Sandra Maria Correia Loureiro is Professor of Marketing at the Lisbon University Institute (ISCTE-IUL) and previous at University of Aveiro and a researcher in the UNIDE and SOCIUS research center. Her current research interests include consumer-brand relationship, online environment and purchase, tourism experience, and corporate social responsibility issues. Her papers were published in a variety of peer reviewed journals (e.g., Journal of travel & tourism marketing, International Journal of Hospitality Managementand, Journal of Brand Management) and at well reputed international conferences all over the world, such as GMC, GfkL, ANZMAC, EMAC, EuroMed. She has acted as a reviewer for several international journals and conferences, such as Tourism Management, Computers in Human Behavior, and EMAC. She has participated in several research projects funded by the EU and FCT (Foundation for Science and Technology).