Adrian-Victor Vevera

By Ulpia-Elena Botezatu and Adrian-Victor Vevera

This chapter navigates the intricate landscape of space security in the digital age, exploring the interplay between cybersecurity and the protection of outer space assets. In light of our ever-growing dependence on digital technology and the global exchange of information, traditional concepts of national and global security are experiencing a fundamental evolution. The chapter’s exploration spans from dissecting the concept of national security in the digital age to investigating how global digital dialogs profoundly shape space security. It sheds light on the critical convergence of cyber threats and space security, underscoring the vulnerabilities found in outer space infrastructure. Insightful scrutiny of information warfare within the context of space, ethical considerations surrounding digital surveillance practices, and the collaborative engagement of various stakeholders are thoroughly examined. Ultimately, the chapter advocates for a post-structuralist approach to comprehensively grasp and effectively confront the multifaceted challenges arising in this swiftly evolving domain.

Part of the book: National Security in the Digital and Information Age [Working title]

By Olga Bucovetchi and Adrian-Victor Vevera

Organizational resilience is the ability of an organization to adapt and recover quickly in the face of disruptions and changes, thus ensuring operational continuity and maintaining high performance. The research investigates the evolving landscape of digital marketing, where organizations encounter dynamic risks due to emerging trends and technologies. After an extensive literature review, the authors identified four emerging risks induced by the new technologies that have to be dealt with by marketers in order to preserve business continuity and ensure organizational resilience: the data privacy and compliance issues, the cybersecurity threats, the reputation management and social media risks, and the ethical considerations in digital marketing. For those challenges, the authors suggest possible strategies to be put in practice to achieve organizational resilience, most of them based on new technologies such as, for example, blockchain and artificial intelligence.

Part of the book: Management in Marketing Communications [Working title]