\\n\\n
More than half of the publishers listed alongside IntechOpen (18 out of 30) are Social Science and Humanities publishers. IntechOpen is an exception to this as a leader in not only Open Access content but Open Access content across all scientific disciplines, including Physical Sciences, Engineering and Technology, Health Sciences, Life Science, and Social Sciences and Humanities.
\\n\\nOur breakdown of titles published demonstrates this with 47% PET, 31% HS, 18% LS, and 4% SSH books published.
\\n\\n“Even though ItechOpen has shown the potential of sci-tech books using an OA approach,” other publishers “have shown little interest in OA books.”
\\n\\nAdditionally, each book published by IntechOpen contains original content and research findings.
\\n\\nWe are honored to be among such prestigious publishers and we hope to continue to spearhead that growth in our quest to promote Open Access as a true pioneer in OA book publishing.
\\n\\n\\n\\n
\\n"}]',published:!0,mainMedia:{caption:"IntechOpen Maintains",originalUrl:"/media/original/113"}},components:[{type:"htmlEditorComponent",content:'
Simba Information has released its Open Access Book Publishing 2020 - 2024 report and has again identified IntechOpen as the world’s largest Open Access book publisher by title count.
\n\nSimba Information is a leading provider for market intelligence and forecasts in the media and publishing industry. The report, published every year, provides an overview and financial outlook for the global professional e-book publishing market.
\n\nIntechOpen, De Gruyter, and Frontiers are the largest OA book publishers by title count, with IntechOpen coming in at first place with 5,101 OA books published, a good 1,782 titles ahead of the nearest competitor.
\n\nSince the first Open Access Book Publishing report published in 2016, IntechOpen has held the top stop each year.
\n\n\n\nMore than half of the publishers listed alongside IntechOpen (18 out of 30) are Social Science and Humanities publishers. IntechOpen is an exception to this as a leader in not only Open Access content but Open Access content across all scientific disciplines, including Physical Sciences, Engineering and Technology, Health Sciences, Life Science, and Social Sciences and Humanities.
\n\nOur breakdown of titles published demonstrates this with 47% PET, 31% HS, 18% LS, and 4% SSH books published.
\n\n“Even though ItechOpen has shown the potential of sci-tech books using an OA approach,” other publishers “have shown little interest in OA books.”
\n\nAdditionally, each book published by IntechOpen contains original content and research findings.
\n\nWe are honored to be among such prestigious publishers and we hope to continue to spearhead that growth in our quest to promote Open Access as a true pioneer in OA book publishing.
\n\n\n\n
\n'}],latestNews:[{slug:"intechopen-supports-asapbio-s-new-initiative-publish-your-reviews-20220729",title:"IntechOpen Supports ASAPbio’s New Initiative Publish Your Reviews"},{slug:"webinar-introduction-to-open-science-wednesday-18-may-1-pm-cest-20220518",title:"Webinar: Introduction to Open Science | Wednesday 18 May, 1 PM CEST"},{slug:"step-in-the-right-direction-intechopen-launches-a-portfolio-of-open-science-journals-20220414",title:"Step in the Right Direction: IntechOpen Launches a Portfolio of Open Science Journals"},{slug:"let-s-meet-at-london-book-fair-5-7-april-2022-olympia-london-20220321",title:"Let’s meet at London Book Fair, 5-7 April 2022, Olympia London"},{slug:"50-books-published-as-part-of-intechopen-and-knowledge-unlatched-ku-collaboration-20220316",title:"50 Books published as part of IntechOpen and Knowledge Unlatched (KU) Collaboration"},{slug:"intechopen-joins-the-united-nations-sustainable-development-goals-publishers-compact-20221702",title:"IntechOpen joins the United Nations Sustainable Development Goals Publishers Compact"},{slug:"intechopen-signs-exclusive-representation-agreement-with-lsr-libros-servicios-y-representaciones-s-a-de-c-v-20211123",title:"IntechOpen Signs Exclusive Representation Agreement with LSR Libros Servicios y Representaciones S.A. de C.V"},{slug:"intechopen-expands-partnership-with-research4life-20211110",title:"IntechOpen Expands Partnership with Research4Life"}]},book:{item:{type:"book",id:"10126",leadTitle:null,fullTitle:"Dental Caries",title:"Dental Caries",subtitle:null,reviewType:"peer-reviewed",abstract:"Dental caries are of vital concern to all dentists. Their management is central to daily work in dental offices because cavities are ubiquitous in all populations, lesion development is lifelong, and caries are the most common cause of tooth loss. This book provides information on the etiology, prevention, and treatment of tooth decay. Chapters cover such topics as dental biofilms, dietary factors, the association of Candida with early colonization of cariogenic microorganisms, oral diseases, the use of fluoride, and dental caries in disabled children. The information presented herein is useful for dental students as well as researchers and dental practitioners.",isbn:"978-1-83968-115-8",printIsbn:"978-1-83968-114-1",pdfIsbn:"978-1-83968-116-5",doi:"10.5772/intechopen.89295",price:119,priceEur:129,priceUsd:155,slug:"dental-caries",numberOfPages:142,isOpenForSubmission:!1,isInWos:null,isInBkci:!1,hash:"0878a332413e67a1aa0a16fabeed9046",bookSignature:"Efka Zabokova Bilbilova",publishedDate:"May 5th 2021",coverURL:"https://cdn.intechopen.com/books/images_new/10126.jpg",numberOfDownloads:4371,numberOfWosCitations:0,numberOfCrossrefCitations:3,numberOfCrossrefCitationsByBook:0,numberOfDimensionsCitations:5,numberOfDimensionsCitationsByBook:0,hasAltmetrics:1,numberOfTotalCitations:8,isAvailableForWebshopOrdering:!0,dateEndFirstStepPublish:"November 13th 2019",dateEndSecondStepPublish:"March 27th 2020",dateEndThirdStepPublish:"May 26th 2020",dateEndFourthStepPublish:"August 14th 2020",dateEndFifthStepPublish:"October 13th 2020",currentStepOfPublishingProcess:5,indexedIn:"1,2,3,4,5,6",editedByType:"Edited by",kuFlag:!1,featuredMarkup:null,editors:[{id:"275097",title:"Associate Prof.",name:"Efka",middleName:null,surname:"Zabokova Bilbilova",slug:"efka-zabokova-bilbilova",fullName:"Efka Zabokova Bilbilova",profilePictureURL:"https://mts.intechopen.com/storage/users/275097/images/system/275097.png",biography:'Dr. Efka Zabokova Bilbilova received a BS in Dentistry from the \\"Ss. Cyril and Methodius” University, Skopje, Republic of Macedonia, in 1997. She obtained an MS in Pediatric and Preventive Dentistry from the same university with a thesis on ”Тhe role of salivary urea and bicarbonate on the appearance of dental caries.” Dr. Bilbilova received a Ph.D. in 2010, defending the doctoral thesis: “Inhibition on demineralization on enamel around the orthodontic braces during the treatment: in vivo and in vitro study.” She specialized in the Department of Pediatric and Preventive Dentistry at the Faculty of Dentistry in 2002. Currently, she is an Associate Professor in the Faculty of Dentistry, Department of Pediatric and Preventive Dentistry, \\"Ss. Cyril and Methodius\\" University. She was a visiting researcher at the Institute of Biomedical Research, Medical Faculty, University of Nis, Serbia (2008 and 2010), where she worked on a project to qualitatively evaluate the remineralization potential of different topic material on early enamel lesions. Dr. Bilbilova is also an active member of the Macedonian Dental Association (MDA), Balkan Stomatological Society (BaSS), International Association of Pediatric Dentistry (IAPD), and World Dental Federation (FDI). For her professional work, she received Macedonian Medical Association Acknowledgements in 2001 and the Macedonian Dental Association (2011 and 2014). In 2019 Dr. Bilbilova received acknowledgement of the Faculty of Dentistry at the “Ss. Cyril and Methodius” University in Skopje. She has published more than 210 national and international scientific articles, book chapters, and monographs in the field of pediatric and preventive dentistry as well as buffer systems in saliva and demineralization-remineralization in teeth. She is also an editorial board member for several reputable journals.',institutionString:"University of Ss. Cyril and Methodius",position:null,outsideEditionCount:0,totalCites:0,totalAuthoredChapters:"2",totalChapterViews:"0",totalEditedBooks:"1",institution:{name:"University of Ss. Cyril and Methodius",institutionURL:null,country:{name:"Slovakia"}}}],equalEditorOne:null,equalEditorTwo:null,equalEditorThree:null,coeditorOne:null,coeditorTwo:null,coeditorThree:null,coeditorFour:null,coeditorFive:null,topics:[{id:"174",title:"Dentistry",slug:"dentistry"}],chapters:[{id:"75374",title:"Introductory Chapter: Dental Biofilms Associated with Caries",doi:"10.5772/intechopen.96384",slug:"introductory-chapter-dental-biofilms-associated-with-caries",totalDownloads:261,totalCrossrefCites:0,totalDimensionsCites:0,hasAltmetrics:0,abstract:null,signatures:"Emilija Stefanovska and Efka Zabokova Bilbilova",downloadPdfUrl:"/chapter/pdf-download/75374",previewPdfUrl:"/chapter/pdf-preview/75374",authors:[{id:"275097",title:"Associate Prof.",name:"Efka",surname:"Zabokova Bilbilova",slug:"efka-zabokova-bilbilova",fullName:"Efka Zabokova Bilbilova"},{id:"346748",title:"Associate Prof.",name:"Emilija",surname:"Stefanovska",slug:"emilija-stefanovska",fullName:"Emilija Stefanovska"}],corrections:null},{id:"72145",title:"Dietary Factors, Salivary Parameters, and Dental Caries",doi:"10.5772/intechopen.92392",slug:"dietary-factors-salivary-parameters-and-dental-caries",totalDownloads:707,totalCrossrefCites:1,totalDimensionsCites:1,hasAltmetrics:0,abstract:"Diet and oral microflora are connected to caries along with host factors such as salivary composition and flow. The only component of the food with potentially cariogenic effect is fermentable carbohydratе sucrose. Sucrose is generally accepted as the most cariogenic dietary factor, and consumption of sucrose is associated with the frequency of dental caries in humans. Saliva is a biological environment, important for the physiology of the mouth. It achieves its mechanical functions of cleaning and protection through various physical and biochemical mechanisms. Bicarbonates, phosphates, and proteins have a buffer role in the saliva environment. Other compounds or enzymes in this group acting as prophylactic buffers are urea, salivary amylases, and fluorides.",signatures:"Efka Zabokova Bilbilova",downloadPdfUrl:"/chapter/pdf-download/72145",previewPdfUrl:"/chapter/pdf-preview/72145",authors:[{id:"275097",title:"Associate Prof.",name:"Efka",surname:"Zabokova Bilbilova",slug:"efka-zabokova-bilbilova",fullName:"Efka Zabokova Bilbilova"}],corrections:null},{id:"71732",title:"Characterization and Virulence of Candida Isolated from Children with Dental Caries and Its Susceptibility to Various Antimicrobial Agents",doi:"10.5772/intechopen.91912",slug:"characterization-and-virulence-of-em-candida-em-isolated-from-children-with-dental-caries-and-its-su",totalDownloads:584,totalCrossrefCites:0,totalDimensionsCites:0,hasAltmetrics:0,abstract:"Candida is known to be associated with early colonization of cariogenic microorganisms leading to dental caries and there is a need to determine the effectiveness of various chemotherapeutic agents against it. The study is aimed to isolate, characterize Candida from the dental plaque of children with dental caries, to study its virulence factors and the antimicrobial activity of coconut oil, probiotics, 0.2% chlorhexidine and ketoconazole on C. albicans. Samples were collected using sterile cotton swabs from children with dental caries and streaked on Sabouraud’s dextrose agar plates and incubated at 37°C for 24 h. Candidal colonies were isolated, species identified, and virulence factors tested, and its susceptibility to 0.2% chlorhexidine, probiotics, coconut oil, and ketoconazole was determined using disc diffusion method. C. albicans was the predominant species isolated, and virulence factors such as phospholipase, hemolysin, germ tube, and hyphal formation were seen. The mean zone of inhibition for chlorhexidine was found to be 21.8 mm, for coconut oil it was 16.8 mm, for probiotics it was 13.5 mm, and for ketoconazole it was 22.3 mm. The difference between the groups was not statistically significant. Thus chlorhexidine and coconut oil were found to exhibit significant antimicrobial activity which is comparable with ketoconazole.",signatures:"M.S. Beena",downloadPdfUrl:"/chapter/pdf-download/71732",previewPdfUrl:"/chapter/pdf-preview/71732",authors:[{id:"315825",title:"Dr.",name:"Beena",surname:"M. S.",slug:"beena-m.-s.",fullName:"Beena M. S."}],corrections:null},{id:"74382",title:"Understanding Oral Diseases: Exploring Opportunities from Filipino Oral Microbiome Research",doi:"10.5772/intechopen.94751",slug:"understanding-oral-diseases-exploring-opportunities-from-filipino-oral-microbiome-research",totalDownloads:390,totalCrossrefCites:0,totalDimensionsCites:0,hasAltmetrics:0,abstract:"The human mouth houses the second most diverse microbial community in the body, with almost 700 species of bacteria colonizing the hard surfaces of teeth and the soft tissues of the oral mucosa. To compete in the relatively exposed oral cavity, resident microbes must avoid being replaced by newcomers. This selective constraint, coupled with pressure on the host to cultivate a beneficial microbiome, has rendered a commensal oral microbiota that displays colonization resistance, protecting the human host from invasive species, including pathogens. Current control of dental plaque-related diseases is non-specific and is centered on the removal of plaque by mechanical means. Several new methods based on the modulation of the microbiome that aim at maintaining and re-establishing a healthy oral ecosystem have been developed and has greatly expanded our knowledge of the composition and function of the oral microbiome in health and disease. Promoting a balanced microbiome is therefore important to effectively maintain or restore oral health. This review provides an updated body of knowledge on oral microbiome in health and disease and discusses the implications for modern-day oral healthcare. Filipino Oral Microbiome Research to develop a policy framework for microbiome-based management of dental diseases and opportunities will be discussed.",signatures:"Marilen P. Balolong and Michael Antonio F. Mendoza",downloadPdfUrl:"/chapter/pdf-download/74382",previewPdfUrl:"/chapter/pdf-preview/74382",authors:[{id:"322134",title:"Prof.",name:"Marilen P.",surname:"Balolong",slug:"marilen-p.-balolong",fullName:"Marilen P. Balolong"}],corrections:null},{id:"71587",title:"The Application of Fluoride in Dental Caries",doi:"10.5772/intechopen.91810",slug:"the-application-of-fluoride-in-dental-caries",totalDownloads:761,totalCrossrefCites:1,totalDimensionsCites:1,hasAltmetrics:0,abstract:"The most efficient way to prevent caries is by using fluoridated dental products. Fluoride can reduce enamel demineralization and promote enamel remineralization. In terms of prevention, the topical application of fluoride is accessible, which includes fluoride toothpaste, fluoride varnish, fluoride gel, and mouth rinse. Besides, the application of fluoride is systematical. In some countries, fluoride is added into water, salt, or milk. Fluoride is also used for the medical treatment of early dental caries. However, fluoride is a double-edged sword. Excessive fluoride intake will cause toxic reactions, and dental fluorosis is caused by a high intake of fluorides during tooth development.",signatures:"Haiyang Sun, Feng Luo and Qianbing Wan",downloadPdfUrl:"/chapter/pdf-download/71587",previewPdfUrl:"/chapter/pdf-preview/71587",authors:[{id:"315775",title:"Dr.",name:"Feng",surname:"Luo",slug:"feng-luo",fullName:"Feng Luo"},{id:"315776",title:"Prof.",name:"Qianbing",surname:"Wan",slug:"qianbing-wan",fullName:"Qianbing Wan"},{id:"316921",title:"MSc.",name:"Haiyang",surname:"Sun",slug:"haiyang-sun",fullName:"Haiyang Sun"}],corrections:null},{id:"73092",title:"The Use of Silver Diamine Fluoride in Pediatric Dentistry",doi:"10.5772/intechopen.93518",slug:"the-use-of-silver-diamine-fluoride-in-pediatric-dentistry",totalDownloads:1105,totalCrossrefCites:0,totalDimensionsCites:2,hasAltmetrics:1,abstract:"This book chapter aims to discuss the main aspects related to the use of silver diamine fluoride (SDF) in Pediatric Dentistry. The composition and mechanism of action of the SDF are presented, as well as the application technique and indications. The effectiveness of SDF is reported based on contemporary scientific evidence from laboratory and clinical studies, focusing on its effect in enamel and dentin remineralization and caries arrestment. Parental and professional acceptance of tooth staining is presented, as well as the use of potassium iodide as a possible alternative to manage this side-effect. Taking all the discussed information together, it is possible to conclude that the SDF is a simple and effective treatment to halt the dental caries progress in children.",signatures:"Ana Cláudia Rodrigues Chibinski",downloadPdfUrl:"/chapter/pdf-download/73092",previewPdfUrl:"/chapter/pdf-preview/73092",authors:[{id:"316104",title:"Prof.",name:"Ana Claudia",surname:"Rodrigues Chibinski",slug:"ana-claudia-rodrigues-chibinski",fullName:"Ana Claudia Rodrigues Chibinski"}],corrections:null},{id:"71527",title:"Caries Experience and Oral Disorders of Disabled Children",doi:"10.5772/intechopen.91809",slug:"caries-experience-and-oral-disorders-of-disabled-children",totalDownloads:563,totalCrossrefCites:1,totalDimensionsCites:1,hasAltmetrics:0,abstract:"Dental caries is a major health problem for disabled children. These special children have chronic diseases; oral disorders; and physical, mental, behavioral, and cognitive impairments; and sensual disorders. They have higher and more severe oral disorders than healthy children, and the majority of these children have poor oral hygiene with high caries prevalence and gingivitis. These special children suffer from oral disease, especially in terms of periodontal disease, oral mucosal pathology, and malocclusion. Parents and caregivers must be educated and encouraged regarding these special children’s dental care and tooth brushing. The dentist should know more information about these special children and should be more careful during treatment. Pediatric dentists must take care of special attention to the oral healthcare of these special children and help them to have healthy smiles.",signatures:"Berna Kuter",downloadPdfUrl:"/chapter/pdf-download/71527",previewPdfUrl:"/chapter/pdf-preview/71527",authors:[{id:"315305",title:"Dr.",name:"Berna",surname:"Kuter",slug:"berna-kuter",fullName:"Berna Kuter"}],corrections:null}],productType:{id:"1",title:"Edited Volume",chapterContentType:"chapter",authoredCaption:"Edited by"},subseries:null,tags:null},relatedBooks:[{type:"book",id:"7572",title:"Trauma in Dentistry",subtitle:null,isOpenForSubmission:!1,hash:"7cb94732cfb315f8d1e70ebf500eb8a9",slug:"trauma-in-dentistry",bookSignature:"Serdar Gözler",coverURL:"https://cdn.intechopen.com/books/images_new/7572.jpg",editedByType:"Edited by",editors:[{id:"204606",title:"Dr.",name:"Serdar",surname:"Gözler",slug:"serdar-gozler",fullName:"Serdar Gözler"}],equalEditorOne:null,equalEditorTwo:null,equalEditorThree:null,productType:{id:"1",chapterContentType:"chapter",authoredCaption:"Edited by"}},{type:"book",id:"8837",title:"Human Teeth",subtitle:"Key Skills and Clinical Illustrations",isOpenForSubmission:!1,hash:"ac055c5801032970123e0a196c2e1d32",slug:"human-teeth-key-skills-and-clinical-illustrations",bookSignature:"Zühre Akarslan and Farid Bourzgui",coverURL:"https://cdn.intechopen.com/books/images_new/8837.jpg",editedByType:"Edited by",editors:[{id:"171887",title:"Prof.",name:"Zühre",surname:"Akarslan",slug:"zuhre-akarslan",fullName:"Zühre Akarslan"}],equalEditorOne:{id:"52177",title:"Prof.",name:"Farid",middleName:null,surname:"Bourzgui",slug:"farid-bourzgui",fullName:"Farid Bourzgui",profilePictureURL:"https://mts.intechopen.com/storage/users/52177/images/system/52177.png",biography:"Prof. Farid Bourzgui obtained his DMD and his DNSO option in Orthodontics at the School of Dental Medicine, Casablanca Hassan II University, Morocco, in 1995 and 2000, respectively. Currently, he is a professor of Orthodontics. He holds a Certificate of Advanced Study type A in Technology of Biomaterials used in Dentistry (1995); Certificate of Advanced Study type B in Dento-Facial Orthopaedics (1997) from the Faculty of Dental Surgery, University Denis Diderot-Paris VII, France; Diploma of Advanced Study (DESA) in Biocompatibility of Biomaterials from the Faculty of Medicine and Pharmacy of Casablanca (2002); Certificate of Clinical Occlusodontics from the Faculty of Dentistry of Casablanca (2004); University Diploma of Biostatistics and Perceptual Health Measurement from the Faculty of Medicine and Pharmacy of Casablanca (2011); and a University Diploma of Pedagogy of Odontological Sciences from the Faculty of Dentistry of Casablanca (2013). 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Recently, the food industry and the consumer sector have shown a growing interest in the research, development and commercialization of beverages with high nutritional content and particular properties relevant to human health. In this context, green tea infusions (
The tea manufacturing process is designed to either preclude or permit tea polyphenolic compounds to be oxidized by naturally occurring polyphenol oxidase in the tea leaves during fermentation (white and green tea are unfermented; oolong tea is semi-fermented; and black tea is fully fermented). Green tea is produced by inactivating the heat-labile enzyme polyphenol oxidase in fresh leaves by either applying heat or steam, which prevents the enzymatic oxidation of polyphenolic compounds. Although the components of green tea include proteins, carbohydrates, lipids, alkaloids, vitamins and minerals, its health-beneficial properties are attributed mainly to its high content of catechins (flavan-3-ols, or flavanols), such as (−)-epicatechin (EC), (−)-epigallocatechin (EGC) and their gallate forms (+)gallocatechin (GC), (−)epicatechin-3-gallate (ECG) and (−)epigallocatechin-3-gallate (EGCG). Recent studies have also identified biological functionality of other phenolic compounds found at lower concentrations, particularly flavonols and phenolic acids [1, 3, 4, 5].
A cup of green tea contains approximately 300 mg of catechins. It is considered that EGCG intake in the form of green tea infusions should be safe up to a maximum consumption of 734 mg EGCG/person/day and even a regular or high dose of green tea (8–16 cups a day) has positive effects in general health [4, 5, 6, 7]. The catechin content of green tea also depends on a number of factors including the growing conditions of the plant, age of leaves harvested and the method used to prepare the infusion [4, 8].
In the last part of the twentieth century, interest in food polyphenols has increased due to activities such as free radical scavenging, modulation of signal transduction and metal chelation, as well as anti-inflammatory, anti-microbial and anti-proliferation activities [9, 10, 11]. In addition, polyphenols may exert an indirect antioxidant effect by protecting endogenous antioxidant enzymes in the human body [12]. Thus, substances with antioxidant properties such as polyphenols emerge as putative preventives and coadjuvants in the treatment of chronic degenerative diseases related to oxidative stress and DNA damage [13].
“Oxidative stress” is a term used mainly in the fields of biology and medicine since 1985. Initially, it was defined as the lack of balance between the formation of reactive oxygen species (ROS) and molecules capable of counteracting their action (antioxidant defense system). Naturally, as our understanding has increased over the past years, this concept has been accordingly redefined and more elements like the interruption of signaling and redox control have been added [14]. Nevertheless, oxidative stress has always had a negative connotation because it has been linked to various potentially severe human diseases, including neurological diseases such as Alzheimer’s and Parkinson’s, and metabolic diseases, like diabetes and atherosclerosis, in addition to being involved in the development of some types of cancers, inflammatory processes and cardiomyopathies, among others [15].
The terms “ROS” and “free radicals” are often used interchangeably. However, it is important to note that even though both terms might fulfill operational and practical purposes in some contexts, they are not always fully interchangeable. The term “free radicals” refers to a reactive chemical species that has an unpaired electron in its last orbital, identified in the nomenclature as a dot “•,” which makes them highly reactive species. However, ROS includes oxygenated free radicals, such as the superoxide radical (•O2−) and the hydroxyl radical (•OH), as well as the oxygenated molecule precursors of free radicals, such as hydrogen peroxide (H2O2) and singlet oxygen (1O2) [15, 16]. In short, all oxygenated free radicals are ROS, but not all ROS are free radicals.
The generation and elimination of ROS are closely related processes. Living organisms possess regulatory systems to maintain ROS at safe levels, that is, their production and elimination are well balanced. However, under certain circumstances this balance can be disturbed. These include (i) increased level of endogenous and exogenous compounds entering autoxidation coupled with ROS production; (ii) depletion of reserves of low molecular mass antioxidants; (iii) inactivation of antioxidant enzymes; (iv) decrease in the production of antioxidant enzymes and low molecular mass antioxidants; and, finally, (v) certain combinations of two or more of the listed above factors [16]. When ROS levels increase, aerobic organisms employ defense mechanisms such as “antioxidants” which remove reactive species or transform them into stable molecules. The maintenance of tissue redox homeostasis is only possible through a balance between the generation and elimination of ROS. Therefore, an antioxidant can be defined as a molecule capable of delaying or preventing the oxidation of the substrate when it is at a lower concentration than the oxidizable substrate. In biological terms, a good antioxidant should be characterized by high effectiveness, versatility and operational variability to prevent formation, inhibit propagation and enhance the elimination of ROS and stimulate cell repair processes. In addition, they may act as chelating agents, inhibitors of oxidizing enzymes or cofactors of antioxidant enzymes [17].
Antioxidants can be classified as enzymatic or non-enzymatic based on their reactivity to ROS. Enzymatic antioxidants metabolize and stabilize ROS, while non-enzymatic antioxidants sequester metals that participate in the formation of ROS [17]. Therefore, the “first line of defense” is identified as the enzymatic antioxidant system, whose main function is to reduce the production of ROS by preventing interaction between reactive species or with transition metals that could give rise to species of greater reactivity. Since an imbalance or interference in the equilibrium of these enzymes could favor the increase of ROS and therefore cause cellular damage, the cellular maintenance of this system is essential for homeostasis.
The enzymatic antioxidant system is based on the joint action of three systems: (i) superoxide dismutase (SOD) catalyzes a dismutation reaction where one molecule of •O2− is oxidized to O2, while the other is reduced to H2O2; (ii) catalase (CAT) catalyzes the reduction of H2O2 into H2O and O2 and (iii) glutathione peroxidases (GPx) catalyze the reduction of a large variety of peroxides (including H2O2) with the aid of a hydrogen acceptor substrate, in this case glutathione (GSH), which is oxidized (GSSG) and then returned to its original state by the enzyme glutathione reductase [17, 18]. In addition to the endogenous enzymatic system, the intervention of other non-enzymatic compounds, the “second line of defense,” is essential to ensure redox cell homeostasis. Reduced thiols and low molecular weight antioxidants like coenzyme Q, urate, lopoic acid and GSH are some examples of these non-enzymatic antioxidant compounds.
On the other hand, some exogenous dietary antioxidants can interfere with oxidative cycles to inhibit or retard oxidative damage to biomolecules. The major classes of compounds with antioxidant activity are ascorbate (AscH−), tocopherol, carotenoids and polyphenols. These compounds show significant antioxidant power in the organism and can reach up specific sites of the cell with oxidative damage. Furthermore, it has been shown that these compounds also contribute to the endogenous antioxidant defense. It is suggested that the total amount and position of OH groups in the structure of these compounds may play a role in their anti-ROS activity (12, 17). Figure 1 shows the main dietary sources of these compounds.
Main sources of diet with high in the antioxidant compounds ascorbate, tocopherol, carotenoids and polyphenols.
AscH− is the water-soluble bioactive form of vitamin C and is present in all body fluids. At physiological pH, 99% of vitamin C is present as AscH−, 0.05% in the form AscH2 and 0.004% as dianion ascorbate (Asc2−). AscH− is the chemical form that confers its main antioxidant effects. The antioxidant activity of vitamin C is either direct, through the purification of ROS, or indirect, through the regeneration of other antioxidant systems. Its antioxidant effects have been observed both in vitro and in vivo [19, 20].
Tocopherols and tocotrienols make up vitamin E. In humans, α-tocopherol is particularly important because it is found in cell membranes and plasma lipoproteins. The reactivity of tocopherols with the organic peroxyl radicals is associated with the redox properties of the chroman ring, which is responsible for its antioxidant capacity. Peroxyl radicals formed during lipoperoxidation have a higher affinity for α-tocopherol OH, which makes it a less active radical and unable to react with other fatty acids, thus stopping the chain of lipoperoxidation reactions. At this point AscH− plays an important role as it regenerates the antioxidant form of vitamin E [21].
Carotenoids are lipid-soluble antioxidants and can react with ROS by three possible mechanisms: electron transfer, hydrogen abstraction and radical addition. The antioxidant activity of carotenoids is mainly due to their double-bond conjugate structure that can delocalize unpaired electrons, hence the excellent ability of carotene to neutralize 1O2, •O2−, •OH and peroxyl radicals (ROO•). Nevertheless, it has to be highlighted that although carotenoids are considered antioxidants, there is not enough evidence yet to support the notion that carotenoids actually function as antioxidants in vivo, except for their well-documented role as photoprotectors in the inhibition of 1O2 generated by UV light in the skin and in the eyes [17, 22].
Polyphenols are compounds with variable phenolic structures that are generally classified as flavonoids, phenolic acids, stilbenes and lignans (Figure 2I). The flavonoid compounds have a central structure containing a diphenylpropane skeleton. The primary flavonoids found in fresh green tea leaves are flavanols, flavonols and theaflavins (Figure 2II). It has been observed that polyphenols act as inhibitors of lipoperoxidation and are capable of interacting directly with ROS, as well as acting as chelating agents, and they have indirect effects through their ability to modulate the levels of transcription factors and enzymes [23]. Furthermore, in the context of prophylaxis and cancer therapy polyphenols have manifested beneficial effects through the cytoprotective antioxidant response and proapoptotic action [24]. It has been observed that the anticarcinogenic activity of polyphenols is attributed to their pro-oxidant properties, which occur under certain conditions (i.e., low or very high concentration and presence of metal ions) increasing oxidant DNA damage [25, 26].
(I) The classification of the phenolic structures of polyphenols. (II) Structure of flavonoids; the core structure contains a diphenylpropane skeleton. The main flavonoids found in fresh green tealeaves are: (a) flavanols, (b) flavonols and (c) theaflavins.
The flavonoids are the most powerful and effective antioxidants among the known plant phenols. For instance, EGCG is 20 times more active than vitamin C and 30 times more active than vitamin E. Just like other molecules, the chemical structures of catechins contribute to their antioxidant properties. Some catechins, including EGCG, possess an esterified gallate moiety at the third position of the C ring, the catechol group on the B ring and the OH groups at the fifth and seventh positions on the A ring (Figure 2II). The potential free radical scavenging activity of EGCG has been attributed to the presence of the gallate group [10, 27].
The initial stages of the biological processes of mutagenesis, carcinogenesis and aging show permanent alterations of the genetic material. In fact, it has been well documented that in various cancer tissues, free radical-mediated DNA damage has occurred. Of all the ROS (half-life <1 ns), •OH is the most reactive and interacts with all components of the DNA molecule, inducing single- or double- stranded DNA breaks, DNA cross-links and purine, pyrimidine or deoxyribose modifications [22, 28, 29]. Most of the hydroxyl radicals (•OH) generated in vivo are derived from the metal-catalyzed breakdown of hydrogen peroxide (H2O2) via the Fenton and Haber-Weiss reactions [30, 31]:
Exposure to transition metal ions(n+) such as chromium (Cr) represent a real in vivo production of ROS and free radicals due to intra-cellular reduction, since it has been established that redox-active metals participate closely in the generation of different free radicals [32]. The main genotoxic mechanism of Cr(VI) compounds has been linked to the intracellular reduction and generation of •OH [33, 34]. Furthermore, the way Cr(VI) produces ROS is a sophisticated step-wise process that starts by entering the cells through the mechanism of pinocytosis and endocytosis using channels for the transfer of isoelectric and isostructural anions, such as those for SO42− and HPO42− [35]. Inside the cell, Cr(VI) immediately binds with GSH-forming complexes, which causes it to reduce to Cr(V) and Cr(IV) intermediates (Figure 3 R-I). Alternatively, nicotinamide adenine dinucleotide phosphate (NAD(P)H) can reduce Cr(VI) to Cr(V), mediated by AscH− (Figure 3 R-II). The generated Cr(V) and Cr(IV) intermediates can react with H2O2 forming •OH and 1O2 [33, 36] via the Fenton reaction (Figure 3 R-III).
Routes of Cr(VI) and polyphenols in the induction, protection and modulation of DNA oxidative stress damage.
Nevertheless, the genotoxic mechanism of Cr(VI) can be neutralized or altered. Antioxidants such as AscH- could react with •OH, quenching and converting it into a poorly reactive semi-hydroascorbate radical, which is harmless to the DNA molecule. The C8-OH-adduct radical of deoxyguanosine is formed during catalysis of •OH in the reaction of 2-deoxyguanosine with molecular oxygen, (Figure 3 R-IV); since it induces DNA strand breaks, it is considered a form of oxidative DNA damage [37, 38]. Therefore, by activating repair mechanisms, this adduct can be removed through 8-hydroxydeoxyguanosine (8-OHdG, 7,8-dihydro-8-oxodeoxyguanosine), which is a marker repairer of oxidative stress in biological systems that can be measured in fluids such as blood, urine and saliva (Figure 3 R-VII). 8-OHdG undergoes keto-enol tautomerism, which favors the oxidized 8-oxo-7,8-dihydro-2-deoxyguanosine (8-oxo-dG) product. In the scientific literature both 8-OHdG and 8-oxo-dG are equivalent and refer to the same compound. The formation of the 8-OHdG adduct is of particular importance as it indicates the interaction between •OH and guanine [22, 39].
Although the direct relationship between DNA damage and •OH is not completely clear, it has been suggested that the ROS have a role in Cr(VI)-induced genotoxicity and cytotoxicity by showing Cr(VI)-induced genomic DNA damage through the formation of 8-OHdG [40]. Furthermore, it has also been observed that Cr(VI) produces oxidative stress by inducing time- and concentration-dependent cytotoxicity through suppression of antioxidant systems and by activation of p53-dependent apoptosis [41]. Other studies have called into question the genotoxic/mutagenic effect of •OH by Cr exposure, suggesting that reduction of Cr(VI) by physiological concentrations of AscH− generates ascorbate-Cr(III)-DNA cross-links and binary Cr(III)-DNA adducts. Therefore, Cr-DNA adducts are responsible for both the mutagenicity and genotoxicity of Cr(VI) [42].
Compounds of Cr are major inorganic environmental pollutants. Its valence states range from −2 to +6 and mainly exists in two different redox forms: (i) Cr(III), an essential micronutrient that plays an important role in protein, sugar and fat metabolism and (ii) Cr(VI), known to be highly toxic, with well-documented carcinogenesis in lung, nasal and sinus tissues in toxicological and epidemiological studies. The increase of Cr(VI) compounds in the environment is caused by anthropogenic sources such as metallurgy, electroplating, inorganic chemical production, pigment and fungicide manufacturing, wood preservation, leather tanning and refractory industry. The high mobility, solubility and bioavailability of Cr(VI) compounds increase risk in human populations [36, 43, 44, 45, 46]. There are three ways in which Cr(VI) could induce effects on human health: first, by the generation of •OH (oxidative stress); second, by the modification of antioxidant enzymes like SOD, CAT and peroxidase (POX) [10, 36, 46]; and finally, by the intervention of non-oxidative mechanisms of Cr(VI) [47].
It has been demonstrated that Cr(VI) compounds induce DNA damage, gene mutation, sister chromatid exchange, chromosomal aberrations, micronuclei and cell transformation. Dominant lethal mutations have also been observed in a variety of test systems in cultured human and animal cells and in experimental animals. These effects are related to multiple mechanisms of DNA damages including DNA adducts, DNA modification caused by the covalent attachment of a chemical, cross-links such as DNA protein cross-links and DNA–DNA cross-links, abasic sites and oxidized DNA bases. Cr(VI) also plays a critical role in altering gene expression [10, 36].
Green tea and its polyphenols have shown the ability to quench free radicals generated by oxidative environmental toxicants and, consequently, to reduce genotoxic damage and cancer [48]. Particularly, it has been observed that the administration of green tea to mice CD-1 protects against genotoxic damage induced by metal compounds with carcinogenic potential such as Cr(VI), suggesting that its antioxidant compounds such as polyphenols have an antigenotoxic effect on the oxidative stress generated during reduction of Cr(VI) to Cr(III) [49]. However, the protection is only partial, and this may be related to different factors such as the origin of the tea, because the amount of polyphenols in plants is influenced by environmental factors (i.e., weather, light, nutrients, preparation process, storage, horticulture leaf age, etc.) [50]. In order to eliminate this source of variation, the effects of polyphenols (polyphenon60®, extracted from green tea) have been evaluated directly. The results showed that these polyphenolic extracts reduce almost 100% of the genotoxic damage induced by Cr(VI) compounds [13].
In other studies in which specific polyphenols of green tea have been tested individually, it has been observed that protection from the genotoxic damage induced by Cr(VI) compounds has the following order: rutin (82%) > EGCG (71%) > quercetin (64%) > quercetin-rutin (59%) (Figure 4) [10, 25]. Due to their phenolic structure, it is possible that these polyphenols may act as hydrogen donors to suppress the formation of lipid radicals and free radicals, including the •O2− and •OH generated during reduction of Cr(VI) to Cr(III), in addition to being able to chelate metals [51, 52]. The decrease in genotoxic damage by these extracted polyphenols was greater than those observed when administering green tea or red wine (Figure 4) [49, 53].
Levels of protection of different compounds from DNA damage caused by CrO3.
Apparently, the sugar of rutin makes it more efficient by protecting against the genotoxic damage induced by Cr(VI) by increasing its bioavailability and absorption. Rutin is hydrolyzed to its aglycone forms (quercetin) by β-glycosidase and is thus metabolized more slowly, which leads to increased activity [54]. The route of administration of polyphenols plays an important role in how efficiently they protect against genotoxic damage. For example, EGCG protected cells against Cr(VI)-induced genetic damage more effectively when administered orally than when administration following the ip route was done [10, 25]. While the ip route is more sensitive and direct [55] and therefore useful for detecting inducibility of micronuclei in polychromatic erythrocytes in short-term protocols (peripheral blood); when testing compounds with potential clastogenic properties, it is an artificial exposure route, and the route for human exposure to EGCG is oral. This is important because it has been observed that polyphenols might be biotransformed into more bioavailable forms in the gut [56] sometimes by intestinal bacteria [57]. Therefore, it is considered that the effects of polyphenols may be affected by (i) the kinetics of their absorption and elimination, (ii) the nature and the extent of their metabolism (e.g., conjugation and methylation) and (iii) the activity of each circulating compound [25].
There are two ways in which polyphenols can protect from DNA oxidative damage induced by Cr(VI) compounds. First, polyphenols can react with •OH, generating an unreactive radical and therefore preventing damage to DNA (Figure 3 R-V). Second, polyphenols can activate repair mechanisms to remove adducts through 8-OHdG (Figure 3 R-VI) which is subsequently eliminated (Figure 3 R-VII). If the oxidative damage to DNA is not repaired, breaks can lead to formation of micronuclei [13]. The administration of green tea polyphenol extracts and EGCG led to an increase in the average number of apoptotic cells. Even when green tea polyphenol extracts and EGCG was administered prior to Cr(VI), the frequency of apoptotic cells was higher than with Cr(VI) treatment alone. The enhanced induction of apoptosis following polyphenols and Cr(VI) treatments suggests that this process may contribute to elimination of the cells with Cr(VI)-induced DNA damage (micronuclei) [10, 13]. Also, it has been observed that in vivo dietary polyphenols in combination with other antioxidants such as ascorbic acid enhance inhibition of micronuclei formation induced by endogenous nitrosation in mice [58]. This proposal is consistent with the observed protection against genetic damage by antioxidants, since the frequencies of apoptotic cells increase with the administration of antioxidants. Hence, it is suggested that the combined treatments of antioxidants contribute positively to the elimination of cells with DNA damage through apoptosis [10, 59].
Apoptosis plays a crucial role in a number of physiological and pathological processes and is accompanied by characteristic morphological changes that include cytoplasmic shrinkage, plasma membrane blebbing, condensation or fragmentation of nuclei and extensive degradation of chromosomal DNA. Polyphenols are capable of regulating cell signaling pathways related to proliferation and apoptosis [60, 61]. It has been observed that polyphenols such as EGCG not only protect normal cells against genotoxic alterations induced by N-methyl-N´-nitro-N-nitrosoguanidine but that they are able to remove cancer cells by apoptosis in vitro [62]. In addition to other mechanisms, at a human achievable dose, EGCG is known to activate cell death signals and to induce apoptosis in precancerous or cancer cells, resulting in inhibition of tumor development and/or progression [63]. Therefore, it is plausible that substances able to induce apoptosis in cancer cells could be used as new anticancer agents. In fact, these findings suggest and strongly encourage more investigation into the potential of polyphenols in the treatment of cancer. Currently, few clinical trials are being carried out, and further studies are urgently needed to assess the anticancer activity of polyphenols in vivo.
Figure 5 summarizes the proposed interaction between polyphenols and Cr(VI) compounds; polyphenols can: (i) scavenge ROS such as •OH generated by Cr(VI) during its reduction to Cr(III), inhibiting their genotoxic effects; (ii) reactivate the repair mechanisms inactivated by Cr(VI), contributing to the elimination of 8-OHdG; (iii) regulate cell signaling pathways to eliminate the cells with DNA damage (micronuclei) via apoptosis.
Summary of the interaction between polyphenols and heavy metals.
The relationship between diet and health has aroused great scientific interest. The consumption of antioxidants naturally present in the diet is of particular interest due to their action against the harmful effects of oxidative stress. The World Health Organization (WHO) and the Food and Agriculture Organization of the United Nations (FAO) recommend the intake of a minimum of 400 g of fruit and vegetables a day (excluding potatoes and other starchy tubers) to prevent chronic diseases such as cancer, especially in less developed countries, on the basis that at least one-third of all cancers can be prevented [1].
A healthy diet with a sufficient daily intake of fruits and vegetables with a high content of antioxidants can contribute to the prevention of diseases caused by exposure to pollutants with carcinogenic potential, such as heavy metals associated with oxidative stress. Antioxidants found in fresh fruits and vegetables can be easily absorbed and distributed at a physiologically relevant level in tissues and biofluids where they can play an essential role in capturing ROS, chelating redox metals and regenerating other antioxidants within the “antioxidant network.” Dietary antioxidants such as polyphenols are able to protect against genotoxic damage caused by Cr(VI) metal compounds, which could be related to the prevention of carcinogenic processes associated with these metals. Although the main mechanism described for antioxidants is the clearance of ROS, DNA repair and apoptosis are possible additional pathways involved in the protection and modulation of damage to genetic material.
Although compelling new evidence shows promising protective effects of the polyphenols in green tea against genotoxic damage induced by Cr(VI) compounds, there is a lack of clinical evidence that needs to be addressed in future studies. `Some suggestions include the development of predictive biomarkers for green tea polyphenols consumption in the human population. These markers will greatly improve our current understanding of the relationship between polyphenols and the endogenous and exogenous factors that affect its bioavailability, which will in turn help establish safe and effective doses for human consumption.
The authors wish to thank for his excellent technical assistance Lourdes Hernández-Cortés. Financial support was obtained from DGAPA-UNAM, PAPIIT-IN219216.
The authors declare that they do not have any competing interests.
The goal in this chapter is to contribute to theories of consumer behavior in the context of the psychological experience of choice under the conditions of an explosive and expansive sphere of consumption opportunities against the backdrop of the COVID-19 pandemic. During this pandemic, shopping has become much more intensely concentrated in the online virtual environment consisting of digital formats of commercial transactions, and the space of choice for consumers in that online environment has expanded extensively. During the coronavirus crisis, the volume of e-commerce sites offering an assortment of products grew rapidly and their overall activity increased rapidly [1]. Not only did the number of e-shops and online supermarkets increase, but at the same time the sales offering of individual retailers also grew, no longer limited by the physical space of shelves and counters. “Digital tools enable reduced searching costs and provide instant access to a much wider variety of products and services…” [2]. It is this fact of extending the range of shopping options within the digitized formats of eshops that positively contributed during the COVID-19 pandemic to ensuring the availability of requisite supplies and the possibility of their convenient transport directly to homes, during both personal quarantines and area lockdowns. On the other hand, however, in such a situation of abundant choices, what is known as the
COVID-19 significantly reduced the possibilities of conventional offline shopping and limited the volumes of product offerings for some time [2]. However, business transactions moved rapidly to the online environment and supply chains quickly adapted to the indicators of consumer market demand [8]. The temporary problem of lack of product supply due to the reduction of offline shopping was quickly resolved by the rapid conversion to online sales [9]. Thus, COVID-19 did not significantly restrict freedom of consumer choice, but merely triggered its horizontal transformation and shifted its application to the digitalized sphere of shopping. The paradox of choice, originally elaborated by Schwartz [3] and developed in various contexts by a number of other authors [10, 11, 12], applied universally even in the era of the coronavirus crisis, inaccurately equated with the drastic reduction of consumer freedom of choice and the associated frustration of customers.
In this context, I will expose and evaluate the more general and apparently universally operating foci of tension and conflict generated in an environment of an increasingly dense network of consumption opportunities, in which the decisions of actors and the outcomes of choices are confronted with negative subjective experiences of regret, anxiety, or disappointment. Last, I will identify and sequentially explain the main sources reducing satisfaction from consumer choices made in an environment of abundant opportunities. I will focus on the circumstances of the influence of information, aspirations, and hedonistic adaptation as potential sources of their psychological discomfort. These are firmly integrated in the sphere of consumer decisions yet, I presume, are only minimally reflected in the everyday activities of consumers.
This chapter presents a theoretical study based on critical reflection on the discourse regarding changing consumer behavior during the COVID-19 pandemic. The method used to achieve the stated objectives consisted of critical literature review, comparative analysis, and meta-analytical evaluation of selected review and empirical studies aimed at understanding changes in consumer culture and consumer behavior. The critical literature review mainly reflects studies with a sociological, behavioral economic, social psychological, psychological, and partly anthropological focus. At the same time, more detailed attention has been devoted to a critical review of sociological studies from 2020 to 2022 referencing current transformations of consumer behavior during the time of the COVID-19 crisis. Relevant scholarly sources were identified using the ProQuest and ProquestEbooks databases. The methodological framework is built on an attempt to create a theoretical platform of arguments, insights, critical perspectives, and opinions, challenging some stereotypically accepted conceptions of consumer decision-making and freedom of consumer choice in the era of the COVID-19 pandemic. This chapter is intended to prompt future scholarly efforts to empirically investigate patterns of consumption behavior internalized during the COVID-19 crisis and the dynamics of their further strengthening or, conversely, weakening in the post-COVID period. The theoretical conclusions that follow can be developed and further verified through experimental studies and quantitative and qualitative research methods.
Consumption levels fell by around 25% in some European countries (e.g. UK, Spain, Italy, and France) during the coronavirus crisis, while in the USA a 10% drop in consumption was recorded during this period [13]. Over the last 2 years, the COVID-19 pandemic has produced not only dramatic economic but also psychosocial effects, transforming many parameters of consumption behavior and more general lifestyle standards [14]. “Among the consequences of the COVID-19 pandemic, we have seen the closing of shops and other business for months. Consumers have avoided public places, stores, and cultural events, even when such establishments were open. As a result, consumers began to change their purchasing behaviors and habits in a sustainable way” [15].
There is now a relatively rich empirical record from 2020 and 2021 documenting the impact of the COVID-19 pandemic as a source of significant changes in consumer decision-making, shopping patterns, and other characteristics, traits, and manifestations of people’s lifestyles. Silva et al. [16] conducted a detailed review of published scientific studies in journals indexed in the WOS and Scopus databases between 2020 and 2021 with the common research topic of changes in consumer behavior and consumption patterns during the COVID-19 pandemic. The study authors identified a total of 416 relevant articles according to the defined selection criteria (87 from 2021 and 329 from 2020). Based on bibliometric, thematic, and content analysis, the authors identified 7 main topical units referencing lifestyle changes related to consumption behavior during the coronavirus crisis: Changes in consumer behavior; Coping with the lockdowns; Information seeking and sharing; Psychological effects; Addictive behavior; Changes in food consumption; Panic buying and hoarding behavior [16]. Interesting data was also provided by their analysis of the keywords of the studies examined, through which the authors identified three main clusters. In this context of examining the ambivalent nature of proliferation of consumer choices, the following frequently occurring keywords in these clusters are relevant: Consumers; Decision-making; Information-seeking behavior; Stress [16]. In this study, the authors simultaneously addressed the question of other topics and issues that should be explored in greater detail in the context of the effects of the COVID-19 pandemic on changes in consumption behavior. One such key question is the problem of consumer choice and strategies for making purchasing decisions.
An even more extensive theoretical study was conducted by Yin, Yu, and Xu [17] on a robust sample of academic studies published between 1981 and 2021 that report on consumer behavior issues. They analyzed very rich research material, which enabled them to reveal changes in consumption behavior in modern societies over the relatively long time frame of the last decades. The authors point out that the COVID-19 pandemic marked an unexpected, rapid step change in lifestyle and consumption changes. According to their analysis of secondary data, the most significant changes in consumption behavior will occur in the sphere of an increased preference for online shopping or increased interest in healthy foods. They also highlight the importance of the more intensive mix of online and offline commerce, which allows consumers to shop more seamlessly and conveniently from anywhere and at any time. In the context of psychological effects during the coronavirus crisis, other authors confirm the increase in feelings of anxiety and insecurity that stems from online panic shopping and stockpiling, especially of food [18].
A similar meta-analysis was conducted by Smith and Machová [19], who analyzed empirical data from the research agencies Ipsos, KPMG, Roland Berger and Potloc, Salesforce, Worldpay/FIS, and YouGov and reported on actual changes in consumer behavior and attitudes during the COVID-19 pandemic. The authors systematize the analyzed data to identify the main foci of changes in people’s lifestyles and daily practices, including consumption behavior, and describe their key attributes [19]. It is confirmed here that the introduction of restrictive measures in the form of home quarantines and blanket lockdowns has produced dramatic social and economic effects in the populations studied, including a fundamental transformation of consumption practices. Consumer activities have shifted massively to virtual environments, with an increased preference for digital shopping via mobile devices and much greater use of online supermarket delivery apps. It has become clear that shoppers have become much more discerning in their product selection and have reorganized their purchasing decision-making strategies in the course of online shopping. It can be assumed that one of the reasons for this change may be that customers are confronted with a concentration of larger volumes of goods and services in the virtual shopping environment. It is here that potentialities complicating the decision-making process and choice have most likely been amplified for the segment of the population that had been accustomed to the conditions of conventional shopping with a more limited range of offerings in the period before the coronavirus crisis.
Šimić and Pap [13] empirically observed changes in consumption behavior during the coronavirus crisis in Croatia within the Generation Z population, whose members are often referred to as “digital natives”. Based on a quantitative data analysis conducted on a sample of 422 respondents, they showed that the consumption behavior of Generation Z during the coronavirus crisis led to much more stockpiling and overbuying. At the same time, they typically concentrated their consumption activities ever more frequently online, which became a global trend during the COVID-19 pandemic. And yet there was no correlation between changes in consumption behavior and perceived quality of life, which the study authors explain by the fact that for Generation Z, online shopping was already the norm in the pre-COVID-19 era, and as such the reduction in physical shopping options was not perceived negatively as a factor reducing their quality of life. The findings of an empirical study by Wang and Na [20] conducted during the COVID-19 pandemic in three Chinese cities confirm that panic shopping and hoarding, especially of food, is a significant manifestation of similar crises, triggering growing feelings of insecurity and fear of the future. Hesham, Riadh, and Sihem [15] empirically demonstrate statistical associations between age and gender moderating specific changes in consumption behavior in a sample of 360 respondents in Saudi Arabia. According to their findings, interest in healthy foods increased sharply during the coronavirus crisis, especially among women and the elderly population, who were observed to have higher levels of anxiety and psychological distress during the pandemic. Gupta, Nair, and Radhakrishnan [21] offer similar empirical conclusions by looking at changes in consumption behavior in India. There, the COVID-19 pandemic initiated panic and impulse buying and the need to stockpile food. Veselovská, Závadský, and Bartková [22] conducted a sociological investigation on a representative sample of the Slovak population to identify and explain the main factors influencing changes in consumption behavior during the COVID-19 pandemic. By analyzing empirical data, they reach similar conclusions as other authors [23], that in times of crisis, the rate of consumption increases and the allocation of financial resources to savings or longer-term investments decreases. At the same time, the authors of the Slovak study stressed that hygiene/epidemiological restrictions and the related restriction of social interactions have significantly influenced people’s mentality, reorganized daily routines and motivations for action, and, last but not least, modified consumption patterns in terms of a transition to digital shopping formats, which was more evident in the female population than in the male population. A number of other similarly focused empirical and theoretical studies are emerging in the early months of 2022.
In post-industrial societies, the values of material well-being and rising living standards are closely intertwined with the notion of simultaneously maximizing people’s individual freedoms [3]. In other words, existential security and its further strengthening and affirmation in a spiral of increasing abundance should be echoed in parallel at a similarly accelerated and progressive existential level in terms of the emancipation of human freedoms. An integral part of such freedoms is the fulfillment of the premise of a proliferation of choices and decisions in a variety of life situations. It is therefore true that the greater the plurality of choice in each individual decision-making situation, the more intense the personal freedoms people achieve. It should be added that the more freedoms there are, the greater the well-being.
An unbridled offering of products is intended to liberate and emancipate consumers in their ability to make free and authentic choices. In particular, some optimistic scenarios attribute to technological innovation an important function in the creation of abundance in the sense of the ever more voluminous generation of value from fewer resources, but also abundance represented by a more robust selection and variety of options in the areas of everyday consumption, education, and health [24].
There is no doubt that significant expansion of choice as one of the pillars of emancipation of individual freedoms is one of the defining features of the consumer culture of late modern societies. According to Lury [25], it is precisely the trend of accelerated growth in the quantity of types and classes of contemporary goods and the contemporary proliferation of sales and purchasing platforms that forms part of the fundamental parameters of contemporary consumer culture of societal well-being. The expansion of consumption opportunities is fundamentally driven by the increasingly massive conversion of conventional product offerings traditionally determined by the physical context of points of sale, dependent on the personal interactions of sellers and buyers, into the virtual environment of digitized shopping. The online environment of consumer activities is not limited by the space or physical capacity of points of sale and shelves. On the contrary, the virtual shopping environment accelerates the quantitative potential of the assortment of goods on offer and the variability in the selection of types and classes of different products. The digitalization of shopping formats not only contributes to an increase in the quantitative volume of product and service choices, but also to a more creative and personalized shopping experience overall. Thus, consumers are reorganizing their life standards and consumption preferences as a result of the introduction of the technological innovations of digitized shopping [19].
The COVID-19 pandemic has contributed substantially to the speed of these changes, accelerated by the reorganization of consumer shopping patterns and the redefinition of consumption behavior. Everyday life was significantly transformed as a result of widespread lockdowns and home quarantines, as were routine consumer activities. Thus, opportunities for socially interactive individual shopping were reduced, leading to a massive shift of product offerings and sales to online virtual environments [26]. The digitalization of shopping formats has thus directly and indirectly influenced customers’ consumption habits and decision-making strategies [27].
As such, the empirically identified and explicitly described causes of changes in consumption behavior thus undoubtedly include the fact of the forced conversion of conventional shopping to the virtual environment, where the confrontation of customers with the abundance of offerings was intensified and had essentially no other alternative. We can also see changes in the decision-making strategies of customers according to a meta-analysis of empirical data from various reputable public opinion research agencies that tracked various parameters of changes in consumer behavior during the COVID-19 pandemic. “Consumer decision-making and behavior change have rapidly adapted based on a range of individual and contextual characteristics” [19]. At the same time, there should also be evidence of higher levels of customer procrastination and even more demanding product selection criteria from shoppers.
In the spirit of rational choice theory, this is an uncomplicated situation, since every concrete decision and choice made is the result of a stable and reliably functioning hierarchy of the social actor’s priorities and preferences of a social actor, who rationally applies such a system in every similar situation requiring an act of choice, regardless of the number of options needing to be compared and evaluated with each other as part of the implementation of the choice [28].
According to other behavioral economic studies, the conditions of such shopping are not only potentially more creative, varied, and comfortable, but also much more psychologically complicated and even reduce the level of positive feelings about shopping. Masatlioglu and Suleymanova [29] for example, address questions related to the adequate decision-making strategies of consumers and the dangers of procrastination or shopping resignation under the conditions of a dense network of product offerings that should psychologically facilitate choice and practically optimize its outcome. After all, consumers are confronted with numerous psychological and cognitively distorting elements of human thought [30]. While consumers seek to maximize their own utility and assume that their choices in acts of decision-making will lead to this maximization, the outcomes of choice often do not produce the expected effects. In fact, the little-considered reality of the ambivalent nature of consumer culture, sometimes referred to and interpreted as the “culture of overchoice” [31], fundamentally casts doubt on optimistic scenarios referencing theses of increasing consumer comfort and growing feelings of freedom, independence, authenticity, and pleasure resulting from accelerating consumer product choices [24], as assumed, for example, by economic theories of rational choice [32]. While acts of decision-making in an environment of growing choices increase the potential to achieve objectively better, i.e., higher quality, more useful, or more advantageous outcomes, they often instead paradoxically awaken feelings of uncertainty, anxiety, internal tension, disappointment, remorse, or regret [33, 34]. The thesis of a relationship between the escalation of the range of options, the growth of demands for continuous decision-making, and the increasing level of consumer dissatisfaction is also considered at a more general level by other authors [35, 36, 37].
In the conditions of a performance consumer society, active participation in consumption is an indicator of individual success, prestige, and recognition [38]. The function of consumption is simultaneously to construct and reconstruct identities and to model social roles. It is becoming a source of self-reflection and the formation and sharing of symbolic worlds [39]. The consumer culture of affluent societies is equated with a culture of “many opportunities”, providing ever greater volumes of choices and consumption goals in an expanding variety of product offerings. “There are millions of products available on store shelves nowadays” [40]. These conditions then contribute to a conviction that individual freedoms are continually increasing, both in the sphere of the material consumption of shopping itself, and in the dimension of symbolic values and signs, achieved and (re-)defined through different models of consumption behavior.
Consumer culture is characterized by an ambivalent nature. The more diverse and voluminous offering of choices on one hand raises optimistic expectations of expanding individual freedom and independence, while on the other hand it leads to high demands for individual responsibility in making choices and experiencing the outcomes of choices. According to some authors, this very fact leads to negative effects in the form of psychological discomfort, when the degree of inner anxiety and uncertainty and feelings of self-defeat increase as a result of a more complex decision-making process in an environment of many opportunities. Motivations grow stronger to postpone the decision or completely resign from making a choice [41]. On the contrary, similar experiences of negative emotions in the form of remorse and dissatisfaction might not occur in conditions of limited choices. In fact, the outcome of a choice in a situation of limited choices significantly relativizes the feeling of personal responsibility. Each individual decision takes place against a background of minimized consumer choice, and responsibility for the outcome in a context of limited choice can be at least partially shifted to the external circumstances of the system. For example, until the late 1980s, the range of consumer goods in socialist Czechoslovakia was dramatically reduced as the result of its centrally planned state economy to such an extent that something like the psychological discomfort of consumer choice was almost unknown. In such a world, part of the personal responsibility for choices made was thus transferred to an anonymous system of political, economic, cultural, or social parameters of society. Thus, every disadvantageous decision or bad choice need not be experienced as a personal failure. In contrast, a world of hypertrophy of opportunity delegates this responsibility strictly to individuals, who have to deal with the consequences of their own decisions independently. This has not ceased to be the case even during the COVID-19 pandemic, when freedom of consumer choice was preserved in spite of certain expectations and intensively exercised in the online environment of digital shopping formats. For some types of products in particular, freedom of choice was maintained and, in some cases, even enhanced due to the virtual environment.
Feelings of psychological discomfort under conditions of abundant choice are partially caused by opportunity cost. This is a situation where the satisfaction of each individual decision decreases as the number of options increases. For each individual choice at the same time means the rejection of other opportunities that remain unused and untried. Consumers develop fictions and fantasies, imagining hypothetical situations of alternative choices and comparing these with the outcome of a real choice that may appear disadvantageous or unattractive compared to similar imaginings. For example, the average supermarket today offers around 40,000 different items, but the average household needs on average around 150 products to ensure normal operations [42]. This means that the vast majority of the products offered by the average supermarket pass through the filters of consumer choice, at the cost of increasing opportunity cost. In the COVID-19 era, it is possible to consider some reduction in opportunity cost (and a reduced sense of “feeling of missing out”) when consumer choice did not only focus on mainstream consumer products (food, clothing, electronics) but also, for example, on various activities and entertainment requiring social contacts. During the lockdown in particular, the options for paid and unpaid leisure activities were very limited and the space for choice drastically restricted.
In the post-COVID era, we are now witnessing the rapid revitalization of the space of choice in various areas of consumption, which reinforces feelings of individual freedom, yet also implies an increase in transaction costs. According to Mlčoch [43], the decision-making process and each choice made place considerable demands on the time, energy, and cognitive abilities of consumers seeking and comparing information about products, their prices, quality, and countless other characteristics. The increasing transaction costs associated with choice may ultimately lead consumers to resign and definitively refuse to make the planned choice. Vardi [44] illustrates such a situation with the example of Jewish emigrants from the Soviet Union who, after very difficult negotiations with the Soviet authorities, were allowed to emigrate to Israel on a limited basis in the early 1970s. Smaller groups of Soviet emigrants were confronted in Israel with a Western-style economy and a standard of living equivalent to Western welfare standards. According to some memoirs, Jewish emigrants accustomed to the conditions of shopping in the Soviet Union found it difficult to navigate the goods on offer in Israeli supermarkets and often left without making a purchase.
This brings us to the problem where the principle of “more is better” moves actors not toward liberation but rather closer to states of paralysis and passivity. Czech [6] reached conclusions supporting this thesis in the present when studying the functioning of Swedish pension funds in recent decades. While 70 financial companies in Sweden had offered a total of 465 pension funds in 2000, this increased to 800 in 2006; by 2015, 102 companies were involved in the administration of a total of 843 pension funds in Sweden [6]. The consequence of the increasing options for types of pension savings was a delay in potential buyers pursuing such savings and an overall decline in pension savings contracts. For example, Google, following the recommendation of the results of one of its marketing studies, decided to increase the number of links listed on a single page when a specific password was entered. This move was oriented toward accommodating Google’s customers, who had repeatedly expressed in surveys a desire to increase the amount of input when searching for information. When Google tripled the number of links per page, search and information tracking through Google began to plummet [45].
And yet other, namely behavioral economics studies consider this type of paralysis and resignation from making decisions due to being overwhelmed with large volumes of choices to be rather rare [46]. The more significant problem, as they see it, is the implementation of decisions that are not only disadvantageous, but often fatally damaging to the interests of the actors themselves. This is attributed to people’s limited attention spans, their easy manipulability, and the underestimation or unintentional disregard of important product parameters, referencing their price or quality. In general, the behavioral economics perspective accepts the thesis that freedom of choice is not a guarantee of an efficient decision-making process, but only the potential to achieve optimized choice outcomes in terms of pursuing one’s own goals and priorities. The reason is that the effectiveness of the decision-making process is significantly impaired by the limits of people’s cognitive capacities and limited attention. When cognitive resources are depleted and attention is declining, the decision-making process turns into a shallow, intuitive affair, generating many missteps. This is especially true when dealing with information, where increasing volumes of information often do not lead to more efficient solutions and decisions, but rather to suboptimal outcomes and higher overall transaction costs [47].
At a general level, the behavioral and social sciences confirm the thesis that the proliferation of choices fundamentally complicates acts of decision-making, increases costs for consumers, and leads to an increase in indecision and feelings of dissatisfaction. Yet consumers reject potential and actual reductions in choice and experience them as a threat to their freedom of choice, especially for certain types of products [48]. This was confirmed during the COVID-19 pandemic, when the reduction of offline shopping options triggered a strong psychological response from consumers [2, 26]. As a result, business activities were concentrated in the online virtual shopping environment while more or less maintaining the abundance of product choices that consumer markets demanded. At the same time, due to health concerns, consumer demand grew for non-standard distribution channels for the goods purchased [49].
Let us next attempt to summarize and briefly describe the possible effects that may act as complementary and interrelated forces in the extensive field of consumer choices. Why, then, might we feel worse off in situations “when we have more”?
First of all, this is a problem of information. The easy availability and abundance of information is not only a more general defining feature of a contemporary technologically advanced society [50] and a common attribute of everyday behavior, but also an elementary principle of the functioning of consumer culture, where it is reproduced and confirmed by a globally functioning and operating platform of information flows from producers, sellers, and consumers. Decision-making based on easy and quick access to large volumes of information should, according to all the assumptions of rational choice theory, optimize choice or lead consumers to favorable or desirable choice outcomes in terms of their own expectations and desires. And yet behavioral economists point to the practical problem of people’s cognitive limits and their declining ability to gather, organize, compare, and evaluate all available information on different products of interest in a comprehensible way. Thus, more information and escalating choices may not necessarily lead in a linear fashion to greater efficiency in achieving individual goals and making the most advantageous decisions. “However, because of limited attention and cognitive resources, people are not able to use all available information and freedom of choice effectively to achieve their own best interests” [40]. Imagine the amount of information that customers must accumulate, evaluate, and compare in their search for the best possible product choice when, for example, even a single brand of sporting goods in a retailer’s catalog represents more than two dozen different individual parameters in an offering of tens and hundreds of other models of a similar product from other brands [33]. Is it even possible to organize and mutually compare hundreds and perhaps thousands of pieces of information from different quality parameters and features among such a wide range of product offerings?
Consumers are sensitive to this fact; as early as at the stage of decision and the making of the choice itself, they may be anticipating the inner turmoil and uncertainty of the final choice. Recall that this anticipation of internal tension due to a lack of options and means to evaluate all the information available to retailers is based on the knowledge that every choice made also implies a decision not to make alternative choices that may be more advantageous overall or that may prove after some time to have been more advantageous. The fact that consumers decide for the best possible option out of the available choices based of the amount of information available to them is thus accompanied by ongoing uncertainty and doubt, which also reduces the subjective feelings of satisfaction in and enjoyment of the product purchased. “However, the increasing personal anxiety and rising transaction costs associated with informing oneself about choices from an ever-larger set of goods on offer can still be ‘incorporated’ into a standard theory of consumer behavior” [42].
There are, however, at least two other reasons whose functions and meanings are somewhat outside the scope of research attention and are generally neglected even by the “standard” theories of consumer behavior. These are the issues of aspirations and hedonistic adaptation.
We examine the question of aspirations in the form of hopes and expectations of what we want to achieve in the area of consumer welfare. As a rule, these tend to increase in situations of high material security, accompanied by a proliferation of consumption opportunities as an inseparable feature of the rising standard of living in affluent societies. Furthermore, consumer aspirations are systematically and programmatically initiated by a dense network of information flows, images, and messages produced by the advertising industry’s media apparatus and by advanced tools of integrated marketing communication, including the use of sophisticated artificial intelligence technologies. In the media-amplified hedonistic orientation of life, complete with examples and presentations of different variants and models of the attractiveness of lifestyles, the ethos of “a life of unlimited possibilities”, “a world without limits”, “a life of infinite opportunities” is awakened, which inevitably widens the gap between the reality (what we actually achieve) and the possibility (what we would like to achieve).
Lastly, there is the problem of (hedonistic) adaptation, which is closely related to the effects of increasing aspirations. Hedonistic adaptation, in the case of consumption, is what subsequently weakens the intensity of the initial enjoyment and the pleasure from the goods acquired (we find interesting similarities here with Weber-Fechner’s law defining the relationship between psychic stimulus and perceived change—if the intensity of a stimulus grows by a geometric order of magnitude, then the intensity of the sensation grows by an arithmetic order of magnitude).
Behavioral economics here assumes that people are emotionally adaptive, finding support for this claim in Brickman and Campbell’s psychological theory of hedonistic adaptation [51]. Thus, achieving a higher degree of consumer well-being may cause a certain fluctuation or deflection in the level of subjective happiness, however this returns to its original level after a certain period of time. Many consider that the achievement of a feeling of happiness lies in notions of fulfillment of aspirations, and yet once the goalposts are passed and these aspirations realized, they are quickly forgotten and cast into the past as unnecessary artifacts of one’s own biography. This explains why there is such fervent pursuit of ever higher standards of living in affluent societies, why people endeavor to make their material comfort even more “comfortable” and convenience ever more “convenient”. The past is always judged from the perspective of a higher aspirational level, and perhaps we too easily succumb to the illusion of the added value of well-being to a future from which perhaps too much is expected.
Hedonistic adaptation seems to operate at another level as well. Namely, consumers may exhibit a decreased ability to predict the chilling effect of adaptation due to higher expectations, also based on their own belief that their choice will be the “best” choice (depending on their ability to obtain, compare, and evaluate information). This contributes to the optimistic scenario of hoping that the choice will not bring disappointment, but rather longer-term feelings of satisfaction. However, these aspirations mean that the effects of hedonistic adaptation will weigh all the more heavily on this group of consumers. When one considers how quickly the costs associated with seeking the best price for a product are “amortized” over time as a result of hedonistic adaptation, their losses seem all the greater.
Consumer culture does not consist solely of a specific type of material culture and does not only express systems of relationships to material values. It represents a world of symbols and signs that transforms material goods into their immaterial meanings, including the creation of identities, sources of self-reflection, and modifications of social roles, including the definition and redefinition of social relationships. Consumer culture is subject to changes of varying intensity, depth, and duration. The most significant transformations of recent decades would include not only the democratization of consumerism, but also the expansion of consumption opportunities and the unprecedented abundance of consumer choices. Consumer culture is characterized by its ambivalent nature. In the spirit of rational choice theory, the proliferation of choices is a positive and universally useful phenomenon, which also promotes a desired emancipation of individual freedoms. However, from the perspective of behavioral economists and many sociologists and social psychologists, this phenomenon is problematic and highly ambiguous, as it generates social and psychological risks that are unseen and difficult to predict. What was originally a rational and generally accepted requirement for the constant expansion of the space of choice has become an irrational desire with considerable potential to harm all those concerned. In this context, the “more is better” principle is a significant complication for consumers, where it is increasingly difficult to operate without experiencing cognitive dissonance, self-blame, regret, and feelings of self-defeat. Moreover, empirical research during the COVID-19 pandemic has demonstrated the importance to consumers of feelings of safety and security, which will likely be a central theme of the shopping experience in the post-COVID era [22]. At the same time, there are many overlooked arguments to support the claim that the limitation of consumer choice during the COVID-19 crisis occurred only partially and only in the conventional shopping environment. And yet the freedom of consumer choice for certain types of products was maintained and even enhanced in the virtual shopping environment. The psychological discomfort associated with choice in an environment of many opportunities was therefore not eliminated and may have contributed to the overall psychological discomfort and mental distress during the lockdown. However, during the COVID-19 era opportunity cost was decreasing, particularly for paid forms of entertainment and leisure activities involving social contact (concerts, sports matches, etc.).
At present, we have an opportunity to observe many social initiatives, the dematerialization movement, and numerous spontaneous civic manifestations whose appeals have intensified precisely at the time of the COVID-19 pandemic, and in recent weeks in the context of the war in Ukraine, rising inflation, and the scarcity of some strategic raw materials. These call for changes in the politics of lifestyles in the spirit of the principle of “less is more”, a transformation of value orientations appealing to ecological and environmental responsibility, solidarity, and accountability, voluntary frugality, life minimalism or alternative hedonism as a return to the roots of the philosophical agenda of Epicureanism, in which hedonism was defined by “modest materialism and tranquility”. The rule should be to live a rich life by modest means. In these transformations of life attitudes and value worlds, it is not only the actual patterns of consumption behavior and the motivations for consumption decisions that are fundamentally changing for individuals and groups, but also the deeper layers of their identities, which will seek new sources of affirmation in the environment of consumer culture markets. The question then remains as to what form these sources of identities will take and in what direction they will be further developed in terms of the interactions of markets and consumers, such that markets may retain the direction of “more is better” or all the preconditions of economic prosperity and growth as the condicio sine qua non of their existence, while at the same time offering sufficiently credible sources of social identities to newly emerging alternatives to (counter-) consumerism, intertwined in many ways with its radical reduction and rejection. Thus, it is not only consumers in decision-making and choice implementation situations that find themselves in an ambivalent situation, but also the markets themselves, as well as the accompanying systems of marketing support for consumer culture that respond to current and future lifestyle politics.
The result was created with the use of institutional support for long-term conceptual development of research of the University of Finance and Administration.
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The differential development of CSR across contexts is pervasive but undeniably relates to internationalization, modernization, and the globalization process. In this chapter, we look specifically at how globalization plays an important role in shaping CSR conceptions and practices in developing countries and how there is invariably an important counterpart process of indigenous translation and adaptation in context. The nuanced connotations and practices of CSR in a Middle Eastern region, namely the Gulf Cooperation Council (GCC), are analyzed closely to draw conclusions on the implications of globalization in terms of shaping key logics for CSR in non-western contexts. A qualitative inductive approach to content analysis is used where published articles on CSR perceptions, practices, and connotations in the six GCC countries are analyzed thoroughly. Statements regarding global forces of international best practices and their diffusion into local contexts, the translated western-centric CSR logics in the context of local political and socio-economic realities are extracted to form conclusions in relation to the adaptation of CSR in the global business environment of the GCC.",book:{id:"6605",slug:"globalization",title:"Globalization",fullTitle:"Globalization"},signatures:"Dima Jamali and Walaa El Safadi",authors:[{id:"179628",title:"Prof.",name:"Dima",middleName:null,surname:"Jamali",slug:"dima-jamali",fullName:"Dima Jamali"},{id:"241412",title:"BSc.",name:"Walaa",middleName:null,surname:"El Safadi",slug:"walaa-el-safadi",fullName:"Walaa El Safadi"}]},{id:"17529",doi:"10.5772/21231",title:"Sport in Asia: Globalization, Glocalization, Asianization",slug:"sport-in-asia-globalization-glocalization-asianization",totalDownloads:5815,totalCrossrefCites:6,totalDimensionsCites:7,abstract:null,book:{id:"470",slug:"new-knowledge-in-a-new-era-of-globalization",title:"New Knowledge in a New Era of Globalization",fullTitle:"New Knowledge in a New Era of Globalization"},signatures:"Peter Horton",authors:[{id:"42366",title:"Prof.",name:"Peter",middleName:null,surname:"Horton",slug:"peter-horton",fullName:"Peter Horton"}]}],mostDownloadedChaptersLast30Days:[{id:"38348",title:"Globalization and Culture: The Three H Scenarios",slug:"globalization-and-culture-the-three-h-scenarios",totalDownloads:16815,totalCrossrefCites:4,totalDimensionsCites:11,abstract:null,book:{id:"3009",slug:"globalization-approaches-to-diversity",title:"Globalization",fullTitle:"Globalization - Approaches to Diversity"},signatures:"Abderrahman Hassi and Giovanna Storti",authors:[{id:"148330",title:"Dr.",name:"Abderrahman",middleName:null,surname:"Hassi",slug:"abderrahman-hassi",fullName:"Abderrahman Hassi"},{id:"152537",title:"Prof.",name:"Giovanna",middleName:null,surname:"Storti",slug:"giovanna-storti",fullName:"Giovanna Storti"}]},{id:"73290",title:"Indian Education: Ancient, Medieval and Modern",slug:"indian-education-ancient-medieval-and-modern",totalDownloads:1842,totalCrossrefCites:0,totalDimensionsCites:0,abstract:"Education is a platform in which young generations are trained and make them future-ready. Education provides knowledge and skills which help the person to be employable. The Indian education system is very popular and diversified among other countries’ education systems due to its change in the evolution from ancient to the modern education system. During the ancient and medieval periods of education, students were trained by teachers in such a manner that they can survive and live in that era. After independence, there is a tremendous growth in the Indian education system providing teaching and training in all aspects, but it does not satisfy the global demands of the market. This chapter focuses on teaching methodology, curriculum, characteristics, methods of learning, aims of the Indian education system during the ancient and medieval period and how it differed in today’s modern education and what are the things that our today’s modern education need to learn and implement from ancient and medieval education. The mentioned points are used to differentiate ancient, medieval, and modern education with advantages and disadvantages. Through this chapter, students, teachers will get to know the difference in the education system and what else to be adapted in the future to overcome all the problems.",book:{id:"9536",slug:"education-at-the-intersection-of-globalization-and-technology",title:"Education at the Intersection of Globalization and Technology",fullTitle:"Education at the Intersection of Globalization and Technology"},signatures:"Mangesh M. 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Academic reflection on the matter led to the development of the international business ethics field, which seeks to answer a key question: how should a company behave when the standards followed in the host country are lower than those followed in the home country? This chapter will fulfill three goals. Firstly, it will present the new moral dilemmas that economic globalization and technological change are posing to multinational corporations. Secondly, it will introduce a number of answers developed by practitioners in civil society, government and business. Finally, it will review a number of theoretical answers developed by normative researchers by adapting traditional moral theories such as utilitarianism, kantian deontology and virtue ethics. 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Dr. Aqib joined the Department of Clinical Medicine and Surgery at UAF for one year as an assistant professor where he developed a research laboratory designated for pathogenic bacteria. Since 2018, he has been Assistant Professor/Officer in-charge, Department of Medicine, Manager Research Operations and Development-ORIC, and President One Health Club at Cholistan University of Veterinary and Animal Sciences, Bahawalpur, Pakistan. He has nearly 100 publications to his credit. His research interests include epidemiological patterns and molecular analysis of antimicrobial resistance and modulation and vaccine development against animal pathogens of public health concern.",institutionString:"Cholistan University of Veterinary and Animal Sciences",institution:{name:"University of Agriculture Faisalabad",country:{name:"Pakistan"}}},{id:"333753",title:"Dr.",name:"Rais",middleName:null,surname:"Ahmed",slug:"rais-ahmed",fullName:"Rais Ahmed",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/333753/images/20168_n.jpg",biography:null,institutionString:null,institution:{name:"University of Agriculture Faisalabad",country:{name:"Pakistan"}}},{id:"62900",title:"Prof.",name:"Fethi",middleName:null,surname:"Derbel",slug:"fethi-derbel",fullName:"Fethi Derbel",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/62900/images/system/62900.jpeg",biography:"Professor Fethi Derbel was born in 1960 in Tunisia. He received his medical degree from the Sousse Faculty of Medicine at Sousse, University of Sousse, Tunisia. He completed his surgical residency in General Surgery at the University Hospital Farhat Hached of Sousse and was a member of the Unit of Liver Transplantation in the University of Rennes, France. He then worked in the Department of Surgery at the Sahloul University Hospital in Sousse. Professor Derbel is presently working at the Clinique les Oliviers, Sousse, Tunisia. His hospital activities are mostly concerned with laparoscopic, colorectal, pancreatic, hepatobiliary, and gastric surgery. He is also very interested in hernia surgery and performs ventral hernia repairs and inguinal hernia repairs. He has been a member of the GREPA and Tunisian Hernia Society (THS). During his residency, he managed patients suffering from diabetic foot, and he was very interested in this pathology. For this reason, he decided to coordinate a book project dealing with the diabetic foot. Professor Derbel has published many articles in journals and collaborates intensively with IntechOpen Access Publisher as an editor.",institutionString:"Clinique les Oliviers",institution:null},{id:"300144",title:"Dr.",name:"Meriem",middleName:null,surname:"Braiki",slug:"meriem-braiki",fullName:"Meriem Braiki",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/300144/images/system/300144.jpg",biography:"Dr. Meriem Braiki is a specialist in pediatric surgeon from Tunisia. She was born in 1985. She received her medical degree from the University of Medicine at Sousse, Tunisia. She achieved her surgical residency training periods in Pediatric Surgery departments at University Hospitals in Monastir, Tunis and France.\r\nShe is currently working at the Pediatric surgery department, Sidi Bouzid Hospital, Tunisia. Her hospital activities are mostly concerned with laparoscopic, parietal, urological and digestive surgery. She has published several articles in diffrent journals.",institutionString:"Sidi Bouzid Regional Hospital",institution:null},{id:"229481",title:"Dr.",name:"Erika M.",middleName:"Martins",surname:"de Carvalho",slug:"erika-m.-de-carvalho",fullName:"Erika M. de Carvalho",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/229481/images/6397_n.jpg",biography:null,institutionString:null,institution:{name:"Oswaldo Cruz Foundation",country:{name:"Brazil"}}},{id:"186537",title:"Prof.",name:"Tonay",middleName:null,surname:"Inceboz",slug:"tonay-inceboz",fullName:"Tonay Inceboz",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/186537/images/system/186537.jfif",biography:"I was graduated from Ege University of Medical Faculty (Turkey) in 1988 and completed his Med. PhD degree in Medical Parasitology at the same university. I became an Associate Professor in 2008 and Professor in 2014. I am currently working as a Professor at the Department of Medical Parasitology at Dokuz Eylul University, Izmir, Turkey.\n\nI have given many lectures, presentations in different academic meetings. I have more than 60 articles in peer-reviewed journals, 18 book chapters, 1 book editorship.\n\nMy research interests are Echinococcus granulosus, Echinococcus multilocularis (diagnosis, life cycle, in vitro and in vivo cultivation), and Trichomonas vaginalis (diagnosis, PCR, and in vitro cultivation).",institutionString:"Dokuz Eylül University",institution:{name:"Dokuz Eylül University",country:{name:"Turkey"}}},{id:"71812",title:"Prof.",name:"Hanem Fathy",middleName:"Fathy",surname:"Khater",slug:"hanem-fathy-khater",fullName:"Hanem Fathy Khater",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/71812/images/1167_n.jpg",biography:"Prof. Khater is a Professor of Parasitology at Benha University, Egypt. She studied for her doctoral degree, at the Department of Entomology, College of Agriculture, Food and Natural Resources, University of Missouri, Columbia, USA. She has completed her Ph.D. degrees in Parasitology in Egypt, from where she got the award for “the best scientific Ph.D. dissertation”. She worked at the School of Biological Sciences, Bristol, England, the UK in controlling insects of medical and veterinary importance as a grant from Newton Mosharafa, the British Council. Her research is focused on searching of pesticides against mosquitoes, house flies, lice, green bottle fly, camel nasal botfly, soft and hard ticks, mites, and the diamondback moth as well as control of several parasites using safe and natural materials to avoid drug resistances and environmental contamination.",institutionString:null,institution:{name:"Banha University",country:{name:"Egypt"}}},{id:"99780",title:"Prof.",name:"Omolade",middleName:"Olayinka",surname:"Okwa",slug:"omolade-okwa",fullName:"Omolade Okwa",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/99780/images/system/99780.jpg",biography:"Omolade Olayinka Okwa is presently a Professor of Parasitology at Lagos State University, Nigeria. She has a PhD in Parasitology (1997), an MSc in Cellular Parasitology (1992), and a BSc (Hons) Zoology (1990) all from the University of Ibadan, Nigeria. She teaches parasitology at the undergraduate and postgraduate levels. She was a recipient of a Commonwealth fellowship supported by British Council tenable at the Centre for Entomology and Parasitology (CAEP), Keele University, United Kingdom between 2004 and 2005. She was awarded an Honorary Visiting Research Fellow at the same university from 2005 to 2007. \nShe has been an external examiner to the Department of Veterinary Microbiology and Parasitology, University of Ibadan, MSc programme between 2010 and 2012. She is a member of the Nigerian Society of Experimental Biology (NISEB), Parasitology and Public Health Society of Nigeria (PPSN), Science Association of Nigeria (SAN), Zoological Society of Nigeria (ZSN), and is Vice Chairperson of the Organisation of Women in Science (OWSG), LASU chapter. She served as Head of Department of Zoology and Environmental Biology, Lagos State University from 2007 to 2010 and 2014 to 2016. She is a reviewer for several local and international journals such as Unilag Journal of Science, Libyan Journal of Medicine, Journal of Medicine and Medical Sciences, and Annual Research and Review in Science. \nShe has authored 45 scientific research publications in local and international journals, 8 scientific reviews, 4 books, and 3 book chapters, which includes the books “Malaria Parasites” and “Malaria” which are IntechOpen access publications.",institutionString:"Lagos State University",institution:{name:"Lagos State University",country:{name:"Nigeria"}}},{id:"273100",title:"Dr.",name:"Vijay",middleName:null,surname:"Gayam",slug:"vijay-gayam",fullName:"Vijay Gayam",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/273100/images/system/273100.jpeg",biography:"Dr. Vijay Bhaskar Reddy Gayam is currently practicing as an internist at Interfaith Medical Center in Brooklyn, New York, USA. He is also a Clinical Assistant Professor at the SUNY Downstate University Hospital and Adjunct Professor of Medicine at the American University of Antigua. He is a holder of an M.B.B.S. degree bestowed to him by Osmania Medical College and received his M.D. at Interfaith Medical Center. His career goals thus far have heavily focused on direct patient care, medical education, and clinical research. He currently serves in two leadership capacities; Assistant Program Director of Medicine at Interfaith Medical Center and as a Councilor for the American\r\nFederation for Medical Research. As a true academician and researcher, he has more than 50 papers indexed in international peer-reviewed journals. He has also presented numerous papers in multiple national and international scientific conferences. His areas of research interest include general internal medicine, gastroenterology and hepatology. He serves as an editor, editorial board member and reviewer for multiple international journals. His research on Hepatitis C has been very successful and has led to multiple research awards, including the 'Equity in Prevention and Treatment Award” from the New York Department of Health Viral Hepatitis Symposium (2018) and the 'Presidential Poster Award” awarded to him by the American College of Gastroenterology (2018). He was also awarded 'Outstanding Clinician in General Medicine” by Venus International Foundation for his extensive research expertise and services, perform over and above the standard expected in the advancement of healthcare, patient safety and quality of care.",institutionString:"Interfaith Medical Center",institution:{name:"Interfaith Medical Center",country:{name:"United States of America"}}},{id:"93517",title:"Dr.",name:"Clement",middleName:"Adebajo",surname:"Meseko",slug:"clement-meseko",fullName:"Clement Meseko",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/93517/images/system/93517.jpg",biography:"Dr. Clement Meseko obtained DVM and PhD degree in Veterinary Medicine and Virology respectively. He has worked for over 20 years in both private and public sectors including the academia, contributing to knowledge and control of infectious disease. Through the application of epidemiological skill, classical and molecular virological skills, he investigates viruses of economic and public health importance for the mitigation of the negative impact on people, animal and the environment in the context of Onehealth. \r\nDr. Meseko’s field experience on animal and zoonotic diseases and pathogen dynamics at the human-animal interface over the years shaped his carrier in research and scientific inquiries. He has been part of the investigation of Highly Pathogenic Avian Influenza incursions in sub Saharan Africa and monitors swine Influenza (Pandemic influenza Virus) agro-ecology and potential for interspecies transmission. He has authored and reviewed a number of journal articles and book chapters.",institutionString:"National Veterinary Research Institute",institution:{name:"National Veterinary Research Institute",country:{name:"Nigeria"}}},{id:"158026",title:"Prof.",name:"Shailendra K.",middleName:null,surname:"Saxena",slug:"shailendra-k.-saxena",fullName:"Shailendra K. Saxena",position:null,profilePictureURL:"https://s3.us-east-1.amazonaws.com/intech-files/0030O00002bRET3QAO/Profile_Picture_2022-05-10T10:10:26.jpeg",biography:"Professor Dr. Shailendra K. Saxena is a vice dean and professor at King George's Medical University, Lucknow, India. His research interests involve understanding the molecular mechanisms of host defense during human viral infections and developing new predictive, preventive, and therapeutic strategies for them using Japanese encephalitis virus (JEV), HIV, and emerging viruses as a model via stem cell and cell culture technologies. His research work has been published in various high-impact factor journals (Science, PNAS, Nature Medicine) with a high number of citations. He has received many awards and honors in India and abroad including various Young Scientist Awards, BBSRC India Partnering Award, and Dr. JC Bose National Award of Department of Biotechnology, Min. of Science and Technology, Govt. of India. Dr. Saxena is a fellow of various international societies/academies including the Royal College of Pathologists, United Kingdom; Royal Society of Medicine, London; Royal Society of Biology, United Kingdom; Royal Society of Chemistry, London; and Academy of Translational Medicine Professionals, Austria. He was named a Global Leader in Science by The Scientist. He is also an international opinion leader/expert in vaccination for Japanese encephalitis by IPIC (UK).",institutionString:"King George's Medical University",institution:{name:"King George's Medical University",country:{name:"India"}}},{id:"94928",title:"Dr.",name:"Takuo",middleName:null,surname:"Mizukami",slug:"takuo-mizukami",fullName:"Takuo Mizukami",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/94928/images/6402_n.jpg",biography:null,institutionString:null,institution:{name:"National Institute of Infectious Diseases",country:{name:"Japan"}}},{id:"233433",title:"Dr.",name:"Yulia",middleName:null,surname:"Desheva",slug:"yulia-desheva",fullName:"Yulia Desheva",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/233433/images/system/233433.png",biography:"Dr. Yulia Desheva is a leading researcher at the Institute of Experimental Medicine, St. Petersburg, Russia. She is a professor in the Stomatology Faculty, St. Petersburg State University. She has expertise in the development and evaluation of a wide range of live mucosal vaccines against influenza and bacterial complications. Her research interests include immunity against influenza and COVID-19 and the development of immunization schemes for high-risk individuals.",institutionString:'Federal State Budgetary Scientific Institution "Institute of Experimental Medicine"',institution:null},{id:"238958",title:"Mr.",name:"Atamjit",middleName:null,surname:"Singh",slug:"atamjit-singh",fullName:"Atamjit Singh",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/238958/images/6575_n.jpg",biography:null,institutionString:null,institution:null},{id:"252058",title:"M.Sc.",name:"Juan",middleName:null,surname:"Sulca",slug:"juan-sulca",fullName:"Juan Sulca",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/252058/images/12834_n.jpg",biography:null,institutionString:null,institution:null},{id:"191392",title:"Dr.",name:"Marimuthu",middleName:null,surname:"Govindarajan",slug:"marimuthu-govindarajan",fullName:"Marimuthu Govindarajan",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/191392/images/5828_n.jpg",biography:"Dr. M. Govindarajan completed his BSc degree in Zoology at Government Arts College (Autonomous), Kumbakonam, and MSc, MPhil, and PhD degrees at Annamalai University, Annamalai Nagar, Tamil Nadu, India. He is serving as an assistant professor at the Department of Zoology, Annamalai University. His research interests include isolation, identification, and characterization of biologically active molecules from plants and microbes. He has identified more than 20 pure compounds with high mosquitocidal activity and also conducted high-quality research on photochemistry and nanosynthesis. He has published more than 150 studies in journals with impact factor and 2 books in Lambert Academic Publishing, Germany. He serves as an editorial board member in various national and international scientific journals.",institutionString:null,institution:null},{id:"274660",title:"Dr.",name:"Damodar",middleName:null,surname:"Paudel",slug:"damodar-paudel",fullName:"Damodar Paudel",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/274660/images/8176_n.jpg",biography:"I am DrDamodar Paudel,currently working as consultant Physician in Nepal police Hospital.",institutionString:null,institution:null},{id:"241562",title:"Dr.",name:"Melvin",middleName:null,surname:"Sanicas",slug:"melvin-sanicas",fullName:"Melvin Sanicas",position:null,profilePictureURL:"https://mts.intechopen.com/storage/users/241562/images/6699_n.jpg",biography:null,institutionString:null,institution:null},{id:"322007",title:"Dr.",name:"Maria Elizbeth",middleName:null,surname:"Alvarez-Sánchez",slug:"maria-elizbeth-alvarez-sanchez",fullName:"Maria Elizbeth Alvarez-Sánchez",position:null,profilePictureURL:"//cdnintech.com/web/frontend/www/assets/author.svg",biography:null,institutionString:null,institution:{name:"Universidad Autónoma de la Ciudad de México",country:{name:"Mexico"}}},{id:"337443",title:"Dr.",name:"Juan",middleName:null,surname:"A. 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Gonzalez-Sanchez",position:null,profilePictureURL:"//cdnintech.com/web/frontend/www/assets/author.svg",biography:null,institutionString:null,institution:{name:"University of Puerto Rico System",country:{name:"United States of America"}}},{id:"337446",title:"Dr.",name:"Maria",middleName:null,surname:"Zavala-Colon",slug:"maria-zavala-colon",fullName:"Maria Zavala-Colon",position:null,profilePictureURL:"//cdnintech.com/web/frontend/www/assets/author.svg",biography:null,institutionString:null,institution:{name:"University of Puerto Rico, Medical Sciences Campus",country:{name:"United States of America"}}},{id:"338856",title:"Mrs.",name:"Nur Alvira",middleName:null,surname:"Pascawati",slug:"nur-alvira-pascawati",fullName:"Nur Alvira Pascawati",position:null,profilePictureURL:"//cdnintech.com/web/frontend/www/assets/author.svg",biography:null,institutionString:null,institution:{name:"Universitas Respati Yogyakarta",country:{name:"Indonesia"}}}]}},subseries:{item:{id:"10",type:"subseries",title:"Animal Physiology",keywords:"Physiology, Comparative, Evolution, Biomolecules, Organ, Homeostasis, Anatomy, Pathology, Medical, Cell Division, Cell Signaling, Cell Growth, Cell Metabolism, Endocrine, Neuroscience, Cardiovascular, Development, Aging, Development",scope:"Physiology, the scientific study of functions and mechanisms of living systems, is an essential area of research in its own right, but also in relation to medicine and health sciences. The scope of this topic will range from molecular, biochemical, cellular, and physiological processes in all animal species. Work pertaining to the whole organism, organ systems, individual organs and tissues, cells, and biomolecules will be included. Medical, animal, cell, and comparative physiology and allied fields such as anatomy, histology, and pathology with physiology links will be covered in this topic. 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Dr. Rutland also obtained an MMedSci (Medical Education) and a Postgraduate Certificate in Higher Education (PGCHE). She is the author of more than sixty peer-reviewed journal articles, twelve books/book chapters, and more than 100 research abstracts in cardiovascular biology and oncology. She is a board member of the European Association of Veterinary Anatomists, Fellow of the Anatomical Society, and Senior Fellow of the Higher Education Academy. 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We encourage the submission of manuscripts that provide novel and mechanistic insights that report significant advances in the fields. Topics can include but are not limited to: Biotechnology such as biotechnological products and process engineering; Biotechnologically relevant enzymes and proteins; Bioenergy and biofuels; Applied genetics and molecular biotechnology; Genomics, transcriptomics, proteomics; Applied microbial and cell physiology; Environmental biotechnology; Methods and protocols. Moreover, topics in biosensor technology, like sensors that incorporate enzymes, antibodies, nucleic acids, whole cells, tissues and organelles, and other biological or biologically inspired components will be considered, and topics exploring transducers, including those based on electrochemical and optical piezoelectric, thermal, magnetic, and micromechanical elements. Chapters exploring biomaterial approaches such as polymer synthesis and characterization, drug and gene vector design, biocompatibility, immunology and toxicology, and self-assembly at the nanoscale, are welcome. Finally, the tissue engineering subcategory will support topics such as the fundamentals of stem cells and progenitor cells and their proliferation, differentiation, bioreactors for three-dimensional culture and studies of phenotypic changes, stem and progenitor cells, both short and long term, ex vivo and in vivo implantation both in preclinical models and also in clinical trials.",annualVolume:11405,isOpenForSubmission:!0,coverUrl:"https://cdn.intechopen.com/series_topics/covers/9.jpg",editor:{id:"126286",title:"Dr.",name:"Luis",middleName:"Jesús",surname:"Villarreal-Gómez",fullName:"Luis Villarreal-Gómez",profilePictureURL:"https://mts.intechopen.com/storage/users/126286/images/system/126286.jpg",institutionString:null,institution:{name:"Autonomous University of Baja California",institutionURL:null,country:{name:"Mexico"}}},editorTwo:null,editorThree:null,editorialBoard:[{id:"35539",title:"Dr.",name:"Cecilia",middleName:null,surname:"Cristea",fullName:"Cecilia Cristea",profilePictureURL:"https://s3.us-east-1.amazonaws.com/intech-files/0030O00002aYQ65QAG/Profile_Picture_1621007741527",institutionString:null,institution:{name:"Iuliu Hațieganu University of Medicine and Pharmacy",institutionURL:null,country:{name:"Romania"}}},{id:"40735",title:"Dr.",name:"Gil",middleName:"Alberto Batista",surname:"Gonçalves",fullName:"Gil Gonçalves",profilePictureURL:"https://s3.us-east-1.amazonaws.com/intech-files/0030O00002aYRLGQA4/Profile_Picture_1628492612759",institutionString:null,institution:{name:"University of Aveiro",institutionURL:null,country:{name:"Portugal"}}},{id:"211725",title:"Associate Prof.",name:"Johann F.",middleName:null,surname:"Osma",fullName:"Johann F. 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