Brazil is one of the world’s leading beef producers. The goal of this chapter is to give an overview of how Brazilian beef production is important to Brazil and worldwide. We also give an overview of some aspects of red meat consumption in this country and the main tendencies regarding sustainability production. The economic importance of beef production is Brazil is based on secondary data and the main content about beef consumption is based on researchs conducted by the authors that interviews Brazilian consumers. The chapter focus in some concepts, concerns and factors that affects consumption as symbolic aspects, ethical, health and environmental concerns, brand, herd tracking, guarantees of origin, legal employment, safety and hygiene, animal wellbeing, sustainability and the Carbon Neutral Beef initiative (CNB). Marketing, certification, treaceability and brand strategies conducted by some industries, the red meat premium boutiques in the retailing sector, and the role of brazilian government in meat safety, monitoring and regulation are also covered.
Part of the book: Meat and Nutrition
Brazil is the largest coffee producer in the world, being responsible for 40% of world total production, 69.9 million bags in 2021. Due its major production and exportation role in the global coffee market, Brazil has been also recognized for its commitment with quality and social-sustainability parameters based on voluntary sustainability standards (VSS) and geographic identification (GI). Despite higher prices at the final market and some changes toward more sustainable production models, certification is not a panacea for sustainability. In that sense, the governance of certification and standards along the value chains plays a central role. Brazil, as the largest coffee producer and exporter, has also a great potential regarding coffee GI, which can lead to differentiation strategies and economic benefits for small farmers, contributing also to sustainable production and cultural and environmental protection. However, the existence of economic and social barriers plays salient challenges for farmers to meet the quality standards as well as GI protocols among other market compliance tools, in addition to the correct value appropriation arising for quality sustainability adopted strategies by coffee farmers in Brazil.
Part of the book: Sustainable Agricultural Value Chain