Lutfi Al-Sharif is currently Professor of Building Transportation Systems at of the Department of Mechatronics Engineering, The University of Jordan. He received his Ph.D. in lift traffic analysis in 1992 from UMIST (Manchester, U.K.). He worked for 9 years for London Underground, London, United Kingdom in the area of lifts and escalators. In 2002, he formed Al-Sharif VTC Ltd, a vertical transportation consultancy based in London, United Kingdom. He has over 30 papers published in peer reviewed journals the area of vertical transportation systems and is co-inventor of four patents and co-author of the 2nd edition of the Elevator Traffic Handbook. He is also a visiting professor at the University of Northampton (UK), member of the scientific committee of the annual Symposium on Lift & Escalator Technologies and a member of the editorial board of the journal Transportation Systems in Buildings. He is a passionate believer in making higher education simple and accessible for engineering students and has a You Tube channel on engineering that has around 50 000 subscribers and around 7 million views. He has also been working as a member of the METHODS Project that aims to improve teaching methods in higher education in Jordan and Palestine. He is also the author of the Mechatronics Engineering Module on Saylor.org.