Chapters authored
Creating Shared Value in the Context of Sustainability: The Communication Strategy of MNCs
Creating shared value in the context of sustainability is a way to integrate stakeholders in business management. In addition, companies use a specific communication strategy to communicate the results of sustainable activities involving strategic stakeholders. In a sample of companies included in the Dow Jones Sustainability Index and Global Rep Track 100, we analyze the corporate social responsibility (CSR) strategy of these companies, how they integrate the Sustainable Development Goals, and how they create a dialogue with their stakeholders across different platforms. The study of the sample is performed by content analysis on identity values and their correspondence with the CSR values, and this study includes an analysis of activities that these companies develop communicating their impacts. The results show that companies have actively integrated their stakeholders into their business management. However, these companies incorporate the concept of value creation in a different manner, although their activities are oriented to the stakeholders as to the benefit of society.
Part of the book: Corporate Governance and Strategic Decision Making