Journalism is an established profession in the society across the globe. With the sudden increase in social media technologies in last few years, the nature of Journalism practice has been significantly influenced. Due to added value of social media traditional journalists have consciously embraced this technology for delivering and promoting their work. Enormous literature is available on impact of social media to journalism practices leading to various perspectives. Yet least qualitative studies are available on the perception of journalism practitioners on their professional interaction with social media. The study is an attempt in this direction to find out the professional impact of social media and the active role being played by the journalism practitioners to embrace the technology. It also attempts to find an answer to that whether the advancement of social media technologies in journalism practice is interference or professional advancement.
Part of the book: Social Media and Journalism