\r\n\tWith a history of over 50 years since their introduction into therapy and formulation of medicinal products, hydrogels remain a challenge for researchers in the field. \r\n\tVersatile, with high-water content, tunable properties, and mild processing conditions, hydrogels advanced from simple chemically or physically crosslinked networks to complex double network composites or even more sophisticated new developments as shape memory and self-healing hydrogels. \r\n\tIncreasing knowledge in hybrid or composite hydrogel materials, controlled release of sensitive drugs, or several drugs from the same hydrogel matrix could be achieved. Parallel to targeted efforts aimed to maintain drug micro- or nanoparticle’s distinct three-dimensional structure, synergistic hybrid materials with more than one type of polymer was developed.
\r\n
\r\n\tBut one of the most challenging tasks remains further and continues to improve the clinical translation of these innovative hydrogels. That is what this book intends to provide the reader: a comprehensive overview of the current state-of-the-art, recent advances, new perspectives, and applications of the hydrogels as valuable platforms for targeted delivery. Driven by the need to ensure proper patient compliance, ease of administration, along with the possibility to modulate release and degradation profiles after administration, numerous non-topical hydrogel formulations had been reported. Smart and supramolecular hydrogels, stimuli-reactive materials, that quickly respond in mild conditions, represent today an attractive approach for minimally invasive treatments.
\r\n
\r\n\tThe book will also represent an invitation to discover “new” off-the-shelf hydrogels with highly tunable properties, with low complexity of formulation (environmentally friendly processing), but with adequate features to fulfill clinical requirements and provide desired delivery platforms for therapy.
",isbn:"978-1-80355-583-6",printIsbn:"978-1-80355-582-9",pdfIsbn:"978-1-80355-584-3",doi:null,price:0,priceEur:0,priceUsd:0,slug:null,numberOfPages:0,isOpenForSubmission:!1,isSalesforceBook:!1,hash:"f1653eced91a8da966139960c059516c",bookSignature:"Prof. Lacramioara Popa, Dr. Mihaela Violeta Ghica and Prof. Cristina Dinu-Pirvu",publishedDate:null,coverURL:"https://cdn.intechopen.com/books/images_new/11130.jpg",keywords:"Regenerative, Tissue, Environment, Biomimetic, Formulation, Characterization, Cells, Controlled, Biomedical, Characterization, Chitosan, Collagen",numberOfDownloads:210,numberOfWosCitations:0,numberOfCrossrefCitations:0,numberOfDimensionsCitations:1,numberOfTotalCitations:1,isAvailableForWebshopOrdering:!0,dateEndFirstStepPublish:"September 23rd 2021",dateEndSecondStepPublish:"December 3rd 2021",dateEndThirdStepPublish:"February 1st 2022",dateEndFourthStepPublish:"April 22nd 2022",dateEndFifthStepPublish:"June 21st 2022",remainingDaysToSecondStep:"6 months",secondStepPassed:!0,currentStepOfPublishingProcess:5,editedByType:null,kuFlag:!1,biosketch:"A pioneering researcher in response surface methodology applied to drug systems design and optimization. Professor POPA LĂCRĂMIOARA (h-index 14) received her Ph.D. in Pharmacy (2000). She has over 28 years of experience in physical pharmacy: Quality by Design (QbD) in the development, analysis, and optimization of pharmaceutical systems; characterization of the raw materials surfaces and pharmaceutical systems; polymeric materials with biomedical applications.",coeditorOneBiosketch:"A pioneering researcher in Taguchi's approach for the development and optimization of biomaterial-based drug delivery systems. Professor Mihaela Violeta Ghica (h-index 16) has over 19 years ‘experience in physical pharmacy: modern methods of experimental statistical design in the development of drug delivery systems and technological processes optimization; biomaterials for tissue regeneration: obtaining, physical-chemical, biopharmaceutical, structural and morphological characterization.",coeditorTwoBiosketch:"A pioneering researcher in nanostructures formulation in pharmaceutical sciences. Professor Cristina-Elena Dinu-Pîrvu (h-index 15) is a member of the Romanian National Council for the Attestation of University Titles, Diplomas, and Certificates–Commission Pharmacy. She has over 28 years of experience in physical pharmacy: development of smart, efficient, and safe biocompatible materials; development of bio- and nanostructures for diagnostic and therapy.",coeditorThreeBiosketch:null,coeditorFourBiosketch:null,coeditorFiveBiosketch:null,editors:[{id:"228211",title:"Prof.",name:"Lacramioara",middleName:null,surname:"Popa",slug:"lacramioara-popa",fullName:"Lacramioara Popa",profilePictureURL:"https://mts.intechopen.com/storage/users/228211/images/system/228211.jpeg",biography:"Professor POPA LĂCRĂMIOARA received her PhD in Pharmacy (2000). 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1. Introduction
In recent years, the application of optical coherence tomography has expanded toward material characterization. The low-coherence nature of optical coherence tomography (OCT) leads to its niche in evaluating films ranging from several microns to a few millimeters thick. OCT is capable of evaluating all the important optical properties of a film or film stack, including topology of surfaces or layer-to-layer interfaces, the refractive index and thickness, and polarization property. OCT inspection of films bypasses the pitfalls of conventional laser Fizeau interferometry in testing film samples that have similar curvatures on both sides. The standard laser Fizeau interferometry is prone to spurious fringes due to the highly coherent light source; the artifacts are prominent when measuring a film sample where multi-reflections between top and bottom surfaces generate undesirable interferences that wash out the signal from the surface under test.
In this chapter, the OCT instrumentation tailored for film inspection is first introduced in Section 2. System calibration methods are described in Section 3 to ensure flat-field, distortion-free mapping of film samples. In Section 4, the methods for simultaneous metrology of the refractive index and thickness of films are presented to inspire the readers. In Section 5, some examples are given to showcase the film metrology results achieved with OCT inspection.
2. Instrumentation
2.1 System architecture
OCT utilizes the interference of low-coherence broadband light, typically with wavelengths in the NIR region. Light divided by a beam splitter is sent to a sample arm that contains the sample under test and a reference arm with a reference mirror. Subsequently, back-reflected signals from the two arms are recombined to form interference fringes that are acquired by a detector for further analysis of the sample information. In time-domain OCT, interferometric fringes are generated by axially moving the reference mirror to match the optical path length of back-reflected signals at different depths of the sample. Interference is only observed when the optical path difference (OPD) between the reference and the sample is within the coherence length of the source.
In comparison, the advancement of Fourier-domain OCT (FD-OCT) has enabled high-speed and high-sensitivity depth-resolved three-dimensional (3-D) imaging of samples. FD-OCT utilizes the principle of light interference in the frequency domain, where reflected light from different depths inside a sample relative to the position of the reference reflector is encoded as different modulation frequencies on the detected spectrum at the interferometer exit. Therefore, no translation of the reference mirror is necessary to achieve depth-resolved imaging of a sample. With the increasing OPD between the reference reflector and the sample structure, spectral modulation frequency increases as well. The resulted summation of interference signals (an A-line spectrum, also referred to as a depth scan) contains spectral modulation frequencies contributed by sample structure at multiple depths. By performing a Fourier transform of the interference spectrum captured at the output of the interferometer, the sample reflectivity profile as a function of depth can be recovered, revealing the internal structure of the sample.
Synchronously with the acquisition of A-line spectra, lateral scanning can be performed either by scanning the focusing sample beam or laterally translating the sample itself. By combining the “depth scan” (no axial movement) and one-dimensional lateral scan, a cross-sectional image can be constructed. A 3-D data set can then be obtained by scanning in the orthogonal lateral dimension and combining the resulting, multiple cross-sectional images. The superb spectrally achieved depth discrimination capability of FD-OCT dramatically improves the imaging speed of OCT, allowing 3-D imaging of samples in real time.
Schematic layouts of an FD-OCT system are shown in Figure 1. The development of FD-OCT systems to date may be classified into two types as described in the figure. The first type is spectral domain OCT (SD-OCT) [1, 2, 3], in which the sample is illuminated by broadband light from a supercontinuum or superluminescent diode (SLD) source, and a spectrometer is used to collect the interference spectrum. The second type is the swept-source OCT (SS-OCT) [4, 5, 6, 7], where a frequency-swept source is employed, in which instantaneous quasi-monochromatic light sweeps across a broad spectrum in a rapid cycle. Corresponding to the swept source, a single-element detector such as a photodiode is used to record the time-encoded spectral interference signal. Furthermore, the ability of FD-OCT to collect signals from the entire depth range of a sample during the entire acquisition time, sampled by multiple spectral channels, leads to significant signal-to-noise ratio (SNR) improvement of 20–30 dB over time-domain OCT that employs a single-element detector to detect a restricted depth. State-of-the-art OCT systems built nowadays are predominantly FD-OCT.
Figure 1.
Schematic layout of typical configurations of an FD-OCT system: (a) Michelson configuration and (b) Mach-Zehnder configuration.
Figure 1 shows two configurations of an FD-OCT system: (a) Michelson and (b) Mach-Zehnder configuration. It is well known that fringe visibility is maximized when the return power of the sample and reference arms are nearly matched. In the Michelson configuration, the portion of signal attenuation caused by double-pass through the beam splitter is identical for both the sample and reference beams; to generate the maximum amount of interference signal, the beam splitter needs to be at 50/50 split. On the other hand, in the Mach-Zehnder configuration, the power splitting ratio of the beam splitters can be carefully selected based on the optical property of the samples, such that the back-reflected signal of the reference beam balances with that of the sample beam. In this sense, the Mach-Zehnder configuration may allow achieving optimal signal-to-noise ratio at the detector. The ability to boost up sample beam relative to the reference beam is especially important for measuring multi-layer film samples where the back-reflection signals from inter-layer interfaces are weak.
2.2 System design considerations regarding axial point-spread-function and depth range
In OCT systems, the sample is illuminated by broadband light from a supercontinuum or SLD source. Key parameters to consider in designing an OCT system for film inspection are center wavelength, spectral bandwidth, and spectral linewidth, which determine the axial point-spread-function (PSF) and depth range of an OCT system.
Assuming a Gaussian source spectrum, the full-width-at-half-maximum (FWHM) of the axial PSF of an OCT system, denoted as Δz, equals one-half the coherence length of the source as
Δz=2ln2πλ02Δλ.E1
where λ0 is the center wavelength of the source spectrum and Δλ is the FWHM of the wavelength spectrum.
It can be seen from Eq. (1) that the FWHM of the axial PSF is proportional to the square of the center wavelength of the light source, and inversely proportional to the bandwidth of the source spectrum. The FWHM of the axial PSF is a common figure of merit used to denote the capability of the system in terms of two-point resolution, which determines the minimal thickness of a film sample that an OCT system can resolve. However, the ability of the system to detect the variation in the axial position of a single reflector well exceeds the FWHM of the axial PSF; it is determined by the sensitivity of the system to sensing even nanometric axial displacements. This axial displacement sensitivity was empirically demonstrated to be often better than one part per thousand of the FWHM of the axial PSF.
It is also worth noting that the axial PSF can be significantly degraded by the dispersion mismatch between the reference and sample arms as a result of the dispersion characteristics of the fiber, sample, and optical components. Therefore, dispersion compensation approaches have been extensively developed by either hardware implementation [8, 9] or numeric correction [10, 11, 12].
Moreover, the axial PSF may also be altered by the optical properties of the imaging optics including transmittance, aberrations, polarization, and dispersion. For instance, chromatic aberration of the objective lens would alter the local effective bandwidth and degrade the axial PSF [13]. Therefore, achromatic, all-reflective optical designs may be beneficial for achieving the desired axial PSF of an OCT system.
Additionally, scanning noises, motion artifacts, and detection components may also perturb the axial PSF as well as the sensitivity of the system. All these factors need to be carefully taken into account during the system engineering of OCT instrumentation.
On the other hand, assuming sufficient depth of field provided by the imaging objective lens and an imaging depth range limited by the spectral linewidth that is assumed to be Gaussian in shape, the intrinsic single-sided imaging depth range of an OCT system, denoted as z\'10dB, is defined herein as the depth range leading to 10-dB sensitivity roll-off and is computed as
z\'10dB=0.895πλ02δrλ.E2
where δrλ is the FWHM of the Gaussian spectral line shape function.
It is worth noting that the sampling interval of the detector needs to be smaller than the instantaneous linewidth of the source in SS-OCT or the spectral resolution of the spectrometer in SD-OCT; otherwise, the usable imaging range will be limited by the sampling.
Finally, when designing an OCT system, a compromise between the axial PSF and imaging depth range usually needs to be considered. As has been shown, both the width of the axial PSF and the imaging depth range are proportional to the square of the center wavelength of the source λ02. Therefore, longer operating wavelengths generally provide larger imaging depth range (although the absorption and scattering coefficients of a sample also need to be considered) at the expense of sacrificing the axial resolution; on the other hand, shifting to lower wavelength regime is expected to bring about better axial discrimination capability at the cost of faster sensitivity decay with depth. Moreover, once the operating wavelength λ0 is fixed, to push for both a fine axial PSF and a large imaging depth, the challenge arises from the requirement of the system instrumentation to accommodate both a broad spectral bandwidth and a narrow spectral resolution. This would also mean high requirement on the high-speed frequency sweep of the source in SS-OCT, or the large array size of the CCD/CMOS camera in SD-OCT.
2.3 Lateral scanning approaches
FD-OCT enables superb depth sectioning of film samples. To form three-dimensional topography, a lateral scanning mechanism is employed, either by moving the OCT probe or translating the sample in a combination of two orthogonal directions. Different types of lateral scanning architectures are illustrated in Figure 2. To measure conventional film samples with flat surfaces, lateral scanning axes are set in Cartesian x and y directions as shown in Figure 2a–e; to perform in-situ measurements of curved film layers with spherical surfaces as a result of thermo-molding [14, 15], the lateral scanning axes may be constructed along the azimuthal and polar directions in a spherical coordinate system as shown in Figure 2f.
Figure 2.
Illustration of the various lateral scanning configurations in the sample arm of OCT systems.
Among all the scanning configurations illustrated in Figure 2, Figure 2e and f move the sample platform by a pair of motorized stages orthogonal in either the Cartesian or spherical coordinates, depending on the curvature of the films under test. 2-D scanning of the sample platform is performed in a straightforward fashion. The straightness, orthogonality, and hysteresis characteristics of the stages are critical to the accuracy of the 3-D data collected. The stages are mechanically tuned to an optimal condition balancing the travel speed, range, and load. Displacement-measuring interferometers are often implemented to provide accurate, real-time feedback of the position of the motorized stages.
Alternative to scanning the sample platform, the beam that is incident on the sample may be sequentially deviated over a sampling grid by changing the angles of the scanning mirrors that are usually located on the path of the beam in the collimated space. Mirror-based scanning of sample beams has gained increasing popularity in OCT systems owing to the high scanning speed it has brought about. Scanning speed up to 500 Hz has been reported due to the low inertia of small mirrors, meaning an entire cross-sectional frame of data may be collected in 2 ms. Popular types of scanning mirrors are galvanometer-based or micro-electro-mechanical (MEMS) type. The common scanning configurations utilizing scanning mirrors in the sample arm of an OCT system are shown in Figure 2a–c. As denoted in the diagrams, a collimated beam is reasonably assumed to be the input to the sample arm. In a fiber-based OCT system, the collimated incoming sample beam is commonly formed by a collimating lens placed at one exiting port of a beam-splitting fiber-coupler. In a free-space OCT system, the output from a cube beam splitter dividing the sample and reference beams is collimated. For the simplicity of the illustration, any optics placed before the collimated beam input is omitted in the diagrams. In Figure 2c, a single 2-D MEMS scanning mirror may cover scanning field in the entire 2-D plane. In Figure 2a and b, 2-D scans are achieved by integrating two orthogonal 1-D scans in the x and y directions, respectively.
When scanning the sample beam, preserving telecentric scanning on a sample is crucial to distortion-free mapping of its surface profiles and internal structure, which requires the mirrors scanning in the x and y directions to collocate at the pupil plane (i.e., focal plane) of the objective lens. Such a scanning geometry is usually not supported by off-the-shelf dual-galvanometer-mirror systems where the pupil plane is simply compromised to be in between the two mirrors that are packaged in a small form factor. While this configuration with the aid of ray-tracing-based software calibration [16, 17] may be suitable for OCT systems toward biomedical imaging applications, it should be avoided in film metrology systems. Any displacement of the pivot of either or both the x-y scanning mirrors from the focal plane of the objective lens would inevitably lead to the deviation of the ray fan from being parallel to the optical axis, and thus introduce optical aberrations including astigmatism, field curvature, and distortion. To ensure the pivot point of both x and y scanning mirrors is at the pupil plane of the objective lens, three viable configurations are shown in Figure 2a, b, and d. Figure 2d provides a simple way to bypass the abovementioned pitfall by utilizing a combination of a single axis galvanometer beam steering along the fast-scan axis and a motorized linear stage translating along the orthogonal slow-scan axis. Figure 2a and b both create another optical conjugate of the pupil plane of the objective lens by implementing a pupil relay optical design. Figure 2a employs a refractive 4-f pupil relay design which often consists of a pair of achromatic doublets. Figure 2b shows an all-reflective Offner pupil relay configuration with a concave primary, a convex secondary, and a pair of fold mirrors. The Offner relay carries the benefit of being free from chromatic aberrations across the broad spectral band of an OCT system and provides packaging advantage given its folded geometry.
3. Calibration
To obtain accurate quantitative results from OCT imaging, rigorous calibration of the system needs to be carried out, which generally requires vertical displacement calibration, discussed in Sections 3.1 to 3.3, and lateral scanning calibration, discussed in Section 3.4.
3.1 Spectral nonlinearity calibration
In SD-OCT, raw spectra collected by the CCD or CMOS array of the spectrometer are pseudo linear with the wavelength rather than with the frequency. Similarly, in SS-OCT, the frequency sweep generally is nonlinear with the frequency. In both cases, the detected spectra require calibration to the linear frequency space prior to Fourier transform that converts each spectral signal to a depth profile. The calibration can be achieved either in hardware or software.
In SS-OCT, hardware calibration is performed by using the time-frequency relation measured by an additional side MZI with a fixed optical path difference between its reference and sample arms as denoted by the dashed blue box in Figure 3. Simultaneous with the detection of the main interference signal, the calibration signal is detected by a second balanced photo-detector and then digitized by a high-resolution high-speed analog-to-digital converter. The locations of the peaks and valleys of the spectral interference signal from the side MZI that are physically linear in the frequency space provide the resampling scheme needed to recalibrate the spectral interference signal of the main OCT interferometer to be linear in the frequency space. The Fourier transform of a single recalibrated interference spectrum is then performed such that the result shows an entire component reflectivity profile as a function of the linear axial locations along the sample beam path.
Figure 3.
Layout of an SS-OCT system with a side MZI (denoted in dashed blue box) for spectral nonlinearity calibration.
3.2 Depth scale calibration
After the spectral nonlinearity calibration, rigorous calibration is required to accurately quantify the depth scale on a Fourier-transformed depth profile. Depth scale calibration can be achieved via various methods. A common approach is to image a series of different step height standards that cover the entire z-axis range of interest of the instrument. The details of this calibration approach are described elsewhere [18]. In this section, we describe an alternative method for depth scale calibration.
As show in Figure 4, a high surface quality flat mirror is placed in the sample arm where a high-precision motorized linear stage is set up to translate the mirror accurately along the z-axis. A high-resolution displacement measuring interferometer may be implemented to provide accurate feedback of the location of the motorized stage. For the depth scale calibration experiment, the motorized linear stage is controlled to move to a range of z locations covering the entire range of interest along the z-axis. A set of repeated measurements of interference spectra is acquired at each location. Through spectral nonlinearity calibration and subsequent Fourier transforms, depth profiles with a peak showing the mirror signal are restored. The relationship between the physical z positions of the mirror and the average pixel number of the mirror signal detected on the depth profiles are plotted in Figure 4. The inverse of the slope of the least squares fit line of the curve represents the depth scale.
Figure 4.
Illustration of depth scale calibration in OCT systems.
3.3 Field flatness audit
To form accurate 3-D volumetric data, it is important to eliminate any vertical displacement error that may be induced in 2-D scanning of the sample beam. For instance, field curvature may be induced by inaccurate positioning of the x and y scanning mirrors offset from the pupil plane of the objective lens. To inspect the flatness of the x-y scanning field, a high surface quality (e.g., λ/20) flat mirror may be imaged. Alternatively, a high-grade calibration ball standard may be imaged by angular-scanning OCT system to audit the alignment of the polar scanning axes. These calibration standards are easily measurable on laser Fizeau interferometers to verify the accuracy of the standards and compare against OCT measurement results.
3.4 Lateral scanning field audit and calibration
As described in Section 2.3, various lateral scanning mechanisms are employed in OCT systems to achieve 3-D volumetric imaging. To mitigate scan-induced lateral coordinate errors, the scanning field needs to be calibrated and periodically audited. The typical standards used for this purpose are dot grid targets. The size of the target covers the entire lateral field-of-view (FOV) of the OCT system.
Figure 5a shows an example of a raw gray-scale x-y plane image of a dot grid target acquired by an SS-OCT system with 2-D x-y stages for lateral scanning [19]. From the imaging, a centroiding algorithm is applied to locate the centers of the dots as shown in Figure 5b, where the dot grid enhanced in red is overlaid with the detected centroids in blue crosshairs. The two 2-D matrices storing the respective estimated horizontal and vertical pixel coordinates of the detected grid of centroids consist of M (column) × N (row) elements, where M and N are the numbers of columns and rows of dots imaged, respectively.
Figure 5.
(a) A raw gray-scale x-y plane image of a dot grid target acquired by an SS-OCT under calibration. (b) a corresponding image after applying a centroiding algorithm to image (a), which shows the detected centroids (blue crosshairs) of the dots overlaying the dot grid (shown as enhanced red dots).
Denoting the column and row indices of a dot as (m, n), the nominal physical centroid location of the dot is described as x = m·dx and y = n·dy, assuming dx and dy are constants representing the nominal horizontal and vertical separation between neighboring dots. On the other hand, the measured centroid location from the OCT image can be expressed in pixel coordinates as (Px, Py). The mapping from (x, y) to (Px, Py) reflects the lateral scanning characteristics of the system and is expressed as Px = fx(x,y) and Py = fy(x,y). By analyzing the functions fx and fy, the attributes of the lateral scanning field consisting of linearity, orthogonality, straightness, and the sampling resolution are estimated as listed in Table 1. In the formulas, the notation of angle bracket < > with a subscript x or y denotes averaging over the horizontal or vertical direction of the dot array, respectively, to evaluate the mean (i.e., accuracy) and standard deviation (i.e., repeatability). From the metrics being evaluated from a dot grid target, calibration can be applied to correct the non-orthogonality of the two scanning axes or calibrate the distortion of the field.
Table 1.
List of criteria and formulas used to evaluate the lateral scanning field from imaging a grid target (adapted from [19]).
4. Methodology for film thickness and refractive index metrology with OCT
To determine the refractive index of a sample, interferometric metrology techniques are generally confronted with the challenge that the measurand obtained reflects the optical thickness of a sample, which is a product of the refractive index and the physical thickness. Using low-coherence interferometry, several techniques have been proposed to decouple the index and physical thickness, which may be categorized into two main methodologies [20]: 1) evaluating the optical distortion of a reference induced by the sample inserted in the path [21, 22, 23] and 2) combining low-coherence interferometry with a focus tracking modality such as confocal scanning or multi-photon microscopy [24, 25, 26, 27] to obtain another independent relation between index and thickness.
4.1 Simultaneous film thickness and refractive index metrology by evaluating optical distortion induced by a film sample in the sample path
The first method is based on evaluating the optical path length change induced by a film sample inserted in the path. This method is well suited for estimating the refractive index and thickness of a single-layer film using two types of measurements with the same OCT system. It does not require instrumentation modification and is readily adaptable to almost any OCT systems.
Figure 6a and b show a schematic cross-sectional view of the experimental setup in the sample arm. In the first step as shown in Figure 6a, the film under test is placed above a high-quality reference flat, with a small air gap in between, which is created by a thin ring spacer that supports the film sample in the periphery. Both the film under test and the reference flat need to be properly aligned to ensure normal incidence of the beam on the surfaces being imaged. Figure 6c shows an example of raw cross-sectional OCT images collected in this setup. The optical thickness ΔDxy of the film is obtained by computing the difference between the axial positions of the intensity peaks corresponding to its top and bottom surfaces, which can be expressed as
Figure 6.
In the OCT sample arm, (a) a film sample and a reference flat are imaged together, and (b) the reference flat alone is imaged after the film sample has been removed. (c) and (d) are examples of cross-sectional images collected based on setup (a) and (b), respectively.
ΔDxy=ngxyz⋅txy.E11
where ngxyz denotes the group refractive index averaged over the thickness of the film, and txy is the physical thickness of the film, both mapped out laterally as a function of the Cartesian xy coordinates. ngxyz may be mathematically expressed as
ngxyz=∫z0z1ngxyzdztxy,E12
where ngxyz is the local group refractive index within the 3-D volume of a film.
Subsequently, the film sample is removed and only the reference flat was imaged again as shown in Figure 6b. An example of raw cross-sectional OCT images is shown in Figure 6d. As a result of the previous path of the film sample being replaced by air, the axial position of the reference flat on the OCT image is shifted upward by Δwxy due to its reduced optical path difference relative to the reference arm, which can be expressed as
Δwxy=ngxyz−nair⋅txy,E13
where nair is the group refractive index of the air at the OCT operating wavelength under laboratory temperature, pressure, and humidity conditions. Δwxy reveals the change in the optical path length induced by the film sample. It can be seen from Eqs. (12) and (13) that, by measuring both the ΔDxy and Δwxy, the material parameters txy and ngxyz can be obtained simultaneously as
txy=ΔDxy−Δwxynair,E14
ngxyz=ΔDxyΔDxy−Δwxy⋅nair.E15
ngxyz and txy depict the lateral refractive index distribution and physical thickness uniformity of a film sample.
4.2 Simultaneous film thickness and refractive index metrology by hybrid confocal-scan FD-OCT
By incorporating confocal-scanning-based focus tracking into an FD-OCT system, the refractive index and geometrical thickness of a film layer can be simultaneously estimated. This method is applicable to measure the refractive index and thickness of each individual layer within multi-layer film samples.
To exemplify the method, measurements on a single film sample are illustrated in Figure 7. By measuring the distance between the peaks of the two intensity PSFs on an FD-OCT depth profile as shown in Figure 7b, the group optical thickness ∆D between the top and bottom surfaces of the layer can be obtained, which is expressed as
Figure 7.
(a) Illustration of the sample arm of a hybrid confocal-scan FD-OCT system during measurement through a single film. (b) An example of an FD-OCT depth profile acquired when the objective is focused between the top and bottom surfaces. (c) Confocal intensity profiles of both the top and bottom surfaces reconstructed from a sequence of depth profiles acquired simultaneously with the objective lens being translated to focus through the top and bottom surfaces (adapted from [26]).
ΔD=ng⋅t,E16
where ng is the group refractive index, and t is the physical layer thickness.
In order to extract simultaneously the group index ng and the physical layer thickness t, an additional independent relationship between these two quantities is required. In a hybrid confocal-scan FD-OCT system, the sample arm is configured as shown in Figure 7a. This setup allows to obtain the additional information of the focal shift distance (Δz) needed to focus the objective lens from the top surface of the layer to the bottom surface, which yields an additional relationship between, in this case, the phase index of refraction np and the thickness t given as
np=NA2+nair2−NA2tΔz2,E17
where NA is the numerical aperture of the objective lens, and nair is the phase index of the ambient air. In practice, Δz is obtained from the confocal intensity profiles of both the top and bottom surfaces as shown in Figure 7c, which are reconstructed in post-processing by tracing the peak amplitude of the respective PSFs on a sequence of depth profiles acquired, while the objective lens is translated to focus through the top and bottom surfaces.
Note that the refractive index involved in the confocal-scan Δz measurement is the phase index, whereas the FD-OCT ΔD measurement concerns the group index. To obtain independently the phase index, group index, and thickness of a layer, the conversion between the group and phase indices is required as described by the dispersion relation
ng=np−Δndisp=np−λ∂np∂λ.E18
For common polymeric films, the material dispersion property, that is, ∂np∂λ, is assumed to be a priori knowledge that can be directly applied in Eq. (18). If the dispersion term is unknown, it can be obtained by conducting the confocal-scan FD-OCT measurements separately at another spectral band (e.g., around both 840 nm and 1300 nm). The same principle works for additional spectral bands to measure the index, thickness, and dispersion characteristic of unknown samples.
Combining Eqs. (16)–(18), np can be computed by solving the following quartic equation:
Once np is computed, ng and t can be solved consecutively based on Eqs. (18) and (16).
5. Examples
5.1 3-D volumetric imaging of films
Ultra-high-resolution OCT systems, exemplified by the Gabor domain optical coherence microscopy (GD-OCM) [28, 29], enable nondestructive volumetric inspection of fine structures within otherwise transparent-appearing film samples [30].
The GD-OCM system utilizes a liquid lens embedded in a custom optical system designed to achieve dynamic focusing of the component at both axial and lateral optical resolutions of 2 μm throughout up to 2 mm. The layout of the system is detailed elsewhere [28]. The light source is a Titanium:Sapphire femtosecond laser centered at 800 nm with 120 nm FWHM (Integral, Femtolasers Inc.). The spectral interference signal is registered onto up to 4992 pixels (10 μm × 20 μm per pixel) of a high-speed CMOS line camera (spl8192-70 km, Basler Inc.) through a custom spectrometer. The exposure time was set to 20 μs and the acquisition speed was 23,000 A-lines/sec with x-y scanning by two cross-axis mirrors driven by two galvanometers synchronized to the acquisition of the CMOS camera.
In this example, two films under investigation are 50-μm thick SAN17/PMMA co-extruded polymer films, bounded by 25-μm thick protective layers on both sides. Both films, labeled as film #1 and film #2, are of the same composition, yet processed under different temperatures and pressures during fabrication. With 2-μm resolution, miniscule line and particle defects are clearly identified inside the films by the GD-OCM system. Furthermore, the locations and dimensions of the defects in 3-D are precisely measured.
Figure 8a and b show 3-D GD-OCM imaging of two films rendered by Voxx software (The School of Medicine, Indiana University). Film #1 exhibits more densely distributed defects compared to film #2, as shown by an ocean of particulates across the entire film volume. Figure 8c and d are two examples of enlarged en face (x-y plane) and corresponding cross-sectional (x-z plane) images of a few typical defects of film #2 as denoted by red arrows in Figure 8b. The lateral extent of the defects can be identified from the en face images, whereas their depth locations and extent can be accurately quantified from the cross-sectional images.
Figure 8.
GD-OCM imaging of two identical composition 50-μm thick films extruded under different temperatures and pressures. (a) Film #1 showing a multitude of defects. (b) Film #2 showing few defects. (c) and (d) are two examples of enlarged en face and corresponding cross-sectional images of a few typical defects of film #2 in the locations denoted by red arrows in (b). (e) Photograph of a film (adapted from [30]).
A discovery based on this metrology was that, for otherwise equivalent films, the processing temperature and pressure applied during manufacture have an important impact on the defect level in the films.
5.2 Film interface and thickness topography
From 3-D volumetric imaging data of film samples, accurate topography of the surfaces of a single-layer film or interfaces among a multi-layer film sample can be readily extracted by various peak detection or surface segmentation algorithms. Such topographies allow nondestructive inspection of the spatial uniformity and surface waviness of samples, which carries important value for pinpointing the locations and root causes of surface defects, particularly useful within multi-layer samples.
Figure 9 shows an example of profiling the inter-layer interfaces within a multi-layer film stack sample that visually appears transparent. The data were acquired from an SS-OCT system with an axial PSF of approximately 8 μm FWHM in air and a lateral resolution of 20 μm. The NIR light source (Micron Optics, Inc.) periodically sweeps over a wavelength range of 1240–1400 nm at a constant sweep rate of 45 kHz. The instantaneous linewidth of the source is about 0.2 nm, resulting in an imaging depth range of about 1 mm. Based on the acquired OCT imaging data, a surface segmentation algorithm is applied to produce 3-D visualization of the surface profiles of inter-layer interfaces. The difference in the topography of two interfaces leads to the optical thickness topography of film layer stack.
Figure 9.
Illustration of film layer interfaces and optical thickness topography with statistical distribution denoted.
5.3 Metrology of film thickness through depth
As has been shown, the superb depth sectioning capability of OCT reveals not only the surfaces but also the layer interfaces within a film sample where specular or scattering reflection signals are generated from either layer-to-layer refractive index change or lamination imperfection.
A 33 × 33 × 2.93 mm3 (x, y, z) multi-layered monolithic sheet sample was examined by an SS-OCT system with ∼1 mm depth range as described in Section 5.2 [31]. The sample is composed of 108-layer polymer films of coextruded 10%/90% PMMA/SAN17 with nominal individual film thickness of 27 μm. Two sets of 3-D OCT data covering the top and bottom portions of the sample were collected and volumetrically rendered as shown in Figure 10. From the 3-D OCT data sets, a lateral location was selected where the group optical thickness of each film layer imaged by the SS-OCT system is computed and divided by the group refractive index of the sample to yield estimated geometrical thickness. Figure 10f and g are two plots of the layer thickness profiles as a function of the layer number counted from the top and the bottom surfaces of the sample, respectively, which indicate that the layer thicknesses decrease from the near surface layers toward the inner layers of the sample.
Figure 10.
Nondestructive metrology of the layer thickness profiles over the depth of a multi-layer monolithic polymeric sample. (a) A photograph of the sample. (b) and (c) are volumetric rendering of the 3-D OCT data sets of the top and bottom portions of the sample, respectively. (d) and (e) are cross-sectional OCT images of the top and bottom portions of the sample with the red line representing the location where OCT depth scans were taken for thickness estimation. (f) and (g) are layer thickness profiles of the top and bottom 23 layers, respectively. (h) A cross-sectional image of the bottom 11 layers of the sample after being cut and imaged under a light microscope. (i) Quantitative comparison of the layer thickness profiles of the bottom 11 layers obtained from OCT and microscope measurements (adapted from [31]).
The thickness measurements were confirmed by cutting the sample, polishing the cut surface, and imaging it under a light microscope with 20x magnification as shown in Figure 10h. From the dense layer structure imaged by the microscope, the thicknesses of the first 11 layers counting from the bottom surface were measured. The film thicknesses measured from the microscope image and those measured by SS-OCT over the same region of the sample are plotted in Figure 10i, which shows good agreement. The validation proves OCT as a compelling technique for nondestructive characterization of the layer thickness distribution in multi-layered polymeric material sheets despite their apparent full visual transparency.
5.4 Simultaneous refractive index and thickness metrology
Conventional OCT systems rely on a priori knowledge of the refractive index of the sample under test to estimate its geometrical thickness. Hybrid confocal-scan SS-OCT systems may provide simultaneous measurements of both the refractive index and thickness of a single- or multi-layer film sample as described in Section 4.2.
Figure 11 shows an example of the simultaneously measured refractive index and layer thickness profiles of a sample consisting of 108-layer coextruded 10%/90% PMMA/SAN17 films as described in Section 5.3. The OCT system incorporates a confocal scanning mechanism with 0.1-μm z-resolution in an SS-OCT system with ∼5 mm depth range. The swept laser (HSL-2100-WR, Santec, Japan) is centered at 1318 nm with a FWHM spectral bandwidth of 125 nm and an instantaneous linewidth of 0.1 nm. The axial PSF of the system is approximately 10 μm FWHM in air and the effective frequency sweep rate of the source is 20 kHz.
Figure 11.
(a) Theoretical and OCT-measured phase refractive index and cumulative thickness of a monolithic 108-layer 10/90% PMMA/SAN17 sample measured across increasing numbers of layers. (b) Nominal and OCT-measured thickness of each layer (adapted from [26]).
During the confocal scan, each film surface or layer interface under test went in and out of focus, consecutively. Confocal intensity profiles were reconstructed from the entire sets of depth profiles collected to show the back-reflection intensity variations for all interfaces as a function of the axial position of the objective lens. Combining the measurements of the group optical thickness ∆D between two interfaces provided by the depth profiles and the translation ∆z needed to focus from one interface to the next, the refractive index and thickness between the two interfaces were simultaneously computed. To validate the measurement consistency and uncertainty through increasing the thickness, the first surface was fixed as the top surface of the monolithic film-stack sample and the second surface was varied along depth from the first layer interface successively to the bottom surface of the sample. The measured phase refractive index and the cumulative thickness of 1–108 layers averaged from 100 repeated measurements are plotted in Figure 11a, together with their standard deviations, against the theoretical values. Based on the composition of the monolith, it is predicted to have a phase index of 1.5489, while the OCT-measured index (average of 100 measurements) ranges from 1.5475 to 1.5500 and deviates from the theoretical value by about 0.00003 (measuring 106 layers, 2.8378 mm thick) to 0.0014 (measuring 1 layer, 0.0502 mm thick). The standard deviation of 100 measurements varies from 0.0001 (measuring 105 layers, 2.7946 mm thick) to 0.0025 (measuring 1 layer). It is also shown in Figure 11a that the measured cumulative thickness increases more rapidly near both surfaces of the sample. The standard deviation of the measured cumulative thicknesses across 100 measurements varies from 0.12 μm (measuring one layer) to 0.28 μm (measuring 105 layers).
The estimated thickness of each individual film layer was obtained by computing the difference between the cumulative thicknesses of two consecutive numbers of layers and is plotted in Figure 11b, which shows a nearly parabolic profile as opposed to a theoretical uniform layer thickness of ∼27 μm. The non-uniformity in the measured film layer thicknesses helped to diagnose the issue in the fabrication process and facilitated the improvement of the process.
6. Summary and perspectives
Development of functional polymer films and film stacks has been under increasing demand to create new generations of novel, compact, light-weight optics. OCT provides the right tool for the metrology of all the key optical properties of these films, ranging from flat to curved geometries. In this chapter, the system design, metrology methodologies, and examples of OCT for film metrology are discussed to provide both the knowledge foundation and the engineering perspectives. The advanced film metrology capabilities offered by OCT, such as simultaneous refractive index and thickness estimation, and 3-D inspection of curved films by angular-scan OCT [14, 15], play a key role in the manufacturing process maturity of newly developed films. Rapid advancement in the field of OCT is foreseen to drive the application toward in-line film metrology and facilitate the rapid growth of innovative films in the industry.
\n',keywords:"optical coherence tomography, optical metrology, nondestructive inspection, volumetric imaging, scanning architecture, films, surface topography, thickness metrology, refractive index metrology",chapterPDFUrl:"https://cdn.intechopen.com/pdfs/70478.pdf",chapterXML:"https://mts.intechopen.com/source/xml/70478.xml",downloadPdfUrl:"/chapter/pdf-download/70478",previewPdfUrl:"/chapter/pdf-preview/70478",totalDownloads:650,totalViews:0,totalCrossrefCites:1,totalDimensionsCites:1,totalAltmetricsMentions:0,impactScore:0,impactScorePercentile:47,impactScoreQuartile:2,hasAltmetrics:0,dateSubmitted:"June 6th 2019",dateReviewed:"November 11th 2019",datePrePublished:null,datePublished:"May 27th 2020",dateFinished:"December 14th 2019",readingETA:"0",abstract:"Development of functional polymer films and film stacks has been under increasing demand to create new generations of novel, compact, light-weight optics. Optical coherence tomography (OCT) is capable of evaluating all the important optical properties of a film or film stack, including topology of surfaces or layer-to-layer interfaces, the refractive index and thickness, and polarization property. By engineering the scanning architecture of an OCT system, high-precision metrology of films of either flat or spherical geometry is achieved. In this chapter, the system design, metrology methodologies, and examples of OCT for film metrology are discussed to provide both the knowledge foundation and the engineering perspectives. The advanced film metrology capabilities offered by OCT play a key role in the manufacturing process maturity of newly developed films. Rapid advancement in the field of OCT is foreseen to drive the application toward in-line film metrology and facilitate the rapid growth of innovative films in the industry.",reviewType:"peer-reviewed",bibtexUrl:"/chapter/bibtex/70478",risUrl:"/chapter/ris/70478",book:{id:"8873",slug:"optical-coherence-tomography-and-its-non-medical-applications"},signatures:"Jianing Yao and Jannick P. Rolland",authors:[{id:"307465",title:"Dr.",name:"Jianing",middleName:null,surname:"Yao",fullName:"Jianing Yao",slug:"jianing-yao",email:"yaojn11@gmail.com",position:null,profilePictureURL:"//cdnintech.com/web/frontend/www/assets/author.svg",institution:null},{id:"309133",title:"Prof.",name:"Jannick",middleName:null,surname:"Rolland",fullName:"Jannick Rolland",slug:"jannick-rolland",email:"rolland@optics.rochester.edu",position:null,profilePictureURL:"//cdnintech.com/web/frontend/www/assets/author.svg",institution:{name:"University of Rochester",institutionURL:null,country:{name:"United States of America"}}}],sections:[{id:"sec_1",title:"1. Introduction",level:"1"},{id:"sec_2",title:"2. Instrumentation",level:"1"},{id:"sec_2_2",title:"2.1 System architecture",level:"2"},{id:"sec_3_2",title:"2.2 System design considerations regarding axial point-spread-function and depth range",level:"2"},{id:"sec_4_2",title:"2.3 Lateral scanning approaches",level:"2"},{id:"sec_6",title:"3. Calibration",level:"1"},{id:"sec_6_2",title:"3.1 Spectral nonlinearity calibration",level:"2"},{id:"sec_7_2",title:"3.2 Depth scale calibration",level:"2"},{id:"sec_8_2",title:"3.3 Field flatness audit",level:"2"},{id:"sec_9_2",title:"3.4 Lateral scanning field audit and calibration",level:"2"},{id:"sec_11",title:"4. Methodology for film thickness and refractive index metrology with OCT",level:"1"},{id:"sec_11_2",title:"4.1 Simultaneous film thickness and refractive index metrology by evaluating optical distortion induced by a film sample in the sample path",level:"2"},{id:"sec_12_2",title:"4.2 Simultaneous film thickness and refractive index metrology by hybrid confocal-scan FD-OCT",level:"2"},{id:"sec_14",title:"5. Examples",level:"1"},{id:"sec_14_2",title:"5.1 3-D volumetric imaging of films",level:"2"},{id:"sec_15_2",title:"5.2 Film interface and thickness topography",level:"2"},{id:"sec_16_2",title:"5.3 Metrology of film thickness through depth",level:"2"},{id:"sec_17_2",title:"5.4 Simultaneous refractive index and thickness metrology",level:"2"},{id:"sec_19",title:"6. Summary and perspectives",level:"1"}],chapterReferences:[{id:"B1",body:'Häusler G, Lindner MW. “Coherence Radar” and “Spectral Radar”—New tools for dermatological diagnosis. Journal of Biomedical Optics. 1998;3(1):21-31'},{id:"B2",body:'Wojtkowski M, Leitgeb R, Kowalczyk A, Bajraszewski T, Fercher AF. In vivo human retinal imaging by Fourier domain optical coherence tomography. Journal of Biomedical Optics. 2002;7(3):457'},{id:"B3",body:'Nassif NA, Cense B, Park BH, Pierce MC, Yun SH, Bouma BE, et al. In vivo high-resolution video-rate spectral-domain optical coherence tomography of the human retina and optic nerve. 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Dual-fiber stretcher as a tunable dispersion compensator for an all-fiber optical coherence tomography system. Optics Letters. 2009;34(19):2903-2905'},{id:"B10",body:'Fercher AF, Hitzenberger CK, Sticker M, Zawadzki R, Karamata B, Lasser T. Dispersion compensation for optical coherence tomography depth-scan signals by a numerical technique. Optics Communications. 2002;204(1–6):67-74'},{id:"B11",body:'Marks DL, Oldenburg AL, Reynolds JJ, Boppart SA. Digital algorithm for dispersion correction in optical coherence tomography for homogeneous and stratified media. Applied Optics. 2003;42(2):204-217'},{id:"B12",body:'Wojtkowski M, Srinivasan VJ, Ko TH, Fujimoto JG, Kowalczyk A, Duker JS. Ultrahigh-resolution, high-speed, Fourier domain optical coherence tomography and methods for dispersion compensation. Optics Express. 2004;12(11):2404-2422'},{id:"B13",body:'Qi B, Himmer AP, Gordon LM, Yang XV, Dickensheets LD, Vitkin IA. Dynamic focus control in high-speed optical coherence tomography based on a microelectromechanical mirror. Optics Communications. 2004;232(1–6):123-128'},{id:"B14",body:'Yao J, Meemon P, Ponting M, Rolland JP. Angular scan optical coherence tomography imaging and metrology of spherical gradient refractive index preforms. Optics Express. 2015;23(5):6428-6443'},{id:"B15",body:'Yao J, Thompson KP, Ma B, Ponting M, Rolland JP. Volumetric rendering and metrology of spherical gradient refractive index lens imaged by angular scan optical coherence tomography system. Optics Express. 2016;24(17):19388-19404'},{id:"B16",body:'Wang D, Liang P, Samuelson S, Jia H, Ma J, Xie H. Correction of image distortions in endoscopic optical coherence tomography based on two-axis scanning MEMS mirrors. Biomedical Optics Express. 2013;4(10):2066-2077'},{id:"B17",body:'Ortiz S, Siedlecki D, Remon L, Marcos S. Optical coherence tomography for quantitative surface topography. Applied Optics. 2009;48(35):6708-6715'},{id:"B18",body:'Malacara D. Optical Shop Testing. 3rd ed. Hoboken, NJ: Wiley; 2007'},{id:"B19",body:'Yao J, Anderson A, Rolland JP. Point-cloud noncontact metrology of freeform optical surfaces. Optics Express. 2018;26(8):10242-10265'},{id:"B20",body:'Tearney GJ, Brezinski ME, Southern JF, Bouma BE, Hee MR, Fujimoto JG. Determination of the refractive index of highly scattering human tissue by optical coherence tomography. Optics Letters. 1995;20(21):2258-2260'},{id:"B21",body:'Uhlhorn SR, Borja D, Manns F, Parel J-M. Refractive index measurement of the isolated crystalline lens using optical coherence tomography. Vision Research. 2008;48(27):2732-2738'},{id:"B22",body:'Verma Y, Rao KD, Suresh MK, Patel HS, Gupta PK. Measurement of gradient refractive index profile of crystalline lens of fisheye in vivo using optical coherence tomography. Applied Physics B: Lasers and Optics. 2007;87(4):607-610'},{id:"B23",body:'de Castro A, Ortiz S, Gambra E, Siedlecki D, Marcos S. Three-dimensional reconstruction of the crystalline lens gradient index distribution from OCT imaging. Optics Express. 2010;18(21):21905'},{id:"B24",body:'Ohmi M, Ohnishi Y, Yoden K, Haruna M. In vitro simultaneous measurement of refractive index and thickness of biological tissue by the low coherence interferometry. IEEE Transactions on Biomedical Engineering. 2000;47(9):1266-1270'},{id:"B25",body:'Kim S, Na J, Kim MJ, Lee BH. Simultaneous measurement of refractive index and thickness by combining low-coherence interferometry and confocal optics. Optics Express. 2008;16(8):5516'},{id:"B26",body:'Yao J, Huang J, Meemon P, Ponting M, Rolland JP. Simultaneous estimation of thickness and refractive index of layered gradient refractive index optics using a hybrid confocal-scan swept-source optical coherence tomography system. Optics Express. 2015;23(23):30149-30164'},{id:"B27",body:'Zhou Y, Chan KK, Lai T, Tang S. Characterizing refractive index and thickness of biological tissues using combined multiphoton microscopy and optical coherence tomography. Biomedical Optics Express. 2013;4(1):38-50'},{id:"B28",body:'Lee KS, Thompson KP, Meemon P, Rolland JP. Cellular resolution optical coherence microscopy with high acquisition speed for in-vivo human skin volumetric imaging. Optics Letters. 2011;36(12):2221-2223'},{id:"B29",body:'Canavesi C, Rolland JP. Ten years of Gabor-domain optical coherence microscopy. Applied Sciences. 2565;9(12):2019'},{id:"B30",body:'Meemon P, Yao J, Lee KS, Thompson KP, Ponting M, Baer E, et al. Optical coherence tomography enabling non-destructive metrology of layered polymeric GRIN material. Scientific Reports. 2013;3:1709'},{id:"B31",body:'Yao J, Meemon P, Lee KS, Rolland JP. Nondestructive metrology by optical coherence tomography empowering manufacturing iterations of layered polymeric optical materials. Optical Engineering. 2013;52(11):112111'}],footnotes:[],contributors:[{corresp:"yes",contributorFullName:"Jianing Yao",address:"jianingyao.optics@gmail.com",affiliation:'
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'},{corresp:null,contributorFullName:"Jannick P. Rolland",address:null,affiliation:'
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and ChiiDong Chen",authors:[{id:"6318",title:"Dr.",name:"ChiiDong",middleName:null,surname:"Chen",fullName:"ChiiDong Chen",slug:"chiidong-chen"},{id:"132280",title:"PhD.",name:"Cen Shawn",middleName:null,surname:"Wu",fullName:"Cen Shawn Wu",slug:"cen-shawn-wu"},{id:"132282",title:"Prof.",name:"Yoshiyuki",middleName:null,surname:"Makiuchi",fullName:"Yoshiyuki Makiuchi",slug:"yoshiyuki-makiuchi"}]},{id:"8671",title:"Optimal Design and Fabrication of Fine Diffractive Optical Elements Using Proximity Correction with Electron-Beam Lithography",slug:"optimal-design-and-fabrication-of-fine-diffractive-optical-elements-using-proximity-correction-with-",signatures:"Masato Okano",authors:[{id:"6659",title:"Dr.",name:"Masato",middleName:null,surname:"Okano",fullName:"Masato Okano",slug:"masato-okano"}]},{id:"8672",title:"Independent-Exposure Method in Electron-Beam Lithography",slug:"independent-exposure-method-in-electron-beam-lithography",signatures:"Do-Kyun Woo and Sun-Kyu Lee",authors:[{id:"132259",title:"Prof.",name:"Do-Kyun",middleName:null,surname:"Woo",fullName:"Do-Kyun Woo",slug:"do-kyun-woo"}]},{id:"8673",title:"The Interdependence of Exposure and Development Conditions when Optimizing Low-Energy EBL for Nano-Scale Resolution",slug:"the-interdependence-of-exposure-and-development-conditions-when-optimizing-low-energy-ebl-for-nano-s",signatures:"Mohammad A. Mohammad, Taras Fito, Jiang Chen, Steven Buswell, Mirwais Aktary, Steven K. Dew and Maria Stepanova",authors:[{id:"6369",title:"Dr.",name:"Maria",middleName:null,surname:"Stepanova",fullName:"Maria Stepanova",slug:"maria-stepanova"},{id:"132298",title:"Dr.",name:"Mirwais",middleName:null,surname:"Aktary",fullName:"Mirwais Aktary",slug:"mirwais-aktary"},{id:"132300",title:"Dr.",name:"Steven",middleName:null,surname:"Dew",fullName:"Steven Dew",slug:"steven-dew"}]},{id:"8674",title:"Computer Simulation of Processes at Electron and Ion Beam Lithography, Part 1: Exposure Modeling at Electron and Ion Beam Lithography",slug:"computer-simulation-of-processes-at-electron-and-ion-beam-lithography-part-1-exposure-modeling-at-el",signatures:"Katia Vutova and Georgi Mladenov",authors:[{id:"7042",title:"Prof. DSc",name:"Katia",middleName:null,surname:"Vutova",fullName:"Katia Vutova",slug:"katia-vutova"},{id:"132263",title:"Prof.",name:"Georgi",middleName:null,surname:"Mladenov",fullName:"Georgi Mladenov",slug:"georgi-mladenov"}]},{id:"8675",title:"Computer Simulation of Processes at Electron and Ion Beam Lithography, Part 2: Simulation of Resist Developed Images at Electron and Ion Beam Lithography",slug:"computer-simulation-of-processes-at-electron-and-ion-beam-lithography-part-2-simulation-of-resist-de",signatures:"Katia Vutova, Elena Koleva and Georgy Mladenov",authors:[{id:"7042",title:"Prof. DSc",name:"Katia",middleName:null,surname:"Vutova",fullName:"Katia Vutova",slug:"katia-vutova"},{id:"132263",title:"Prof.",name:"Georgi",middleName:null,surname:"Mladenov",fullName:"Georgi Mladenov",slug:"georgi-mladenov"},{id:"132265",title:"Dr.",name:"Elena",middleName:null,surname:"Koleva",fullName:"Elena Koleva",slug:"elena-koleva"}]},{id:"8676",title:"Soft Lithographic Fabrication of Micro Optic and Guided Wave Devices",slug:"soft-lithographic-fabrication-of-micro-optic-and-guided-wave-devices",signatures:"Angel Flores and Michael R. Wang",authors:[{id:"6356",title:"Dr.",name:"Michael",middleName:null,surname:"Wang",fullName:"Michael Wang",slug:"michael-wang"}]},{id:"8677",title:"Application of Soft Lithography for Nano Functional Devices",slug:"application-of-soft-lithography-for-nano-functional-devices",signatures:"Shin-Won Kang",authors:[{id:"6822",title:"Professor",name:"Shin-Won",middleName:null,surname:"Kang",fullName:"Shin-Won Kang",slug:"shin-won-kang"}]},{id:"8678",title:"Fabrication of SiC-based Ceramic Microstructures from Preceramic Polymers with Sacrificial Templates and Softlithography Techniques",slug:"fabrication-of-sic-based-ceramic-microstructures-from-preceramic-polymers-with-sacrificial-templates",signatures:"Tae-Ho Yoon, Lan-Young Hong and Dong-Pyo Kim",authors:[{id:"7188",title:"Professor",name:"Dong-Pyo",middleName:null,surname:"Kim",fullName:"Dong-Pyo Kim",slug:"dong-pyo-kim"},{id:"19882",title:"Mr.",name:"Tae-Ho",middleName:null,surname:"Yoon",fullName:"Tae-Ho Yoon",slug:"tae-ho-yoon"},{id:"132275",title:"Prof.",name:"Lan-Young",middleName:null,surname:"Hong",fullName:"Lan-Young Hong",slug:"lan-young-hong"}]},{id:"8679",title:"Soft Lithography, a Tool to Address Single-Objects Investigations",slug:"soft-lithography-a-tool-to-address-single-objects-investigations",signatures:"Aline Cerf and Christophe Vieu",authors:[{id:"6354",title:"Ms.",name:"Aline",middleName:null,surname:"Cerf",fullName:"Aline Cerf",slug:"aline-cerf"},{id:"110120",title:"Prof.",name:"Christophe",middleName:null,surname:"Vieu",fullName:"Christophe Vieu",slug:"christophe-vieu"}]},{id:"8680",title:"Nanoimprint Lithography",slug:"nanoimprint-lithography",signatures:"Hongbo Lan and Yucheng Ding",authors:[{id:"6642",title:"Prof.",name:"Hongbo",middleName:null,surname:"Lan",fullName:"Hongbo Lan",slug:"hongbo-lan"},{id:"132271",title:"Dr.",name:"Yucheng",middleName:null,surname:"Ding",fullName:"Yucheng Ding",slug:"yucheng-ding"}]},{id:"8681",title:"Nanoimprint Lithography",slug:"nanoimprint_lithography",signatures:"Thomas Glinsner and Gerald Kreindl",authors:[{id:"6425",title:"Dr.",name:"Thomas",middleName:null,surname:"Glinsner",fullName:"Thomas Glinsner",slug:"thomas-glinsner"},{id:"132272",title:"Prof.",name:"Gerald",middleName:null,surname:"Kreindl",fullName:"Gerald Kreindl",slug:"gerald-kreindl"}]},{id:"8682",title:"Effect of Applying Ultrasonic Vibration in Hot Embossing and Nanoimprint",slug:"effect-of-applying-ultrasonic-vibration-in-hot-embossing-and-nanoimprint",signatures:"Harutaka Mekaru",authors:[{id:"7187",title:"Dr.",name:"Harutaka",middleName:null,surname:"Mekaru",fullName:"Harutaka Mekaru",slug:"harutaka-mekaru"}]},{id:"8683",title:"Molecular Dynamics Study on Mold and Pattern Breakages in Nanoimprint Lithography",slug:"molecular-dynamics-study-on-mold-and-pattern-breakages-in-nanoimprint-lithography",signatures:"Masaaki Yasuda, Kazuhiro Tada and Yoshihiko Hirai",authors:[{id:"6964",title:"Dr.",name:"Masaaki",middleName:null,surname:"Yasuda",fullName:"Masaaki Yasuda",slug:"masaaki-yasuda"},{id:"128503",title:"Dr.",name:"Kazuhiro",middleName:null,surname:"Tada",fullName:"Kazuhiro Tada",slug:"kazuhiro-tada"},{id:"132190",title:"Prof.",name:"Yoshihiko",middleName:null,surname:"Hirai",fullName:"Yoshihiko Hirai",slug:"yoshihiko-hirai"}]},{id:"8684",title:"Three Dimensional Nanoimprint Lithography Using Inorganic Electron Beam Resist",slug:"three-dimensional-nanoimprint-lithography-using-inorganic-electron-beam-resist",signatures:"Jun Taniguchi and Noriyuki Unno",authors:[{id:"6361",title:"Associate Professor",name:"Jun",middleName:null,surname:"Taniguchi",fullName:"Jun Taniguchi",slug:"jun-taniguchi"}]},{id:"8685",title:"Three-Dimensional Patterning Using Ultraviolet Nanoimprint Lithography",slug:"three-dimensional-patterning-using-ultraviolet-nanoimprint-lithography",signatures:"Maan M. Alkaisi and Khairudin Mohamed",authors:[{id:"6368",title:"Prof.",name:"Maan",middleName:null,surname:"Alkaisi",fullName:"Maan Alkaisi",slug:"maan-alkaisi"},{id:"7288",title:"Dr.",name:"Khairudin",middleName:null,surname:"Mohamed",fullName:"Khairudin Mohamed",slug:"khairudin-mohamed"}]},{id:"8686",title:"Metal Particle-Surface System for Plasmonic Lithography",slug:"metal-particle-surface-system-for-plasmonic-lithography",signatures:"V. M. Murukeshan, K. V. Sreekanth and Jeun Kee Chua",authors:[{id:"7076",title:"Professor",name:"Murukeshan",middleName:null,surname:"Vadakke Matham",fullName:"Murukeshan Vadakke Matham",slug:"murukeshan-vadakke-matham"},{id:"132209",title:"Prof.",name:"K. V.",middleName:null,surname:"Sreekanth",fullName:"K. V. Sreekanth",slug:"k.-v.-sreekanth"}]},{id:"8687",title:"Nanosphere Lithography for Nitride Semiconductors",slug:"nanosphere-lithography-for-nitride-semiconductors",signatures:"Wai Yuen Fu and Hoi Wai Choi",authors:[{id:"6315",title:"Dr.",name:"Hoi Wai",middleName:null,surname:"Choi",fullName:"Hoi Wai Choi",slug:"hoi-wai-choi"}]},{id:"8688",title:"Micro- and Nanopatterning of Surfaces Employing Self Assembly of Nanoparticles and Its Application in Biotechnology and Biomedical Engineering",slug:"micro-and-nanopatterning-of-surfaces-employing-self-assembly-of-nanoparticles-and-its-application-in",signatures:"Claus Burkhardt, Kai Fuchsberger, Wilfried Nisch and Martin Stelzle",authors:[{id:"6383",title:"Dr.",name:"Martin",middleName:null,surname:"Stelzle",fullName:"Martin Stelzle",slug:"martin-stelzle"},{id:"132200",title:"Dr.",name:"Wilfried",middleName:null,surname:"Nisch",fullName:"Wilfried Nisch",slug:"wilfried-nisch"},{id:"132201",title:"Dr.",name:"Kai",middleName:null,surname:"Fuchsberger",fullName:"Kai Fuchsberger",slug:"kai-fuchsberger"},{id:"132202",title:"Dr.",name:"Claus",middleName:null,surname:"Burkhardt",fullName:"Claus Burkhardt",slug:"claus-burkhardt"}]},{id:"8689",title:"Strategies for High Resolution Patterning of Conducting Polymers",slug:"strategies-for-high-resolution-patterning-of-conducting-polymers",signatures:"Lin Jiang and Lifeng Chi",authors:[{id:"6574",title:"Prof. Dr.",name:"Lifeng",middleName:null,surname:"Chi",fullName:"Lifeng Chi",slug:"lifeng-chi"},{id:"132195",title:"Prof.",name:"Lin",middleName:null,surname:"Jiang",fullName:"Lin Jiang",slug:"lin-jiang"}]}]}],publishedBooks:[{type:"book",id:"8873",title:"Optical Coherence Tomography and Its Non-medical Applications",subtitle:null,isOpenForSubmission:!1,hash:"04048c4d925e4a7256014a26cf19c40c",slug:"optical-coherence-tomography-and-its-non-medical-applications",bookSignature:"Michael R. 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1. Introduction
Nowadays technologies and innovations actively have effect on all spheres of human life triggering digital transformation in business and society. For the last two decades, digital technologies have rapidly developed and scaled. Wide spread of the Internet, the availability of various types of devices, the development of digital platforms, launching of social media and applications caused the emergence of generation of millennials, that is, those who were born at the turn of the century and have been growing within this period. These young people do not almost represent their lives without digital technologies, actively use them in their everyday lives and are mastering new functionalities and adjusting to new realities of a society. Unlike the senior generation, the youth aged from 18 to 25 can freely orient in the digital space and have a little different rational, emotional and behavioral responses when interacting with a society and environment. Millennials have become the main driving force of digital transformation in business and society due to their skills of mixing online and offline communication, rapid gaining digital skills, dexterity of working with databases and a desire to integrate technologies, products and systems in all spheres of life.
This young generation represents new requirements for goods, services or ideas and wishes more and more innovative products. By monitoring and analyzing customer needs and expectations, global technological corporations significantly contribute to the research and development of new products and digital solutions, which are gradually filling all spheres of life. Adjustment to society digital transformation factors and replacement of existing business models by more innovative ones have a significant impact on the development of digital skills of the senior generation and stimulate their use at work and everyday life for communication or doing certain actions.
Results of studying the status of digital marketing technologies in the world within the last 10 years witness that a number of only marketing technology solutions are growing in average at 995 items per year and at the end of 2020, there were 8000 items. However, for the development of successful business in digital transformation of society, it is not enough whether a company has only innovative technologies and products. A company has to focus on real human values and better understand its customers, employees, business partners, etc. In this connection, managerial staff has to modify traditional approaches to company management taking into account new trends and find innovative solutions to improve lives of people and society as a whole. An innovative approach to company administration in the new realities is implementation of a complex marketing management system containing a dual strategic goal—simultaneous achievement of maximum economic efficiency and a social effect.
Marketing management development depends on available digital technologies affecting people’s lifestyle and transforms a whole society. Among innovative technologies used in the administration of company business processes by managerial staff, it is possible to distinguish the most experimental ones, such as artificial intelligence, neuromarketing, augmented or virtual reality and marketing technology MarTech. These four technologies grounding on the knowledge of different sciences combine variable methods and tools and actively develop integrating one to another and acquiring new functionality.
The problem to be solved in this chapter is to define factors of digital transformation impact on business and society to modify the existing approaches in management in accordance with the modern trends. To solve this comprehensive problem, the research was carried out in five stages: At the first stage, the main factors of digital transformation in business and society were defined; at the second stage, the basic hypotheses of marketing management in modern conditions were formulated; at the third stage, the up-to-date marketing management model in digital transformation of business and society was developed; at the fourth stage, the use of digital technologies by millennials in their everyday lives was studied; and at the fifth stage, the main directions of marketing management innovation development were defined.
2. Digital transformation: an age of innovations in business and society
2.1 Main factors of digital transformation in business and society
The COVID-19 pandemic has become a real challenge for business and society all over the world. The development trends of the period 2019–2021 have demonstrated that for survival at the market and for successful realization of its activity, the company needs the following: flexibility of managerial staff’s thinking, adaptation to digital transformation of society and replacement of the existing business models by more innovative.
Since the beginning of pandemic technologies have developed rapidly and for many countries (especially for the countries of Europe and Northern America) have become the main way of connection between people (Human-to-Human, H2H), business partners (Business-to-Business, B2B), companies and consumers (Business-to-Consumer, B2C). Let us analyze the main factors of digital transformation in business and society, which are structured on Figure 1.
Figure 1.
Main factors of digital transformation in business and society.
The up-to-date realities of society digitalization have determined the spiral development of companies as a result of effects of the following external factors: customer requirements and needs in communication and innovative products; business interests of global technological corporations; significant investments in scientific research and development and creation of innovative technologies and products.
Customer needs and requirements in communication and innovative products trigger the spiral of society digital transformation development. However, the locomotive of the up-to-date stage of development is global technological corporations in big batches producing personal computers, laptops, netbooks, tablets, smartphones and other devices having features to connect to global networks and systems. Marketing tools of global technological corporations are aimed, on the one side, to popularize new innovative products and involve partners in rising functionality of equipment and devices, and, on the other side, to increase a number of potential and existing customers and provide maximum product sales volumes.
The main factors of digital transformation in business and society are as follows: competition at the market and mixing of online and offline formats, up-to-date digital skills of humans, the availability of huge databases containing data on different aspects of society and business development, the use of digital technologies by people in various life spheres, integration processes of mixing technologies and devices, access to databases.
Competition at the market stimulates companies to active development of their online business [1]. At the same time, traditional offline business is transformed remaining the basis of digital superstructure. The companies, which have been working at the market for a long period, are afraid to lose their positions under the pressure of new ambitious players. Analyzing significant benefits from the use of digital technologies and products, these companies suppose that investment into this field is a precondition of their success and an opportunity of strengthening their own positions at the market [2, 3, 4]. It was what determined the popularity of creating new technological platforms, especially those providing automation of company’s business processes, the efficient use of databases for making optimal management decisions, monitoring needs of individual consumers and a whole society.
Accumulation of vast data scopes by companies has determined the necessity of developed technologies for collecting, using and protection of information. Big Data help managerial staff to make balanced administrative decisions and develop effective innovative strategies mixing business interests, needs and wishes of a society. Besides, operational decisions of company employees often require approval at different levels that increase time for their acceptance and implementation. Integration of digital technologies, devices and systems of a company allows its employees to get the needed information quickly, increase overall performance and response to changes fast.
Digital technologies in business and society are actively developing (Figure 2). For example, total digital ad spend in Europe for the last 10 years (2011–2020) has been rising in average over €5 billion annually. The data have been received grounding on the analysis of 28 European countries: Austria, Belarus, Belgium, Bulgaria, Czech Republic, Croatia, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Russia, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, UK and Ukraine [5]. At these growing rates in 2022, digital ad spend will exceed €79 billion. The results of studying development of digital marketing technologies all over the world within the analogous period witnessed that a number of marketing technological solutions have been rising in average over 995 items each year [6]. At these growing rates in 2022, a number of MarTech solutions will exceed 9900 items.
Figure 2.
Development of digital technologies in business and society [5, 6].
However, for structuring successful business under the conditions of digital transformation of society it is not enough if a company only has innovative technologies and products. A company has to understand its customers, employees, business partners better to know what is important for them, helping to create new products, services, tools and solutions, which will really improve the life of people and a whole society. A company has to focus on real human values and provide that its promises were matched with its competences and capabilities. Therefore, managerial staff must modify the available approaches to administration taking into account society digitalization trends.
2.2 Marketing management as an innovative approach to company administration
Marketing management is an innovative approach to company administration in conditions of changeable environment for achieving key objectives. At the same time, key objectives have to be harmonized with strategic goals and ethical codes acceptable in a society and must help to receive maximum economic and social effects.
Basic hypotheses of marketing management are as follows:
A company functions within the environment having limited resources that stimulates its permanent struggle for survival. (According to survival theory, a company continuously adjusts and changes its fighting methods, but the essence is left unchangeable [7]).
Marketing management contains a large number of elements bounded to each other and creating a definite integrity. (According to system theory, it characterizes patterns of creation, functioning and development [8]).
A company functions within a society where people try to get a definite benefit from their lives. (According to Adam Smith’s theory, private interests of people stimulate the level of their performance and individual development and also define the overall well-being [9]).
Marketing management contains a complex of dynamic objectives, and to achieve strategic goals, optimal distribution of resources by each of them is required. (According to Pareto optimality theory, this is the achievement of such a condition when it is impossible to improve one business process without worsening of another one [10]).
Marketing management best achieves established goals by arrangement of free and competitive exchange between all participants based on individual freedom principle. (According to individual choice theory, people are responsible for their own actions and are able to find the best way of interaction that can be reached if there are benefits for both parties [11]).
Strategic decisions in marketing management are made by subjects entrusted with governing authorities after a collective discussion. (According to Arrow’s impossibility theorem, it is impossible to participate in making a collective decision based on the common priorities without taking into account individual priorities [12]).
Consequently, the mathematical function of possibility to implement marketing management within a company is complex, dynamic, pluralistic and tolerant to the diversity of economic and social regulations.
Any business activity is realized to achieve a result. In marketing management, the main results are the achievement of commercial effectiveness and receiving a social effect. Implementation of the first goal allows a company to maintain balanced development, to provide an optimal level of profitability and income from its business activity, and to increase the volumes of selling goods, services or ideas at a definite level. At the same time, implementation of the second goal helps a company to achieve a certain social effect, namely to create a definite need or destroy it, to teach customers how to use products in all possible cases and in optimal volumes, to assign a definite status or fashion to products [13]. The mentioned company marketing management goals need a significant adjustment to specific requirements of main process participants that form five levels of approval (Table 1).
Levels of approval
Major company marketing management goals
Commercial effectiveness
Social effect
1
Goals of company owners or managerial staff
Profitability
Efficiency
Increase of a market share
Financial stability
Economic activity development
Formation of consumer priorities
Positioning at the market
Awareness of goods, services and ideas
A product or a company status
2
Partner goals
Maintenance of commercial effectiveness
Achievement of joint commercial goals
Mutual support
Joint project financing
Creation or support of a definite need or a social effect
Maintenance of a product awareness
Conducting joint social events
3
Consumer goals
Product quality and design
Less expenses on buying and servicing
Optimal balance “price/quality”
Comfort of buying and using
Product manufacturing or safe use
Prestige or fashion
Esthetics and environment friendliness
4
Employee goals
Increase of the wages and salaries fund
Optimal loading
Bonuses for improved results
Carrier development
Work satisfaction
Social protection
Personal development
Social integration
5
Society goals
Increased number of jobs
Preventing receipt of super profits
Social project financing
Formation of definite perception
Attitude to the political climate
Social recognition
Table 1.
Major company marketing management goals by levels of approval.
Therefore, major company marketing management goals have a certain hierarchy and structure. Economic goals more refer to company’s commodity, distribution and price policies. Social goals are focused on achieving a definite effect by psychological impact of marketing events on consumer mentality and behavior, a general impression from a product. When implementing marketing management within a company, all goals approved at the mentioned five levels shall be optimally bounded to each other.
2.3 Up-to-date marketing management model in digital transformation of business and society
Digital transformation had an impact on companies’ business processes. Transparent, clear and consequent communication allowed flexible interacting with a wide circle of customers and partners attracting the new and maintaining the current ones. To a certain extent, the modern marketing cannot exist without innovative technologies and products. This area is actively developing, and by now, there have been hundreds of digital tools for reducing the risks of making inefficient managerial decisions and increasing performance of employees. Technologies are becoming a much more significant component of marketing management, and there appear new digital tools to control the task fulfillment, employee motivation, arrangement and coordination of business processes. Correspondingly, managerial staff have to create such a marketing management model in digital transformation, which will become a competitive advantage of a company and enable to respond the market needs rapidly and flexibly. Nowadays, it is not enough to choose any innovative tool and test it. It is necessary to comprehensively implement a carefully chosen technology into a company’s activity and integrate technologies, products and systems at all levels. The up-to-date marketing management model in digital transformation of business and society is schematically presented on Figure 3.
Figure 3.
The marketing management model in digital transformation of business and society.
The first block “Mission, vision, strategy of a company” is a key component of justifying the marketing management model. The strategy has to cover all business processes of a company, to set up internal and external communication channels and help to receive maximum economic and social effects. Strategic level of marketing management characterizes the process of long-term planning (for 1 year or more) and is focused on the development of strategies or scenarios for provision of company competitiveness and performance in the future. Tactic level of marketing management defines the process of short-term planning (for the period from a month to 1 year). At this stage, a strategy is detailed in compliance with modern realities, the current marketing conditions and business processes are analyzed, the planned indicators are established to provide the certain level of income and the order of actions is regulated to achieve company’s strategic goals. Operational level of marketing management is realized by making a plenty of administrative decisions in all business areas in the real time.
The second block “Participants” covers the subjects of marketing management. For successful realization of a company’s strategy, it is necessary to have a team of professionals who help to implement new digital tools into activities of all employees. Having received required skills, managerial staff and employees develop an innovative management system and stimulate digital communication with partners, customers and a society. This block is closely connected with the major marketing management goals at a company by levels of approval (Table 1). The first level is characterized by a dilemma of company owners and managerial staff regarding the effectiveness. At the next levels, marketing management goals are harmonized with partner agreements, customer requirements and wishes, company employee goals, society requirements and expectations [14, 15, 16]. Therefore, major marketing management goals have a definite hierarchy and structure.
The third block “Company goals” contains the following major marketing management goals: market expansion, profitability, financial stability, social goals, prestige and position at the market. They can be conditionally divided into two components—economic and social goals. Economic goals more refer to commodity, distributive and price policies of a company. The key market expansion indicators are a market share, a turnover, a role and significance of goods or services, new market volumes. To evaluate the profitability level, managerial staff analyzes profitability, reverse profitability, return on equity and return on total capital. To the key, financial stability indicators belong the following ones: creditworthiness, liquidity, self-financing structure, capital structure. Social goals are focused on gaining a certain effect through a psychological impact of marketing events on customer mentality and behavior, a general impression from a product. When defining a social effect, managers analyze employees’ satisfaction with their work, wages, carrier development, social protection and social integration. At the same time, key indicators used to evaluate the prestige and position at the market are independence, image, political climate and social recognition. When marketing management is implemented within a company, all goals shall be optimally harmonized with each other.
The fourth block “Business-processes” contains the following main components: research and development, production, sales and finances. On the one hand, these are processes of planning, implementation, realization, correction and cancelation of fulfillment of managerial staff’s decisions by company employees. On the other hand, these are the processes of interaction between technologies and systems, which provide digital optimization, operation of different devices, equipment operation speed, usability of interfaces, etc.
The mentioned four blocks of marketing management lie in the digital contour: digital devices ⇔ digital platforms ⇔ digital media ⇔ digital technologies. Nowadays, it is really difficult to separate decisions in business made by a human from technological solutions. Most decisions made by managerial staff are grounded on the analysis of databases and preventive digital models with the use of certain platforms and devices. Realization of business processes by company employees is impossible without digital media and technologies. The company’s capability to propose a more personalized approach to each participant is a unique key to the use of innovative technologies and products. Accumulation of databases helps a company to better understand requirements and wishes of employees, partners, customers and a society in different regions. Quality analysis of available data performed by managerial staff allows to form a clearer mission, vision, strategy and goals. Effective realization of goals and tasks by employees creates more personalized suggestions of new technologies and products.
2.4 The use of digital technologies by millennials in their everyday lives
Unlike the senior consumers, millennials—the youth aged from 18 to 25 years old, who were born at the turn of the century (from 1997 up to 2003)—have different rational, emotional and behavioral responses to buying goods or services. Spread of the Internet, availability of devices, development of digital platforms, launching social media and applications were favorable for emergence of the audience with specific expectations for products according to their lifestyle. As a result of society digitalization, millennials are interested in the basic function of goods and services; however, they have specific emotional expectations for similar products.
To analyze emotional, rational and behavioral responses of the youth when buying goods or services, a pilot research was carried out among 350 respondents who gave answers to 100 questions divided into five blocks: (1) the use of digital technologies in everyday life; (2) areas of using augmented and virtual reality technologies; (3) buying goods and services online; (4) advantages and disadvantages of using devices, software and platforms and (5) responses to the use of digital technologies in everyday life. Summarized data on millennial responses to the use of digital technologies in different spheres of life are represented on Figure 4.
Figure 4.
Millennial responses to the use of digital technologies in different spheres of life (pilot research data).
The answers of each respondent were summarized by each question and ranked in descending order. It enabled to distinguish three groups of millennials depending on a level of using digital technologies in different spheres of life: the first group (25%, 88 people)—the youth actively using digital technologies in all spheres of life; the second group (50%, 174 people)—the respondents using digital technologies for work, communication and buying certain goods and services; and the third group (25%, 88 people)—the millennials using digital technologies in certain spheres of their lives only if applicable.
The research results have demonstrated that young people (93%) understand the idea of augmented and virtual reality technologies. For the respondents who did not know these technologies, the researches clarified the idea and demonstrated the variants of their application on definite examples. As for possible sphere of application of AR/VR technologies, it was established that most of respondents associate augmented and virtual reality with the game industry (84%), film industry (53%), clothing brands (49%) and social media (42%). Simultaneously, millennials less perceive the above-mentioned technologies in the food industry (23%), sport industry (27.5%), education (28%), medicine (29%) and construction business (30%). Only 9% of respondents could not define the place of AR/VR technologies in their everyday lives.
During the research, the respondents also evaluated statements characterizing their perception according to the scale: 0 points—strongly disagree with the statement; 2.5 points—rather disagree; 5 points—difficult to define (neutral position); 7.5 points—rather agree with the statement; 10 points—strongly agree. It helped to find out that most millennials (85%) wish to have an opportunity to check goods and services using digital technologies (QR code) on compliance with quality standards, origin, environmental friendliness, naturality, safety, etc. Most respondents (over 70%) have a special software for the payment of goods and services in their smartphones and wish to install an application for ordering and payment of regular goods and services. A half of young people (54%) use a special software for delivery of goods and only 45% of respondents use special applications for tracking healthy way of life.
According to the results of the survey, it was found out that all respondents visited online marketplaces, and 95% of them bought goods or services online. One-third of millennials (34%) buy goods on marketplaces monthly. An additional research allowed to reveal that 95% of young people agree to buy a product if it has a confirmation of authenticity from a brand manufacturer. Therefore, a negative stereotype about sales of fake products on marketplaces can be corrected by placement of detailed product characteristics and establishment of trustful open relationships with customers and partners.
2.5 Directions of marketing management innovation development
Marketing management innovation depends on the development of digital technologies, as they form a new lifestyle and change a view of a society creating competitive benefits for companies. Globalization and technologies have become two main factors, which define relations inside a society nowadays [17]. Correspondingly, the up-to-date marketing management strategy is grounded on multivariate choice of solutions regarding the use of definite innovative developments. That is, for realization of successful activity in digital transformation of business and society, a company permanently has to monitor the market and new tools, analyze customer needs and wishes, and maintain efficient communication with its partners.
Among the main marketing management innovation technologies can be distinguished: (1) artificial intelligence; (2) augmented and virtual reality; (3) neuromarketing and (4) MarTech. Further, we will consider them in detail.
The first innovative technology is the formation of artificial intelligence that is favorable for a company’s uninterrupted interaction with customers, partners, employees and a society as a whole and helps to foresee peoples’ intentions in different spheres of their lives and in different conditions. Artificial intelligence analyzes data and profiles, forms algorithms for better interaction and communication, systematizes required data providing maximum effectiveness and speed of making managerial solutions. In their activities, companies can use different variants, such as:
voice processing technologies (e.g., virtual assistants for employees, partners and customers, which accompany the fulfillment of established tasks, handle orders, invite to joint events, recommend certain goods or services, evaluate effectiveness and loyalty);
text processing technologies (e.g., virtual assistants, which reveal conflict situations and form algorithms of their solutions, develop marketing campaigns or different modifications of products basing on analysis of texts in social media, develop, analyze and reply to requests of customers, employees or partners);
image recognition and processing technologies (e.g., recognition of faces to run certain business processes, definition of a health status grounding on mixing analysis of personal data with environment status data, analysis of images for a search and proposals of analogous goods, services or ideas);
solutions making technologies (e.g., comparison of different alternatives for choosing a more efficient managerial decision, drawing up of an individual plan for personal development, career development, achievement of certain goals, motivation or rest).
The second innovative technology is augmented and virtual reality. Virtual reality is based on computer modeling of a three-dimensional image or environment where a human can interact with it if put on a special equipment (glasses, liens or helmet with a screen, a costume equipped with sensors). Augmented reality is a technology applying a computer reflection of imaginary additional product, idea or environment on a real image of a user, object or locality. Companies apply augmented and virtual reality technologies to design a customized product packaging (story living), and demonstrate test products under the real conditions of use (try before buy, location-based integration) [18, 19, 20]. To evaluate the effectiveness of implementing AR/VR technologies in marketing management, the following indicators are used: time of use, a number of actions, interaction with a content, a heat map, behavioral style, data of surveillance cameras, motility, quality of actions, voice timbre and modulation, tracking of eyes and body movements, understanding of further actions (preventions).
The third innovative technology is neuromarketing, which grounding on neurophysiological human behavior correlates and allows measuring human physiological and neuron signals to receive more clear representations about their motivation, wishes, decisions, etc. [21]. A neuromarketing technology combines a set of ways and methods of neuroscience and psychophysiology, namely, study of a brain, psychophysical reactions and behavioral features of a human. The mentioned researches are used in marketing management to analyze behavior of employees, partners, customers in different situations and conditions. The main neuromarketing tools can be conditionally divided into three groups [22, 23, 24, 25, 26]: (1) study of metabolic activities in brain (positron emission tomography and functional magnetic resonance imaging); (2) study of electrical activities in brain (transcranial magnetic stimulation, electroencephalography, magnetoencephalography, steady-state topography) and (3) study of physiological reactions (fixing of galvanic skin response, cardiovascular system, eye movement, contractions of facial muscles). Characteristics, advantages and disadvantages are given in Table 2.
Neuromarketing tools
Characteristics
Advantages and disadvantages
(1) Study of metabolic activities in brain
Positron emission tomography
A method of medical radioisotope diagnostics grounding on application of radiopharmaceuticals being isotope-labeled and positron radiating. Using special equipment, decay of radionuclides is traced and metabolic activities in human brain are studied.
Advantages: a wide research spectrum; significant detailing of results, high-resolution anatomical images Disadvantages: high cost, a need in highly qualified specialists, psychological stress for an object of research, insignificant radiation effect
Functional magnetic resonance imaging
A method of medical diagnostics grounding on measuring hemodynamic responses caused by neuron activities in human brain. Using special equipment, correlation of cerebral blood flow and neuronal activity is traced
(2) Study of electrical activities in brain
Electroencephalography
A method of medical diagnostics grounding on graphical registration of biopotentials of human brain that permits to analyze physical maturity and state, general cerebral activity and its character. Using special equipment summarized, bioelectrical activity in human brain is fixed and analyzed
Advantages: a wide research spectrum; significant detailing of results, equipment mobility Disadvantages: limited resolution images, a need in highly qualified specialists, psychological stress for an object of research
Magnetoencephalography
A method of medical diagnostics grounding on measurement and visualization of magnet fields emerging as a result of electrical activity in human brain. Using special equipment helps to localize neuronal activity sources in time and space
(3) Study of physiological reactions
Fixing galvanic skin response
A method of diagnostics grounding on a human peculiarity to sweat while anxiety or experiencing other strong emotions. Using special equipment, the data on electrical conductivity of skin are fixed and interpreted into a conclusion about an emotional state of a human
Advantages: equipment mobility, low cost, significant detailing of results, a possibility of mixing with other tools Disadvantages: limited resolution research, a need in highly qualified specialists, psychological stress for an object of research
Fixing cardiovascular system response
A method of diagnostics grounding on monitoring of changes in heart rate, blood pressure and vascular tone. Using special equipment, the data on cardiovascular system are fixed and interpreted into a conclusion about a change of attention and emotional state of a human.
Fixing eye movement response
A method of diagnostics grounding on video fixation of gaze direction, size of a pupil, duration of gaze delay. Using special equipment, the data on eye movement are fixed and interpreted into a conclusion about concentration of attention on the object, the order of data revision.
Fixing contractions of facial muscles
A method of diagnostics grounding on monitoring of contractions of facial muscles. Using special equipment, the data on individual movements of facial mimic are fixed and interpreted into a conclusion about certain emotions or feelings of a human.
Table 2.
Main neuromarketing tools [21, 22, 23, 24, 25, 26].
The fourth innovative technology is MarTech combining marketing and technologies for gathering data on internal and external environment of a company. The choice of MarTech tools is an important component of development and realization of a company’s successful strategy that permits to provide the optimal use of resources and harmonization of business processes. However, a tool must not substitute a strategy and implementation of digital technologies must not be just to pursuit technologies. The main MarTech tools can be conditionally divided into four groups [6]:
the management of data and digital assets of a company—the technologies, which store, control and maximally use digital data of a company to trace effectiveness of all business processes of marketing management and key performance indicators (КРІ);
the management of relationships with customers—the technologies, which allow to control required structured data to maintain relationships with customers and partners;
the management of company’s resources in separate spheres (marketing, financial, industrial, logistic, etc.)—the technologies, which are used for digital planning, administration, coordination and control of certain resources and combine data, procedures, tools and employees;
the management of social media and content—the technologies, which accumulate and analyze data of social media platforms to improve communication processes and increase recognizability of a company, a brand, a product, a service or an idea in a society.
Lately, the tools for the management of social media and content have been developing most actively. At the market, there are a large number of social platforms having a great many users, especially among millennials. Some of media platforms are universal and are spread all over the world, such as Facebook, Instagram, Twitter, TikTok, Pinterest, LinkedIn. But most of them have a certain specific and are popular among different target audiences or in definite regions and countries.
Among the most spread MarTech tools for the management of social media and content can be distinguished as follows:
Google Analytics, which enables to verify the effectiveness of a marketing strategy at different levels of interaction with customers, partners and different audiences to accumulate and analyze databases;
Sprinklr and Kontentino, which make it easier to work with social media and help a company to minimize staff loading in this sphere;
Buffer, which permits to manage posts in different social networks to keep several online profiles from one information panel, to plan posts in advance and trace statistical databases;
ManageFlitter, which administrates the management of Twitter subscribers and finds influencers, allows to cover more followers and plan posts, defines frequency of posts and analyzes statistical databases;
Buzzsumo, which helps to monitor new tendencies, demonstrates most popular materials and trends, searches for influencers, recommends up-to-date social media platforms and materials for a target audience, defines an average number of posts by certain topics and forms detailed analysis;
Canva, which permits to create a visual content for social networks and graphical design based on professionally developed templates and availability of various convenient tools;
Bitly, which generates URL addresses with a limited number of signs and measures links and URL clicking indicators;
Brandmaker, which helps to develop marketing campaigns of a company, calculate budgets, measure results;
Contentpepper, which uses automated processes to generate company content by means of Content Management System (CMS), and send materials to a target audience to different websites and communication platforms.
When planning implementation of any digital technology, managerial staff’s first steps are queries in search engines, comparison of sets of functions and prices, discussing advantages and disadvantages of a certain technology with professionals, testing a free demo version for checking the compliance with goals and specific of a company [27].
Different packages of software and platforms can be compared by their features, but a real value of software for marketing management lies in a strategy and approach to the achievement of key goals of a company or desirable end results. Before implementing a definite digital technology in company’s activity, it must be harmonized with a mission, vision and strategy. Tools, equipment and systems cannot be in conflict with each other or double certain spheres and business functions. Managerial staff has to carefully study all details, evaluate advantages and disadvantages of implementing a new technology, define opportunities and threats and only after that they must make an optimal managerial decision, which will concern company’s business processes, employees, partners, customers and even a society.
3. Conclusions
Considering a rapid progress of digital technologies, needs and wishes of a society are permanently changing. It determines the importance of implementing innovative marketing management tools in company’s business processes to solve a wide spectrum of tasks connected with a necessity of maintaining successful activity at the market. For complex evaluation of a company development status, now it is not enough for managerial staff to have the key economic quantitative indicators enabling to calculate expenses, revenues, incomes by separate operations, products, business units or processes. They have to be completed by qualitative indicators, which will help to define consumer priorities, staff loyalty, partner reliability, product positioning, uniqueness of goods or services, social recognition, etc. Consequently, the main goals of innovative marketing management conquering positions at the markets, which have not been developed yet, and increase of presence at already existing ones based on intellectual property, investments in research and development, innovative management methods, digital technologies in the care of employees, consumers, partners and a society as a whole.
Nowadays, the main marketing management innovations are connected with implementation of artificial intelligence, neuromarketing, augmented and virtual reality, marketing technologies MarTech in business processes of functionality. These technologies can be combined and applied in different spectrums of company’s activity or various spheres of human life. Particularly, it can refer to millennials. The use of digital tools allows to analyze huge databases, detail results, develop preventive actions, predict future trends, test products, equipment or software, foresee consequences of decisions, find optimal variants of problem solutions, etc. Besides, innovative technologies help to study real requirements and wishes of people, reveal deep-seated needs and motives, balance different life spheres, test new ones, change habits, gain knowledge and skills, etc.
Therefore, marketing management and technologies are a certain symbiosis of people’s decisions and digital data. That is why correct choice of digital tools in marketing management is impossible without clear understanding of a vision, mission, strategy and corporate values by managerial staff and employees. All these determine a choice of technologies and successful implementation due to consequent passing through five main stages. At the first stage, managerial staff accumulates the available actual information on different technological tools and solutions, analyzes their compliance with a mission, vision and strategies of a company, studies parameters of integration with other systems. At the second stage, an optimal technology is chosen that best meets business goals and tools start being implemented at strategic level. Implementation of new technologies at this level allows a company to evaluate an innovation focus, if it is necessary to correct, and define skills and competences required for staff’s work. At the third stage, gradual implementation of innovative technologies in business processes of a company and active cooperation with ІТ specialists at each operation takes place. The main goal of technological marketing management at this stage is reduction of staff’s time spends on training or advanced training due to creation of intuitively understood interfaces for users and digital materials to help in solving standard task algorithms. At the fourth stage equipment, devices, platforms and tools are integrated into one system. A new system has to cover all actual business processes and contains required functionality for perspective directions. At the fifth stage, managerial staff monitors and evaluates effectiveness of business processes, analyzes advantages and disadvantages, develops improvements and recommends new solutions to increase marketing management effectiveness. Thus, implementation of digital technologies in business processes of a company significantly depends on a team’s motivation and belief in success of innovations.
Establishment of factors of digital transformation impact on business and society to form innovative approaches in management in accordance with the modern realities is a complex comprehensive problem. To solve this problem, we carried out a research, which can conditionally be divided into five stages: At the first stage, the main factors of digital transformation in business and society were established; at the second stage, the basic hypotheses of innovative marketing management were formulated; at the third stage, up-to-date marketing management concept in digital transformation of business and society was developed; at the fourth stage, the use of digital technologies by millennials in their everyday lives was analyzed; at the last fifth stage, the main four directions of marketing management innovation development were defined. The conducted research enabled to reveal that fast and active implementation of innovative tools by certain companies can lead to the occurrence of covert and open conflicts between millennials and the older generation that will have a negative impact on corporate culture and psychological climate in company staff. Therefore, innovation technologies and management model in digital transformation of business and society have to be implemented gradually in compliance with strategic priorities defined by a company.
\n',keywords:"digital transformation, marketing management, a millennial, a business-process, a society, a digital technology, neuromarketing, MarTech, augmented and virtual reality, artificial intelligence",chapterPDFUrl:"https://cdn.intechopen.com/pdfs/80564.pdf",chapterXML:"https://mts.intechopen.com/source/xml/80564.xml",downloadPdfUrl:"/chapter/pdf-download/80564",previewPdfUrl:"/chapter/pdf-preview/80564",totalDownloads:42,totalViews:0,totalCrossrefCites:0,dateSubmitted:"January 14th 2022",dateReviewed:"January 20th 2022",datePrePublished:"February 23rd 2022",datePublished:null,dateFinished:"February 22nd 2022",readingETA:"0",abstract:"This chapter considers main factors of digital transformation in business and society. The latest studies of digital ad spend in Europe and a number of marketing technology solutions all over the world within the period 2011–2020 have confirmed a rapid development of digital technologies in business and society. It was justified that due to digitalization process companies have to revise their priorities and modify their main strategic goals for simultaneous achievement of commercial efficiency and a social effect. These goals need some adjustment to specific requirements and wishes of main process participants that form five levels of approval. Proposed marketing management model in digital transformation of business and society contains basic components, which lie in the digital contour. Responses of millennials (the people born at the turn of the century) on the use of digital technologies in different spheres of life are analyzed. The pilot research allowed to distinguish three groups of millennials depending on how actively they use digital technologies in different spheres of life. Main directions of innovative marketing management development are defined. The opportunities of implementing functionality of artificial intelligence, neuromarketing, augmented and virtual reality, marketing technologies MarTech in company business-processes are studied.",reviewType:"peer-reviewed",bibtexUrl:"/chapter/bibtex/80564",risUrl:"/chapter/ris/80564",signatures:"Iryna Kovshova",book:{id:"11198",type:"book",title:"Digital Transformation",subtitle:null,fullTitle:"Digital Transformation",slug:null,publishedDate:null,bookSignature:"Dr. Antonella Petrillo, Prof. Fabio De Felice, Prof. Monica Violeta Achim and Dr. Nawazish Mirza",coverURL:"https://cdn.intechopen.com/books/images_new/11198.jpg",licenceType:"CC BY 3.0",editedByType:null,isbn:"978-1-80355-763-2",printIsbn:"978-1-80355-762-5",pdfIsbn:"978-1-80355-764-9",isAvailableForWebshopOrdering:!0,editors:[{id:"181603",title:"Dr.",name:"Antonella",middleName:null,surname:"Petrillo",slug:"antonella-petrillo",fullName:"Antonella Petrillo"}],productType:{id:"1",title:"Edited Volume",chapterContentType:"chapter",authoredCaption:"Edited by"}},authors:null,sections:[{id:"sec_1",title:"1. Introduction",level:"1"},{id:"sec_2",title:"2. Digital transformation: an age of innovations in business and society",level:"1"},{id:"sec_2_2",title:"2.1 Main factors of digital transformation in business and society",level:"2"},{id:"sec_3_2",title:"2.2 Marketing management as an innovative approach to company administration",level:"2"},{id:"sec_4_2",title:"2.3 Up-to-date marketing management model in digital transformation of business and society",level:"2"},{id:"sec_5_2",title:"2.4 The use of digital technologies by millennials in their everyday lives",level:"2"},{id:"sec_6_2",title:"2.5 Directions of marketing management innovation development",level:"2"},{id:"sec_8",title:"3. Conclusions",level:"1"}],chapterReferences:[{id:"B1",body:'Zubko T, Hanechko I, Trubei O, Afanasyev K. Determining the impact of digitalization on the economic security of trade [Internet]. 2021. Available from: http://journals.uran.ua/eejet/article/view/248230/247009. 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Neuromarketing: The hope and hype of neuroimaging in business. Nature Reviews Neuroscience. 2010;11(4):284-292'},{id:"B24",body:'Banks S, Bellerose J, Douglas D, Jones-Gotman M. Bilateral skin conductance responses to emotional faces. Applied Psychophysiology and Biofeedback. 2012;37(3):145-152'},{id:"B25",body:'Fortunato V, Giraldi J, de Oliveira J. A review of studies on neuromarketing: Practical results, techniques. contributions and limitations. Journal of Consumer Marketing. 2014;6(2):201'},{id:"B26",body:'Zubko T, Kovshova I, Sydorenko O. Prospective Trends in Neuromarketing Tools of the Food Industry in View of Ukrainian Society Digitalization [Internet]. 2019. Available from: http://ekmair.ukma.edu.ua/bitstream/handle/123456789/17814/Zubko_Prospective_Trends_in_Neuromarketing_Tools.pdf?sequence=5. [Accessed: 19 January 2022]'},{id:"B27",body:'Kotler P, Kartajaya H, Setiawan I. Marketing 5.0: Technology for Humanity. John Wiley & Sons; 2021. p. 204'}],footnotes:[],contributors:[{corresp:"yes",contributorFullName:"Iryna Kovshova",address:"iryna.kovshova@ukma.edu.ua",affiliation:'
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Prolonged corticosteroid therapy reduces BMD by up to 20% in trabecular bone and approximately 2–3% in cortical bone in the first year of use. This loss rate declines and stabilizes at approximately 2% in subsequent years. Therefore, there is a considerable increase in the incidence of pathological fractures, whether clinically symptomatic or asymptomatic (detected as a radiological finding), which varies between 30 and 50% of patients who use GC for more than three months. In view of the above, it is essential to prevent fractures and treat osteoporosis in patients using glucocorticoids for long periods (in particular, greater than or equal to 3 months), which may or may not be associated with clinical risk factors or previous fractures. The guidelines for the treatment and prevention of this comorbidity are well established for postmenopausal women and men over 50 years of age. 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Unfortunately, the comorbidities of aging have created a large economic and health burden on society. Osteoporosis is the most prevalent age-related disease. It is characterized by uncoupled bone resorption that leads to low bone mass, compromised microarchitecture and structural deterioration that increases the likelihood of fracture with minimal trauma, known as fragility fractures. These fractures lead to disproportionally high mortality rate and a drastic decline in quality of life for those affected. While estrogen loss is one known trigger of osteoporosis, a number of recent studies have shown that osteoporosis is a multifactorial condition in both humans and rodent models. The presence or absence of certain factors are likely to determine which subset of the population develop osteoporosis. In this chapter, we review the factors that contribute to osteoporosis with an emphasis on its multifactorial nature and the therapeutic consequences.",book:{id:"10323",slug:"osteoporosis-recent-advances-new-perspectives-and-applications",title:"Osteoporosis",fullTitle:"Osteoporosis - Recent Advances, New Perspectives and Applications"},signatures:"Di Wu, Anna Cline-Smith, Elena Shashkova and Rajeev Aurora",authors:[{id:"339667",title:"Associate Prof.",name:"Rajeev",middleName:null,surname:"Aurora",slug:"rajeev-aurora",fullName:"Rajeev Aurora"},{id:"347366",title:"Mr.",name:"Di",middleName:null,surname:"Wu",slug:"di-wu",fullName:"Di Wu"},{id:"347367",title:"Ms.",name:"Anna",middleName:null,surname:"Cline-Smith",slug:"anna-cline-smith",fullName:"Anna Cline-Smith"},{id:"347579",title:"Dr.",name:"Elena",middleName:null,surname:"Shashkova",slug:"elena-shashkova",fullName:"Elena Shashkova"}]},{id:"75742",title:"Osteoporosis and Dietary Inflammatory Index",slug:"osteoporosis-and-dietary-inflammatory-index",totalDownloads:230,totalCrossrefCites:0,totalDimensionsCites:0,abstract:"Healthy bones are constantly being renewed and proper nutrition is an important factor in this process. Anti-inflammatory diet is designed to improve health and prevent the occurrence and development of chronic diseases associated with inadequate diet. Proper nutrition is based on the anti-inflammatory pyramid and changes in poor eating habits are the long-term strategy for preventing inflammation and chronic diseases. Inflammatory factors from food may play a role in the development of osteoporosis and an anti-inflammatory diet may be a way to control and reduce long-term inflammation and prevent bone loss. Pro-inflammatory cytokines from the fat tissue, through activation of the RANKL/RANK/OPG system could intervene with bone metabolism in a way of increased bone loss. Therefore the special attention need to be given to obese patients due to twofold risk, one related to pro-inflammatory cytokines release and the other related to the deprivation of the vitamin D in the fat tissue.",book:{id:"10323",slug:"osteoporosis-recent-advances-new-perspectives-and-applications",title:"Osteoporosis",fullTitle:"Osteoporosis - Recent Advances, New Perspectives and Applications"},signatures:"Olga Cvijanović Peloza, Sandra Pavičić Žeželj, Gordana Kenđel Jovanović, Ivana Pavičić, Ana Terezija Jerbić Radetić, Sanja Zoričić Cvek, Jasna Lulić Drenjak, Gordana Starčević Klasan, Ariana Fužinac Smojver and Juraj Arbanas",authors:[{id:"339281",title:"Associate Prof.",name:"Olga",middleName:null,surname:"Cvijanović Peloza",slug:"olga-cvijanovic-peloza",fullName:"Olga Cvijanović Peloza"},{id:"346420",title:"Prof.",name:"Sandra",middleName:null,surname:"Pavičić Žeželj",slug:"sandra-pavicic-zezelj",fullName:"Sandra Pavičić Žeželj"},{id:"346421",title:"BSc.",name:"Ivana",middleName:null,surname:"Pavičić",slug:"ivana-pavicic",fullName:"Ivana Pavičić"},{id:"346423",title:"Prof.",name:"Ana Terezija",middleName:null,surname:"Jerbić Radetić",slug:"ana-terezija-jerbic-radetic",fullName:"Ana Terezija Jerbić Radetić"},{id:"346424",title:"Prof.",name:"Sanja",middleName:null,surname:"Zoričić Cvek",slug:"sanja-zoricic-cvek",fullName:"Sanja Zoričić Cvek"},{id:"346426",title:"MSc.",name:"Jasna",middleName:null,surname:"Lulić Drenjak",slug:"jasna-lulic-drenjak",fullName:"Jasna Lulić Drenjak"},{id:"346427",title:"Prof.",name:"Gordana",middleName:null,surname:"Starčević Klasan",slug:"gordana-starcevic-klasan",fullName:"Gordana Starčević Klasan"},{id:"346428",title:"MSc.",name:"Ariana",middleName:null,surname:"Fužinac Smojver",slug:"ariana-fuzinac-smojver",fullName:"Ariana Fužinac Smojver"},{id:"346429",title:"Prof.",name:"Juraj",middleName:null,surname:"Arbanas",slug:"juraj-arbanas",fullName:"Juraj Arbanas"},{id:"350011",title:"Dr.",name:"Gordana",middleName:null,surname:"Kenđel Jovanović",slug:"gordana-kendjel-jovanovic",fullName:"Gordana Kenđel Jovanović"}]},{id:"76351",title:"Glucocorticoid-Induced Osteoporosis",slug:"glucocorticoid-induced-osteoporosis",totalDownloads:248,totalCrossrefCites:0,totalDimensionsCites:0,abstract:"The use of glucocorticoids (GC) in the medium and long term, causes several considerable side effects, being one of the main ones the reduction of bone mineral density (BMD). Prolonged corticosteroid therapy reduces BMD by up to 20% in trabecular bone and approximately 2–3% in cortical bone in the first year of use. This loss rate declines and stabilizes at approximately 2% in subsequent years. Therefore, there is a considerable increase in the incidence of pathological fractures, whether clinically symptomatic or asymptomatic (detected as a radiological finding), which varies between 30 and 50% of patients who use GC for more than three months. In view of the above, it is essential to prevent fractures and treat osteoporosis in patients using glucocorticoids for long periods (in particular, greater than or equal to 3 months), which may or may not be associated with clinical risk factors or previous fractures. The guidelines for the treatment and prevention of this comorbidity are well established for postmenopausal women and men over 50 years of age. However, for patients below this range, studies are still lacking.",book:{id:"10323",slug:"osteoporosis-recent-advances-new-perspectives-and-applications",title:"Osteoporosis",fullTitle:"Osteoporosis - Recent Advances, New Perspectives and Applications"},signatures:"José Renan Vieira da Costa Júnior and Sérgio Luchini Batista",authors:[{id:"164388",title:"Prof.",name:"Sergio",middleName:null,surname:"Luchini Batista",slug:"sergio-luchini-batista",fullName:"Sergio Luchini Batista"},{id:"354032",title:"Dr.",name:"José Renan",middleName:null,surname:"Vieira Da Costa Júnior",slug:"jose-renan-vieira-da-costa-junior",fullName:"José Renan Vieira Da Costa Júnior"}]}],onlineFirstChaptersFilter:{topicId:"1414",limit:6,offset:0},onlineFirstChaptersCollection:[],onlineFirstChaptersTotal:0},preDownload:{success:null,errors:{}},subscriptionForm:{success:null,errors:{}},aboutIntechopen:{},privacyPolicy:{},peerReviewing:{},howOpenAccessPublishingWithIntechopenWorks:{},sponsorshipBooks:{sponsorshipBooks:[],offset:8,limit:8,total:0},allSeries:{pteSeriesList:[{id:"14",title:"Artificial Intelligence",numberOfPublishedBooks:8,numberOfPublishedChapters:87,numberOfOpenTopics:6,numberOfUpcomingTopics:0,issn:"2633-1403",doi:"10.5772/intechopen.79920",isOpenForSubmission:!0},{id:"7",title:"Biomedical Engineering",numberOfPublishedBooks:12,numberOfPublishedChapters:98,numberOfOpenTopics:3,numberOfUpcomingTopics:0,issn:"2631-5343",doi:"10.5772/intechopen.71985",isOpenForSubmission:!0}],lsSeriesList:[{id:"11",title:"Biochemistry",numberOfPublishedBooks:27,numberOfPublishedChapters:286,numberOfOpenTopics:4,numberOfUpcomingTopics:0,issn:"2632-0983",doi:"10.5772/intechopen.72877",isOpenForSubmission:!0},{id:"25",title:"Environmental Sciences",numberOfPublishedBooks:1,numberOfPublishedChapters:9,numberOfOpenTopics:4,numberOfUpcomingTopics:0,issn:"2754-6713",doi:"10.5772/intechopen.100362",isOpenForSubmission:!0},{id:"10",title:"Physiology",numberOfPublishedBooks:11,numberOfPublishedChapters:139,numberOfOpenTopics:4,numberOfUpcomingTopics:0,issn:"2631-8261",doi:"10.5772/intechopen.72796",isOpenForSubmission:!0}],hsSeriesList:[{id:"3",title:"Dentistry",numberOfPublishedBooks:8,numberOfPublishedChapters:129,numberOfOpenTopics:0,numberOfUpcomingTopics:2,issn:"2631-6218",doi:"10.5772/intechopen.71199",isOpenForSubmission:!1},{id:"6",title:"Infectious Diseases",numberOfPublishedBooks:13,numberOfPublishedChapters:106,numberOfOpenTopics:3,numberOfUpcomingTopics:1,issn:"2631-6188",doi:"10.5772/intechopen.71852",isOpenForSubmission:!0},{id:"13",title:"Veterinary Medicine and Science",numberOfPublishedBooks:9,numberOfPublishedChapters:101,numberOfOpenTopics:3,numberOfUpcomingTopics:0,issn:"2632-0517",doi:"10.5772/intechopen.73681",isOpenForSubmission:!0}],sshSeriesList:[{id:"22",title:"Business, Management and Economics",numberOfPublishedBooks:1,numberOfPublishedChapters:11,numberOfOpenTopics:2,numberOfUpcomingTopics:1,issn:null,doi:"10.5772/intechopen.100359",isOpenForSubmission:!0},{id:"23",title:"Education and Human Development",numberOfPublishedBooks:0,numberOfPublishedChapters:0,numberOfOpenTopics:2,numberOfUpcomingTopics:0,issn:null,doi:"10.5772/intechopen.100360",isOpenForSubmission:!1},{id:"24",title:"Sustainable Development",numberOfPublishedBooks:0,numberOfPublishedChapters:9,numberOfOpenTopics:4,numberOfUpcomingTopics:1,issn:null,doi:"10.5772/intechopen.100361",isOpenForSubmission:!0}],testimonialsList:[{id:"13",text:"The collaboration with and support of the technical staff of IntechOpen is fantastic. The whole process of submitting an article and editing of the submitted article goes extremely smooth and fast, the number of reads and downloads of chapters is high, and the contributions are also frequently cited.",author:{id:"55578",name:"Antonio",surname:"Jurado-Navas",institutionString:null,profilePictureURL:"https://s3.us-east-1.amazonaws.com/intech-files/0030O00002bRisIQAS/Profile_Picture_1626166543950",slug:"antonio-jurado-navas",institution:{id:"720",name:"University of Malaga",country:{id:null,name:"Spain"}}}},{id:"6",text:"It is great to work with the IntechOpen to produce a worthwhile collection of research that also becomes a great educational resource and guide for future research endeavors.",author:{id:"259298",name:"Edward",surname:"Narayan",institutionString:null,profilePictureURL:"https://mts.intechopen.com/storage/users/259298/images/system/259298.jpeg",slug:"edward-narayan",institution:{id:"3",name:"University of Queensland",country:{id:null,name:"Australia"}}}}]},series:{item:{id:"24",title:"Sustainable Development",doi:"10.5772/intechopen.100361",issn:null,scope:"
\r\n\tTransforming our World: the 2030 Agenda for Sustainable Development endorsed by United Nations and 193 Member States, came into effect on Jan 1, 2016, to guide decision making and actions to the year 2030 and beyond. Central to this Agenda are 17 Goals, 169 associated targets and over 230 indicators that are reviewed annually. The vision envisaged in the implementation of the SDGs is centered on the five Ps: People, Planet, Prosperity, Peace and Partnership. This call for renewed focused efforts ensure we have a safe and healthy planet for current and future generations.
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\r\n\tThis Series focuses on covering research and applied research involving the five Ps through the following topics:
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\r\n\t1. Sustainable Economy and Fair Society that relates to SDG 1 on No Poverty, SDG 2 on Zero Hunger, SDG 8 on Decent Work and Economic Growth, SDG 10 on Reduced Inequalities, SDG 12 on Responsible Consumption and Production, and SDG 17 Partnership for the Goals
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\r\n\t2. Health and Wellbeing focusing on SDG 3 on Good Health and Wellbeing and SDG 6 on Clean Water and Sanitation
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\r\n\t3. Inclusivity and Social Equality involving SDG 4 on Quality Education, SDG 5 on Gender Equality, and SDG 16 on Peace, Justice and Strong Institutions
\r\n
\r\n\t
\r\n
\r\n\t4. Climate Change and Environmental Sustainability comprising SDG 13 on Climate Action, SDG 14 on Life Below Water, and SDG 15 on Life on Land
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\r\n\t
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\r\n\t5. Urban Planning and Environmental Management embracing SDG 7 on Affordable Clean Energy, SDG 9 on Industry, Innovation and Infrastructure, and SDG 11 on Sustainable Cities and Communities.
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\r\n\tThe series also seeks to support the use of cross cutting SDGs, as many of the goals listed above, targets and indicators are all interconnected to impact our lives and the decisions we make on a daily basis, making them impossible to tie to a single topic.
",coverUrl:"https://cdn.intechopen.com/series/covers/24.jpg",latestPublicationDate:"April 24th, 2022",hasOnlineFirst:!0,numberOfPublishedBooks:0,editor:{id:"262440",title:"Prof.",name:"Usha",middleName:null,surname:"Iyer-Raniga",slug:"usha-iyer-raniga",fullName:"Usha Iyer-Raniga",profilePictureURL:"https://s3.us-east-1.amazonaws.com/intech-files/0030O00002bRYSXQA4/Profile_Picture_2022-02-28T13:55:36.jpeg",biography:"Usha Iyer-Raniga is a professor in the School of Property and Construction Management at RMIT University. Usha co-leads the One Planet Network’s Sustainable Buildings and Construction Programme (SBC), a United Nations 10 Year Framework of Programmes on Sustainable Consumption and Production (UN 10FYP SCP) aligned with Sustainable Development Goal 12. The work also directly impacts SDG 11 on Sustainable Cities and Communities. She completed her undergraduate degree as an architect before obtaining her Masters degree from Canada and her Doctorate in Australia. Usha has been a keynote speaker as well as an invited speaker at national and international conferences, seminars and workshops. Her teaching experience includes teaching in Asian countries. She has advised Austrade, APEC, national, state and local governments. She serves as a reviewer and a member of the scientific committee for national and international refereed journals and refereed conferences. She is on the editorial board for refereed journals and has worked on Special Issues. Usha has served and continues to serve on the Boards of several not-for-profit organisations and she has also served as panel judge for a number of awards including the Premiers Sustainability Award in Victoria and the International Green Gown Awards. Usha has published over 100 publications, including research and consulting reports. Her publications cover a wide range of scientific and technical research publications that include edited books, book chapters, refereed journals, refereed conference papers and reports for local, state and federal government clients. She has also produced podcasts for various organisations and participated in media interviews. She has received state, national and international funding worth over USD $25 million. Usha has been awarded the Quarterly Franklin Membership by London Journals Press (UK). Her biography has been included in the Marquis Who's Who in the World® 2018, 2016 (33rd Edition), along with approximately 55,000 of the most accomplished men and women from around the world, including luminaries as U.N. Secretary-General Ban Ki-moon. In 2017, Usha was awarded the Marquis Who’s Who Lifetime Achiever Award.",institutionString:null,institution:{name:"RMIT University",institutionURL:null,country:{name:"Australia"}}},editorTwo:null,editorThree:null},subseries:{paginationCount:5,paginationItems:[{id:"91",title:"Sustainable Economy and Fair Society",coverUrl:"https://cdn.intechopen.com/series_topics/covers/91.jpg",isOpenForSubmission:!0,annualVolume:11975,editor:{id:"181603",title:"Dr.",name:"Antonella",middleName:null,surname:"Petrillo",slug:"antonella-petrillo",fullName:"Antonella Petrillo",profilePictureURL:"https://mts.intechopen.com/storage/users/181603/images/system/181603.jpg",biography:"Antonella Petrillo is a Professor at the Department of Engineering of the University of Naples “Parthenope”, Italy. She received her Ph.D. in Mechanical Engineering from the University of Cassino. Her research interests include multi-criteria decision analysis, industrial plant, logistics, manufacturing and safety. 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Her focus is on quality, innovation, leadership, and personalised learning. She works primarily at the strategic and policy levels, both nationally and internationally, and with key international organisations. She is committed to promoting and improving OFDL in the context of SDG4 and the future of education. Ossiannilsson has more than 20 years of experience in her current field, but more than 40 years in the education sector. She works as a reviewer and expert for the European Commission and collaborates with the Joint Research Centre for Quality in Open Education. Ossiannilsson also collaborates with ITCILO and ICoBC (International Council on Badges and Credentials). She is a member of the ICDE Board of Directors and has previously served on the boards of EDEN and EUCEN. Ossiannilsson is a quality expert and reviewer for ICDE, EDEN and the EADTU. She chairs the ICDE OER Advocacy Committee and is a member of the ICDE Quality Network. She is regularly invited as a keynote speaker at conferences. She is a guest editor for several special issues and a member of the editorial board of several scientific journals. She has published more than 200 articles and is currently working on book projects in the field of OFDL. Ossiannilsson is a visiting professor at several international universities and was recently appointed Professor and Research Fellow at Victoria University of Wellington, NZ. Ossiannilsson has been awarded the following fellowships: EDEN Fellows, EDEN Council of Fellows, and Open Education Europe. She is a ICDE OER Ambassador, Open Education Europe Ambassador, GIZ Ambassador for Quality in Digital Learning, and part of the Globe-Community of Digital Learning and Champion of SPARC Europe. On a national level, she is a quality developer at the Swedish Institute for Standards (SIS) and for ISO. 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He collaborates with the Environmental Resources Analysis Research Group (ARAM), University of Extremadura (UEx), Spain; VALORIZA - Research Center for the Enhancement of Endogenous Resources, Polytechnic Institute of Portalegre (IPP), Portugal; Centre for Tourism Research, Development and Innovation (CITUR), Madeira, Portugal; and AQUAGEO Research Group, University of Campinas (UNICAMP), Brazil.",institutionString:"University of Johannesburg, South Africa and WSB University, Poland",institution:{name:"University of Johannesburg",institutionURL:null,country:{name:"South Africa"}}},editorThree:null}]},overviewPageOFChapters:{paginationCount:26,paginationItems:[{id:"81791",title:"Self-Supervised Contrastive Representation Learning in Computer Vision",doi:"10.5772/intechopen.104785",signatures:"Yalin Bastanlar and Semih Orhan",slug:"self-supervised-contrastive-representation-learning-in-computer-vision",totalDownloads:3,totalCrossrefCites:0,totalDimensionsCites:0,authors:null,book:{title:"Pattern Recognition - New Insights",coverURL:"https://cdn.intechopen.com/books/images_new/11442.jpg",subseries:{id:"26",title:"Machine Learning and Data Mining"}}},{id:"79345",title:"Application of Jump Diffusion Models in Insurance Claim Estimation",doi:"10.5772/intechopen.99853",signatures:"Leonard Mushunje, Chiedza Elvina Mashiri, Edina Chandiwana and Maxwell Mashasha",slug:"application-of-jump-diffusion-models-in-insurance-claim-estimation-1",totalDownloads:2,totalCrossrefCites:0,totalDimensionsCites:0,authors:null,book:{title:"Data Clustering",coverURL:"https://cdn.intechopen.com/books/images_new/10820.jpg",subseries:{id:"26",title:"Machine Learning and Data Mining"}}},{id:"81557",title:"Object Tracking Using Adapted Optical Flow",doi:"10.5772/intechopen.102863",signatures:"Ronaldo Ferreira, Joaquim José de Castro Ferreira and António José Ribeiro Neves",slug:"object-tracking-using-adapted-optical-flow",totalDownloads:10,totalCrossrefCites:0,totalDimensionsCites:0,authors:null,book:{title:"Information Extraction and Object Tracking in Digital Video",coverURL:"https://cdn.intechopen.com/books/images_new/10652.jpg",subseries:{id:"24",title:"Computer Vision"}}},{id:"81558",title:"Thresholding Image Techniques for Plant Segmentation",doi:"10.5772/intechopen.104587",signatures:"Miguel Ángel Castillo-Martínez, Francisco Javier Gallegos-Funes, Blanca E. 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(Eng.) in Telematics from the Universidad de Colima, Mexico. He obtained both his M.Sc. and Ph.D. from the University of Liverpool, England, in the field of Intelligent Systems. He is a full professor at the Universidad Autonoma de Queretaro, Mexico, and a member of the National System of Researchers (SNI) since 2009. Dr. Aceves Fernandez has published more than 80 research papers as well as a number of book chapters and congress papers. He has contributed in more than 20 funded research projects, both academic and industrial, in the area of artificial intelligence, ranging from environmental, biomedical, automotive, aviation, consumer, and robotics to other applications. He is also a honorary president at the National Association of Embedded Systems (AMESE), a senior member of the IEEE, and a board member of many institutions. 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He received a Ph.D. (Magna Cum Laude) in Electrical Engineering in 2002. Since 2017, Dr. Gaiceanu has been a Ph.D. supervisor for students in Electrical Engineering. He has been employed at Dunarea de Jos University of Galati since 1996, where he is currently a professor. Dr. Gaiceanu is a member of the National Council for Attesting Titles, Diplomas and Certificates, an expert of the Executive Agency for Higher Education, Research Funding, and a member of the Senate of the Dunarea de Jos University of Galati. He has been the head of the Integrated Energy Conversion Systems and Advanced Control of Complex Processes Research Center, Romania, since 2016. He has conducted several projects in power converter systems for electrical drives, power quality, PEM and SOFC fuel cell power converters for utilities, electric vehicles, and marine applications with the Department of Regulation and Control, SIEI S.pA. (2002–2004) and the Polytechnic University of Turin, Italy (2002–2004, 2006–2007). He is a member of the Institute of Electrical and Electronics Engineers (IEEE) and cofounder-member of the IEEE Power Electronics Romanian Chapter. He is a guest editor at Energies and an academic book editor for IntechOpen. He is also a member of the editorial boards of the Journal of Electrical Engineering, Electronics, Control and Computer Science and Sustainability. Dr. Gaiceanu has been General Chairman of the IEEE International Symposium on Electrical and Electronics Engineering in the last six editions.",institutionString:'"Dunarea de Jos" University of Galati',institution:{name:'"Dunarea de Jos" University of Galati',country:{name:"Romania"}}},{id:"4519",title:"Prof.",name:"Jaydip",middleName:null,surname:"Sen",slug:"jaydip-sen",fullName:"Jaydip Sen",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/4519/images/system/4519.jpeg",biography:"Jaydip Sen is associated with Praxis Business School, Kolkata, India, as a professor in the Department of Data Science. His research areas include security and privacy issues in computing and communication, intrusion detection systems, machine learning, deep learning, and artificial intelligence in the financial domain. He has more than 200 publications in reputed international journals, refereed conference proceedings, and 20 book chapters in books published by internationally renowned publishing houses, such as Springer, CRC press, IGI Global, etc. Currently, he is serving on the editorial board of the prestigious journal Frontiers in Communications and Networks and in the technical program committees of a number of high-ranked international conferences organized by the IEEE, USA, and the ACM, USA. He has been listed among the top 2% of scientists in the world for the last three consecutive years, 2019 to 2021 as per studies conducted by the Stanford University, USA.",institutionString:"Praxis Business School",institution:null},{id:"320071",title:"Dr.",name:"Sidra",middleName:null,surname:"Mehtab",slug:"sidra-mehtab",fullName:"Sidra Mehtab",position:null,profilePictureURL:"https://s3.us-east-1.amazonaws.com/intech-files/0033Y00002v6KHoQAM/Profile_Picture_1584512086360",biography:"Sidra Mehtab has completed her BS with honors in Physics from Calcutta University, India in 2018. She has done MS in Data Science and Analytics from Maulana Abul Kalam Azad University of Technology (MAKAUT), Kolkata, India in 2020. Her research areas include Econometrics, Time Series Analysis, Machine Learning, Deep Learning, Artificial Intelligence, and Computer and Network Security with a particular focus on Cyber Security Analytics. Ms. Mehtab has published seven papers in international conferences and one of her papers has been accepted for publication in a reputable international journal. She has won the best paper awards in two prestigious international conferences – BAICONF 2019, and ICADCML 2021, organized in the Indian Institute of Management, Bangalore, India in December 2019, and SOA University, Bhubaneswar, India in January 2021. Besides, Ms. Mehtab has also published two book chapters in two books. Seven of her book chapters will be published in a volume shortly in 2021 by Cambridge Scholars’ Press, UK. Currently, she is working as the joint editor of two edited volumes on Time Series Analysis and Forecasting to be published in the first half of 2021 by an international house. Currently, she is working as a Data Scientist with an MNC in Delhi, India.",institutionString:"NSHM College of Management and Technology",institution:null},{id:"226240",title:"Dr.",name:"Andri Irfan",middleName:null,surname:"Rifai",slug:"andri-irfan-rifai",fullName:"Andri Irfan Rifai",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/226240/images/7412_n.jpg",biography:"Andri IRFAN is a Senior Lecturer of Civil Engineering and Planning. He completed the PhD at the Universitas Indonesia & Universidade do Minho with Sandwich Program Scholarship from the Directorate General of Higher Education and LPDP scholarship. He has been teaching for more than 19 years and much active to applied his knowledge in the project construction in Indonesia. His research interest ranges from pavement management system to advanced data mining techniques for transportation engineering. He has published more than 50 papers in journals and 2 books.",institutionString:null,institution:{name:"Universitas Internasional Batam",country:{name:"Indonesia"}}},{id:"314576",title:"Dr.",name:"Ibai",middleName:null,surname:"Laña",slug:"ibai-lana",fullName:"Ibai Laña",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/314576/images/system/314576.jpg",biography:"Dr. Ibai Laña works at TECNALIA as a data analyst. He received his Ph.D. in Artificial Intelligence from the University of the Basque Country (UPV/EHU), Spain, in 2018. He is currently a senior researcher at TECNALIA. His research interests fall within the intersection of intelligent transportation systems, machine learning, traffic data analysis, and data science. He has dealt with urban traffic forecasting problems, applying machine learning models and evolutionary algorithms. He has experience in origin-destination matrix estimation or point of interest and trajectory detection. Working with large volumes of data has given him a good command of big data processing tools and NoSQL databases. He has also been a visiting scholar at the Knowledge Engineering and Discovery Research Institute, Auckland University of Technology.",institutionString:"TECNALIA Research & Innovation",institution:{name:"Tecnalia",country:{name:"Spain"}}},{id:"314575",title:"Dr.",name:"Jesus",middleName:null,surname:"L. Lobo",slug:"jesus-l.-lobo",fullName:"Jesus L. Lobo",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/314575/images/system/314575.png",biography:"Dr. Jesús López is currently based in Bilbao (Spain) working at TECNALIA as Artificial Intelligence Research Scientist. In most cases, a project idea or a new research line needs to be investigated to see if it is good enough to take into production or to focus on it. That is exactly what he does, diving into Machine Learning algorithms and technologies to help TECNALIA to decide whether something is great in theory or will actually impact on the product or processes of its projects. So, he is expert at framing experiments, developing hypotheses, and proving whether they’re true or not, in order to investigate fundamental problems with a longer time horizon. He is also able to design and develop PoCs and system prototypes in simulation. He has participated in several national and internacional R&D projects.\n\nAs another relevant part of his everyday research work, he usually publishes his findings in reputed scientific refereed journals and international conferences, occasionally acting as reviewer and Programme Commitee member. Concretely, since 2018 he has published 9 JCR (8 Q1) journal papers, 9 conference papers (e.g. ECML PKDD 2021), and he has co-edited a book. He is also active in popular science writing data science stories for reputed blogs (KDNuggets, TowardsDataScience, Naukas). Besides, he has recently embarked on mentoring programmes as mentor, and has also worked as data science trainer.",institutionString:"TECNALIA Research & Innovation",institution:{name:"Tecnalia",country:{name:"Spain"}}},{id:"339677",title:"Dr.",name:"Mrinmoy",middleName:null,surname:"Roy",slug:"mrinmoy-roy",fullName:"Mrinmoy Roy",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/339677/images/16768_n.jpg",biography:"An accomplished Sales & Marketing professional with 12 years of cross-functional experience in well-known organisations such as CIPLA, LUPIN, GLENMARK, ASTRAZENECA across different segment of Sales & Marketing, International Business, Institutional Business, Product Management, Strategic Marketing of HIV, Oncology, Derma, Respiratory, Anti-Diabetic, Nutraceutical & Stomatological Product Portfolio and Generic as well as Chronic Critical Care Portfolio. A First Class MBA in International Business & Strategic Marketing, B.Pharm, D.Pharm, Google Certified Digital Marketing Professional. Qualified PhD Candidate in Operations and Management with special focus on Artificial Intelligence and Machine Learning adoption, analysis and use in Healthcare, Hospital & Pharma Domain. Seasoned with diverse therapy area of Pharmaceutical Sales & Marketing ranging from generating revenue through generating prescriptions, launching new products, and making them big brands with continuous strategy execution at the Physician and Patients level. Moved from Sales to Marketing and Business Development for 3.5 years in South East Asian Market operating from Manila, Philippines. Came back to India and handled and developed Brands such as Gluconorm, Lupisulin, Supracal, Absolut Woman, Hemozink, Fabiflu (For COVID 19), and many more. In my previous assignment I used to develop and execute strategies on Sales & Marketing, Commercialization & Business Development for Institution and Corporate Hospital Business portfolio of Oncology Therapy Area for AstraZeneca Pharma India Ltd. Being a Research Scholar and Student of ‘Operations Research & Management: Artificial Intelligence’ I published several pioneer research papers and book chapters on the same in Internationally reputed journals and Books indexed in Scopus, Springer and Ei Compendex, Google Scholar etc. Currently, I am launching PGDM Pharmaceutical Management Program in IIHMR Bangalore and spearheading the course curriculum and structure of the same. I am interested in Collaboration for Healthcare Innovation, Pharma AI Innovation, Future trend in Marketing and Management with incubation on Healthcare, Healthcare IT startups, AI-ML Modelling and Healthcare Algorithm based training module development. I am also an affiliated member of the Institute of Management Consultant of India, looking forward to Healthcare, Healthcare IT and Innovation, Pharma and Hospital Management Consulting works.",institutionString:null,institution:{name:"Lovely Professional University",country:{name:"India"}}},{id:"1063",title:"Prof.",name:"Constantin",middleName:null,surname:"Volosencu",slug:"constantin-volosencu",fullName:"Constantin Volosencu",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/1063/images/system/1063.png",biography:"Prof. Dr. Constantin Voloşencu graduated as an engineer from\nPolitehnica University of Timișoara, Romania, where he also\nobtained a doctorate degree. He is currently a full professor in\nthe Department of Automation and Applied Informatics at the\nsame university. Dr. Voloşencu is the author of ten books, seven\nbook chapters, and more than 160 papers published in journals\nand conference proceedings. He has also edited twelve books and\nhas twenty-seven patents to his name. He is a manager of research grants, editor in\nchief and member of international journal editorial boards, a former plenary speaker, a member of scientific committees, and chair at international conferences. His\nresearch is in the fields of control systems, control of electric drives, fuzzy control\nsystems, neural network applications, fault detection and diagnosis, sensor network\napplications, monitoring of distributed parameter systems, and power ultrasound\napplications. He has developed automation equipment for machine tools, spooling\nmachines, high-power ultrasound processes, and more.",institutionString:"Polytechnic University of Timişoara",institution:{name:"Polytechnic University of Timişoara",country:{name:"Romania"}}},{id:"221364",title:"Dr.",name:"Eneko",middleName:null,surname:"Osaba",slug:"eneko-osaba",fullName:"Eneko Osaba",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/221364/images/system/221364.jpg",biography:"Dr. Eneko Osaba works at TECNALIA as a senior researcher. He obtained his Ph.D. in Artificial Intelligence in 2015. He has participated in more than twenty-five local and European research projects, and in the publication of more than 130 papers. He has performed several stays at universities in the United Kingdom, Italy, and Malta. Dr. Osaba has served as a program committee member in more than forty international conferences and participated in organizing activities in more than ten international conferences. He is a member of the editorial board of the International Journal of Artificial Intelligence, Data in Brief, and Journal of Advanced Transportation. He is also a guest editor for the Journal of Computational Science, Neurocomputing, Swarm, and Evolutionary Computation and IEEE ITS Magazine.",institutionString:"TECNALIA Research & Innovation",institution:{name:"Tecnalia",country:{name:"Spain"}}},{id:"275829",title:"Dr.",name:"Esther",middleName:null,surname:"Villar-Rodriguez",slug:"esther-villar-rodriguez",fullName:"Esther Villar-Rodriguez",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/275829/images/system/275829.jpg",biography:"Dr. Esther Villar obtained a Ph.D. in Information and Communication Technologies from the University of Alcalá, Spain, in 2015. She obtained a degree in Computer Science from the University of Deusto, Spain, in 2010, and an MSc in Computer Languages and Systems from the National University of Distance Education, Spain, in 2012. Her areas of interest and knowledge include natural language processing (NLP), detection of impersonation in social networks, semantic web, and machine learning. Dr. Esther Villar made several contributions at conferences and publishing in various journals in those fields. Currently, she is working within the OPTIMA (Optimization Modeling & Analytics) business of TECNALIA’s ICT Division as a data scientist in projects related to the prediction and optimization of management and industrial processes (resource planning, energy efficiency, etc).",institutionString:"TECNALIA Research & Innovation",institution:{name:"Tecnalia",country:{name:"Spain"}}},{id:"49813",title:"Dr.",name:"Javier",middleName:null,surname:"Del Ser",slug:"javier-del-ser",fullName:"Javier Del Ser",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/49813/images/system/49813.png",biography:"Prof. Dr. Javier Del Ser received his first PhD in Telecommunication Engineering (Cum Laude) from the University of Navarra, Spain, in 2006, and a second PhD in Computational Intelligence (Summa Cum Laude) from the University of Alcala, Spain, in 2013. He is currently a principal researcher in data analytics and optimisation at TECNALIA (Spain), a visiting fellow at the Basque Center for Applied Mathematics (BCAM) and a part-time lecturer at the University of the Basque Country (UPV/EHU). His research interests gravitate on the use of descriptive, prescriptive and predictive algorithms for data mining and optimization in a diverse range of application fields such as Energy, Transport, Telecommunications, Health and Industry, among others. In these fields he has published more than 240 articles, co-supervised 8 Ph.D. theses, edited 6 books, coauthored 7 patents and participated/led more than 40 research projects. He is a Senior Member of the IEEE, and a recipient of the Biscay Talent prize for his academic career.",institutionString:"Tecnalia Research & Innovation",institution:null},{id:"278948",title:"Dr.",name:"Carlos Pedro",middleName:null,surname:"Gonçalves",slug:"carlos-pedro-goncalves",fullName:"Carlos Pedro Gonçalves",position:null,profilePictureURL:"https://s3.us-east-1.amazonaws.com/intech-files/0030O00002bRcmyQAC/Profile_Picture_1564224512145",biography:'Carlos Pedro Gonçalves (PhD) is an Associate Professor at Lusophone University of Humanities and Technologies and a researcher on Complexity Sciences, Quantum Technologies, Artificial Intelligence, Strategic Studies, Studies in Intelligence and Security, FinTech and Financial Risk Modeling. He is also a progammer with programming experience in:\n\nA) Quantum Computing using Qiskit Python module and IBM Quantum Experience Platform, with software developed on the simulation of Quantum Artificial Neural Networks and Quantum Cybersecurity;\n\nB) Artificial Intelligence and Machine learning programming in Python;\n\nC) Artificial Intelligence, Multiagent Systems Modeling and System Dynamics Modeling in Netlogo, with models developed in the areas of Chaos Theory, Econophysics, Artificial Intelligence, Classical and Quantum Complex Systems Science, with the Econophysics models having been cited worldwide and incorporated in PhD programs by different Universities.\n\nReceived an Arctic Code Vault Contributor status by GitHub, due to having developed open source software preserved in the \\"Arctic Code Vault\\" for future generations (https://archiveprogram.github.com/arctic-vault/), with the Strategy Analyzer A.I. module for decision making support (based on his PhD thesis, used in his Classes on Decision Making and in Strategic Intelligence Consulting Activities) and QNeural Python Quantum Neural Network simulator also preserved in the \\"Arctic Code Vault\\", for access to these software modules see: https://github.com/cpgoncalves. He is also a peer reviewer with outsanding review status from Elsevier journals, including Physica A, Neurocomputing and Engineering Applications of Artificial Intelligence. Science CV available at: https://www.cienciavitae.pt//pt/8E1C-A8B3-78C5 and ORCID: https://orcid.org/0000-0002-0298-3974',institutionString:"University of Lisbon",institution:{name:"Universidade Lusófona",country:{name:"Portugal"}}},{id:"241400",title:"Prof.",name:"Mohammed",middleName:null,surname:"Bsiss",slug:"mohammed-bsiss",fullName:"Mohammed Bsiss",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/241400/images/8062_n.jpg",biography:null,institutionString:null,institution:null},{id:"276128",title:"Dr.",name:"Hira",middleName:null,surname:"Fatima",slug:"hira-fatima",fullName:"Hira Fatima",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/276128/images/14420_n.jpg",biography:"Dr. Hira Fatima\nAssistant Professor\nDepartment of Mathematics\nInstitute of Applied Science\nMangalayatan University, Aligarh\nMobile: no : 8532041179\nhirafatima2014@gmal.com\n\nDr. Hira Fatima has received his Ph.D. degree in pure Mathematics from Aligarh Muslim University, Aligarh India. Currently working as an Assistant Professor in the Department of Mathematics, Institute of Applied Science, Mangalayatan University, Aligarh. She taught so many courses of Mathematics of UG and PG level. Her research Area of Expertise is Functional Analysis & Sequence Spaces. She has been working on Ideal Convergence of double sequence. She has published 17 research papers in National and International Journals including Cogent Mathematics, Filomat, Journal of Intelligent and Fuzzy Systems, Advances in Difference Equations, Journal of Mathematical Analysis, Journal of Mathematical & Computer Science etc. She has also reviewed few research papers for the and international journals. She is a member of Indian Mathematical Society.",institutionString:null,institution:null},{id:"302698",title:"Dr.",name:"Yao",middleName:null,surname:"Shan",slug:"yao-shan",fullName:"Yao Shan",position:null,profilePictureURL:"//cdnintech.com/web/frontend/www/assets/author.svg",biography:null,institutionString:null,institution:{name:"Dalian University of Technology",country:{name:"China"}}},{id:"125911",title:"Prof.",name:"Jia-Ching",middleName:null,surname:"Wang",slug:"jia-ching-wang",fullName:"Jia-Ching Wang",position:null,profilePictureURL:"//cdnintech.com/web/frontend/www/assets/author.svg",biography:null,institutionString:null,institution:{name:"National Central University",country:{name:"Taiwan"}}},{id:"357085",title:"Mr.",name:"P. Mohan",middleName:null,surname:"Anand",slug:"p.-mohan-anand",fullName:"P. Mohan Anand",position:null,profilePictureURL:"//cdnintech.com/web/frontend/www/assets/author.svg",biography:null,institutionString:null,institution:{name:"Indian Institute of Technology Kanpur",country:{name:"India"}}},{id:"356696",title:"Ph.D. Student",name:"P.V.",middleName:null,surname:"Sai Charan",slug:"p.v.-sai-charan",fullName:"P.V. Sai Charan",position:null,profilePictureURL:"//cdnintech.com/web/frontend/www/assets/author.svg",biography:null,institutionString:null,institution:{name:"Indian Institute of Technology Kanpur",country:{name:"India"}}},{id:"357086",title:"Prof.",name:"Sandeep K.",middleName:null,surname:"Shukla",slug:"sandeep-k.-shukla",fullName:"Sandeep K. Shukla",position:null,profilePictureURL:"//cdnintech.com/web/frontend/www/assets/author.svg",biography:null,institutionString:null,institution:{name:"Indian Institute of Technology Kanpur",country:{name:"India"}}},{id:"356823",title:"MSc.",name:"Seonghee",middleName:null,surname:"Min",slug:"seonghee-min",fullName:"Seonghee Min",position:null,profilePictureURL:"//cdnintech.com/web/frontend/www/assets/author.svg",biography:null,institutionString:null,institution:{name:"Daegu University",country:{name:"Korea, South"}}},{id:"353307",title:"Prof.",name:"Yoosoo",middleName:null,surname:"Oh",slug:"yoosoo-oh",fullName:"Yoosoo Oh",position:null,profilePictureURL:"//cdnintech.com/web/frontend/www/assets/author.svg",biography:"Yoosoo Oh received his Bachelor's degree in the Department of Electronics and Engineering from Kyungpook National University in 2002. 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\r\n\tIn general, the harsher the environmental conditions in an ecosystem, the lower the biodiversity. Changes in the environment caused by human activity accelerate the impoverishment of biodiversity.
\r\n
\r\n\tBiodiversity refers to “the variability of living organisms from any source, including terrestrial, marine and other aquatic ecosystems and the ecological complexes of which they are part; it includes diversity within each species, between species, and that of ecosystems”.
\r\n
\r\n\tBiodiversity provides food security and constitutes a gene pool for biotechnology, especially in the field of agriculture and medicine, and promotes the development of ecotourism.
\r\n
\r\n\tCurrently, biologists admit that we are witnessing the first phases of the seventh mass extinction caused by human intervention. It is estimated that the current rate of extinction is between a hundred and a thousand times faster than it was when man first appeared. The disappearance of species is caused not only by an accelerated rate of extinction, but also by a decrease in the rate of emergence of new species as human activities degrade the natural environment. The conservation of biological diversity is "a common concern of humanity" and an integral part of the development process. Its objectives are “the conservation of biological diversity, the sustainable use of its components, and the fair and equitable sharing of the benefits resulting from the use of genetic resources”.
\r\n
\r\n\tThe following are the main causes of biodiversity loss:
\r\n
\r\n\t• The destruction of natural habitats to expand urban and agricultural areas and to obtain timber, minerals and other natural resources.
\r\n
\r\n\t• The introduction of alien species into a habitat, whether intentionally or unintentionally which has an impact on the fauna and flora of the area, and as a result, they are reduced or become extinct.
\r\n
\r\n\t• Pollution from industrial and agricultural products, which devastate the fauna and flora, especially those in fresh water.
\r\n
\r\n\t• Global warming, which is seen as a threat to biological diversity, and will become increasingly important in the future.
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The combination of electronics and computer science with biology and medicine has improved patient diagnosis, reduced rehabilitation time, and helped to facilitate a better quality of life. Nowadays, all medical imaging devices, medical instruments, or new laboratory techniques result from the cooperation of specialists in various fields. The series of Biomedical Engineering books covers such areas of knowledge as chemistry, physics, electronics, medicine, and biology. 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Dr. Koprowski has authored more than a hundred research papers with dozens in impact factor (IF) journals and has authored or co-authored six books. Additionally, he is the author of several national and international patents in the field of biomedical devices and imaging. Since 2011, he has been a reviewer of grants and projects (including EU projects) in biomedical engineering.",institutionString:null,institution:{name:"University of Silesia",institutionURL:null,country:{name:"Poland"}}},subseries:[{id:"7",title:"Bioinformatics and Medical Informatics",keywords:"Biomedical Data, Drug Discovery, Clinical Diagnostics, Decoding Human Genome, AI in Personalized Medicine, Disease-prevention Strategies, Big Data Analysis in Medicine",scope:"Bioinformatics aims to help understand the functioning of the mechanisms of living organisms through the construction and use of quantitative tools. The applications of this research cover many related fields, such as biotechnology and medicine, where, for example, Bioinformatics contributes to faster drug design, DNA analysis in forensics, and DNA sequence analysis in the field of personalized medicine. Personalized medicine is a type of medical care in which treatment is customized individually for each patient. Personalized medicine enables more effective therapy, reduces the costs of therapy and clinical trials, and also minimizes the risk of side effects. Nevertheless, advances in personalized medicine would not have been possible without bioinformatics, which can analyze the human genome and other vast amounts of biomedical data, especially in genetics. The rapid growth of information technology enabled the development of new tools to decode human genomes, large-scale studies of genetic variations and medical informatics. The considerable development of technology, including the computing power of computers, is also conducive to the development of bioinformatics, including personalized medicine. In an era of rapidly growing data volumes and ever lower costs of generating, storing and computing data, personalized medicine holds great promises. Modern computational methods used as bioinformatics tools can integrate multi-scale, multi-modal and longitudinal patient data to create even more effective and safer therapy and disease prevention methods. Main aspects of the topic are: Applying bioinformatics in drug discovery and development; Bioinformatics in clinical diagnostics (genetic variants that act as markers for a condition or a disease); Blockchain and Artificial Intelligence/Machine Learning in personalized medicine; Customize disease-prevention strategies in personalized medicine; Big data analysis in personalized medicine; Translating stratification algorithms into clinical practice of personalized medicine.",annualVolume:11403,isOpenForSubmission:!0,coverUrl:"https://cdn.intechopen.com/series_topics/covers/7.jpg",editor:{id:"351533",title:"Dr.",name:"Slawomir",middleName:null,surname:"Wilczynski",fullName:"Slawomir Wilczynski",profilePictureURL:"https://s3.us-east-1.amazonaws.com/intech-files/0033Y000035U1loQAC/Profile_Picture_1630074514792",institutionString:null,institution:{name:"Medical University of Silesia",institutionURL:null,country:{name:"Poland"}}},editorTwo:null,editorThree:null,editorialBoard:[{id:"5886",title:"Dr.",name:"Alexandros",middleName:"T.",surname:"Tzallas",fullName:"Alexandros Tzallas",profilePictureURL:"https://mts.intechopen.com/storage/users/5886/images/system/5886.png",institutionString:"University of Ioannina, Greece & Imperial College London",institution:{name:"University of Ioannina",institutionURL:null,country:{name:"Greece"}}},{id:"257388",title:"Distinguished Prof.",name:"Lulu",middleName:null,surname:"Wang",fullName:"Lulu Wang",profilePictureURL:"https://s3.us-east-1.amazonaws.com/intech-files/0030O00002bRX6kQAG/Profile_Picture_1630329584194",institutionString:null,institution:{name:"Shenzhen Technology University",institutionURL:null,country:{name:"China"}}},{id:"225387",title:"Prof.",name:"Reda",middleName:"R.",surname:"Gharieb",fullName:"Reda Gharieb",profilePictureURL:"https://mts.intechopen.com/storage/users/225387/images/system/225387.jpg",institutionString:"Assiut University",institution:{name:"Assiut University",institutionURL:null,country:{name:"Egypt"}}}]},{id:"8",title:"Bioinspired Technology and Biomechanics",keywords:"Bioinspired Systems, Biomechanics, Assistive Technology, Rehabilitation",scope:'Bioinspired technologies take advantage of understanding the actual biological system to provide solutions to problems in several areas. Recently, bioinspired systems have been successfully employing biomechanics to develop and improve assistive technology and rehabilitation devices. The research topic "Bioinspired Technology and Biomechanics" welcomes studies reporting recent advances in bioinspired technologies that contribute to individuals\' health, inclusion, and rehabilitation. Possible contributions can address (but are not limited to) the following research topics: Bioinspired design and control of exoskeletons, orthoses, and prostheses; Experimental evaluation of the effect of assistive devices (e.g., influence on gait, balance, and neuromuscular system); Bioinspired technologies for rehabilitation, including clinical studies reporting evaluations; Application of neuromuscular and biomechanical models to the development of bioinspired technology.',annualVolume:11404,isOpenForSubmission:!0,coverUrl:"https://cdn.intechopen.com/series_topics/covers/8.jpg",editor:{id:"144937",title:"Prof.",name:"Adriano",middleName:"De Oliveira",surname:"Andrade",fullName:"Adriano Andrade",profilePictureURL:"https://s3.us-east-1.amazonaws.com/intech-files/0030O00002bRC8QQAW/Profile_Picture_1625219101815",institutionString:null,institution:{name:"Federal University of Uberlândia",institutionURL:null,country:{name:"Brazil"}}},editorTwo:null,editorThree:null,editorialBoard:[{id:"49517",title:"Prof.",name:"Hitoshi",middleName:null,surname:"Tsunashima",fullName:"Hitoshi Tsunashima",profilePictureURL:"https://s3.us-east-1.amazonaws.com/intech-files/0030O00002aYTP4QAO/Profile_Picture_1625819726528",institutionString:null,institution:{name:"Nihon University",institutionURL:null,country:{name:"Japan"}}},{id:"425354",title:"Dr.",name:"Marcus",middleName:"Fraga",surname:"Vieira",fullName:"Marcus Vieira",profilePictureURL:"https://s3.us-east-1.amazonaws.com/intech-files/0033Y00003BJSgIQAX/Profile_Picture_1627904687309",institutionString:null,institution:{name:"Universidade Federal de Goiás",institutionURL:null,country:{name:"Brazil"}}},{id:"196746",title:"Dr.",name:"Ramana",middleName:null,surname:"Vinjamuri",fullName:"Ramana Vinjamuri",profilePictureURL:"https://mts.intechopen.com/storage/users/196746/images/system/196746.jpeg",institutionString:"University of Maryland, Baltimore County",institution:{name:"University of Maryland, Baltimore County",institutionURL:null,country:{name:"United States of America"}}}]},{id:"9",title:"Biotechnology - Biosensors, Biomaterials and Tissue Engineering",keywords:"Biotechnology, Biosensors, Biomaterials, Tissue Engineering",scope:"The Biotechnology - Biosensors, Biomaterials and Tissue Engineering topic within the Biomedical Engineering Series aims to rapidly publish contributions on all aspects of biotechnology, biosensors, biomaterial and tissue engineering. We encourage the submission of manuscripts that provide novel and mechanistic insights that report significant advances in the fields. Topics can include but are not limited to: Biotechnology such as biotechnological products and process engineering; Biotechnologically relevant enzymes and proteins; Bioenergy and biofuels; Applied genetics and molecular biotechnology; Genomics, transcriptomics, proteomics; Applied microbial and cell physiology; Environmental biotechnology; Methods and protocols. Moreover, topics in biosensor technology, like sensors that incorporate enzymes, antibodies, nucleic acids, whole cells, tissues and organelles, and other biological or biologically inspired components will be considered, and topics exploring transducers, including those based on electrochemical and optical piezoelectric, thermal, magnetic, and micromechanical elements. Chapters exploring biomaterial approaches such as polymer synthesis and characterization, drug and gene vector design, biocompatibility, immunology and toxicology, and self-assembly at the nanoscale, are welcome. Finally, the tissue engineering subcategory will support topics such as the fundamentals of stem cells and progenitor cells and their proliferation, differentiation, bioreactors for three-dimensional culture and studies of phenotypic changes, stem and progenitor cells, both short and long term, ex vivo and in vivo implantation both in preclinical models and also in clinical trials.",annualVolume:11405,isOpenForSubmission:!0,coverUrl:"https://cdn.intechopen.com/series_topics/covers/9.jpg",editor:{id:"126286",title:"Dr.",name:"Luis",middleName:"Jesús",surname:"Villarreal-Gómez",fullName:"Luis Villarreal-Gómez",profilePictureURL:"https://mts.intechopen.com/storage/users/126286/images/system/126286.jpg",institutionString:null,institution:{name:"Autonomous University of Baja California",institutionURL:null,country:{name:"Mexico"}}},editorTwo:null,editorThree:null,editorialBoard:[{id:"35539",title:"Dr.",name:"Cecilia",middleName:null,surname:"Cristea",fullName:"Cecilia Cristea",profilePictureURL:"https://s3.us-east-1.amazonaws.com/intech-files/0030O00002aYQ65QAG/Profile_Picture_1621007741527",institutionString:null,institution:{name:"Iuliu Hațieganu University of Medicine and Pharmacy",institutionURL:null,country:{name:"Romania"}}},{id:"40735",title:"Dr.",name:"Gil",middleName:"Alberto Batista",surname:"Gonçalves",fullName:"Gil Gonçalves",profilePictureURL:"https://s3.us-east-1.amazonaws.com/intech-files/0030O00002aYRLGQA4/Profile_Picture_1628492612759",institutionString:null,institution:{name:"University of Aveiro",institutionURL:null,country:{name:"Portugal"}}},{id:"211725",title:"Associate Prof.",name:"Johann F.",middleName:null,surname:"Osma",fullName:"Johann F. 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