Şenay Sabah
Şenay Sabah is an Associate Professor of Marketing at the Faculty of Political Sciences, Ankara University, Turkey, where she obtained her MBA and Ph.D. in Marketing. She teaches macro-marketing, consumer behavior, principles of marketing, marketing management, and marketing research. Her research interests include consumer sociology, consumer research, and social marketing phenomena, with a focus on identity, fandom, memory and self-related consumer research, materialistic consumption, consumption behavior of football fans, narcissism-related consumption, and needs/desires and their relevance to consumption, disposal, and cognition. Dr. Sabah has several conference proceedings, book chapters, and papers to her credit.