Roya Kelishadi, MD, is a University Professor at the Faculty of Medicine, and Child Health Promotion Research Center, Isfahan University of Medical Sciences, Isfahan, Iran. Her main field of study is primordial and primary prevention of non-communicable early life diseases. She has published more than 250 papers in peer reviewed biomedical journals, and 20 chapters in books. She has been awarded several times as distinguished researcher or physician. Many of her studies regarding the ethnic differences in metabolic parameters, and the association of lifestyle habits and environmental factors on the beginning and progress of atherosclerotic changes, have been acknowledged as the first of their kind.