This chapter analyzes the sharing economy and collaborative consumption behaviors. The study addresses two lines of analysis. The first is theoretical, and it examines the background, definitions, and conceptual framework of the topic. The second is empirical and brings new evidence through a pan-European predictive analysis. From the theoretical angle, I conclude that the exchange behavior evolves toward a new paradigm, from initial digital formats into sharing formats. And for a more adequate interpretation of the sharing exchange theory, the economy will have to move forward and develop a formal apparatus that takes into consideration a set of relatively unusual principles. In particular a combination of new assumptions: rational/emotional decision-making, individual/prosocial interest, monetary/nonmonetary compensation, and ownership/use, which economics will have to incorporate into the functions thereof. From the empirical perspective, my research provides new evidence about the motivations of collaborative behavior. Particularly interesting is the result that self-employed or entrepreneurs are more prone to value collaborative platforms that are oriented as an alternative. On the contrary, managers and qualified employees have more practical and monetary motivations. Both results, theoretical and empirical, could open the door to new strategic orientations for the development of platforms.
Part of the book: Strategy and Behaviors in the Digital Economy