Mark Wickham

University of Tasmania

Dr. Mark Wickham is a Senior Lecturer in Management at the College of Business and Economics at the University of Tasmania in Australia. Dr. Wickham teaches an introductory management and an advanced business ethics unit at the undergraduate level. His research interests include business ethics, reputation management, and sustainability management, and he is particularly interested in their relationship to the strategic management process in a range of differing organizational types.

1books edited

1chapters authored

Latest work with IntechOpen by Mark Wickham

The knowledge management concept has emerged to serve as one of the critical inputs to the strategic management process, and a common factor underpinning competitive advantage. Over the concept's development, knowledge management research has focused on the processes that enable a firm to recognize sources of data, to transform data into useful information, to disseminate the information, and to develop strategies based on its insights. More recently, the development of the concept has begun to focus on the critical antecedents that enable these knowledge management processes to be implemented more effectively and efficiently. This research book serves to highlight some of the antecedents of effective knowledge management through empirical research done by researchers all around the globe.

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Current Issues in Knowledge Management

Edited by Mark Wickham

Chapters authored

An Examination of the Knowledge Management Process in the Emerging Chinese Hotel Industry

By Tommy Wong, Linda French and Mark Wickham

Since the Open-Door Reforms of the Chinese market to foreign investment in the late 1970s, numerous Western firms have sought to enter and establish their presence as a market leader in their particular industry. Establishing a presence and generating growth in the emergent Chinese market has proven challenging for Western firms; operating effectively and efficiently in this ‘new’ market environment (characterised by significant psychographic, cultural, legal and political differences) has highlighted a number of significant research opportunities. One such opportunity has manifest in a call to develop a finer-grained understanding of the knowledge management processes required by Western hotel chains attempting to enter and establish their operations in China. This chapter presents an exploratory analysis of the knowledge management issues and processes experienced by the Marriott Group during its entry and growth in the Chinese hospitality industry. This analysis is based on a series of semi-structured interviews with senior managers present during Marriott’s entry into China. The chapter concludes with a discussion of the managerial and theoretical implications emanating therefrom.

Part of the book: Knowledge Management Strategies and Applications

Mark Wickham

Latest work with IntechOpen by Mark Wickham

Current Issues in Knowledge Management

Chapters authored

Related collaborators

Gabriele Berg-Beckhoff

Pernille Tangaard Andersen

Tommy Wong

Peter Wiedemann

Ádám Balázs

Joachim Schüz

Kristian Breum Ølgaard

Steven Ndugwa Kabwama

Jesper Bo Nielsen

Linda French