The Universidad Francisco de Vitoria (UFV) has developed an educational project that is unique in Europe which integrates social responsibility as an obligatory subject across all university courses. The goal of this course is to heighten university students’ awareness of social commitment and responsibility so that all individuals gain an understanding of the ideas presented and subsequently adopt these values, making them their own and applying them in their future professional life. Our aim is to evaluate the impact of this education on our students. To do this, we used a valid, reliable tool that with a personal questionnaire, (sample size: 757 students) allowed the information to be collected at two different moments in time (pretest and posttest). The results show that the social responsibility module has a significant impact on students with the effect varying depending on the degree being studied.
Part of the book: Social Responsibility
In this chapter, the authors examine the work done by the United Nations to improve the status of women from its origin until 1995, when the fourth and final United Nations World Conference on Women took place. The study shall be divided into three periods. The first spans the era of legal defence of women’s rights. The second period begins with the turn of events spurred by the Programme of Concerted International Action for the Advancement of Women in 1970 and continues with the proclamation of the United Nations’ International Women’s Year in 1975 and the United Nations Decade for the Advancement of Women (1975–1985). Over this 10-year period, three conferences were held: the one that took place in Mexico (1975), the one in Copenhagen (1980) and finally the one in Nairobi (1985). The third period takes a look at the Beijing Conference (1995) and the unprecedented advances it brought about in terms of equality. While the work done by the United Nations was undeniably valuable, as shown in this study, its efforts were not accompanied by marketing work that would have enabled it to make a greater impact on the international public opinion.
Part of the book: Marketing