“Television” has now become a screen for the projection of different kinds of data that operate in a full-duplex fashion where the screen and its accessories not only provide data to the viewer of the screen but also become a tool for the collection of data about the viewer. For instance, the moment a smartphone is connected to the screen to watch an episode on YouTube, data about the viewer and viewing habits of the viewer are available to a corporation. This process opens up significant opportunities for data collection that borders on surveillance, and different institutions are able to collect customized information about the individual. This chapter will explore the mechanisms of this process of surveillance and the benefits and burdens offered by this emergent technology.
Part of the book: The Future of Television