondary compounds, such as tannins, in many California chaparral species are limiting factors for their use as forage by animals grazing this type of vegetation, especially during summer and fall [23]. The most abundant California chaparral species had low crude protein content (< 8%) and low digestibility especially in the summer and fall. This would include: Adenostoma fasciculatum (chamise), Arctostaphylos canescens (hoary manzanita), Arctostaphylos glandulosa (Eastwood manzanita), Arctostaphylos stanfordiana (Stanford manzanita), Baccharis pitularis (coyote brush), Ceanothus cuneatus (buck brush), Eriodictyon californicum (yerba santa), Quercus durata (leather oak), Heteromeles arbutifola (toyon), Quercus douglasii (blue oak), and Quercus wislizenii (interior live oak). Chaparral plants with the highest crude protein from leaf and stem samples included: Baccharis pitularis (coyote brush), Ceanothus cuneatus (buck brush), and Eriodictyon californicum (yerba santa) [23].
Ruminant diets with crude protein below 7-8% reduce feed intake because it does not provide the minimum rumen ammonia concentration for microbial growth. Nutritional supplementation would be needed for optimum performance in small ruminants used to reduce fuel loads in California chaparral. California chaparral had high fiber (neutral detergent fiber, NDF and acid detergent fiber, ADF) in most shrubs. Baccharis pitularis (coyote brush) and Eriodictyon californicum (yerba santa) had the lowest fiber concentrations. Organic matter digestibility and metabolizable energy were higher during spring plant growth for all species tested [23]. Taylor found that cottonseed meal and alfalfa supplements increased redberry juniper consumption by 40% [26].
Over time plants have developed mechanisms to limit or prohibit herbivory. Launchbaugh et al. [27] summarized this plant-animal interaction as follows: plants possess a wide variety of compounds and growth forms that are termed “anti-quality” factors because they reduce forage’s digestible nutrients and energy or yield a toxic effect that deter grazing. Secondary compounds (e.g. tannins, alkaloids, oxalates, terpenes) can control the plant-animal interactions that drive intake and selection.
California chaparral plants with the highest total condensed tannins include: Arctostaphylos canescens (hoary manzanita), Arctostaphylos glandulosa (Eastwood manzanita), Arctostaphylos stanfordiana (Stanford manzanita), Ceanothus cuneatus (buck brush), and Quercus douglasii (blue oak). Narvaez [23] showed that condensed tannins concentrations in California chaparral shrubs might negatively impact ruminant feed utilization in addition to the impact of protein binding.
Forage intake and digestibility of two common chaparral shrubs, Adenostoma fasciculatum (chamise) and Quercus douglasii (blue oak), as a sole diet were low and did not meet the nutritional requirements for sheep and goats grazing in this type of vegetation [23]. Greater understanding of nutrition of chaparral shrubs being grazed in prescribed herbivory and monitoring of animal condition are needed to know when and what to use for strategic supplementation or replace thin animals with those in better condition.
Animals may expel toxic plant material quickly after ingestion, secrete substances in the mouth or gut to render the compounds inert, or rely on the rumen microbes or the body to detoxify them. The grazing practitioner can address plant toxins in different ways. A species of livestock can be selected that can detoxify compounds or have a smaller mouth that allows them to eat around thorns. Nutritional or pharmaceutical products can be offered to aid in digestion and detoxification. Breeding stock can be selected based on an individual animal’s tolerance to toxic compounds. Tannins are the most important defense compounds present in browse, shrubs, and legumes forages. Concentrations in woody species vary with environment, season, plant developmental phase, plant physiological age, and plant part. Levels in excess of 50 g/kg DM can reduce palatability, digestibility, voluntary feed intake and digestive enzymatic activity and can be toxic to rumen micro-organisms [28-32]. In some cases, when the plant compound is known, methods of interceding can be used. Polyethylene glycol (PEG) is a polymer that binds tannins irreversibly, reducing the negative effects of tannins on food intake, digestibility, and preferences [33]. Polyethelyne glycol was used in California to overcome the protein binding of tannins and make protein and energy more available to sheep and goats. Supplementation with PEG significantly increased consumption of Arctostaphylos. canescens (hoary manzanita) by small ruminants [23]. Appropriate nutritional and non-nutritional supplementation may help develop prescribed herbivory into a viable fire fuel management strategy for California and other areas with chaparral plant communities. More nutritional analysis of shrubs and increased understanding of the impact of associated plant secondary compounds on consumption and utilization by ruminants are needed.
For oxalates, calcium supplementation has shown to ameliorate the diet suppression. Launchbaugh [27] suggested that supplementation of protein, phosphorous, sulfur, and energy can also make a difference in intake of plant material containing secondary compounds. They even postulate that clay could be used to detoxify compounds.
6. Integrating grazing into the ecosystem
It is important to recognize the different viewpoints people will have on using grazing for vegetation management purposes. These viewpoints can affect the way grazing is applied, the long-term success of grazing for controlling wildfire fuels and the cost of using grazing. If grazing is viewed and used as another tool or method to be applied as other vegetation control methods (i.e. mechanical and chemical methods), the success may be limited and the cost of grazing may be greater than necessary. An alternative is a systems approach in which grazing is integrated as part of the ecosystem so that the system is both benefited by and benefits grazing.
Under a systems approach grazing becomes a more regular disturbance pattern that encourages growth of herbaceous vegetation and the smaller diameter fuels that are more nutritious and readily consumed by herbivores. These fuel classes are important as they can greatly impact the rate of spread of a fire along with the flame height. When grazing is used infrequently, as it often is when viewed in the same context as other single event fuel treatments, the vegetation will likely consist of older vegetation of poor nutrition that is more costly to graze due to the higher physiological cost to the animal and higher labor inputs for managing portable fencing. A regular grazing regime will create improved nutrition by providing smaller re-growth of higher nutrition vegetation allowing animal performance to improve while maintaining a desirable fuel profile. Weber et al. [34] found compelling evidence that regular livestock grazing on public land grazing allotments between the years 1993 and 2000 effectively maintained a lower fuel profile and reduced the risk of wildfires.
Figure 3.
Goats grazing a treated ridge following other land treatments.
Another aspect of a systems approach to managing wildfire fuels with grazing is to strategically use grazing in combination with other methods of vegetation management. Weber et al. [34] found that wildfire and grazing alone reduced mean fuel loads 38% and 47% respectively compared to control treatments. When the effects of wildfire and grazing were combined fuel loads were reduced 53%. Integrating fire and grazing in a strategic manner can provide conservation benefits and increase livestock performance. In an 11-year study pyric-herbivory, or patch burning, was applied to tallgrass and mixed-grass prairie in the United States to re-introduce more natural fire regimes and improve wildlife habitat [35]. Livestock performance was not affected by the use of pyric-herbivory on the tallgrass prairie (8 years) while on the mixed-grass prairie stocker cattle had greater weight gains and more consistent performance over the 11-year period [35]. Another successful combination of vegetation management methods that is often employed in areas with larger diameter woody fuels is to initially use mechanical treatments to reduce the woody biomass and then apply grazing to maintain a shorter and more herbaceous vegetation structure. The combination of vegetation control methods in managing wildfire fuels is consistent with the Integrated Pest Management (IPM) strategies commonly and successfully used in agricultural pest management systems.
Grazing is best used when addressing the smaller diameter vegetation that make up the 1 and 10-hour fuels. These two fuel classes are important as they can greatly impact the rate of spread of a fire along with the flame height. Many fire managers have looked at grazing in the same context as other single event mechanical fuel treatments. These grazing treatments have been expensive to implement as they have a physiological cost to the animal and higher costs of portable fencing to reach fuel objectives in one year. Perhaps a sustainable use of grazing would be annual grazing of large areas following mechanical treatment. This will provide improved nutrition by providing smaller regrowth that is higher in nutrition allowing animal performance to improve while maintaining a specific fuel profile.
7. Practical considerations
Grazing animals can effectively distinguish between plants that differ in digestible energy or nutrients. The animal’s consumption is driven by their physiological state. Non-lactating animals have much lower nutrient requirements than lactating females or growing weaned animals and can consume a wider array of plants to meet their nutritional needs. Animals can be forced to eat below their nutritional needs and they will balance their needs by catabolizing body fat and protein. The animal can tolerate short-term energy or protein deficits, but sustained periods at this status can be reason for concern. For this reason lactating and young growing animals may not be recommended for fuel control. Growing animals can be used to consume new shrub growth in a shrub grazing system designed to maintain the fuel profile.
Because of the complexity of plant and animal interactions, a project evaluation should be developed considering measurable and attainable objectives before grazing is used. It should include a review of treatment objectives, desired outcomes, and environmental impacts. This will dictate the kind of animal needed, grazing intensity, timing of the grazing event, and duration of the grazing period. Variation in animal-plant interaction is driven by forage type, grazing season, yearly season variation, animal interaction with the grazing system (animal density and competition), previous grazing experience, mixture of grazing animals, and pre-grazing treatment (integrated approach). The treatment and resulting outcomes are not conveniently predicted and may require adaptive onsite management. Treatment standards include stubble height for grass, percent vegetation cover by shrubs, plant mortality, or removal of 1 and 10-hour fuel and fuel bed depth.
Any grazing plan designed for fuel reduction will need to review the grazing impacts on parameters other than just fuel reduction. The effects of the grazing management should be studied for its impact on water quality, soil compaction, riparian vegetation, disease exposure from wildlife (bluetongue, pasturella) and weed transmission. The positive aspects of grazing over other treatments should also be weighed, including the recycling of nutrients into the products of food and fiber.
The grazing contractor will use, in most cases, portable electric polywire or netting to contain small ruminants in an area. A low-impedance solar-powered energizer with adequate grounding will power the electric fence material. Predators will be a concern for small ruminant safety and will require use of a guardian animal for protection. Guardian dogs are the preferred choice in most remote areas. Herders may be needed on large contracts. Mineral supplementation will be necessary to keep animals productive and healthy. Protein supplements may be needed in fall and summer. Lack of available stock water will require a way to haul water to meet daily requirements. In hot weather, water intake of small ruminants can approach two gallons per head per day. A truck and trailer will be needed to haul animals and a herding dog will most likely be needed for moving stock. Adequate general liability and automobile insurance will be required in bids and must be maintained by the contractor. Livestock and full mortality insurance should be considered. Third party firefighting and fire suppression expense liability should be considered if doing many fuel load reduction or firebreak contract.
The social aspect is often an important and overlooked part of prescribed herbivory in contract grazing situations. Grazing contractors will benefit by taking the time to engage the general public in explaining and answering questions regarding grazing and animal husbandry. Suburban and urban residents commonly question concerns about perceived loss of wildlife habitat or landscape view, guardian animals and animal welfare when new grazing projects are implemented adjacent to populated areas. These topics need to be addressed in a calm, rational manner. Timely corrective response to any issues such as livestock escaping fences will be important.
Current and historical perceptions by the public of grazing will influence acceptance and understanding of grazing treatments for fuel control. It is important for grazing contractors to have well defined contracts and consider public education as one of their roles, especially with contracts near residential areas. Consumptive use, such as grazing, may not be compatible with recreation land use in some areas. A survey by Smith et al. [8] indicated that 90% of residents near a fuel break stated that sheep were a preferred alternative for fuel reduction. Only 10% felt that they were inconvenienced by the treatment. Some responses indicated the ignorance of many residents to grazing and grazing management, such as concerns of electrocution of animals and humans by the electric fence. This condition will need to be addressed when making grazing proposals with an understood that public education will be a necessary part of the process.
8. Conclusion
The modification of wildfire fuels is an important issue in many regions of the world. The use of grazing animals for fuel management has a limited research knowledge base to direct the timing and intensity to reach the fuel management objectives in comparison to other methods. Also seasonal variation of nutrition content and secondary compounds of shrubs need to be further defined. Most of the grazing fuel modification study work has been conducted with goats, due to their preference for targeted plant species. Grazing animals can modify wildfire fuels through consumption and trampling. Animals are most effective at treating smaller diameter live fuels and 1and 10-hour dead fuels. These fuels are important components of fire behavior by providing the flammable material that creates a ladder of fuel for a fire to extend up from the ground into the shrub and tree canopy. Science-based research on the use of grazing to achieve fuel management objectives exists, but is very limited and many studies only had a single-year grazing treatment. In a grass ecosystem this may be effective if timed correctly, but shrub vegetation often require grazing treatments over multiple years to create and maintain a fuel profile that is more desirable.
There are many issues that need to be considered as part of grazing for fuel reduction. Grazing has a more varied outcome than the mechanical fuel reduction treatments. Until grazing is viewed in a systems approach in which the numerous factors that affect grazing effectiveness are considered, the dominant management will be to force utilization by limiting nutrition and or preference. The understanding of animal preference and the proper timing and livestock management required to meet the objective are all critical elements in implementing an effective and sustainable grazing program for wildfire fuel management.
Acknowledgement
The authors thank Ed Smith of the University of Nevada Cooperative Extension, Zalmen Henkin of the Agricultural Research Organization at Bet Dagan, Israel, Nelmy Narvaez, past graduate student at University of California, Davis and Wolfgang Pittroff for their contributions. Bill Burrows and the Sunflower CRMP provided the pictures.
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Doran and Glenn Nader",authors:[{id:"147519",title:"Mr.",name:"Glenn",middleName:null,surname:"Nader",fullName:"Glenn Nader",slug:"glenn-nader",email:"ganader@ucdavis.edu",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/147519/images/1002_n.jpg",institution:{name:"University of California, Davis",institutionURL:null,country:{name:"United States of America"}}},{id:"147520",title:"Mr.",name:"Roger",middleName:null,surname:"Ingram",fullName:"Roger Ingram",slug:"roger-ingram",email:"rsingram@ucdavis.edu",position:null,profilePictureURL:"//cdnintech.com/web/frontend/www/assets/author.svg",institution:{name:"University of California, Davis",institutionURL:null,country:{name:"United States of America"}}},{id:"149037",title:"MSc.",name:"Morgan",middleName:null,surname:"Doran",fullName:"Morgan Doran",slug:"morgan-doran",email:"mpdoran@ucdavis.edu",position:null,profilePictureURL:"//cdnintech.com/web/frontend/www/assets/author.svg",institution:{name:"University of California, Davis",institutionURL:null,country:{name:"United States of America"}}}],sections:[{id:"sec_1",title:"1. Introduction",level:"1"},{id:"sec_2",title:"2. Concepts of fuel management",level:"1"},{id:"sec_3",title:"3. Disturbance to reduce fuels ",level:"1"},{id:"sec_3_2",title:"3.1. Grazing for fuel management",level:"2"},{id:"sec_5",title:"4. Grazing impacts on fuels",level:"1"},{id:"sec_6",title:"5. Nutritional and anti-nutritional factors",level:"1"},{id:"sec_7",title:"6. Integrating grazing into the ecosystem",level:"1"},{id:"sec_8",title:"7. Practical considerations",level:"1"},{id:"sec_9",title:"8. Conclusion",level:"1"},{id:"sec_9_2",title:"Acknowledgement",level:"2"}],chapterReferences:[{id:"B1",body:'National Interagency Fire CenterWildland Fire Statistics 2006http://www.nifc.gov/fireInfo/fireInfo_stats_YTD2006.htmlaccessed 24 April 2012)'},{id:"B2",body:'DavidsonJLivestock grazing in wildland fuel management programs. Rangelands 1996186242245'},{id:"B3",body:'RisenhooverK. Land S. AMaassThe influence of moose on the composition and structure of Isle Royale forestsCanadian Journal of Forest Research 198717357'},{id:"B4",body:'HierroJ. LClarkK. LBranchL. CVillarrealDNative herbivore exerts contrasting effects on fire regime and vegetation structure.Oecologia20111661121'},{id:"B5",body:'DoescherP. STeschS. DAlejandro-castroMLivestock grazing: A silvicultural tool for plantation establishment. Journal of Forestry 19878529'},{id:"B6",body:'TsiouvarasC. NHavlikN. ABartolomeJ. WEffects of goats on understory vegetation and fire hazard reduction in a coastal forest in California. Forest Science 1989351125\n\t\t\t'},{id:"B7",body:'MagadleaA. MDabaanM. EBryanW. BPriggeE. CBrush clearing on hill land pasture with sheep and goats. Journal of Agronomy and Crop Science 19951741\n\t\t\t'},{id:"B8",body:'SmithEDavidsonJGlimpHControlled Sheep grazing to create fuelbreaks along the urban-wildland interface. In: proceedings of the Society of Range Management 53rd Annual meeting,1318February 2000, Boise, Idaho 2000'},{id:"B9",body:'DiamondJ. MCallC. ADevoeNEffects of targeted cattle grazing on fire behavior of cheatgrass-dominated rangeland in the northern Great Basin, USAInternational Journal of Wildland Fire18944http://www.publish.csiro.au/?paper=WF08075accessed 24 April 2012'},{id:"B10",body:'GreenL. RHughesC. LGravesW. LGoats control of brush regrowth on Southern California fuel-breaks. In: 1st International Rangeland Congress, 1418August 1987Denver, Colorado; 1987.'},{id:"B11",body:'LindlerDWarshawerJCamposDUsing goats to control understory vegetation. In: proceedings of the 20th Forest Vegetation Management Conference, 1921January 1999Redding, California. 1999.'},{id:"B12",body:'AllenB. HBartolomeJ. WCattle grazing effects on understory cover and tree growth in mixed conifer clearcuts. Northwest Science 1989635214220'},{id:"B13",body:'GutmanMHenkinZHolzerZNoy-meirISeligmanN. GBeef cattle grazing to create firebreaks in a Mediterranean oak maquis in Israel. In: Proceedings of the IV International Rangeland Congress, 2226April 1991, Montpellier, France. 1991'},{id:"B14",body:'MassonPGuissetCHerbaceous and shrubby vegetation evolution in grazed cork oak forest firebreaks sown with subterranean clover and perennial grasses. In: Proceedings of the 7th Meeting FAO European Sub-network on Mediterranean Pastures and Fodder Crops, 2123April 1993, Crete, Greece. 1993'},{id:"B15",body:'HenkinZGutmanMAharonHPerevolotskyAUngarE. DSeligmanN. GSuitability of Mediterranean oak woodland for beef herd husbandryAgriculture, Ecosystems and Environment 2005109255'},{id:"B16",body:'HadarLNoy-meirIPerevolostskyAThe effect of shrub clearing and intensive grazing on the composition of a mediterranean plant community at the functional group and species level. Journal of Vegetation Science. 199910673'},{id:"B17",body:'PerevolotskyASchwartz-tzachorRYonatanRManagement of fuel breaks in the Israeli mediterranean ecosystem. Journal of Mediterranean Ecology 2002'},{id:"B18",body:'BeasomS. LDietary overlap between cattle, domestic sheep, and pronghorns. In Soesbee, Ronald E; Guthery, Fred S. eds. Noxious Brush and Weed Control Research highlights-. Lubbock, Tx: Texas Tech. University; 19801140'},{id:"B19",body:'ProvenzaF. DMalechekJ. CDiet selection by domestic goats in relation to blackbush twig chemistry. Journal of Applied Ecology 19842183184\n\t\t\t'},{id:"B20",body:'TaylorC. ASheep grazing as a brush and fine fuel management tool. Sheep Research Journal 1994'},{id:"B21",body:'LuginbuhlJ. MHarveyT. EGreenJ. TPooreM. HMuellerJ. PUse of goats as a biological agents for the renovation of pastures in the Appalachian region of the United States. Agroforestry Systems1999199944241\n\t\t\t'},{id:"B22",body:'LombardiGReyneriACavalleroAGrazing animals controlling woody-species encroachment in subalpine grasslands. In: Proceedings of the International Occasional Symposium of the European Grassland Federation, 2729May 1999Thessaloniki, Greece. 1999.\n\t\t\t'},{id:"B23",body:'NarvaezNPrescribed herbivory to reduce fuel load in California chaparralPhD thesis, University of California, Davis; 2007'},{id:"B24",body:'SpurlockG. MPlaisterRGravesW. LAdamsT. EBushnellRGoats for California brushlandCooperative Agriculture Extension, University of California. 1980Leaflet 21044.\n\t\t\t'},{id:"B25",body:'KothmannM. MThe botanical composition and nutrient content of the diet of sheep grazing on poor condition pasture compared to good condition pasturePh.D dissertation. Texas A&M University, College Station; 1968'},{id:"B26",body:'TaylorC. ALaunchbaughK. LHustonJ. EStrakaE. JImproving the efficacy of goating for biological juniper management. In: 2001 Juniper Symposium. Texas A&M University Research and Extension Center, San Angelo, Texas. 2001'},{id:"B27",body:'LaunchbaughK. LProvenzaF. DPfisterJ. AHerbivore response to anti-quality factors in foragesJournal Range Management 200154431'},{id:"B28",body:'RobbinsHHagermanA. EHajeljordOBakerD. LSchwartzC. CMoutzW. WRole of tannins in defending plants against ruminants: reduction in protein availabilityEcology19876898'},{id:"B29",body:'HappeP. JJenkinsK. JStarkeyE. ESharrowS. HNutritional quality and tannin astringency of browse in clear-cuts and old-growth forest.Journal Wildlife Management 199054557'},{id:"B30",body:'KumarRVaithyanathanSOccurrence nutritional significance and effect on animal productivity of tannins in tree leaves. Animal Feed Science Technology 19903021'},{id:"B31",body:'LowryJ. BMcsweeneyC. SPalmerBChanging perceptions of the effect of plant phenolics on nutrient supply in the ruminantAustralian. Journal of Agriculture Research 199647829'},{id:"B32",body:'BryantJ. PProvenzaF. DPastorJReichardtP. BClausenT. Pdu Toit JT. Interactions between woody plants and browsing mammals mediated by secondary metabolitesAnnual Review of Ecology and Systematics199122431'},{id:"B33",body:'VillalbaJ. JProvenzaF. DBannerR. EInfluence of macronutrients and polyethylene glycol on intake of a quebracho tannin diet by sheep and goats.Journal Animal Science 2002803154\n\t\t\t'},{id:"B34",body:'WeberK. TMcmahanBRussellGEffect of Livestock Grazing and Fire History on Fuel Load in Sagebrush-Steppe Rangelands- In: Wildfire Effects on Rangeland Ecosystems and Livestock Grazing in Idaho. 2011. http://giscenter.isu.edu/research/techpg/nasa_wildfire/Final_Report/Documents/Chapter9.pdfaccessed 24 April 2012'},{id:"B35",body:'LimbR. FFuhlendorfS. DEngleD. MWeirJ. RElmoreR. DBidwellT. 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1. Introduction
The goal in this chapter is to contribute to theories of consumer behavior in the context of the psychological experience of choice under the conditions of an explosive and expansive sphere of consumption opportunities against the backdrop of the COVID-19 pandemic. During this pandemic, shopping has become much more intensely concentrated in the online virtual environment consisting of digital formats of commercial transactions, and the space of choice for consumers in that online environment has expanded extensively. During the coronavirus crisis, the volume of e-commerce sites offering an assortment of products grew rapidly and their overall activity increased rapidly [1]. Not only did the number of e-shops and online supermarkets increase, but at the same time the sales offering of individual retailers also grew, no longer limited by the physical space of shelves and counters. “Digital tools enable reduced searching costs and provide instant access to a much wider variety of products and services…” [2]. It is this fact of extending the range of shopping options within the digitized formats of eshops that positively contributed during the COVID-19 pandemic to ensuring the availability of requisite supplies and the possibility of their convenient transport directly to homes, during both personal quarantines and area lockdowns. On the other hand, however, in such a situation of abundant choices, what is known as the Schwartz paradox of choice comes into play [3]. Schwartz’s basic thesis assumes that an overabundance of choices contributes to a decrease in happiness and reduces customers’ motivation to buy. This idea is echoed by other authors. “Not only does offering more options lead to higher costs for the company, larger assortments often lead to lower probability of purchase and decreased satisfaction due to choice overload” [4]. Kinjo and Ebina [5] developed a proprietary mathematical model to calculate the optimal quantity of products offered by retailers in order to maximize sales, depending on the size of customers’ invested costs in product selection. These authors confirm the thesis that markets in the real world and in cyberspace should adapt to a moderately sized product offering, which would lead not only to higher sales but also to much more favorable psychological effects on customer behavior. “Other studies show that people actually experience the greatest satisfaction when choosing from intermediate set of choices, not too small and not too big” [6]. More recently, the problem of the paradox of choice has been addressed at the meta-analytic level of interdisciplinary research in the behavioral and social sciences by Zhang and Xu [7]. In the process they arrived at the surprising finding of a high degree of inconsistency in academic results at both the theoretical and empirical levels of research. In doing so, they applied their own mathematical analysis and extensive simulation theories.
COVID-19 significantly reduced the possibilities of conventional offline shopping and limited the volumes of product offerings for some time [2]. However, business transactions moved rapidly to the online environment and supply chains quickly adapted to the indicators of consumer market demand [8]. The temporary problem of lack of product supply due to the reduction of offline shopping was quickly resolved by the rapid conversion to online sales [9]. Thus, COVID-19 did not significantly restrict freedom of consumer choice, but merely triggered its horizontal transformation and shifted its application to the digitalized sphere of shopping. The paradox of choice, originally elaborated by Schwartz [3] and developed in various contexts by a number of other authors [10, 11, 12], applied universally even in the era of the coronavirus crisis, inaccurately equated with the drastic reduction of consumer freedom of choice and the associated frustration of customers.
In this context, I will expose and evaluate the more general and apparently universally operating foci of tension and conflict generated in an environment of an increasingly dense network of consumption opportunities, in which the decisions of actors and the outcomes of choices are confronted with negative subjective experiences of regret, anxiety, or disappointment. Last, I will identify and sequentially explain the main sources reducing satisfaction from consumer choices made in an environment of abundant opportunities. I will focus on the circumstances of the influence of information, aspirations, and hedonistic adaptation as potential sources of their psychological discomfort. These are firmly integrated in the sphere of consumer decisions yet, I presume, are only minimally reflected in the everyday activities of consumers.
2. Methods
This chapter presents a theoretical study based on critical reflection on the discourse regarding changing consumer behavior during the COVID-19 pandemic. The method used to achieve the stated objectives consisted of critical literature review, comparative analysis, and meta-analytical evaluation of selected review and empirical studies aimed at understanding changes in consumer culture and consumer behavior. The critical literature review mainly reflects studies with a sociological, behavioral economic, social psychological, psychological, and partly anthropological focus. At the same time, more detailed attention has been devoted to a critical review of sociological studies from 2020 to 2022 referencing current transformations of consumer behavior during the time of the COVID-19 crisis. Relevant scholarly sources were identified using the ProQuest and ProquestEbooks databases. The methodological framework is built on an attempt to create a theoretical platform of arguments, insights, critical perspectives, and opinions, challenging some stereotypically accepted conceptions of consumer decision-making and freedom of consumer choice in the era of the COVID-19 pandemic. This chapter is intended to prompt future scholarly efforts to empirically investigate patterns of consumption behavior internalized during the COVID-19 crisis and the dynamics of their further strengthening or, conversely, weakening in the post-COVID period. The theoretical conclusions that follow can be developed and further verified through experimental studies and quantitative and qualitative research methods.
3. Sociological reflection on the transformation of consumer behavior against the backdrop of the COVID-19 pandemic
Consumption levels fell by around 25% in some European countries (e.g. UK, Spain, Italy, and France) during the coronavirus crisis, while in the USA a 10% drop in consumption was recorded during this period [13]. Over the last 2 years, the COVID-19 pandemic has produced not only dramatic economic but also psychosocial effects, transforming many parameters of consumption behavior and more general lifestyle standards [14]. “Among the consequences of the COVID-19 pandemic, we have seen the closing of shops and other business for months. Consumers have avoided public places, stores, and cultural events, even when such establishments were open. As a result, consumers began to change their purchasing behaviors and habits in a sustainable way” [15].
There is now a relatively rich empirical record from 2020 and 2021 documenting the impact of the COVID-19 pandemic as a source of significant changes in consumer decision-making, shopping patterns, and other characteristics, traits, and manifestations of people’s lifestyles. Silva et al. [16] conducted a detailed review of published scientific studies in journals indexed in the WOS and Scopus databases between 2020 and 2021 with the common research topic of changes in consumer behavior and consumption patterns during the COVID-19 pandemic. The study authors identified a total of 416 relevant articles according to the defined selection criteria (87 from 2021 and 329 from 2020). Based on bibliometric, thematic, and content analysis, the authors identified 7 main topical units referencing lifestyle changes related to consumption behavior during the coronavirus crisis: Changes in consumer behavior; Coping with the lockdowns; Information seeking and sharing; Psychological effects; Addictive behavior; Changes in food consumption; Panic buying and hoarding behavior [16]. Interesting data was also provided by their analysis of the keywords of the studies examined, through which the authors identified three main clusters. In this context of examining the ambivalent nature of proliferation of consumer choices, the following frequently occurring keywords in these clusters are relevant: Consumers; Decision-making; Information-seeking behavior; Stress [16]. In this study, the authors simultaneously addressed the question of other topics and issues that should be explored in greater detail in the context of the effects of the COVID-19 pandemic on changes in consumption behavior. One such key question is the problem of consumer choice and strategies for making purchasing decisions.
An even more extensive theoretical study was conducted by Yin, Yu, and Xu [17] on a robust sample of academic studies published between 1981 and 2021 that report on consumer behavior issues. They analyzed very rich research material, which enabled them to reveal changes in consumption behavior in modern societies over the relatively long time frame of the last decades. The authors point out that the COVID-19 pandemic marked an unexpected, rapid step change in lifestyle and consumption changes. According to their analysis of secondary data, the most significant changes in consumption behavior will occur in the sphere of an increased preference for online shopping or increased interest in healthy foods. They also highlight the importance of the more intensive mix of online and offline commerce, which allows consumers to shop more seamlessly and conveniently from anywhere and at any time. In the context of psychological effects during the coronavirus crisis, other authors confirm the increase in feelings of anxiety and insecurity that stems from online panic shopping and stockpiling, especially of food [18].
A similar meta-analysis was conducted by Smith and Machová [19], who analyzed empirical data from the research agencies Ipsos, KPMG, Roland Berger and Potloc, Salesforce, Worldpay/FIS, and YouGov and reported on actual changes in consumer behavior and attitudes during the COVID-19 pandemic. The authors systematize the analyzed data to identify the main foci of changes in people’s lifestyles and daily practices, including consumption behavior, and describe their key attributes [19]. It is confirmed here that the introduction of restrictive measures in the form of home quarantines and blanket lockdowns has produced dramatic social and economic effects in the populations studied, including a fundamental transformation of consumption practices. Consumer activities have shifted massively to virtual environments, with an increased preference for digital shopping via mobile devices and much greater use of online supermarket delivery apps. It has become clear that shoppers have become much more discerning in their product selection and have reorganized their purchasing decision-making strategies in the course of online shopping. It can be assumed that one of the reasons for this change may be that customers are confronted with a concentration of larger volumes of goods and services in the virtual shopping environment. It is here that potentialities complicating the decision-making process and choice have most likely been amplified for the segment of the population that had been accustomed to the conditions of conventional shopping with a more limited range of offerings in the period before the coronavirus crisis.
Šimić and Pap [13] empirically observed changes in consumption behavior during the coronavirus crisis in Croatia within the Generation Z population, whose members are often referred to as “digital natives”. Based on a quantitative data analysis conducted on a sample of 422 respondents, they showed that the consumption behavior of Generation Z during the coronavirus crisis led to much more stockpiling and overbuying. At the same time, they typically concentrated their consumption activities ever more frequently online, which became a global trend during the COVID-19 pandemic. And yet there was no correlation between changes in consumption behavior and perceived quality of life, which the study authors explain by the fact that for Generation Z, online shopping was already the norm in the pre-COVID-19 era, and as such the reduction in physical shopping options was not perceived negatively as a factor reducing their quality of life. The findings of an empirical study by Wang and Na [20] conducted during the COVID-19 pandemic in three Chinese cities confirm that panic shopping and hoarding, especially of food, is a significant manifestation of similar crises, triggering growing feelings of insecurity and fear of the future. Hesham, Riadh, and Sihem [15] empirically demonstrate statistical associations between age and gender moderating specific changes in consumption behavior in a sample of 360 respondents in Saudi Arabia. According to their findings, interest in healthy foods increased sharply during the coronavirus crisis, especially among women and the elderly population, who were observed to have higher levels of anxiety and psychological distress during the pandemic. Gupta, Nair, and Radhakrishnan [21] offer similar empirical conclusions by looking at changes in consumption behavior in India. There, the COVID-19 pandemic initiated panic and impulse buying and the need to stockpile food. Veselovská, Závadský, and Bartková [22] conducted a sociological investigation on a representative sample of the Slovak population to identify and explain the main factors influencing changes in consumption behavior during the COVID-19 pandemic. By analyzing empirical data, they reach similar conclusions as other authors [23], that in times of crisis, the rate of consumption increases and the allocation of financial resources to savings or longer-term investments decreases. At the same time, the authors of the Slovak study stressed that hygiene/epidemiological restrictions and the related restriction of social interactions have significantly influenced people’s mentality, reorganized daily routines and motivations for action, and, last but not least, modified consumption patterns in terms of a transition to digital shopping formats, which was more evident in the female population than in the male population. A number of other similarly focused empirical and theoretical studies are emerging in the early months of 2022.
4. The ambivalence of freedom of choice
In post-industrial societies, the values of material well-being and rising living standards are closely intertwined with the notion of simultaneously maximizing people’s individual freedoms [3]. In other words, existential security and its further strengthening and affirmation in a spiral of increasing abundance should be echoed in parallel at a similarly accelerated and progressive existential level in terms of the emancipation of human freedoms. An integral part of such freedoms is the fulfillment of the premise of a proliferation of choices and decisions in a variety of life situations. It is therefore true that the greater the plurality of choice in each individual decision-making situation, the more intense the personal freedoms people achieve. It should be added that the more freedoms there are, the greater the well-being.
An unbridled offering of products is intended to liberate and emancipate consumers in their ability to make free and authentic choices. In particular, some optimistic scenarios attribute to technological innovation an important function in the creation of abundance in the sense of the ever more voluminous generation of value from fewer resources, but also abundance represented by a more robust selection and variety of options in the areas of everyday consumption, education, and health [24].
There is no doubt that significant expansion of choice as one of the pillars of emancipation of individual freedoms is one of the defining features of the consumer culture of late modern societies. According to Lury [25], it is precisely the trend of accelerated growth in the quantity of types and classes of contemporary goods and the contemporary proliferation of sales and purchasing platforms that forms part of the fundamental parameters of contemporary consumer culture of societal well-being. The expansion of consumption opportunities is fundamentally driven by the increasingly massive conversion of conventional product offerings traditionally determined by the physical context of points of sale, dependent on the personal interactions of sellers and buyers, into the virtual environment of digitized shopping. The online environment of consumer activities is not limited by the space or physical capacity of points of sale and shelves. On the contrary, the virtual shopping environment accelerates the quantitative potential of the assortment of goods on offer and the variability in the selection of types and classes of different products. The digitalization of shopping formats not only contributes to an increase in the quantitative volume of product and service choices, but also to a more creative and personalized shopping experience overall. Thus, consumers are reorganizing their life standards and consumption preferences as a result of the introduction of the technological innovations of digitized shopping [19].
The COVID-19 pandemic has contributed substantially to the speed of these changes, accelerated by the reorganization of consumer shopping patterns and the redefinition of consumption behavior. Everyday life was significantly transformed as a result of widespread lockdowns and home quarantines, as were routine consumer activities. Thus, opportunities for socially interactive individual shopping were reduced, leading to a massive shift of product offerings and sales to online virtual environments [26]. The digitalization of shopping formats has thus directly and indirectly influenced customers’ consumption habits and decision-making strategies [27].
As such, the empirically identified and explicitly described causes of changes in consumption behavior thus undoubtedly include the fact of the forced conversion of conventional shopping to the virtual environment, where the confrontation of customers with the abundance of offerings was intensified and had essentially no other alternative. We can also see changes in the decision-making strategies of customers according to a meta-analysis of empirical data from various reputable public opinion research agencies that tracked various parameters of changes in consumer behavior during the COVID-19 pandemic. “Consumer decision-making and behavior change have rapidly adapted based on a range of individual and contextual characteristics” [19]. At the same time, there should also be evidence of higher levels of customer procrastination and even more demanding product selection criteria from shoppers.
In the spirit of rational choice theory, this is an uncomplicated situation, since every concrete decision and choice made is the result of a stable and reliably functioning hierarchy of the social actor’s priorities and preferences of a social actor, who rationally applies such a system in every similar situation requiring an act of choice, regardless of the number of options needing to be compared and evaluated with each other as part of the implementation of the choice [28].
According to other behavioral economic studies, the conditions of such shopping are not only potentially more creative, varied, and comfortable, but also much more psychologically complicated and even reduce the level of positive feelings about shopping. Masatlioglu and Suleymanova [29] for example, address questions related to the adequate decision-making strategies of consumers and the dangers of procrastination or shopping resignation under the conditions of a dense network of product offerings that should psychologically facilitate choice and practically optimize its outcome. After all, consumers are confronted with numerous psychological and cognitively distorting elements of human thought [30]. While consumers seek to maximize their own utility and assume that their choices in acts of decision-making will lead to this maximization, the outcomes of choice often do not produce the expected effects. In fact, the little-considered reality of the ambivalent nature of consumer culture, sometimes referred to and interpreted as the “culture of overchoice” [31], fundamentally casts doubt on optimistic scenarios referencing theses of increasing consumer comfort and growing feelings of freedom, independence, authenticity, and pleasure resulting from accelerating consumer product choices [24], as assumed, for example, by economic theories of rational choice [32]. While acts of decision-making in an environment of growing choices increase the potential to achieve objectively better, i.e., higher quality, more useful, or more advantageous outcomes, they often instead paradoxically awaken feelings of uncertainty, anxiety, internal tension, disappointment, remorse, or regret [33, 34]. The thesis of a relationship between the escalation of the range of options, the growth of demands for continuous decision-making, and the increasing level of consumer dissatisfaction is also considered at a more general level by other authors [35, 36, 37].
5. Why less can be more
In the conditions of a performance consumer society, active participation in consumption is an indicator of individual success, prestige, and recognition [38]. The function of consumption is simultaneously to construct and reconstruct identities and to model social roles. It is becoming a source of self-reflection and the formation and sharing of symbolic worlds [39]. The consumer culture of affluent societies is equated with a culture of “many opportunities”, providing ever greater volumes of choices and consumption goals in an expanding variety of product offerings. “There are millions of products available on store shelves nowadays” [40]. These conditions then contribute to a conviction that individual freedoms are continually increasing, both in the sphere of the material consumption of shopping itself, and in the dimension of symbolic values and signs, achieved and (re-)defined through different models of consumption behavior.
Consumer culture is characterized by an ambivalent nature. The more diverse and voluminous offering of choices on one hand raises optimistic expectations of expanding individual freedom and independence, while on the other hand it leads to high demands for individual responsibility in making choices and experiencing the outcomes of choices. According to some authors, this very fact leads to negative effects in the form of psychological discomfort, when the degree of inner anxiety and uncertainty and feelings of self-defeat increase as a result of a more complex decision-making process in an environment of many opportunities. Motivations grow stronger to postpone the decision or completely resign from making a choice [41]. On the contrary, similar experiences of negative emotions in the form of remorse and dissatisfaction might not occur in conditions of limited choices. In fact, the outcome of a choice in a situation of limited choices significantly relativizes the feeling of personal responsibility. Each individual decision takes place against a background of minimized consumer choice, and responsibility for the outcome in a context of limited choice can be at least partially shifted to the external circumstances of the system. For example, until the late 1980s, the range of consumer goods in socialist Czechoslovakia was dramatically reduced as the result of its centrally planned state economy to such an extent that something like the psychological discomfort of consumer choice was almost unknown. In such a world, part of the personal responsibility for choices made was thus transferred to an anonymous system of political, economic, cultural, or social parameters of society. Thus, every disadvantageous decision or bad choice need not be experienced as a personal failure. In contrast, a world of hypertrophy of opportunity delegates this responsibility strictly to individuals, who have to deal with the consequences of their own decisions independently. This has not ceased to be the case even during the COVID-19 pandemic, when freedom of consumer choice was preserved in spite of certain expectations and intensively exercised in the online environment of digital shopping formats. For some types of products in particular, freedom of choice was maintained and, in some cases, even enhanced due to the virtual environment.
Feelings of psychological discomfort under conditions of abundant choice are partially caused by opportunity cost. This is a situation where the satisfaction of each individual decision decreases as the number of options increases. For each individual choice at the same time means the rejection of other opportunities that remain unused and untried. Consumers develop fictions and fantasies, imagining hypothetical situations of alternative choices and comparing these with the outcome of a real choice that may appear disadvantageous or unattractive compared to similar imaginings. For example, the average supermarket today offers around 40,000 different items, but the average household needs on average around 150 products to ensure normal operations [42]. This means that the vast majority of the products offered by the average supermarket pass through the filters of consumer choice, at the cost of increasing opportunity cost. In the COVID-19 era, it is possible to consider some reduction in opportunity cost (and a reduced sense of “feeling of missing out”) when consumer choice did not only focus on mainstream consumer products (food, clothing, electronics) but also, for example, on various activities and entertainment requiring social contacts. During the lockdown in particular, the options for paid and unpaid leisure activities were very limited and the space for choice drastically restricted.
In the post-COVID era, we are now witnessing the rapid revitalization of the space of choice in various areas of consumption, which reinforces feelings of individual freedom, yet also implies an increase in transaction costs. According to Mlčoch [43], the decision-making process and each choice made place considerable demands on the time, energy, and cognitive abilities of consumers seeking and comparing information about products, their prices, quality, and countless other characteristics. The increasing transaction costs associated with choice may ultimately lead consumers to resign and definitively refuse to make the planned choice. Vardi [44] illustrates such a situation with the example of Jewish emigrants from the Soviet Union who, after very difficult negotiations with the Soviet authorities, were allowed to emigrate to Israel on a limited basis in the early 1970s. Smaller groups of Soviet emigrants were confronted in Israel with a Western-style economy and a standard of living equivalent to Western welfare standards. According to some memoirs, Jewish emigrants accustomed to the conditions of shopping in the Soviet Union found it difficult to navigate the goods on offer in Israeli supermarkets and often left without making a purchase.
This brings us to the problem where the principle of “more is better” moves actors not toward liberation but rather closer to states of paralysis and passivity. Czech [6] reached conclusions supporting this thesis in the present when studying the functioning of Swedish pension funds in recent decades. While 70 financial companies in Sweden had offered a total of 465 pension funds in 2000, this increased to 800 in 2006; by 2015, 102 companies were involved in the administration of a total of 843 pension funds in Sweden [6]. The consequence of the increasing options for types of pension savings was a delay in potential buyers pursuing such savings and an overall decline in pension savings contracts. For example, Google, following the recommendation of the results of one of its marketing studies, decided to increase the number of links listed on a single page when a specific password was entered. This move was oriented toward accommodating Google’s customers, who had repeatedly expressed in surveys a desire to increase the amount of input when searching for information. When Google tripled the number of links per page, search and information tracking through Google began to plummet [45].
And yet other, namely behavioral economics studies consider this type of paralysis and resignation from making decisions due to being overwhelmed with large volumes of choices to be rather rare [46]. The more significant problem, as they see it, is the implementation of decisions that are not only disadvantageous, but often fatally damaging to the interests of the actors themselves. This is attributed to people’s limited attention spans, their easy manipulability, and the underestimation or unintentional disregard of important product parameters, referencing their price or quality. In general, the behavioral economics perspective accepts the thesis that freedom of choice is not a guarantee of an efficient decision-making process, but only the potential to achieve optimized choice outcomes in terms of pursuing one’s own goals and priorities. The reason is that the effectiveness of the decision-making process is significantly impaired by the limits of people’s cognitive capacities and limited attention. When cognitive resources are depleted and attention is declining, the decision-making process turns into a shallow, intuitive affair, generating many missteps. This is especially true when dealing with information, where increasing volumes of information often do not lead to more efficient solutions and decisions, but rather to suboptimal outcomes and higher overall transaction costs [47].
6. The problem of choice and reduced satisfaction: Information, aspiration, adaptation
At a general level, the behavioral and social sciences confirm the thesis that the proliferation of choices fundamentally complicates acts of decision-making, increases costs for consumers, and leads to an increase in indecision and feelings of dissatisfaction. Yet consumers reject potential and actual reductions in choice and experience them as a threat to their freedom of choice, especially for certain types of products [48]. This was confirmed during the COVID-19 pandemic, when the reduction of offline shopping options triggered a strong psychological response from consumers [2, 26]. As a result, business activities were concentrated in the online virtual shopping environment while more or less maintaining the abundance of product choices that consumer markets demanded. At the same time, due to health concerns, consumer demand grew for non-standard distribution channels for the goods purchased [49].
Let us next attempt to summarize and briefly describe the possible effects that may act as complementary and interrelated forces in the extensive field of consumer choices. Why, then, might we feel worse off in situations “when we have more”?
First of all, this is a problem of information. The easy availability and abundance of information is not only a more general defining feature of a contemporary technologically advanced society [50] and a common attribute of everyday behavior, but also an elementary principle of the functioning of consumer culture, where it is reproduced and confirmed by a globally functioning and operating platform of information flows from producers, sellers, and consumers. Decision-making based on easy and quick access to large volumes of information should, according to all the assumptions of rational choice theory, optimize choice or lead consumers to favorable or desirable choice outcomes in terms of their own expectations and desires. And yet behavioral economists point to the practical problem of people’s cognitive limits and their declining ability to gather, organize, compare, and evaluate all available information on different products of interest in a comprehensible way. Thus, more information and escalating choices may not necessarily lead in a linear fashion to greater efficiency in achieving individual goals and making the most advantageous decisions. “However, because of limited attention and cognitive resources, people are not able to use all available information and freedom of choice effectively to achieve their own best interests” [40]. Imagine the amount of information that customers must accumulate, evaluate, and compare in their search for the best possible product choice when, for example, even a single brand of sporting goods in a retailer’s catalog represents more than two dozen different individual parameters in an offering of tens and hundreds of other models of a similar product from other brands [33]. Is it even possible to organize and mutually compare hundreds and perhaps thousands of pieces of information from different quality parameters and features among such a wide range of product offerings?
Consumers are sensitive to this fact; as early as at the stage of decision and the making of the choice itself, they may be anticipating the inner turmoil and uncertainty of the final choice. Recall that this anticipation of internal tension due to a lack of options and means to evaluate all the information available to retailers is based on the knowledge that every choice made also implies a decision not to make alternative choices that may be more advantageous overall or that may prove after some time to have been more advantageous. The fact that consumers decide for the best possible option out of the available choices based of the amount of information available to them is thus accompanied by ongoing uncertainty and doubt, which also reduces the subjective feelings of satisfaction in and enjoyment of the product purchased. “However, the increasing personal anxiety and rising transaction costs associated with informing oneself about choices from an ever-larger set of goods on offer can still be ‘incorporated’ into a standard theory of consumer behavior” [42].
There are, however, at least two other reasons whose functions and meanings are somewhat outside the scope of research attention and are generally neglected even by the “standard” theories of consumer behavior. These are the issues of aspirations and hedonistic adaptation.
We examine the question of aspirations in the form of hopes and expectations of what we want to achieve in the area of consumer welfare. As a rule, these tend to increase in situations of high material security, accompanied by a proliferation of consumption opportunities as an inseparable feature of the rising standard of living in affluent societies. Furthermore, consumer aspirations are systematically and programmatically initiated by a dense network of information flows, images, and messages produced by the advertising industry’s media apparatus and by advanced tools of integrated marketing communication, including the use of sophisticated artificial intelligence technologies. In the media-amplified hedonistic orientation of life, complete with examples and presentations of different variants and models of the attractiveness of lifestyles, the ethos of “a life of unlimited possibilities”, “a world without limits”, “a life of infinite opportunities” is awakened, which inevitably widens the gap between the reality (what we actually achieve) and the possibility (what we would like to achieve).
Lastly, there is the problem of (hedonistic) adaptation, which is closely related to the effects of increasing aspirations. Hedonistic adaptation, in the case of consumption, is what subsequently weakens the intensity of the initial enjoyment and the pleasure from the goods acquired (we find interesting similarities here with Weber-Fechner’s law defining the relationship between psychic stimulus and perceived change—if the intensity of a stimulus grows by a geometric order of magnitude, then the intensity of the sensation grows by an arithmetic order of magnitude).
Behavioral economics here assumes that people are emotionally adaptive, finding support for this claim in Brickman and Campbell’s psychological theory of hedonistic adaptation [51]. Thus, achieving a higher degree of consumer well-being may cause a certain fluctuation or deflection in the level of subjective happiness, however this returns to its original level after a certain period of time. Many consider that the achievement of a feeling of happiness lies in notions of fulfillment of aspirations, and yet once the goalposts are passed and these aspirations realized, they are quickly forgotten and cast into the past as unnecessary artifacts of one’s own biography. This explains why there is such fervent pursuit of ever higher standards of living in affluent societies, why people endeavor to make their material comfort even more “comfortable” and convenience ever more “convenient”. The past is always judged from the perspective of a higher aspirational level, and perhaps we too easily succumb to the illusion of the added value of well-being to a future from which perhaps too much is expected.
Hedonistic adaptation seems to operate at another level as well. Namely, consumers may exhibit a decreased ability to predict the chilling effect of adaptation due to higher expectations, also based on their own belief that their choice will be the “best” choice (depending on their ability to obtain, compare, and evaluate information). This contributes to the optimistic scenario of hoping that the choice will not bring disappointment, but rather longer-term feelings of satisfaction. However, these aspirations mean that the effects of hedonistic adaptation will weigh all the more heavily on this group of consumers. When one considers how quickly the costs associated with seeking the best price for a product are “amortized” over time as a result of hedonistic adaptation, their losses seem all the greater.
7. Conclusion
Consumer culture does not consist solely of a specific type of material culture and does not only express systems of relationships to material values. It represents a world of symbols and signs that transforms material goods into their immaterial meanings, including the creation of identities, sources of self-reflection, and modifications of social roles, including the definition and redefinition of social relationships. Consumer culture is subject to changes of varying intensity, depth, and duration. The most significant transformations of recent decades would include not only the democratization of consumerism, but also the expansion of consumption opportunities and the unprecedented abundance of consumer choices. Consumer culture is characterized by its ambivalent nature. In the spirit of rational choice theory, the proliferation of choices is a positive and universally useful phenomenon, which also promotes a desired emancipation of individual freedoms. However, from the perspective of behavioral economists and many sociologists and social psychologists, this phenomenon is problematic and highly ambiguous, as it generates social and psychological risks that are unseen and difficult to predict. What was originally a rational and generally accepted requirement for the constant expansion of the space of choice has become an irrational desire with considerable potential to harm all those concerned. In this context, the “more is better” principle is a significant complication for consumers, where it is increasingly difficult to operate without experiencing cognitive dissonance, self-blame, regret, and feelings of self-defeat. Moreover, empirical research during the COVID-19 pandemic has demonstrated the importance to consumers of feelings of safety and security, which will likely be a central theme of the shopping experience in the post-COVID era [22]. At the same time, there are many overlooked arguments to support the claim that the limitation of consumer choice during the COVID-19 crisis occurred only partially and only in the conventional shopping environment. And yet the freedom of consumer choice for certain types of products was maintained and even enhanced in the virtual shopping environment. The psychological discomfort associated with choice in an environment of many opportunities was therefore not eliminated and may have contributed to the overall psychological discomfort and mental distress during the lockdown. However, during the COVID-19 era opportunity cost was decreasing, particularly for paid forms of entertainment and leisure activities involving social contact (concerts, sports matches, etc.).
At present, we have an opportunity to observe many social initiatives, the dematerialization movement, and numerous spontaneous civic manifestations whose appeals have intensified precisely at the time of the COVID-19 pandemic, and in recent weeks in the context of the war in Ukraine, rising inflation, and the scarcity of some strategic raw materials. These call for changes in the politics of lifestyles in the spirit of the principle of “less is more”, a transformation of value orientations appealing to ecological and environmental responsibility, solidarity, and accountability, voluntary frugality, life minimalism or alternative hedonism as a return to the roots of the philosophical agenda of Epicureanism, in which hedonism was defined by “modest materialism and tranquility”. The rule should be to live a rich life by modest means. In these transformations of life attitudes and value worlds, it is not only the actual patterns of consumption behavior and the motivations for consumption decisions that are fundamentally changing for individuals and groups, but also the deeper layers of their identities, which will seek new sources of affirmation in the environment of consumer culture markets. The question then remains as to what form these sources of identities will take and in what direction they will be further developed in terms of the interactions of markets and consumers, such that markets may retain the direction of “more is better” or all the preconditions of economic prosperity and growth as the condicio sine qua non of their existence, while at the same time offering sufficiently credible sources of social identities to newly emerging alternatives to (counter-) consumerism, intertwined in many ways with its radical reduction and rejection. Thus, it is not only consumers in decision-making and choice implementation situations that find themselves in an ambivalent situation, but also the markets themselves, as well as the accompanying systems of marketing support for consumer culture that respond to current and future lifestyle politics.
Acknowledgments
The result was created with the use of institutional support for long-term conceptual development of research of the University of Finance and Administration.
\n',keywords:"abundance, choice, consumer culture, consumer opportunities, decision making, consumer behavior, consumption, COVID-19",chapterPDFUrl:"https://cdn.intechopen.com/pdfs/82289.pdf",chapterXML:"https://mts.intechopen.com/source/xml/82289.xml",downloadPdfUrl:"/chapter/pdf-download/82289",previewPdfUrl:"/chapter/pdf-preview/82289",totalDownloads:7,totalViews:0,totalCrossrefCites:0,dateSubmitted:"April 20th 2022",dateReviewed:"May 31st 2022",datePrePublished:"June 27th 2022",datePublished:null,dateFinished:"June 17th 2022",readingETA:"0",abstract:"The defining feature of contemporary consumer culture is the escalation of consumption opportunities and the expanding space for choice. An unbridled and unrestricted range of products is part of material prosperity, rising living standards, and emancipation of human freedoms. The growing demands for constant consumer decision-making in an increasingly opaque environment of potential targets of choice exposes consumers to the risk of procrastination, passivity, and resignation, as well as psychological discomfort. The goal here is to contribute to theories of consumer behavior in the context of the psychological experience of choice under the conditions of the accelerated quantity of consumption volumes against the backdrop of the COVID-19 pandemic. While conventional offline shopping was drastically curtailed during the coronavirus crisis, freedom of consumer choice was maintained despite many proclamations to the contrary. I seek to provide support to the claim that freedom of consumer choice was maintained and often amplified during the pandemic in the online virtual environment of digital commerce formats. Freedom of consumer choice has merely been transformed into a horizontal level of application by the relatively rapid and fluid conversion of market activities into the cyberspace of a growing number of e-stores and online supermarkets, unconstrained by the physical space of shelves and counters.",reviewType:"peer-reviewed",bibtexUrl:"/chapter/bibtex/82289",risUrl:"/chapter/ris/82289",signatures:"Ondřej Roubal",book:{id:"11581",type:"book",title:"A New Era of Consumer Behavior - Beyond the Pandemic",subtitle:null,fullTitle:"A New Era of Consumer Behavior - Beyond the Pandemic",slug:null,publishedDate:null,bookSignature:"Dr. Umut Ayman",coverURL:"https://cdn.intechopen.com/books/images_new/11581.jpg",licenceType:"CC BY 3.0",editedByType:null,isbn:"978-1-80356-183-7",printIsbn:"978-1-80356-182-0",pdfIsbn:"978-1-80356-184-4",isAvailableForWebshopOrdering:!0,editors:[{id:"210632",title:"Dr.",name:"Umut",middleName:null,surname:"Ayman",slug:"umut-ayman",fullName:"Umut Ayman"}],productType:{id:"1",title:"Edited Volume",chapterContentType:"chapter",authoredCaption:"Edited by"}},authors:null,sections:[{id:"sec_1",title:"1. Introduction",level:"1"},{id:"sec_2",title:"2. Methods",level:"1"},{id:"sec_3",title:"3. Sociological reflection on the transformation of consumer behavior against the backdrop of the COVID-19 pandemic",level:"1"},{id:"sec_4",title:"4. The ambivalence of freedom of choice",level:"1"},{id:"sec_5",title:"5. Why less can be more",level:"1"},{id:"sec_6",title:"6. The problem of choice and reduced satisfaction: Information, aspiration, adaptation",level:"1"},{id:"sec_7",title:"7. Conclusion",level:"1"},{id:"sec_8",title:"Acknowledgments",level:"1"}],chapterReferences:[{id:"B1",body:'Santo PE, Marques AMA. Determinants of the online purchase intention: hedonic motivations, prices, information and trust. Baltic Journal of Management. 2022;17:56-71. DOI: 10.1108/BJM-04-2021-0140'},{id:"B2",body:'Rydell L, Kucera J. Cognitive attitudes, behavioral choices, and purchasing habits during the COVID-19 pandemic. Journal of Self-Governance and Management Economics. 2021;9:35-47. 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Psychosociological Issues in Human Resource Management. 2021;9:105-118. DOI: 10.22381/pihrm9220218'},{id:"B9",body:'Hobbs JE. Food supply chains during the COVID-19 pandemic. Canadian Journal of Agricultural Economics. 2020;68:171-176. DOI: 10.1111/ cjag.12237'},{id:"B10",body:'Broilo PL, Espartel LB, Basso K. Pre-purchase information search: too many sources to choose. Journal of Research in Interactive Marketing. 2016;10:193-211. DOI: 10.1108/JRIM-07-2015-0048'},{id:"B11",body:'Etkin J, Laran J. Restricting choice freedom reduces post-choice goal disengagement. Journal of the Association for Consumer Research. 2019;4:36-46. DOI: 10.1086/701450'},{id:"B12",body:'Jin H, Lu Z, Huang L, Dou J. Not too much nor too little: Salience bias in mobile plan choices. Telecommunications Policy. 2021;45:102071. DOI: 10.1016/j.telpol.2020.102071'},{id:"B13",body:'Šimić ML, Pap A. Generation Z buying behavior change in the COVID-19 pandemic context. Ekonomski Vjesnik/Econviwes. 2021;34:361-370. 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Maximizers and satisficers in consumer culture changes. Communication Today. 2018;9:38-56'},{id:"B34",body:'Roubal O. Consumer culture of abundance—Ambivalence of life in an affluent society. In: Marketing Identity–COVID-2.0. Trnava: Faculty of Mass Media Communication, University of Ss. Cyril and Methodius; 2020. pp. 558-566'},{id:"B35",body:'Inbar Y, Botti S, Hanko K. Decision speed and choice regret: When taste feels like waste. Journal of Experimental Social Psychology. 2011;47:533-540. DOI: 10.1016/j.jesp.2011.01.011'},{id:"B36",body:'Schwartz B, Cheek NN. Choice, freedom, and well-being: considerations for public policy. Behavioural Public Policy. 2017;1:106-121. DOI: 10.1017/bpp.2016.4'},{id:"B37",body:'Wolcott G. Restricting choices: Decision making, the market society, and the forgotten entrepreneur. Journal of Business Ethics. 2019;156:293-314. DOI: 10.1007/s10551-017-3560-0'},{id:"B38",body:'Roubal O. Potíže s identitou—umění sebetvorby a problém uznání. Communication Today. 2011;2:26-40'},{id:"B39",body:'Newholm T, Shaw D. Studying the ethical consumer: A review of research. Journal of Consumer Behaviour. 2007;6:253-270. DOI: 10.1002/cb.225'},{id:"B40",body:'Houdek P, Koblovský P, Štastný D, Vranka M. Consumer decision making in the information age. Society. 2018;55:422-429. DOI: 10.1007/s12115-018-0283-5'},{id:"B41",body:'Iyengar SS, Lepper MR. When choice is demotivating: Can one desire too much of a good thing? Journal of personality and Social Psychology. 2000;79:995-1006. DOI: 10.1037//0022-3514.79.6.995'},{id:"B42",body:'Trout J. Differentiate or die. Forbes [Internet]. 2005. Available from: https://www.forbes.com/2005/12/02/ibm-nordstrom-cocacola-cx_jt_1205trout.html?sh=38b03b2286ee [Accessed: 2022-05-12]'},{id:"B43",body:'Mlčoch L. Ekonomie štěstí: proč méně může být více. Working papers IES 94. 2005'},{id:"B44",body:'Vardi MY. The paradox of choice in computing-research conferences. Communications of the ACM. 2021;64:5. DOI: 10.1145/3488554'},{id:"B45",body:'Graves P. Consumerology. In: The Truth about Consumers and the Psychology of Shopping. 2nd ed. London: Nicholas Brealey Publishing; 2013. p. 228'},{id:"B46",body:'Scheibehenne B, Greifeneder R, Todd PM. Can there ever be too many options? A meta-analytic review of choice overload. Journal of Consumer Research. 2010;37:409-425. DOI: https://doi.org/10. 1086/651235'},{id:"B47",body:'Campbell JY, Jackson HE, Madrian BC, Tufano P. Consumer financial protection. Journal of Economic Perspectives. 2011;25:91-114. DOI: 10.1257/jep.25.1.91'},{id:"B48",body:'Argouslidis PC, Skarmeas D, Kühn A, Mavrommatis A. Consumers’ reactions to variety reduction in grocery stores: a freedom of choice perspective. European Journal of Marketing. 2018;52:1931-1955. DOI: 10.1108/EJM-12-2016-0844'},{id:"B49",body:'Pantano E, Pizzi G, Scarpi D, Dennis C. Competing during a Pandemic? Retailers’ ups and downs during the COVID-19 outbreak. Journal of Business Research. 2020;116:209-213. DOI: 10.1016/j.jbusres.2020.05.036'},{id:"B50",body:'Leonhard G. Technológia vs. Humanita. 1st ed. Bratislava: Slovenská inovačná a energetická agentura; 2018. p. 360'},{id:"B51",body:'Brickman P, Campbell D. Hedonic relativism and planning the good society. In: Appley MH, editor. Adaptation-level theory: A symposium. 1st ed. New York: Academic Press; 1971. pp. 287-301'}],footnotes:[],contributors:[{corresp:"yes",contributorFullName:"Ondřej Roubal",address:"ondrej.roubal@vsfs.cz",affiliation:'
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Much of biochemistry is devoted to enzymes, proteins that catalyze chemical reactions, enzyme structures, mechanisms of action and their roles within cells. Biochemistry also studies small signaling molecules, coenzymes, inhibitors, vitamins, and hormones, which play roles in life processes. Biochemical experimentation, besides coopting classical chemistry methods, e.g., chromatography, adopted new techniques, e.g., X-ray diffraction, electron microscopy, NMR, radioisotopes, and developed sophisticated microbial genetic tools, e.g., auxotroph mutants and their revertants, fermentation, etc. More recently, biochemistry embraced the ‘big data’ omics systems. Initial biochemical studies have been exclusively analytic: dissecting, purifying, and examining individual components of a biological system; in the apt words of Efraim Racker (1913 –1991), “Don’t waste clean thinking on dirty enzymes.” Today, however, biochemistry is becoming more agglomerative and comprehensive, setting out to integrate and describe entirely particular biological systems. The ‘big data’ metabolomics can define the complement of small molecules, e.g., in a soil or biofilm sample; proteomics can distinguish all the comprising proteins, e.g., serum; metagenomics can identify all the genes in a complex environment, e.g., the bovine rumen. 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Dr. Blumenberg’s research is focused on the epidermis, expression of keratin genes, transcription profiling, keratinocyte differentiation, inflammatory diseases and cancers, and most recently the effects of the microbiome on the skin. 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Other positions she has held at the university include Vice-Dean of Master Programs, Vice-Dean of the Degree in Biology and Vice-Dean for Mobility and Enterprise and Engagement at the Faculty of Science (University of Alicante). She received her Bachelor in Biology in 1998 (University of Alicante) and her PhD in 2003 (Biochemistry, University of Alicante). She undertook post-doctoral research at the University of East Anglia (Norwich, U.K. 2004-2005; 2007-2008).\nHer multidisciplinary research focuses on investigating archaea and their potential applications in biotechnology. She has an H-index of 21. She has authored one patent and has published more than 70 indexed papers and around 60 book chapters.\nShe has contributed to more than 150 national and international meetings during the last 15 years. Her research interests include archaea metabolism, enzymes purification and characterization, gene regulation, carotenoids and bioplastics production, antioxidant\ncompounds, waste water treatments, and brines bioremediation.\nRosa María’s other roles include editorial board member for several journals related\nto biochemistry, reviewer for more than 60 journals (biochemistry, molecular biology, biotechnology, chemistry and microbiology) and president of several organizing committees in international meetings related to the N-cycle or respiratory processes.",institutionString:null,institution:{name:"University of Alicante",institutionURL:null,country:{name:"Spain"}}},editorTwo:null,editorThree:null},{id:"15",title:"Chemical Biology",coverUrl:"https://cdn.intechopen.com/series_topics/covers/15.jpg",isOpenForSubmission:!0,editor:{id:"441442",title:"Dr.",name:"Şükrü",middleName:null,surname:"Beydemir",slug:"sukru-beydemir",fullName:"Şükrü Beydemir",profilePictureURL:"https://s3.us-east-1.amazonaws.com/intech-files/0033Y00003GsUoIQAV/Profile_Picture_1634557147521",biography:"Dr. Şükrü Beydemir obtained a BSc in Chemistry in 1995 from Yüzüncü Yıl University, MSc in Biochemistry in 1998, and PhD in Biochemistry in 2002 from Atatürk University, Turkey. He performed post-doctoral studies at Max-Planck Institute, Germany, and University of Florence, Italy in addition to making several scientific visits abroad. He currently works as a Full Professor of Biochemistry in the Faculty of Pharmacy, Anadolu University, Turkey. Dr. Beydemir has published over a hundred scientific papers spanning protein biochemistry, enzymology and medicinal chemistry, reviews, book chapters and presented several conferences to scientists worldwide. He has received numerous publication awards from various international scientific councils. He serves in the Editorial Board of several international journals. 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He worked on the structure-function relationships of glycoconjugates and his main project was the investigations on the biological roles of the de-N-glycosylation enzymes (Endo-N-acetyl-β-D-glucosaminidase and peptide-N4-(N-acetyl-β-glucosaminyl) asparagine amidase). From 2002 he contributes to the understanding of the Blood-brain barrier functioning using proteomics approaches. He has published more than 70 papers. 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Since then, he has been working as an Adjunct Professor in the same Department at the University of Pavia. His research activity during the first years was primarily focused on the purification and structural characterization of enzymes from animal and plant sources. During this period, Prof. Iadarola familiarized himself with the conventional techniques used in column chromatography, spectrophotometry, manual Edman degradation, and electrophoresis). Since 1995, he has been working on: i) the determination in biological fluids (serum, urine, bronchoalveolar lavage, sputum) of proteolytic activities involved in the degradation processes of connective tissue matrix, and ii) on the identification of biological markers of lung diseases. 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Currently, he is a Professor at Xiangya Hospital of Central South University in China, Fellow of Royal Society of Medicine (FRSM), the European EPMA National Representative in China, Regular Member of American Association for the Advancement of Science (AAAS), European Cooperation of Science and Technology (e-COST) grant evaluator, Associate Editors of BMC Genomics, BMC Medical Genomics, EPMA Journal, and Frontiers in Endocrinology, Executive Editor-in-Chief of Med One. He has\npublished 116 peer-reviewed research articles, 16 book chapters, 2 books, and 2 US patents. 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He has published several articles in peer-reviewed journals, chapters, and edited books. His area of specialization is free radical biochemistry and autoimmune diseases.",institutionString:"Imam Abdulrahman Bin Faisal University",institution:{name:"Imam Abdulrahman Bin Faisal University",country:{name:"Saudi Arabia"}}},{id:"41865",title:"Prof.",name:"Farid A.",middleName:null,surname:"Badria",slug:"farid-a.-badria",fullName:"Farid A. Badria",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/41865/images/system/41865.jpg",biography:"Farid A. Badria, Ph.D., is the recipient of several awards, including The World Academy of Sciences (TWAS) Prize for Public Understanding of Science; the World Intellectual Property Organization (WIPO) Gold Medal for best invention; Outstanding Arab Scholar, Kuwait; and the Khwarizmi International Award, Iran. He has 250 publications, 12 books, 20 patents, and several marketed pharmaceutical products to his credit. He continues to lead research projects on developing new therapies for liver, skin disorders, and cancer. Dr. Badria was listed among the world’s top 2% of scientists in medicinal and biomolecular chemistry in 2019 and 2020. He is a member of the Arab Development Fund, Kuwait; International Cell Research Organization–United Nations Educational, Scientific and Cultural Organization (ICRO–UNESCO), Chile; and UNESCO Biotechnology France",institutionString:"Mansoura University",institution:{name:"Mansoura University",country:{name:"Egypt"}}},{id:"329385",title:"Dr.",name:"Rajesh K.",middleName:"Kumar",surname:"Singh",slug:"rajesh-k.-singh",fullName:"Rajesh K. Singh",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/329385/images/system/329385.png",biography:"Dr. Singh received a BPharm (2003) and MPharm (2005) from Panjab University, Chandigarh, India, and a Ph.D. (2013) from Punjab Technical University (PTU), Jalandhar, India. He has more than sixteen years of teaching experience and has supervised numerous postgraduate and Ph.D. students. He has to his credit more than seventy papers in SCI- and SCOPUS-indexed journals, fifty-five conference proceedings, four books, six Best Paper Awards, and five projects from different government agencies. He is currently an editorial board member of eight international journals and a reviewer for more than fifty scientific journals. He received Top Reviewer and Excellent Peer Reviewer Awards from Publons in 2016 and 2017, respectively. He is also on the panel of The International Reviewer for reviewing research proposals for grants from the Royal Society. He also serves as a Publons Academy mentor and Bentham brand ambassador.",institutionString:"Punjab Technical University",institution:{name:"Punjab Technical University",country:{name:"India"}}},{id:"142388",title:"Dr.",name:"Thiago",middleName:"Gomes",surname:"Gomes Heck",slug:"thiago-gomes-heck",fullName:"Thiago Gomes Heck",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/142388/images/7259_n.jpg",biography:null,institutionString:null,institution:{name:"Universidade Regional do Noroeste do Estado do Rio Grande do Sul",country:{name:"Brazil"}}},{id:"336273",title:"Assistant Prof.",name:"Janja",middleName:null,surname:"Zupan",slug:"janja-zupan",fullName:"Janja Zupan",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/336273/images/14853_n.jpeg",biography:"Janja Zupan graduated in 2005 at the Department of Clinical Biochemistry (superviser prof. dr. Janja Marc) in the field of genetics of osteoporosis. Since November 2009 she is working as a Teaching Assistant at the Faculty of Pharmacy, Department of Clinical Biochemistry. In 2011 she completed part of her research and PhD work at Institute of Genetics and Molecular Medicine, University of Edinburgh. She finished her PhD entitled The influence of the proinflammatory cytokines on the RANK/RANKL/OPG in bone tissue of osteoporotic and osteoarthritic patients in 2012. From 2014-2016 she worked at the Institute of Biomedical Sciences, University of Aberdeen as a postdoctoral research fellow on UK Arthritis research project where she gained knowledge in mesenchymal stem cells and regenerative medicine. She returned back to University of Ljubljana, Faculty of Pharmacy in 2016. She is currently leading project entitled Mesenchymal stem cells-the keepers of tissue endogenous regenerative capacity facing up to aging of the musculoskeletal system funded by Slovenian Research Agency.",institutionString:null,institution:{name:"University of Ljubljana",country:{name:"Slovenia"}}},{id:"357453",title:"Dr.",name:"Radheshyam",middleName:null,surname:"Maurya",slug:"radheshyam-maurya",fullName:"Radheshyam Maurya",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/357453/images/16535_n.jpg",biography:null,institutionString:null,institution:{name:"University of Hyderabad",country:{name:"India"}}},{id:"418340",title:"Dr.",name:"Jyotirmoi",middleName:null,surname:"Aich",slug:"jyotirmoi-aich",fullName:"Jyotirmoi Aich",position:null,profilePictureURL:"https://s3.us-east-1.amazonaws.com/intech-files/0033Y000038Ugi5QAC/Profile_Picture_2022-04-15T07:48:28.png",biography:"Biotechnologist with 15 years of research including 6 years of teaching experience. Demonstrated record of scientific achievements through consistent publication record (H index = 13, with 874 citations) in high impact journals such as Nature Communications, Oncotarget, Annals of Oncology, PNAS, and AJRCCM, etc. Strong research professional with a post-doctorate from ACTREC where I gained experimental oncology experience in clinical settings and a doctorate from IGIB where I gained expertise in asthma pathophysiology. A well-trained biotechnologist with diverse experience on the bench across different research themes ranging from asthma to cancer and other infectious diseases. An individual with a strong commitment and innovative mindset. Have the ability to work on diverse projects such as regenerative and molecular medicine with an overall mindset of improving healthcare.",institutionString:"DY Patil Deemed to Be University",institution:null},{id:"349288",title:"Prof.",name:"Soumya",middleName:null,surname:"Basu",slug:"soumya-basu",fullName:"Soumya Basu",position:null,profilePictureURL:"https://s3.us-east-1.amazonaws.com/intech-files/0033Y000035QxIDQA0/Profile_Picture_2022-04-15T07:47:01.jpg",biography:"Soumya Basu, Ph.D., is currently working as an Associate Professor at Dr. D. Y. Patil Biotechnology and Bioinformatics Institute, Dr. D. Y. Patil Vidyapeeth, Pune, Maharashtra, India. With 16+ years of trans-disciplinary research experience in Drug Design, development, and pre-clinical validation; 20+ research article publications in journals of repute, 9+ years of teaching experience, trained with cross-disciplinary education, Dr. Basu is a life-long learner and always thrives for new challenges.\r\nHer research area is the design and synthesis of small molecule partial agonists of PPAR-γ in lung cancer. She is also using artificial intelligence and deep learning methods to understand the exosomal miRNA’s role in cancer metastasis. Dr. Basu is the recipient of many awards including the Early Career Research Award from the Department of Science and Technology, Govt. of India. She is a reviewer of many journals like Molecular Biology Reports, Frontiers in Oncology, RSC Advances, PLOS ONE, Journal of Biomolecular Structure & Dynamics, Journal of Molecular Graphics and Modelling, etc. She has edited and authored/co-authored 21 journal papers, 3 book chapters, and 15 abstracts. She is a Board of Studies member at her university. She is a life member of 'The Cytometry Society”-in India and 'All India Cell Biology Society”- in India.",institutionString:"Dr. D.Y. Patil Vidyapeeth, Pune",institution:{name:"Dr. D.Y. Patil Vidyapeeth, Pune",country:{name:"India"}}},{id:"354817",title:"Dr.",name:"Anubhab",middleName:null,surname:"Mukherjee",slug:"anubhab-mukherjee",fullName:"Anubhab Mukherjee",position:null,profilePictureURL:"https://intech-files.s3.amazonaws.com/0033Y0000365PbRQAU/ProfilePicture%202022-04-15%2005%3A11%3A18.480",biography:"A former member of Laboratory of Nanomedicine, Brigham and Women’s Hospital, Harvard University, Boston, USA, Dr. Anubhab Mukherjee is an ardent votary of science who strives to make an impact in the lives of those afflicted with cancer and other chronic/acute ailments. He completed his Ph.D. from CSIR-Indian Institute of Chemical Technology, Hyderabad, India, having been skilled with RNAi, liposomal drug delivery, preclinical cell and animal studies. He pursued post-doctoral research at College of Pharmacy, Health Science Center, Texas A & M University and was involved in another postdoctoral research at Department of Translational Neurosciences and Neurotherapeutics, John Wayne Cancer Institute, Santa Monica, California. In 2015, he worked in Harvard-MIT Health Sciences & Technology as a visiting scientist. He has substantial experience in nanotechnology-based formulation development and successfully served various Indian organizations to develop pharmaceuticals and nutraceutical products. He is an inventor in many US patents and an author in many peer-reviewed articles, book chapters and books published in various media of international repute. Dr. Mukherjee is currently serving as Principal Scientist, R&D at Esperer Onco Nutrition (EON) Pvt. Ltd. and heads the Hyderabad R&D center of the organization.",institutionString:"Esperer Onco Nutrition Pvt Ltd.",institution:null},{id:"319365",title:"Assistant Prof.",name:"Manash K.",middleName:null,surname:"Paul",slug:"manash-k.-paul",fullName:"Manash K. Paul",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/319365/images/system/319365.png",biography:"Manash K. Paul is a Principal Investigator and Scientist at the University of California Los Angeles. He has contributed significantly to the fields of stem cell biology, regenerative medicine, and lung cancer. His research focuses on various signaling processes involved in maintaining stem cell homeostasis during the injury-repair process, deciphering lung stem cell niche, pulmonary disease modeling, immuno-oncology, and drug discovery. He is currently investigating the role of extracellular vesicles in premalignant lung cell migration and detecting the metastatic phenotype of lung cancer via machine-learning-based analyses of exosomal signatures. Dr. Paul has published in more than fifty peer-reviewed international journals and is highly cited. He is the recipient of many awards, including the UCLA Vice Chancellor’s award, a senior member of the Institute of Electrical and Electronics Engineers (IEEE), and an editorial board member for several international journals.",institutionString:"University of California Los Angeles",institution:{name:"University of California Los Angeles",country:{name:"United States of America"}}},{id:"311457",title:"Dr.",name:"Júlia",middleName:null,surname:"Scherer Santos",slug:"julia-scherer-santos",fullName:"Júlia Scherer Santos",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/311457/images/system/311457.jpg",biography:"Dr. Júlia Scherer Santos works in the areas of cosmetology, nanotechnology, pharmaceutical technology, beauty, and aesthetics. Dr. Santos also has experience as a professor of graduate courses. Graduated in Pharmacy, specialization in Cosmetology and Cosmeceuticals applied to aesthetics, specialization in Aesthetic and Cosmetic Health, and a doctorate in Pharmaceutical Nanotechnology. Teaching experience in Pharmacy and Aesthetics and Cosmetics courses. She works mainly on the following subjects: nanotechnology, cosmetology, pharmaceutical technology, aesthetics.",institutionString:"Universidade Federal de Juiz de Fora",institution:{name:"Universidade Federal de Juiz de Fora",country:{name:"Brazil"}}},{id:"219081",title:"Dr.",name:"Abdulsamed",middleName:null,surname:"Kükürt",slug:"abdulsamed-kukurt",fullName:"Abdulsamed Kükürt",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/219081/images/system/219081.png",biography:"Dr. Kükürt graduated from Uludağ University in Turkey. He started his academic career as a Research Assistant in the Department of Biochemistry at Kafkas University. In 2019, he completed his Ph.D. program in the Department of Biochemistry at the Institute of Health Sciences. He is currently working at the Department of Biochemistry, Kafkas University. He has 27 published research articles in academic journals, 11 book chapters, and 37 papers. He took part in 10 academic projects. He served as a reviewer for many articles. He still serves as a member of the review board in many academic journals. He is currently working on the protective activity of phenolic compounds in disorders associated with oxidative stress and inflammation.",institutionString:null,institution:{name:"Kafkas University",country:{name:"Turkey"}}},{id:"178366",title:"Dr.",name:"Volkan",middleName:null,surname:"Gelen",slug:"volkan-gelen",fullName:"Volkan Gelen",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/178366/images/system/178366.jpg",biography:"Volkan Gelen is a Physiology specialist who received his veterinary degree from Kafkas University in 2011. Between 2011-2015, he worked as an assistant at Atatürk University, Faculty of Veterinary Medicine, Department of Physiology. In 2016, he joined Kafkas University, Faculty of Veterinary Medicine, Department of Physiology as an assistant professor. Dr. Gelen has been engaged in various academic activities at Kafkas University since 2016. There he completed 5 projects and has 3 ongoing projects. He has 60 articles published in scientific journals and 20 poster presentations in scientific congresses. His research interests include physiology, endocrine system, cancer, diabetes, cardiovascular system diseases, and isolated organ bath system studies.",institutionString:"Kafkas University",institution:{name:"Kafkas University",country:{name:"Turkey"}}},{id:"418963",title:"Dr.",name:"Augustine Ododo",middleName:"Augustine",surname:"Osagie",slug:"augustine-ododo-osagie",fullName:"Augustine Ododo Osagie",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/418963/images/16900_n.jpg",biography:"Born into the family of Osagie, a prince of the Benin Kingdom. I am currently an academic in the Department of Medical Biochemistry, University of Benin. Part of the duties are to teach undergraduate students and conduct academic research.",institutionString:null,institution:{name:"University of Benin",country:{name:"Nigeria"}}},{id:"192992",title:"Prof.",name:"Shagufta",middleName:null,surname:"Perveen",slug:"shagufta-perveen",fullName:"Shagufta Perveen",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/192992/images/system/192992.png",biography:"Prof. Shagufta Perveen is a Distinguish Professor in the Department of Pharmacognosy, College of Pharmacy, King Saud University, Riyadh, Saudi Arabia. Dr. Perveen has acted as the principal investigator of major research projects funded by the research unit of King Saud University. She has more than ninety original research papers in peer-reviewed journals of international repute to her credit. She is a fellow member of the Royal Society of Chemistry UK and the American Chemical Society of the United States.",institutionString:"King Saud University",institution:{name:"King Saud University",country:{name:"Saudi Arabia"}}},{id:"49848",title:"Dr.",name:"Wen-Long",middleName:null,surname:"Hu",slug:"wen-long-hu",fullName:"Wen-Long Hu",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/49848/images/system/49848.jpg",biography:"Wen-Long Hu is Chief of the Division of Acupuncture, Department of Chinese Medicine at Kaohsiung Chang Gung Memorial Hospital, as well as an adjunct associate professor at Fooyin University and Kaohsiung Medical University. Wen-Long is President of Taiwan Traditional Chinese Medicine Medical Association. He has 28 years of experience in clinical practice in laser acupuncture therapy and 34 years in acupuncture. He is an invited speaker for lectures and workshops in laser acupuncture at many symposiums held by medical associations. He owns the patent for herbal preparation and producing, and for the supercritical fluid-treated needle. Dr. Hu has published three books, 12 book chapters, and more than 30 papers in reputed journals, besides serving as an editorial board member of repute.",institutionString:"Kaohsiung Chang Gung Memorial Hospital",institution:{name:"Kaohsiung Chang Gung Memorial Hospital",country:{name:"Taiwan"}}},{id:"298472",title:"Prof.",name:"Andrey V.",middleName:null,surname:"Grechko",slug:"andrey-v.-grechko",fullName:"Andrey V. Grechko",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/298472/images/system/298472.png",biography:"Andrey Vyacheslavovich Grechko, Ph.D., Professor, is a Corresponding Member of the Russian Academy of Sciences. He graduated from the Semashko Moscow Medical Institute (Semashko National Research Institute of Public Health) with a degree in Medicine (1998), the Clinical Department of Dermatovenerology (2000), and received a second higher education in Psychology (2009). Professor A.V. Grechko held the position of Сhief Physician of the Central Clinical Hospital in Moscow. He worked as a professor at the faculty and was engaged in scientific research at the Medical University. Starting in 2013, he has been the initiator of the creation of the Federal Scientific and Clinical Center for Intensive Care and Rehabilitology, Moscow, Russian Federation, where he also serves as Director since 2015. He has many years of experience in research and teaching in various fields of medicine, is an author/co-author of more than 200 scientific publications, 13 patents, 15 medical books/chapters, including Chapter in Book «Metabolomics», IntechOpen, 2020 «Metabolomic Discovery of Microbiota Dysfunction as the Cause of Pathology».",institutionString:"Federal Research and Clinical Center of Intensive Care Medicine and Rehabilitology",institution:null},{id:"199461",title:"Prof.",name:"Natalia V.",middleName:null,surname:"Beloborodova",slug:"natalia-v.-beloborodova",fullName:"Natalia V. Beloborodova",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/199461/images/system/199461.jpg",biography:'Natalia Vladimirovna Beloborodova was educated at the Pirogov Russian National Research Medical University, with a degree in pediatrics in 1980, a Ph.D. in 1987, and a specialization in Clinical Microbiology from First Moscow State Medical University in 2004. She has been a Professor since 1996. Currently, she is the Head of the Laboratory of Metabolism, a division of the Federal Research and Clinical Center of Intensive Care Medicine and Rehabilitology, Moscow, Russian Federation. N.V. Beloborodova has many years of clinical experience in the field of intensive care and surgery. She studies infectious complications and sepsis. She initiated a series of interdisciplinary clinical and experimental studies based on the concept of integrating human metabolism and its microbiota. Her scientific achievements are widely known: she is the recipient of the Marie E. Coates Award \\"Best lecturer-scientist\\" Gustafsson Fund, Karolinska Institutes, Stockholm, Sweden, and the International Sepsis Forum Award, Pasteur Institute, Paris, France (2014), etc. Professor N.V. Beloborodova wrote 210 papers, five books, 10 chapters and has edited four books.',institutionString:"Federal Research and Clinical Center of Intensive Care Medicine and Rehabilitology",institution:null},{id:"354260",title:"Ph.D.",name:"Tércio Elyan",middleName:"Azevedo",surname:"Azevedo Martins",slug:"tercio-elyan-azevedo-martins",fullName:"Tércio Elyan Azevedo Martins",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/354260/images/16241_n.jpg",biography:"Graduated in Pharmacy from the Federal University of Ceará with the modality in Industrial Pharmacy, Specialist in Production and Control of Medicines from the University of São Paulo (USP), Master in Pharmaceuticals and Medicines from the University of São Paulo (USP) and Doctor of Science in the program of Pharmaceuticals and Medicines by the University of São Paulo. Professor at Universidade Paulista (UNIP) in the areas of chemistry, cosmetology and trichology. Assistant Coordinator of the Higher Course in Aesthetic and Cosmetic Technology at Universidade Paulista Campus Chácara Santo Antônio. Experience in the Pharmacy area, with emphasis on Pharmacotechnics, Pharmaceutical Technology, Research and Development of Cosmetics, acting mainly on topics such as cosmetology, antioxidant activity, aesthetics, photoprotection, cyclodextrin and thermal analysis.",institutionString:null,institution:{name:"University of Sao Paulo",country:{name:"Brazil"}}},{id:"334285",title:"Ph.D. Student",name:"Sameer",middleName:"Kumar",surname:"Jagirdar",slug:"sameer-jagirdar",fullName:"Sameer Jagirdar",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/334285/images/14691_n.jpg",biography:"I\\'m a graduate student at the center for biosystems science and engineering at the Indian Institute of Science, Bangalore, India. I am interested in studying host-pathogen interactions at the biomaterial interface.",institutionString:null,institution:{name:"Indian Institute of Science Bangalore",country:{name:"India"}}},{id:"329248",title:"Dr.",name:"Md. Faheem",middleName:null,surname:"Haider",slug:"md.-faheem-haider",fullName:"Md. Faheem Haider",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/329248/images/system/329248.jpg",biography:"Dr. Md. Faheem Haider completed his BPharm in 2012 at Integral University, Lucknow, India. In 2014, he completed his MPharm with specialization in Pharmaceutics at Babasaheb Bhimrao Ambedkar University, Lucknow, India. He received his Ph.D. degree from Jamia Hamdard University, New Delhi, India, in 2018. He was selected for the GPAT six times and his best All India Rank was 34. Currently, he is an assistant professor at Integral University. Previously he was an assistant professor at IIMT University, Meerut, India. He has experience teaching DPharm, Pharm.D, BPharm, and MPharm students. He has more than five publications in reputed journals to his credit. Dr. Faheem’s research area is the development and characterization of nanoformulation for the delivery of drugs to various organs.",institutionString:"Integral University",institution:{name:"Integral University",country:{name:"India"}}},{id:"329795",title:"Dr.",name:"Mohd Aftab",middleName:"Aftab",surname:"Siddiqui",slug:"mohd-aftab-siddiqui",fullName:"Mohd Aftab Siddiqui",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/329795/images/system/329795.png",biography:"Dr. Mohd Aftab Siddiqui is an assistant professor in the Faculty of Pharmacy, Integral University, Lucknow, India, where he obtained a Ph.D. in Pharmacology in 2020. He also obtained a BPharm and MPharm from the same university in 2013 and 2015, respectively. His area of research is the pharmacological screening of herbal drugs/natural products in liver cancer and cardiac diseases. He is a member of many professional bodies and has guided many MPharm and PharmD research projects. Dr. Siddiqui has many national and international publications and one German patent to his credit.",institutionString:"Integral University",institution:null}]}},subseries:{item:{id:"2",type:"subseries",title:"Prosthodontics and Implant Dentistry",keywords:"Osseointegration, Hard Tissue, Peri-implant Soft Tissue, Restorative Materials, Prosthesis Design, Prosthesis, Patient Satisfaction, Rehabilitation",scope:"
\r\n\tThe success of dental implant treatment is not solely dependent on the osseointegration around the implant. Aside from the criteria used to describe the hard tissue response at the implant level, the success criteria in implant dentistry include three additional aspects: peri-implant soft tissue, prosthesis, and patient’s satisfaction.
\r\n
\r\n\tThe Prosthodontics and Implant Dentistry topic will provide readers with up-to-date resources on the prosthodontics factors such as aesthetics, restorative materials, the design of prosthesis, case selection, occlusion, oral rehabilitation, among others, all of which play an important role in determining the success of a well osseointegrated implant. With the help of digital dental technology, these can now be accomplished more predictably.
\r\n
\r\n\tThe end goal of prosthesis is always considered when planning successful implant placement. The readers in this field will be able to learn more about taking a holistic approach when treating their dental implant cases.
",coverUrl:"https://cdn.intechopen.com/series_topics/covers/2.jpg",hasOnlineFirst:!0,hasPublishedBooks:!0,annualVolume:11398,editor:{id:"179568",title:"Associate Prof.",name:"Wen Lin",middleName:null,surname:"Chai",slug:"wen-lin-chai",fullName:"Wen Lin Chai",profilePictureURL:"https://s3.us-east-1.amazonaws.com/intech-files/0030O00002bRHGAQA4/Profile_Picture_2022-05-23T14:31:12.png",biography:"Professor Dr. Chai Wen Lin is currently a lecturer at the Department of Restorative Dentistry, Faculty of Dentistry of the University of Malaya. She obtained a Master of Dental Science in 2006 and a Ph.D. in 2011. Her Ph.D. research work on the soft tissue-implant interface at the University of Sheffield has yielded several important publications in the key implant journals. She was awarded an Excellent Exchange Award by the University of Sheffield which gave her the opportunity to work at the famous Faculty of Dentistry of the University of Gothenburg, Sweden, under the tutelage of Prof. Peter Thomsen. In 2016, she was appointed as a visiting scholar at UCLA, USA, with attachment in Hospital Dentistry, and involvement in research work related to zirconia implant. In 2016, her contribution to dentistry was recognized by the Royal College of Surgeon of Edinburgh with her being awarded a Fellowship in Dental Surgery. She has authored numerous papers published both in local and international journals. She was the Editor of the Malaysian Dental Journal for several years. Her main research interests are implant-soft tissue interface, zirconia implant, photofunctionalization, 3D-oral mucosal model and pulpal regeneration.",institutionString:null,institution:{name:"University of Malaya",institutionURL:null,country:{name:"Malaysia"}}},editorTwo:{id:"479686",title:"Dr.",name:"Ghee Seong",middleName:null,surname:"Lim",slug:"ghee-seong-lim",fullName:"Ghee Seong Lim",profilePictureURL:"https://s3.us-east-1.amazonaws.com/intech-files/0033Y00003ScjLZQAZ/Profile_Picture_2022-06-08T14:17:06.png",biography:"Assoc. Prof Dr. Lim Ghee Seong graduated with a Bachelor of Dental Surgery from University of Malaya, Kuala Lumpur in 2008. He then pursued his Master in Clinical Dentistry, specializing in Restorative Dentistry at Newcastle University, Newcastle, UK, where he graduated with distinction. He has also been awarded the International Training Fellowship (Restorative Dentistry) from the Royal College of Surgeons. His passion for teaching then led him to join the faculty of dentistry at University Malaya and he has since became a valuable lecturer and clinical specialist in the Department of Restorative Dentistry. He is currently the removable prosthodontic undergraduate year 3 coordinator, head of the undergraduate module on occlusion and a member of the multidisciplinary team for the TMD clinic. He has previous membership in the British Society for Restorative Dentistry, the Malaysian Association of Aesthetic Dentistry and he is currently a lifetime member of the Malaysian Association for Prosthodontics. Currently, he is also the examiner for the Restorative Specialty Membership Examinations, Royal College of Surgeons, England. He has authored and co-authored handful of both local and international journal articles. 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