Audiences all over the globe are experiencing an unprecedented communication challenge. The intensity of the transnational media platforms and the rapid media distribution information implies a huge adaptation and interaction to diverse media technologies. These have created a transition in the culture of citizens’ acts, creating the era of “Media Matrix.” The printed press and the television still today cover the social movements’ demonstrations playing an important role in which these are revealed to the public. The importance of the news framing and Internet, as well as social media, depends upon one other crucial component for the social movements’ visibility. The present study aims to offer a theoretical reflection on this issue describing a three-stage analyses, which the media coverage underwent. The study describes the different stages in the coverage and “news-making” of social movements, which brings us to today’s matrix era. Furthermore, it also deliberates the impact this phenomenon has had in the civil society.
Part of the book: Social Media and Journalism